Inovativa

What Inovativa does

Inovativa is a privately held Brazilian advertising and marketing agency headquartered in Vila Madalena, São Paulo, founded in 2009 with 11-50 employees. The agency operates a five-service-line portfolio: Marketing Digital (digital strategy, website construction, social media management, SEO and performance analytics), Design Gráfico (brand identity, packaging, key visuals, print and display advertising), Trade Marketing (merchandising, point-of-sale materials, sell-out tactical actions), Promoção Comercial (promotional campaigns with an online registration and prize-draw platform), and Campanha de Vendas (sales campaigns with a proprietary management platform for goals, points, and communication). The agency primarily serves medium and large consumer goods and FMCG companies in Brazil, with a documented client portfolio including multinational enterprises such as Johnson & Johnson, Sanofi, Henkel, Bombril, Kraft Heinz, JBS, Heinz, Galderma, Grupo Pão de Açúcar, Faber Castell, Catupiry, and Condor, alongside mid-market and smaller clients in retail, construction, automotive, and pet care.

The business model is professional services-based: pricing is quote-based and tailored to each client profile, with the agency explicitly stating it offers proposals regardless of investment capacity. Go-to-market is sales-led and founder-driven, with clients reaching the agency directly via WhatsApp, phone, and email. The agency emphasizes direct access to decision-makers (the founders) as a core differentiator, eliminating intermediary layers. Distribution is domestic-only (Brazil) with no stated international expansion. Revenue is generated through project fees for strategic communication planning, creative execution, trade marketing activations, and campaign management.

The agency has accumulated industry recognition including PoPai (5x), Promoção Brasil Colunistas (2x), New York Festival, London Festival, Grand Prix Festival de Figueira da Foz, Clube de Criação, and Colunistas awards. Founder Wagner Benetollo brings 30+ years of trade marketing experience with an ESPM post-graduate marketing qualification, while Creative Director Carlos Marin holds a bachelor's in Communication Social and brings creative direction experience from national and multinational agencies. There is no disclosed AI/ML capability, no proprietary technology platform beyond the campaign management tools, no app, no API, no funding rounds, and no parent company. The agency operates as a boutique, founder-owned firm serving Brazil's enterprise FMCG segment with traditional creative and trade marketing services.

Name

Inovativa

Legal name

Inovativa

Website

https://agenciainovativa.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Inovativa is a São Paulo-based Brazilian advertising agency offering digital marketing, graphic design, trade marketing, commercial promotions, and sales campaign services primarily to enterprise FMCG and consumer goods clients including J&J, Sanofi, Henkel, and Kraft Heinz.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Digital marketing services
• Graphic design services
• Trade marketing
• Commercial promotion
• Sales campaign management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication and Marketing Services: Professional services revenue from strategic communication planning, digital marketing, graphic design, trade marketing, commercial promotions, and sales campaigns. Services are tailored to each client profile and budget.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Inovativa is a São Paulo–based communication and marketing agency that delivers five integrated service lines to medium and large consumer goods and FMCG clients: digital marketing (strategy, websites, social media, performance/SEO), graphic design (brand identity, packaging, key visuals, advertising), trade marketing (merchandising, point-of-sale materials, sell-out actions), commercial promotion (product registration-based promotions with prize draws via an in-house platform), and sales campaigns (managed through a proprietary platform for goals, distribution points, and communication). Services are tailored per client, with direct founder-led engagement and quote-based pricing.

Product overview

Inovativa is a communication and marketing agency offering an integrated portfolio of five core service lines: Marketing Digital (digital strategy, websites, social media, performance management), Design Gráfico (brand identity, packaging, key visuals, advertising), Trade Marketing (merchandising, POS materials, sell-out actions), Promoção Comercial (promotional campaigns with an online platform for product registration and prize draws), and Campanha de Vendas (sales campaigns with a proprietary management platform for goals, points, and communication). The services are designed to connect brands with their target audiences through strategic planning, creative execution, and results monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital

Named customers21 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• David São Paulo: Brazilian arm of David (global indie creative network), winning major regional and global creative awards and pitching against traditional agencies for large FMCG accounts.
• GUT São Paulo: Independent Brazilian creative agency (part of GUT Network) with strong CPG/FMCG credentials and a growing reputation in integrated and digital campaigns — a credible emerging competitor for similar briefs.

Direct peers

• AlmapBBDO: Top-tier Brazilian creative agency affiliated with BBDO, serving major CPG/FMCG multinationals with brand campaigns, digital and activations — directly comparable client roster and award-winning positioning.
• Africa (now part of ADTSL): Brazilian creative-led agency known for high-profile campaigns and a deep CPG/FMCG client roster; competes for the same digital, creative and activation briefs.
• DPZ&T: One of Brazil's largest independent full-service creative agencies, competing for the same enterprise FMCG and consumer-goods accounts with integrated creative, digital and trade marketing capabilities.
• Lew'Lara\TBWA: Brazilian TBWA-affiliated agency offering creative, digital and shopper/trade marketing services to large national and multinational brands.
• WMcCann: Brazilian McCann Worldgroup agency with a strong track record in creative and trade marketing for global CPG brands, directly competing for the same enterprise clients as Inovativa.

Broad incumbents

• Dentsu Brasil: Local presence of global network Dentsu, covering creative, media and CX; competes for FMCG/CPG enterprise budgets with broader geographic and capability footprint.
• Ogilvy Brasil: Brazilian arm of a global network offering integrated advertising, digital, PR and shopper marketing — overlapping capability set but with significantly larger scale and global brand relationships.
• Publicis Brasil: Brazilian operation of Publicis Worldwide, providing full-service advertising and martech at network scale, frequently on shared CPG accounts with the same multinational clients as Inovativa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenciainovativa.com.br
• LinkedInlinkedin.com/company/agencia-inovativa/about
• Instagraminstagram.com/agenciainovativa_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inovativa