What Raking does

Raking d.o.o. is a Belgrade-based software development consulting firm operating under a hybrid outsourcing model. The company engages US-based enterprise clients through local consultants who serve as the in-person client interface, while actual coding work is performed either in Serbia or outsourced to lower-cost developer pools. The firm bills hourly, ranging from $20–$100 per hour for outsourced development to $100–$250 per hour for local development, with the cost differential framed as the primary value proposition versus in-house US engineering ($90,000–$300,000 fully-loaded annual cost).

The company delivers a substantial portfolio of custom software products spanning multiple verticals. Its deepest product franchise is medical imaging for Xoran Technologies, including the XoranCAT/iCAT/MiniCAT/xCAT image acquisition and processing applications for CT scanners, MiniPACS, Xoran Connect (web-based multiplanar viewing, offsite storage, teleradiology), a Radiation Safety e-learning platform with payment processing, and the Xoran Portal. A second core franchise is the STAR database tool suite built for Cuadra Associates (STARGATE, STARWIRE, STARADO2, Designer 4, SWD, ODBC Driver) — effectively a parallel ecosystem to Microsoft's SQL Server management stack. Additional delivered products include classifieds delivery and layout systems (Shootout, Mapper) for Recycler Classifieds, dental implant planning tools (ezImplanter, LabPro), a multithreaded transactional processing system for credit card validation (TPS, BLVD Entertainment), an Equifax-integrated Credit Report COM object (Sand Canyon Software), and a STOS device scheduler for GTECH.

Technology is built on the Microsoft stack (.NET, SQL Server, ASP, ASP.NET, AJAX, Silverlight, C/C++/C#/Visual Basic), with the proprietary STAR database toolchain as the notable differentiator. Distribution is direct sales via in-person local consultants; in the US, Myra Consulting (Redondo Beach, CA) serves as a channel partner. Named enterprise customers include Lakeside Diagnostics Center, Xoran Technologies, Recycler Classifieds, Sand Canyon Software, Cuadra Associates, Convolution (UCLA CVR Lab), GTECH, and BLVD Entertainment. The company is privately held with no disclosed funding, no parent, and no subsidiaries.

Name

Raking

Legal name

Raking d.o.o.

Website

https://rakingone.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Raking d.o.o. is a Belgrade-based software development consulting firm that designs and builds custom information systems — primarily medical imaging suites, database tooling, and web applications — for US-based enterprise clients, using a hybrid local-consultant and outsourced developer model priced hourly at $20–$250 per hour.

Ownership category

akta.pro rank

Product category

IT Consulting & Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Custom software development
• IT consulting services
• Outsourced software engineering
• Database administration tools
• Medical imaging software

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Software Development Consulting: Custom software development services billed on hourly basis. Services include design, development, and support of applications specific to business requirements. Some tasks are outsourced to reduce overall development cost. Local consultants handle client interface while outsourced development reduces costs passed to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Raking d.o.o. provides custom information systems design and development services, performing software development either locally or via outsourced developers while local consultants serve as the in-person client interface. The firm has delivered specialized applications across medical imaging, STAR database tooling, classifieds delivery, dental implant planning, and credit card transaction processing for US-based enterprise clients. Each engagement includes a dedicated test environment that allows clients to monitor development at any milestone from anywhere in the world.

Product overview

Raking d.o.o. is a software development company providing custom information systems design and development services. The company operates a portfolio of specialized software products across multiple domains: medical imaging solutions (XoranCAT/MiniPACS/Xoran Connect/Radiation Safety for healthcare clients), database management tools (STARGATE/STARWIRE/STARADO2/Designer 4/SWD/ODBC Driver for Cuadra STAR database), classifieds and content management systems (Shootout/Mapper for Recycler Classifieds), dental implant planning software (ezImplanter/LabPro), transaction processing systems (TPS for credit card validation), and web-based portal solutions (Xoran Portal). The company primarily serves US-based clients including Xoran Technologies, Cuadra Associates, Sand Canyon Software, and Recycler Classifieds, while development is performed from Serbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Services Design, development, and ongoing support of custom applications tailored to a client's specific business requirements. Delivered by a team of certified developers with a dedicated test environment for milestone-based client review, targeted at US-based enterprise customers seeking an alternative to in-house software engineering.
• STAR Database Technology Suite Proprietary suite of database server tools for the STAR database, providing administration (STARGATE), low-level communication (STARWIRE), data access similar to ADO (STARADO2), form design (Designer 4), web application development (SWD), and standard ODBC connectivity (ODBC Driver). Built to integrate with Cuadra Associates' STAR database platform.

Quantifiable outcome

• Cost savings of 60-90% compared to in-house development ($20-100/hr vs $90,000-$300,000/year for in-house engineer)

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• MYRA Consulting, Inc.minorChannel Partner/ Reseller/ DistributorUS-based consulting partner serving as contact point in USA (Redondo Beach, CA). Provides local support and representation for US clients. Phone: (443) 802-3242, [email protected]

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SoftServe: Ukraine- and Eastern Europe-based IT services and consulting company providing custom software development for US enterprise clients across healthcare, finance, and other verticals — directly comparable service offering and delivery geography.
• Ciklum: Global digital services firm with significant Eastern European delivery centers offering dedicated development teams and custom software engineering for US/European clients — closest geographic and service-model analog to Raking's ODC/dedicated-team model.
• EPAM Systems: Large Eastern European-headquartered IT services firm offering custom software development for US enterprise clients, with a delivery model that combines onshore relationship management and offshore engineering — the same structural pattern Raking operates at a smaller scale.
• Luxoft: DXC Technology-owned IT services firm headquartered in Switzerland with major Eastern European delivery centers, providing custom software development and consulting for global enterprises — comparable service mix and delivery model.
• GlobalLogic: IT services and digital product engineering company with deep Eastern European presence, providing custom development and product engineering for global enterprise clients — comparable in offering and scale of professional services.

Emerging players

• Toptal: Vetted freelance engineering platform that connects US clients with top-tier developers globally, including from Eastern Europe — a more scalable, platform-based version of the cost-arbitrage model Raking uses, with greater brand recognition.

Broad incumbents

• Wipro: Global IT services and consulting firm with significant Indian offshore delivery, providing custom application development and enterprise IT services — broad incumbent analog to Raking's consulting model.
• Infosys: Global IT services and consulting giant offering offshore development, consulting, and digital transformation to US enterprises — operates the same fundamental offshore-cost-arbitrage model at vastly larger scale and broader capability.
• Cognizant: Large multinational IT services company providing offshore/onshore custom software development for US clients across industries — overlapping value proposition of cost-efficient offshore engineering for US enterprises.
• Accenture: Global professional services firm managing large-scale offshore/onshore software development and IT consulting for US enterprises — broadest incumbent competitor that absorbs the type of work Raking currently performs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raking