Connecting Business

What Connecting Business does

Connecting Business is a small, privately held UK company founded in 2013 and headquartered in London. According to its firmographic description, the company provides business processes and CRM technology intended to help clients improve revenue and increase profitability, operating in a consulting-plus-software hybrid model typical of micro-cap CRM/process consultancies. The company is led by Lee Nightingale, who holds the combined role of founder and managing director, indicating a closely-held founder-led entity.

The company operates with a team of 1-10 employees from a single London location, and remains a private, for-profit business with no disclosed funding history, parent company, subsidiaries, M&A activity, partnerships, or awards. The corporate website (connectingbusiness.co.uk) currently presents only a loading/verification page with no substantive content describing products, pricing, customer segments, or technical architecture, and no press releases, case studies, or product collateral are available in the source data.

Core products and underlying technology are not described beyond the high-level reference to "CRM technology" and "business processes." No pricing model, distribution channel, go-to-market motion, marketing channels, customer logos, certifications, patents, integrations, or AI/ML capabilities are disclosed. The available evidence supports a minimal factual description: a long-tenured but small London CRM and business process provider with a single named founder-leader and no verifiable public footprint beyond its firmographic profile.

Name

Connecting Business

Website

https://connectingbusiness.co.uk

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Connecting Business is a London-based, privately held company founded in 2013 that provides CRM technology and business process services aimed at helping clients improve revenue and profitability, operating with a team of 1-10 employees under founder and managing director Lee Nightingale.

Ownership category

akta.pro rank

Product category

CRM and business process services

NAICS

Computer Systems Design Services (541512), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

Digital Workplace & Collaboration Integration (BPAEAAAM), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• CRM technology services
• Business process consulting
• Customer relationship management
• Revenue optimization services
• Sales process improvement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Connecting Business provides business processes and CRM technology to help clients improve revenue and increase profitability. The offering combines CRM platform capabilities with the operational and process work needed to deploy and run them effectively. Engagements appear tailored to individual client revenue and profitability objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Technology Services
• Business Process Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Slalom: US-origin boutique management and technology consultancy with a strong CRM and customer experience practice serving mid-market and enterprise clients. Comparable to Connecting Business as a project-based CRM advisory firm delivering business process and revenue outcomes for clients, though significantly larger and broader in geographic reach.

Broad incumbents

• Deloitte Digital: Big Four-adjacent digital transformation arm delivering CRM implementation, customer strategy, and revenue operations work. Comparable scope of CRM and process improvement services, but with vastly greater scale and a much broader portfolio than a 1-10 person UK firm.
• Cognizant: Large IT services provider with a dedicated CRM, Salesforce, and digital business operations practice. Comparable on CRM implementation and business process support services, functioning as a broad incumbent rather than a UK-based boutique.
• Publicis Sapient: Digital transformation consultancy with a significant CRM, marketing technology, and customer engagement practice. Direct overlap with Connecting Business's CRM and revenue-improvement focus, particularly for mid-market and enterprise clients, though delivered as part of a much wider portfolio.
• Capgemini: Global IT and consulting services firm with a large CRM, Salesforce, and customer experience practice. Overlaps with Connecting Business on CRM implementation and business process transformation, but operates as a broad incumbent across many service lines rather than a specialist boutique.
• Accenture: Global professional services firm with extensive CRM, enterprise platform, and business process consulting offerings. Competes for the same CRM-led transformation mandates and represents the upper bound of scale in the same category.

Emerging players

• Salesforce: Customer relationship management platform whose AppExchange and partner ecosystem shapes the implementation services market. Relevant to Connecting Business as the dominant CRM platform that a specialist UK consultancy would integrate or configure for clients, even though Salesforce itself is a software vendor rather than a consulting peer.
• HubSpot: CRM and marketing automation platform widely adopted by mid-market and SME clients served by small consultancies. Adjacent rather than direct: competing platforms have their own Solutions Partner ecosystems, which represents both a competitive threat and a referral channel for a CRM-focused boutique.
• Freshworks: CRM and customer engagement platform competing in the mid-market with lower-cost implementation profiles. Relevant as a platform peer whose partner ecosystem targets the type of small consultancies that serve sales-and-revenue improvement buyers similar to Connecting Business's customers.

Regional players

• BearingPoint: European-headquartered management and technology consultancy with a significant CRM, customer experience, and business transformation practice. Comparable to Connecting Business as a CRM and business process improvement advisory firm operating primarily in Europe, though at much larger scale and with broader service breadth.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/connectingbness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecting Business