Utah Motorsports Campus

What Utah Motorsports Campus does

Utah Motorsports Campus (UMC) is a private motorsports venue and event campus located on 511 acres in Grantsville, Utah, approximately 35 minutes from Salt Lake City. Founded in 2006, the company operates a multi-discipline racing facility anchored by a 4.486-mile road course with 24 configurations and 23 turns, a nationally-ranked 0.9-mile kart track with 10 configurations, an eight-acre rock crawling course, a 22-acre off-road short course, a seven-acre skidpad, and additional paddock areas. UMC serves competitive racers, motorsports clubs, driving enthusiasts, corporate event organizers, and the general public through a portfolio that includes ticketed spectator events, driving experience programs, public and group karting, facility rentals, on-site retail, and sim racing.

Name

Utah Motorsports Campus

Legal name

Utah Motorsports Campus

Website

https://utahmotorsportscampus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Utah Motorsports Campus is a 511-acre private motorsports venue in Grantsville, Utah offering multi-discipline racing surfaces, driving experience programs, group karting, corporate event rentals, and on-site retail via LVRY and Flatout Sim Racing.

Ownership category

akta.pro rank

Product category

Motorsports Venue Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports venue services
• Racing facility rentals
• Go-karting experiences
• Driving experience programs
• Corporate event hosting

Headquarters

HQ city

Grantsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticketed Spectator Events: Major public events (Superbike races, drifting, autocross, car shows, diesel truck festivals) generate revenue through ticket sales, vendor fees, and concessions.
2. Driving Experience Programs: Wide Open Wednesdays (WOW), Advanced WOW+, REV Performance Track Days, Roll Racing, and third-party track days (Apex, Hooked on Driving) generate per-session fees from participants.
3. Public & Group Karting: Public karting (per-session), Grand Prix group events ($115/person), Team Endurance Relay ($95/person), and Simply Karting private rentals ($1,200/hour) generate karting revenue.
4. Corporate & Private Event Rentals: The campus rents out its facilities (tracks, hospitality spaces, garages) to event organizers, corporate groups, and filming productions, with a requirement for $5,000,000 General Liability Insurance.
5. Camping & Day Garage Rentals: RV and camping spots and day garages are rented to event attendees and participants through an online reservation system.
6. On-Site Retail & Sim Racing: LVRY branded merchandise sold at the on-site retail store; Flatout Sim Racing sessions generate revenue. Both are located inside the UMC campus.
7. Sponsorships & Partnerships: Official partner tiers (hotel, mechanical, rescue truck) and general sponsorship/signage partnerships provide revenue and in-kind support.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Utah Motorsports Campus operates a 511-acre motorsports venue in Grantsville, Utah, hosting ticketed spectator events, driving experience programs, public and group karting, and corporate/private event rentals across a 4.486-mile road course, a nationally ranked kart track, off-road and rock crawling courses, skidpads, and supporting hospitality and camping facilities.

Product overview

Utah Motorsports Campus is a motorsports venue offering a portfolio of driving experiences, event venues, and racing facilities. Core offerings include public karting at Burt Brothers Motorpark, track driving programs (Wide Open Wednesdays, Advanced WOW+, Roll Racing), and driver education (REV Performance, Hooked on Driving). The venue provides diverse racing surfaces including a 4.486-mile road track, 0.9-mile kart track, off-road course, rock crawling course, and multiple paddock areas. Hospitality services include the Clubhouse with Legends Hall, The Grand Prix event space, camping and garage rentals. Supporting amenities include Flatout Sim Racing and LVRY apparel brand at the facility. Group karting experiences (Grand Prix, Team Endurance Relay, Simply Karting) serve private events and corporate outings.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Karting Open-to-public go-kart racing sessions at the Kart Center featuring the fastest rental karts in Utah, with over 1 mile of track and 10 different configurations. Open daily except Mondays from 2PM to sunset.
• Wide Open Wednesdays (WOW) Driving program allowing enthusiasts to drive street or race-prepared cars at speed on the racetrack in a non-competitive environment. Four beginner sessions available with no passing allowed; $90 per 1-hour session.
• Advanced Wide Open Wednesday (WOW+) Upgraded driving program for experienced drivers with controlled passing in designated zones. Requires HPDE2 certification or recognized racing license; $120 per 1-hour session.
• REV Performance Track Days Official driver development course required for advancement from WOW to WOW+. Features 5:1 student-to-instructor ratio, ground school with in-car coaching, lead-follow format, and up to 4 hours of track time; $499 per driver.
• Roll Racing On-track roll racing on the front stretch of the Outer Track where racers roll from the preliminary start line at approximately 40 mph and race to the 1000 ft finish line. Entry $100; ages 18+ only.
• Hooked on Driving High Performance Driver Education (HPDE) organization providing a safe, supportive environment for drivers of all skill levels with professional instruction available.
• Grand Prix Group Karting Competitive group karting experience for 10-45 people with heat races, points qualifying, and a feature race final; awards included with optional catering and private meeting room; $115 per person for 60-120 minutes.
• Team Endurance Relay Relay-style race for 30+ people where teams share one kart and rotate drivers during mandatory pit stops; awards and optional catered meals; $95 per person for 75+ minutes.
• Simply Karting Private Rental Private access to 12 go-karts and the track for 60 minutes; ideal for birthdays, bachelor/bachelorette parties, and team outings; $1,200 first hour, $800 per additional hour.
• Corporate & Private Event Rentals Rental of campus facilities (tracks, hospitality spaces, garages) to corporate groups, event organizers, and filming productions. Requires $5,000,000 General Liability Insurance and event inquiry.
• Clubhouse & Legends Hall Event Space Upscale event space with Legends Hall South (244 guests), Legends Hall North (144), third-floor conference (77), patio (105), and full commercial kitchen/bar — total capacity 570.
• The Grand Prix Event Space Trackside venue supporting race operations, VIP hosting, and media functions with two large viewing chalets (433 guests each), media room (56), training room (140), four suites (40 guests each), and kitchenette.
• Camping & Day Garage Rentals

Quantifiable outcome

• Nationally ranked outdoor go-kart track — voted among the best in the nation
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Comfort Inn & Suites (Tooele)coreGTM or Marketing PartnerOfficial Hotel Partner of UMC. Located about 10 minutes from the track off I-80 in Tooele, UT. Offers 10% off stays for UMC guests using code 'LUMC'. Gold Award-winning hotel with free hot breakfast, indoor heated pool, fitness center, EV charging, and pet-friendly rooms. A race car is displayed in the lobby, aligning with the motorsports spirit. Drives overnight stays for event attendees.
• SCCP (SCCP4Comfort)minorGTM or Marketing PartnerOfficial Mechanical Partner of UMC. Provides mechanical services and support for the facility and its events.
• Tooele Motor CompanyminorGTM or Marketing PartnerOfficial Rescue Truck Partner of UMC. Provides rescue truck and recovery services supporting on-track safety operations.
• GetOut PassminorGTM or Marketing PartnerOfficial Partner of UMC, appearing on the partner page. GetOut Pass is a membership/promotional platform driving visibility and attendance to Utah attractions and events.
• LVRYcoreStrategic or Co-development PartnerLVRY is a track-driven apparel brand located on-site at UMC, created by people who live in the paddock. Blends performance-minded design with everyday wearability for drivers, crew, and fans. LVRY houses Flatout Sim Racing inside, creating a unique space combining motorsports lifestyle retail with immersive virtual racing experiences. Reflects the attitude of the sport — focused, intentional, and always pushing forward.
• NASA Utah (National Auto Sport Association)coreGTM or Marketing PartnerMajor recurring event partner hosting road racing, HPDE, and time trial events at UMC throughout the year. Brings hundreds of participants and spectators to the facility regularly (multiple weekends per season).
• USBK (Utah Superbikes)coreGTM or Marketing PartnerMajor recurring event partner hosting motorcycle road racing, Supermoto, and Mini Moto events at UMC's outer track and kart track. Multiple rounds per season, consistently bringing large fields of riders.
• UKC (Utah Karting Championship)coreGTM or Marketing PartnerExclusive karting championship partner at UMC. Hosts 10 rounds per season at the kart track. Provides competitive karting events that reinforce UMC's reputation as a nationally-ranked karting facility. Contact: Luna Malyna (Karting & Media Manager).
• SCCA Utah (Sports Car Club of America)coreGTM or Marketing PartnerRegular event partner hosting autocross and road racing events at UMC's Midway and West Paddock. Multiple events per season bringing regional sports car enthusiasts to the facility.
• IRPCA (Intermountain Region Porsche Club of America)minorGTM or Marketing PartnerRecurring autocross and road racing event partner at UMC on the East Track and Outer/Full Track. Serves a niche but enthusiast-loyal Porsche owner community in the Intermountain region.
• APEX Track DaysminorGTM or Marketing PartnerThird-party motorcycle track day organizer running events at UMC's Outer Track. Brings recreational and intermediate riders for skill-building track sessions.
• California SuperbikesminorGTM or Marketing PartnerMotorcycle riding school conducting track day programs at UMC. Attracts riders seeking professional instruction in a premier track environment.
• The Xtreme XperienceminorGTM or Marketing PartnerExotic car driving experience company operating at UMC's East Track, allowing participants to drive high-end supercars on a professional racing circuit.
• Hooked on DrivingminorGTM or Marketing PartnerHPDE organization hosting track days at UMC, designed for drivers of all skill levels with professional instruction and a safe, supportive environment.
• Volant VivereminorGTM or Marketing PartnerLuxury and supercar driving event company running events at UMC's Outer Track for high-end vehicle enthusiasts seeking premium track experiences.
• AutostradaminorGTM or Marketing PartnerLuxury/exotic car track day organizer running events at UMC, serving the high-end performance driving market.
• World Racing League (WRL)minorGTM or Marketing PartnerMulti-day endurance racing organization hosting events at UMC's Outer Track, bringing multi-session endurance racing to the facility.
• SLVQMA (Salt Lake Valley Quarter Midget Association)minorGTM or Marketing PartnerQuarter Midget racing association hosting events at UMC's Midway, featuring youth racing with classes including Red Plate, Junior Honda, Senior Honda, 160s, and World Formula.
• Whitley Diesel PerformanceminorGTM or Marketing PartnerWhitley Diesel Truck Fest is a major annual ticketed event at UMC (June 6, 2026), bringing diesel truck culture, custom builds, burnout competitions, and roll racing to the facility. UMC provides roll racing infrastructure during the event.
• Salt City DriftminorGTM or Marketing PartnerDrifting organization hosting events at UMC's West Paddock, bringing drifting action and smoke shows to spectators from 2PM to 10PM on event days.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• K1 Speed: Largest indoor karting chain in North America operating high-performance electric and gas kart centers. Comparable as a karting revenue pillar and consumer group-event product offering that competes for the same experiential karting demand as UMC's public karting track.
• The Thermal Club: Private motorsports club in Thermal, California featuring multiple road course configurations, karting, residential villas, and corporate hospitality. Comparable as a high-end multi-discipline motorsports and lifestyle destination.
• Sonoma Raceway: Major road course facility in Sonoma, California offering a 2.52-mile road course, karting center, drag strip, and driving experiences with NHRA, NASCAR, and club racing. Comparable as a regional multi-discipline motorsports venue on the West Coast.
• High Plains Raceway: Colorado road course facility with multiple configurations hosting HPDE, time trials, and club racing. Comparable as a regional Rocky Mountains road course venue dependent on club partnerships and driving experiences.
• Buttonwillow Raceway Park: California road course complex with multiple track configurations and a karting track, hosting club racing, track days, and driving experiences. Comparable as a smaller West Coast multi-configuration road course + karting venue.
• Apex Motor Club: Private members motorsports club in Maricopa, Arizona with a 2.25-mile road course plus residential track-side real estate. Comparable to UMC's premium positioning and growth trajectory toward club/experience monetization.
• Portland International Raceway: Pacific Northwest multi-surface motorsports facility with a 1.97-mile road course, drag strip, and motocross track. Comparable as a regional public motorsports venue serving enthusiast, club, and consumer audiences.
• Spring Mountain Motor Resort & Country Club: Pahrump, Nevada multi-discipline motorsports facility offering a 4.5-mile road course with multiple configurations, karting, residential member club, and driving experiences. Highly comparable in scale, multi-track offerings, and consumer experience diversification.
• Motorsport Ranch (MSR) Houston: Texas road course facility offering multiple track configurations and track day experiences. Comparable as a regional multi-configuration road course venue monetizing through driving experiences and club events.

Broad incumbents

• Circuit of the Americas (COTA): Major multi-discipline motorsports and entertainment facility in Austin, Texas featuring an F1-grade road course, karting, and large-scale concerts/events. Comparable as a broader motorsports destination venue with significant hospitality and event infrastructure at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UtahMotorCampus
• Facebookfacebook.com/UtahMotorsports
• Instagraminstagram.com/UMCUpdates
• TikToktiktok.com/@umcupdates?_r=1&_t=ZT-95NW1YyUbB0

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Motorsports Campus