APEXtrackdays

What APEXtrackdays does

APEXtrackdays is a consumer-facing motorcycle trackday provider founded in 2004, operating exclusively at Utah Motorsports Campus (UMC) in Grantsville, Utah. The company organizes structured on-track riding sessions for individual motorcycle enthusiasts, segmenting participants into tiered groups (novice, intermediate, advanced, and now a Test & Tune tier for racers) with approximately 40 riders per group and 3-4 groups per event day. Across the 2026 season it has scheduled nine event days, making it a deliberately small-scale, calendar-bound operation. There is no proprietary software platform; the underlying 'technology' is the event-day logistics, group/run scheduling, safety protocols, and instructor coordination required to put paying riders on a racetrack under controlled conditions.

The business runs on a direct-to-consumer model with multiple pricing tiers: individual trackdays at $275-$359, a six-day APEX Track Pack season bundle at $1,494, paid APEX+ classroom/on-track instruction at $95, and a discounted $149 First Time Rider promotion. Revenue mechanics are event-ticket driven with instruction as an upsell; go-to-market is grassroots and low-cost, relying on the company website, Facebook, email, and organic SEO rather than paid acquisition or formal sales infrastructure. A notable commercial relationship is the partnership with CanyonChasers — specifically instructor Dave, a 26-year coaching veteran with Champions certification — who anchors the APEX+ instruction layer.

Operationally, APEXtrackdays is a bootstrapped, privately held company with 1-10 employees whose founders reportedly maintain day jobs to support the business. There is no disclosed external funding, no patents or trademarks of note, no formal management team listing, and no public awards or recognition. The combination of single-venue concentration, sub-$1M implied revenue, founder-funded structure, and absence of technology or talent scale characterizes the company as a stable niche lifestyle business rather than a venture-scale or PE-target operator.

Name

APEXtrackdays

Website

https://apextrackdays.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

APEXtrackdays is a consumer-facing motorcycle trackday provider operating exclusively at Utah Motorsports Campus in Grantsville, Utah, organizing structured on-track riding sessions, multi-day bundles, and paid coaching for individual motorcycle enthusiasts since 2004.

Ownership category

akta.pro rank

Product category

Motorcycle Trackday Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Motorcycle trackday events
• Rider skill coaching
• Trackday season passes
• Motorsports event services
• Motorcycle racing preparation

Headquarters

HQ city

Grantsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Trackday Registrations: APEXtrackdays sells individual trackday registrations at prices ranging from $275-$359 per event. Registration is conducted through their website where customers select dates, skill groups, and complete payment. The company offers early-bird discounts for advance registration.
2. APEX Track Pack (ATP) Season Passes: Multi-day season pass bundles offering significant per-day discounts. The 2026 Track Pack includes 6 track days for $1494 (~$249/day), providing up to $1800 in track time credit. ATPs are non-transferable and expire at end of calendar year.
3. APEX+ Instruction Add-on: Classroom-based educational instruction offered as an add-on to trackday registrations for $95. Covers physics of grip, geometry of racing lines, and body mechanics. Led by Dave from CanyonChasers.
4. $149 First Time Rider Promotion: Special introductory pricing for first-time track riders who have never ridden on any track previously. Includes First Time Orientation class and optional loaner gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

APEXtrackdays organizes motorcycle trackday events at Utah Motorsports Campus in Grantsville, Utah, offering 15-minute on-track sessions segmented across five rider skill groups (TT, A, B+, B, and C). The company sells individual trackday registrations, a discounted APEX Track Pack (ATP) multi-day bundle, an APEX+ classroom coaching add-on, and a $149 First Time Rider promotional package that includes an orientation class and optional loaner gear.

Product overview

APEXtrackdays operates as a single unified trackday service provider for motorcycle riders at Utah Motorsports Campus in Utah. The core offering consists of trackday events with 15-minute session formats split across multiple rider groups (TT, A, B+, B, C). Add-on offerings include the APEX Track Pack (ATP) seasonal bundle for discounted multi-day access, the APEX+ Instruction classroom program for advanced coaching, and the $149 First Time Rider promotion with included orientation for newcomers. All offerings are integrated through a unified registration platform supporting Google OAuth login.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackday Events Motorcycle trackday experiences at Utah Motorsports Campus featuring 15-minute session formats with five rider skill groups (TT, A, B+, B, C), on-site EMT ambulance and doctor, photographers, tire services, and control riders. Priced at $275-$359 per event depending on track configuration.
• APEX Track Pack (ATP) Multi-day season pass bundle offering significant per-day discounts on trackday registrations. Includes 6 track days for $1,494 (~$249/day) in the 2026 season. Non-transferable and expires at end of calendar year.
• APEX+ Instruction Classroom-based educational add-on priced at $95 covering three pillars: The Physics of Grip, The Geometry of the Line, and The Mechanics of Posture. Led by Dave from CanyonChasers, a Champions Certified Coach with 26 years of coaching experience.
• First Time Rider (FTR) Promotion Introductory promotional package at $149 for street riders who have never ridden on any track previously. Includes a required First Time Orientation (FTO) class and optional loaner leathers and boots. Requires email request for invoice.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• CanyonChasers (Dave)coreStrategic or Co-development PartnerDave from CanyonChasers serves as the lead instructor for APEX+ classroom education program. With 26 years of coaching experience, he is a Champions Certified Coach with the Yamaha Champions Riding School, certified member of USMCA, veteran MSF instructor, and APEX lead control rider since 2007. His technical analysis is trusted by major manufacturers including Honda, Yamaha, Aprilia, Alpinestars, and Continental Tires.
• Utah Motorsports CampuscoreStrategic or Co-development PartnerUtah Motorsports Campus (UMC) is the exclusive venue for all APEXtrackdays events. The company operates at this facility, utilizing East, West, and Outer track configurations. The venue management makes final decisions on weather-related cancellations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Moto Anatomy: Motorcycle performance coaching and riding school with trackday-adjacent programming. Comparable in instruction-led positioning toward street riders entering the track environment.
• Z2 Motorsports: Trackday and track-prep services provider with comparable event organization and rider-focused programming, though with a broader motorsports focus that extends beyond pure trackdays.

Direct peers

• California Superbike School: Motorcycle riding school operating at U.S. racetracks with structured coaching programs. Comparable in its instruction-led approach to motorcycle performance riding, overlapping with APEX+ classroom content.
• Sport Bike Track Time (SBTT): Multi-region motorcycle trackday organizer offering tiered skill groups at racetracks. Same core offering (motorcycle trackday events by skill group) with similar pricing architecture across multiple venues.
• NESBA (Northeast Sportbike Association): Long-standing motorcycle trackday organizer running multiple events at racetracks. Comparable in business model (member/non-member registrations, skill-group segmentation) though concentrated in the U.S. Northeast.
• Yamaha Champions Riding School: Premium motorcycle riding school operating nationally with a coaching curriculum that overlaps directly with APEX+'s classroom instruction offering. APEX's lead instructor is certified through YCRS, evidencing direct curriculum and methodology overlap.
• Reg Pridmore CLASS Motorcycle Schools: Motorcycle riding school focused on sportbike technique at racetracks, with similar skill-group and instruction format. Comparable in target customer (street riders seeking track skill development) and curriculum structure.
• Cornerspeed: Motorcycle trackday and rider development operator running multi-day coaching events at racetracks. Overlaps with APEX's combination of track time plus structured skill instruction.

Broad incumbents

• Utah Motorsports Campus: Venue operator that hosts APEXtrackdays and other motorsports events. Comparable as the counterparty/operator of the racetrack infrastructure where APEX runs its events, and is the source of venue-level decisions (e.g., cancellations).

Regional players

• Trackmasters: Established motorcycle trackday organizer offering tiered group sessions at racetracks. Directly comparable operating model but serves the UK market rather than U.S. riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/apex-trackdays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APEXtrackdays