Astral Electrical
Astral Electrical is a small Wellington, New Zealand-based residential electrical services contractor founded in 2019, operating with 1-10 employees and marketing 24/7 availability to local homeowners.
- Company typePrivate
- Founded2019
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Astral Electrical does
Astral Electrical is a privately held electrical services contractor based in Wellington, New Zealand. The company was founded in 2019 and operates with a small team of 1-10 employees, positioning itself as a provider of residential electrical services. Its public-facing materials emphasize availability ("24/7 experts") and customer trust, targeting homeowners in the Wellington metropolitan area rather than commercial or industrial segments.
The business model is a traditional local trades services operation: customers engage Astral Electrical for residential electrical work, and revenue is generated per-job or per-engagement. There is no evidence of a software platform, proprietary technology, subscription pricing, recurring contract structure, or productized service offering. The company appears to rely on local market presence and direct customer acquisition rather than any structured go-to-channel or partnership network.
No funding rounds, acquisitions, partnerships, leadership hires, awards, certifications, or product launches are documented in the available input data. The information set is limited to the company name, location, founding year, employee count band, service focus (residential electrical), operating hours positioning, and a single website reference (astralelectrical.co.nz). Strategic intelligence beyond basic firmographic identification cannot be reliably extracted from this data.
Astral Electrical firmographics
Firmographics- Name
- Astral Electrical
- Website
- https://astralelectrical.co.nz
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 1–10 employees
- Short description
- Astral Electrical is a small Wellington, New Zealand-based residential electrical services contractor founded in 2019, operating with 1-10 employees and marketing 24/7 availability to local homeowners.
- Ownership category
- akta.pro rank
Astral Electrical industry classification
Industry- Product category
- Residential Electrical Services
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Residential Electrical Installation & New Construction Wiring (HSAOADAA)
- akta.pro secondary industry
- After-Hours & 24/7 Emergency Electrical Response (HSAOAEAL)
Keywords
Where Astral Electrical is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Astral Electrical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Astral Electrical product offering
Product offeringCore offering
Astral Electrical delivers residential electrical services to homeowners in Wellington, New Zealand, available 24/7. The service covers the range of electrical work typically required in private homes, delivered by a small team of trusted local electricians.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electrical Services 24/7 residential electrical services for homeowners in Wellington, covering electrical work required in private homes (repairs, installations, and maintenance). Targeted at individual residential customers rather than commercial or industrial clients.
Companies that use Astral Electrical
Customer profileIdeal customer profiles1 record
Astral Electrical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astral Electrical competitors and assessment
Company assessmentOthers
- Tradelink: New Zealand plumbing and electrical supply chain that supplies parts and consumables to residential electrical contractors. Comparable as an ecosystem participant whose pricing and product availability directly affect Astral's job cost structure.
Broad incumbents
- Laser Plumbing: Sister franchise network under the Laser Group offering plumbing, gas, and related residential trade services across New Zealand. Comparable as a multi-trade incumbent that often cross-references electrical leads and competes for the same residential service wallet.
Direct peers
- Sparks Electrical: Independent residential electrical contractor operating in New Zealand. Comparable to Astral in service offering (residential wiring, repairs, fit-outs) and target customer (homeowners), making it a head-to-head competitor in the same local trade.
- Active Electrical (NZ): New Zealand-based residential and commercial electrical contractor offering installations, maintenance, and repairs. Comparable to Astral because it serves overlapping customer types (homeowners and small businesses) with similar scope of electrical services.
- Laser Electrical: National New Zealand franchise network delivering residential and commercial electrical services. Directly comparable to Astral in core trade (electrical contracting) and customer base (homeowners and small businesses), with the difference being franchise scale versus Astral's independent operation.
- Mr. Electric (New Zealand): International residential and light-commercial electrical franchise with a New Zealand presence. Comparable to Astral because it competes for the same residential service jobs (installations, repairs, 24/7-style callouts) and targets the same homeowner customer segment.
- Switch Electric: Independent New Zealand electrician providing residential electrical services. Comparable to Astral because it competes in the same residential installation and repair niche with a similar small-team operating model.
Regional players
- Cory's Electrical: Independent New Zealand residential electrical contractor with multiple regional branches. Comparable to Astral in operating model (independent residential electrician) and customer segment, with the difference being multi-region coverage versus Astral's Wellington-only footprint.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Astral Electrical social profiles
Digital presenceAstral Electrical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astral Electrical leadership team
Management profileNumber of profiles
Profiles1 record
Astral Electrical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astral Electrical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astral Electrical
What does Astral Electrical do?
Astral Electrical delivers residential electrical services to homeowners in Wellington, New Zealand, available 24/7. The service covers the range of electrical work typically required in private homes, delivered by a small team of trusted local electricians.
Is Astral Electrical a public or private company?
Astral Electrical is a private company. It is classified as founder individual operated bootstrapped.
When was Astral Electrical founded?
Astral Electrical was founded in 2019. It employs 1 to 10 people.
Where is Astral Electrical based?
Astral Electrical is headquartered in Wellington, New Zealand, in the Oceania region.
Who are Astral Electrical's main competitors?
Tradelink is listed as an others. Laser Plumbing is listed as a broad incumbent. Direct peers are Sparks Electrical, Active Electrical (NZ), Laser Electrical, Mr. Electric (New Zealand) and Switch Electric. Cory's Electrical is listed as a regional player.
Does Astral Electrical have an API?
No public API is recorded for Astral Electrical.
What industry is Astral Electrical in?
Astral Electrical's product category is Residential Electrical Services. Its primary akta.pro industry code is HSAOADAA, Residential Electrical Installation & New Construction Wiring, with a secondary code of HSAOAEAL, After-Hours & 24/7 Emergency Electrical Response. Its NAICS code is 5617 and its SIC code is 1731.