What Pesanterus does

Pesanterus is an Indonesian e-commerce marketplace founded in 2020 that connects small food and beverage merchants across multiple Indonesian cities with individual consumers seeking traditional regional products. The platform organizes its catalog into two primary categories — Makanan (Food) and Minuman (Beverages) — featuring items such as Rendang Padang, Bakso, Dimsum, Pempek, Sambal varieties, Mochi, and regional coffee blends from producers located in Manado, Makassar, Jakarta, Medan, Surabaya, Palembang, Bekasi, Bogor, and Bandar Lampung. A self-service Merchant/Reseller program enables third-party sellers to register and list products directly on the site.

The underlying technology stack is a standard e-commerce marketplace platform providing product catalog management, shopping cart functionality, member accounts, wishlists, and merchant registration pages. Critically, the website appears to operate on a free/demo template, with several sub-pages displaying placeholder text indicating only four pages are part of a demo version. There is no mobile application, no public API, no proprietary features, and no AI/ML components. Payment processing is handled through standard integrations with major Indonesian banks (BNI, BCA, BRI, Mandiri, CIMB Niaga), card networks (Visa, Mastercard, JCB), and national switching systems (PRIMA, Alto, ATMB).

The business model is a marketplace commission structure, charging fees on transactions between merchants and consumers. Pricing is set individually by merchants at modest points (Rp 28,000 to Rp 145,000 per unit). No funding rounds, management team, revenue figures, or headcount data are publicly disclosed. One contact page on the domain shows signs of being compromised with unrelated gambling-related content, raising questions about ongoing site maintenance and operational governance.

Name

Pesanterus

Legal name

Pesanterus

Website

https://pesanterus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Pesanterus is an Indonesian e-commerce marketplace founded in 2020 that connects small food and beverage merchants across at least 11 cities with consumers seeking traditional regional products such as rendang, pempek, dimsum, and regional coffee blends.

Ownership category

akta.pro rank

Product category

Online Food & Beverage Marketplace

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Pan-Regional Ethnic Grocery Stores (CRAHAFAA)

Keywords

• Online food marketplace
• Indonesian traditional food
• Multi-vendor e-commerce
• Merchant reseller platform
• Regional cuisine delivery

Headquarters

HQ city

Palmerah

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Transaction Fees: Pesanterus operates as a multi-vendor marketplace where merchants sell food and beverage products to consumers. The platform likely charges transaction/commission fees on sales processed through the marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pesanterus operates an Indonesian online marketplace platform that connects food and beverage merchants with consumers nationwide. The platform hosts two main categories — Makanan (Food) and Minuman (Beverages) — featuring regional specialties such as Rendang Padang, Bakso, Dimsum, Pempek, Sambal, Mochi, and traditional coffee drinks from cities including Manado, Makassar, Jakarta, Medan, Surabaya, and Palembang. It also provides a Merchant/Reseller program enabling sellers to register and list their products.

Product overview

Pesanterus is an Indonesian e-commerce marketplace platform that connects merchants selling traditional Indonesian food and beverage products with customers nationwide. The platform offers two main product categories: Makanan (Food) and Minuman (Beverages), featuring authentic Indonesian specialties from various regions including Rendang Padang, Bakso, Dimsum, Pempek, Sambal varieties, Mochi, and various coffee drinks. The platform also includes a Merchant/Reseller Program enabling sellers to register and list their products. Payment integrations include major Indonesian banks (BNI, BCA, BRI, Mandiri, CIMB), credit cards (Visa, Mastercard, JCB), and national payment networks (PRIMA, ATMB, Alto).

Differentiator

Problem solved

Functional benefit

Products and services

• Pesanterus E-Commerce Marketplace Platform Online marketplace platform connecting Indonesian food and beverage merchants with customers, enabling product browsing, purchasing, member accounts, and merchant registration for traditional Indonesian food and beverage products.
• Pesanterus Merchant/Reseller Program Merchant registration and reseller program allowing sellers to list and sell their food and beverage products on the Pesanterus marketplace.
• Makanan (Food Category) Indonesian traditional food products including Rendang Padang, Bakso, Dimsum, Pempek, Otak-otak, Abon Cakalang, Sambal varieties, Orek Tempe, Mochi Roll, and various regional specialties.
• Minuman (Beverage Category) Indonesian beverage products including Kopi Susu Aren, Kopi Rek Jawa, Kopi Rek Wengi, chocolate drinks, hazelnut latte, caramel macchiato, Caffe Latte, Madu Kalimantan, Kelapa Pandan Wangi, and Coprek.
• Rendang Padang Original Traditional Padang-style rendang beef curry from Kota ADM Jakarta Timur, priced at Rp 83,000.
• Bakso Ati Raja - Paket 5 Porsi Bakso (meatball) package with 5 servings from Kota Makassar, priced at Rp 145,000.
• Abon Cakalang Pedas (BonCaDas) Spicy skipjack tuna floss from Kota Manado, priced at Rp 30,000 with 100 pcs stock.
• Dimsum Ayam Chicken dim sum from Kota Medan, priced at Rp 75,000.
• Ikan Bandeng Otak-otak Dus Milkfish otak-otak in box packaging from Kota Surabaya, priced at Rp 55,000.
• Paket Pempek 1B Palembang-style pempek package from Kota Palembang, priced at Rp 100,000.
• Kelapa Pandan Wangi Pandanus-scented coconut drink from Kota ADM Jakarta Pusat, priced at Rp 28,000.
• Madu Kalimantan Kalimantan honey from Kota ADM Jakarta Selatan, 30 bottles in stock.
• Kopi Susu Aren 500ml Palm sugar coffee milk drink 500ml from Kota ADM Jakarta Barat, priced at Rp 30,000.
• Kopi Rek Jawa Traditional Javanese coffee blend, priced at Rp 80,000.
• Kopi Rek Wengi Traditional Javanese night coffee blend, priced at Rp 90,000.
• Coprek Coconut crispy snack from Kota Bekasi, priced at Rp 80,000.
• Orek Tempe Teri Daun Jeruk Crispy tempe with anchovy and lemon basil leaves, priced at Rp 29,000 with 30 pcs stock.
• Sambal Ikan Asin Jambal Salted fish chili paste, priced at Rp 34,000 with 50 pcs stock.
• Mochi Roll Wijen Keju Mochi roll with sesame and cheese from Kota Bogor, priced at Rp 37,500 with 10 pcs stock.
• Sidikalamg Hitam & Mandailing Putih Traditional Indonesian coffee blend (black and Mandailing white), priced at Rp 40,000 with 100 bottles stock.
• Hazelnut Latte 250ml Hazelnut latte available in 250ml (Rp 15,000) and 500ml sizes.
• Caramel Macchiato 250ml Caramel macchiato available in 250ml and 500ml sizes.
• Caffe Latte 250ml Caffe latte available in 250ml and 500ml sizes.
• Kopi Susu Aren 250ml Palm sugar coffee milk drink in 250ml size.
• Coklat Kopi Chocolate coffee drink from Kota Bandar Lampung, priced at Rp 26,000.
• Coklat Durian Chocolate durian drink priced at Rp 25,000.
• Coklat Lampung Lampung-style chocolate drink.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Three partnerships are on record, tiered minor.

• BNI (Bank Negara Indonesia)minorOthersPayment gateway partner enabling bank transfer payments for transactions on the marketplace platform.
• BCA (Bank Central Asia)minorOthersPayment gateway partner enabling bank transfer payments for transactions on the marketplace platform.
• BRI (Bank Rakyat Indonesia)minorOthersPayment gateway partner enabling bank transfer payments for transactions on the marketplace platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• HappyFresh: Indonesian online grocery marketplace partnering with supermarkets and local stores. Comparable multi-vendor food marketplace model targeting Indonesian consumers, though operating more on same-day grocery delivery rather than shipped regional specialties.
• TaniHub: Indonesian e-commerce platform for agricultural and local food products, connecting farmers and small producers with consumers. Comparable as a marketplace for local/regional Indonesian food, though focused more on fresh agricultural produce rather than packaged traditional specialties.
• Sayurbox: Indonesian online grocery and fresh-food delivery platform connecting local producers with urban consumers. Closely comparable to Pesanterus as an Indonesian online food marketplace, though Sayurbox focuses more on fresh produce and grocery while Pesanterus focuses on packaged regional specialties.

Emerging players

• Kulina: Indonesian cloud kitchen and food delivery aggregator serving office workers and households. Comparable in targeting Indonesian consumers for food purchases via an online platform, though Kulina focuses on meal delivery rather than packaged traditional-food retail.
• Ralali: Indonesian B2B e-commerce marketplace with growing consumer (B2C) presence. Comparable as an Indonesian multi-vendor marketplace platform, though Ralali's primary motion is B2B while Pesanterus is B2C.

Broad incumbents

• Bukalapak: Major Indonesian e-commerce marketplace serving both consumers and merchants, with strong UMKM (SME) merchant acquisition. Comparable multi-vendor marketplace model selling food products, though far broader in category scope than Pesanterus's regional-food focus.
• Tokopedia (by TikTok): Indonesia's largest horizontal e-commerce marketplace, now part of TikTok's e-commerce push. Comparable as a multi-vendor marketplace selling food and beverages, but operates at vastly larger scale and across all categories rather than specializing in regional Indonesian foods.
• Blibli: Indonesian e-commerce marketplace with a strong grocery and fresh-food vertical (BlibliMart). Comparable as an Indonesian marketplace selling food and beverages to consumers, but operates as a full-scale generalist with its own logistics infrastructure.
• Shopee Indonesia: Leading Southeast Asian marketplace with a major Indonesian presence and a large grocery/food vertical. Direct peer as an e-commerce marketplace selling Indonesian food and beverage products to consumers, but operates as a broad horizontal platform rather than a specialty regional-food curator.

Others

• ShopeeFood / GrabFood: Indonesian food delivery platforms connecting restaurants and food merchants with consumers. Adjacent rather than direct competition — they deliver prepared meals locally, while Pesanterus ships packaged regional food products nationally — but they compete for the same consumer food-purchase occasion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/pesanterus
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pesanterus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pesanterus