Mais Saúde Planos

What Mais Saúde Planos does

Mais Saúde Planos (DBA: Mais Saúde Corretora) is a Brazilian health insurance brokerage founded circa 2009 and led by CEO Vítor Aquino. The firm operates as an authorized official broker of Hapvida Notredame Intermédica plans, distributing individual, family, corporate, and collective-by-adhesion health and dental insurance to consumers and SMBs. Its revenue is generated through commissions on Hapvida plan sales, with pricing set quote-based by age bracket, accommodation type (ward vs. private room), and co-participation options, billed monthly.

The company's go-to-market is sales-led and multi-channel, combining five physical branch offices (Goiânia, Anápolis, Natal, Uberaba, Uberlândia) with WhatsApp, phone, and website contact-form funnels, supported by CRM tools, "intelligent integrations," and automated commercial processes for lead handling and contract completion. It maintains a digital presence via its website and Instagram (@maissaudeplanosbr), has earned a Trustindex Verified badge based on 134+ Google reviews, and is LGPD-compliant. Active sales coverage extends to eight Brazilian cities including São Paulo, Rio de Janeiro, Belo Horizonte, and Ribeirão Preto, with reported cumulative volume of more than 60,000 attendances over 16 years.

The underlying technology stack is conventional sales automation rather than proprietary AI; the company differentiates primarily through humanized service, multi-city physical reach, and expertise in executing carência (waiting period) transfers from competing plans. There are no disclosed funding rounds, headcount figures, revenue figures, M&A activity, or external investors, indicating a founder-owned and operated brokerage of relatively modest scale.

Name

Mais Saúde Planos

Legal name

Mais Saúde Planos

Website

https://maissaudeplanos.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mais Saúde Planos is a Brazilian health insurance brokerage, founded circa 2009 and led by CEO Vítor Aquino, that sells Hapvida Notredame health and dental plans to individuals, families, and SMBs across eight Brazilian cities via branch offices and WhatsApp-driven inside sales.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAFAH

Association & PEO Group Health Plans (AHP/PEO-Sponsored)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

SECONDARYHLAEAAAD

Administrative Services Only (ASO) for Employers

Healthcare & Life Sciences/Health Insurance & Managed Care/Commercial (Employer-Sponsored) Health Insurance

SECONDARYHLAEAIAJ

Dental Benefit Administration (DBA) & ASO/TPA for Dental

Healthcare & Life Sciences/Health Insurance & Managed Care/Dental Insurance Plans

SECONDARYFSAIAGAH

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)

Financial & Insurance/Insurance — Life & Health/Medicare Advantage & Medicare Supplement (Medigap)

Keywords

• Health insurance brokerage
• Dental insurance plans
• Hapvida plans
• Health plan reseller
• Medical insurance broker

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance Brokerage Commission: Revenue generated through commissions from selling Hapvida Notredame health and dental insurance plans to individuals, families, and businesses. The company operates as an official authorized broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mais Saúde Planos is an authorized official broker that sells Hapvida Notredame health and dental insurance plans to individuals, families, businesses, and collective-by-adhesion groups in Brazil. The brokerage supports customers through personalized advisory across phone, WhatsApp, and website contact channels from first contact through plan contracting, leveraging CRM tools and automated commercial processes. Its core deliverable is access to Hapvida's network of 89 hospitals, 76 emergency rooms, and 342+ clinics, plus integrated dental coverage.

Product overview

Mais Saúde Planos operates as an authorized health insurance broker specializing in Hapvida Notredame products. The core offering consists of health insurance plans (individual, family, business, and collective by adhesion) bundled with dental coverage. Supporting services include Teleconsulta Hapvida for 24/7 remote medical consultations and Hapdigital for digital service access via app and website. The company differentiates itself through CRM tools, intelligent integrations, and automated commercial processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Planos de Saúde Hapvida (Individual, Familiar, Empresarial e Coletivo por Adesão) Comprehensive medical coverage plans offered by Hapvida Notredame and sold by Mais Saúde Planos as an authorized official broker. Coverage includes hospitalizations, consultations, exams, and emergency care through Hapvida's network of 89 hospitals, 76 emergency rooms, and 342+ clinics across Brazil, with nationwide urgency/emergency coverage through the plan.
• Plano Odontológico Hapvida Dental insurance plan included with Hapvida health plans, providing prevention, diagnosis, 24-hour dental emergency care, and coverage throughout Brazil.

Quantifiable outcome

• 60,000+ attendances performed over 16 years of market presence

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hapvida Notredame IntermédicacoreChannel Partner/ Reseller/ DistributorOfficial authorized broker partnership for Hapvida Notredame health and dental insurance plans. Hapvida is Brazil's largest health operator with 15.9 million beneficiaries, 89 hospitals, 76 emergency rooms, 342+ clinics, and presence across 18 Brazilian states. The partnership allows Mais Saúde Planos to sell individual, family, corporate, and collective by adhesion plans.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Qualicorp: Brazil's largest health benefits distributor focused on corporate plans and association-sponsored collective plans. Operates the closest analog business model to Mais Saúde — intermediating individuals, families, and companies onto major carrier networks (Amil, SulAmérica, Bradesco Saúde, Hapvida) — but at materially greater scale and multi-carrier.

Regional players

• eHealth: US-based online health insurance marketplace distributing individual, family, Medicare, and small-business plans through a digital-led model. Functionally analogous to Mais Saúde (online-first insurance distribution plus carrier partnerships) but operating in the US market with full digital infrastructure.
• SelectQuote: US-based insurance distribution platform specializing in life and health lead qualification and carrier placement. Closely mirrors Mais Saúde's revenue model of converting inbound leads into carrier-commissioned placements, though SelectQuote adds a large outbound telesales arm.

Broad incumbents

• SulAmérica: Established Brazilian insurer with significant health and dental product lines sold via broker networks. Overlaps directly with Mais Saúde on corporate, dental, and individual segments, and is another competitor named in the firm's portability discussions.
• Porto Seguro Saúde: Brazilian insurer's health and dental line distributed via brokers and direct channels. Operates in the same SME/corporate and individual health insurance market that Mais Saúde serves, often via partnerships with regional broker partners.
• Hapvida NotreDame Intermédica: The carrier Mais Saúde is an authorized broker for and Brazil's largest health operator (15.9M users, 89 hospitals). Operates in the same end market Mais Saúde serves and competes for the same customers via direct sales channels, app, and call center, but at vastly greater scale with full vertical integration.
• Unimed: Largest Brazilian cooperative health system with strong regional presence (notably in São Paulo, Minas Gerais, and Rio). Competes with Hapvida for individual, family, and corporate plans Mais Saúde brokers, and is another named source of carência portability business.
• Amil: Major Brazilian health insurer (owned by UnitedHealth Group) offering individual, family, corporate, and dental plans through proprietary networks and broker channels. Competes head-to-head with Hapvida for the same prospects Mais Saúde targets, and is the primary alternative carrier named in Mais Saúde's portability (carência) conversations.
• Bradesco Saúde: Insurance arm of Banco Bradesco offering health plans distributed through bank branches and broker partners. Operates in the same commercial/individual health insurance market Mais Saúde serves and is referenced as one of the carriers customers switch from via carência transfer.

Emerging players

• Conexa Saúde: Brazilian digital health platform offering telemedicine, corporate health benefits administration, and tech-enabled distribution. Adjacent to Mais Saúde's brokerage model in the employer health-benefits segment and represents the type of digital-native player that could disintermediate traditional brokers over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maissaudeplanosbr
• LinkedInlinkedin.com/company/maissaudeplanosgo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mais Saúde Planos