What Laser Plumbing does

Laser Plumbing is a nationwide Australian plumbing services franchise network operating through locally owned and operated branches across multiple states including NSW (Newcastle Central, Picton, Orange, Albury-Wodonga, Bathurst, Goulburn), SA (Renmark), and regional VIC/ACT, founded in 2004 and integrated under the broader Laser Group umbrella since 2014. The company delivers a broad portfolio of trade services across residential (new builds, renovations, maintenance, hot water, gas fitting, roofing, drainage), commercial (preventative maintenance, emergency service, backflow prevention, project management, programmed maintenance, 5-year extended workmanship warranty), industrial (agriculture, horticulture, manufacturing, mining), and rural (septic systems, rainwater tanks, pumps) segments. The technology stack is conventional plumbing service-delivery infrastructure augmented by basic digital tools including CCTV drainage diagnostics, a website-based Find-a-Plumber postcode search, online job management and reporting for commercial clients, and email marketing - no proprietary software, AI/ML systems, APIs, or SDKs are disclosed.

The business model is professional services revenue, quote-based, pay-as-you-go, with no publicly listed pricing or subscription tiers. The go-to-market combines direct-to-consumer acquisition (website search, 24/7 phone, contact forms) with enterprise field sales for commercial and industrial clients, including anchor relationships such as Ray White (servicing 1,200 properties), Housing SA, Elders, OTR, Brickfords, Hotel Canobolas, Renmark Club, Big River Developments, and Venues NSW / McCauley Jones Stadium. Distribution is franchised/licensed-operator, and the value proposition rests on a "Totally Dependable" 12-month guarantee on parts and labour, consistent national pricing, and the dual benefit of local accountability plus national brand support. Accreditations include AS/NZS ISO quality certification (Newcastle), Australian Institute of Plumbing, and Master Plumbers of NSW. The key commercial risks are the fragmented, locally-franchised revenue base, limited visibility into unit economics, no disclosed funding or institutional investor participation, and the 2024 rebrand of the Newcastle entity to I AM ECO Plumbing signaling an evolving identity that may dilute Laser Plumbing brand coherence if it spreads.

Name

Laser Plumbing

Legal name

Laser Plumbing

Website

https://laserplumbing.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Laser Plumbing is a nationwide Australian plumbing franchise network of locally owned branches delivering residential, commercial, industrial, and rural plumbing services - including installations, maintenance, emergency callouts, and specialty systems - under the Laser Group umbrella.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Pipe Installation, Repair & Repiping (HSAOAAAB), Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Emergency Commercial Plumbing Response (HSAOAMAL), Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC), Kitchen Plumbing & Fixture Installation (HSAPAAAF)

Keywords

• Plumbing services
• Residential plumbing
• Commercial plumbing
• Drain cleaning
• Gas fitting

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Plumbing Services: Service-based revenue from residential, commercial, and industrial plumbing services including installations, repairs, maintenance, and emergency callouts. Pricing is job-based with obligation-free quotes provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Laser Plumbing delivers professional plumbing services across Australia through a nationwide franchise network of locally owned branches. The company's core services cover residential plumbing (home maintenance, new home builds, renovations, hot water systems, gas fitting), commercial plumbing (planned maintenance, backflow prevention, trade waste, emergency response), and industrial plumbing (agriculture, horticulture, manufacturing, mining). Specialized offerings include drain cleaning with CCTV inspection, roofing and guttering, leak repair, and solar hot water installation, supported by a 24-hour emergency service line.

Product overview

Laser Plumbing is a nationwide plumbing services company operating as a franchise/network model across Australia. The company offers a comprehensive portfolio of plumbing services categorized into residential (home plumbing, new home plumbing, renovations, maintenance), commercial (facilities management, preventative maintenance, project management), industrial (specialized services for agriculture, horticulture, manufacturing, mining), and specialty services (gas fitting, hot water systems, drainage, roofing, backflow prevention, rainwater systems, septic tanks). Services are delivered through locally owned and operated franchise branches supported by national management. The 'Totally Dependable' guarantee underpins all service delivery. Some locations offer specialized capabilities such as CCTV drain inspection, solar hot water installation (accredited Apricus installer), and 24/7 emergency services. The Newcastle location specifically mentions over 150 years of collective experience in plumbing, drainage, roofing, and gas fitting.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Plumbing General residential plumbing services including tap, toilet, and water fixture servicing for individual homeowners and renters across Australia.
• Commercial Plumbing Plumbing services for commercial customers including planned/ongoing maintenance, backflow prevention, trade waste, and project management via dedicated commercial accounts.
• Industrial Plumbing Specialized plumbing for industrial sectors including agriculture, horticulture, mining, manufacturing, and quarrying operations.
• New Home Plumbing Design & Installation Plumbing system design and installation for new residential builds, coordinated with builders and owners during construction.
• Plumbing Renovation Plumbing works for home renovations including kitchen, bathroom, and laundry upgrades with a free Plumbing Renovation Guide available.
• Plumbing Maintenance Routine residential plumbing maintenance to address leaks, drips, slow drains, and general wear before they escalate.
• 24-Hour Emergency Plumbing Service Round-the-clock emergency response for plumbing, gas, and drainage incidents via the 1300 875 488 hotline for urgent callouts.
• Hot Water Services Installation, repair, and replacement of hot water systems across electric, gas, heat pump, and solar varieties.
• Drain Cleaning Clearing of blocked or slow drains using jet rodding, water jetting, and sewer machine equipment for residential and commercial drains.
• Gas Fitting Licensed gas fitting services including appliance installation, leak detection, repair, and compliance for residential and commercial properties.
• Septic Tank Systems Installation, servicing, and repair of septic tank and waste-water treatment systems for properties not connected to mains sewer.
• Rainwater Tanks Supply, installation, and servicing of rainwater tank systems for residential and rural properties.
• Pump Repair & Installation Installation, repair, and replacement of water and pressure pumps for residential, commercial, and industrial applications.
• Toilet Repair & Installation Repair, replacement, and installation of toilet suites and cisterns for residential and commercial bathrooms.
• Backflow Prevention Testing, installation, and certification of backflow prevention devices to protect potable water supplies in commercial and industrial settings.
• Residential Roofing & Guttering Installation, repair, and maintenance of residential roofing, gutters, and downpipes.
• Commercial Roofing & Guttering Commercial-grade roofing and guttering works including roof drainage, leak repair, and rainwater system maintenance.
• CCTV Drainage Inspection Camera-based video inspection of drains and sewer lines to diagnose blockages, damage, and root intrusion for residential and commercial customers.
• Programmed Maintenance Scheduled preventative plumbing maintenance contracts for commercial customers to minimize reactive breakdowns and maintain compliance.
• Solar Hot Water Installation Accredited installation of Apricus solar hot water systems for energy-efficient residential and commercial hot water.
• Leak Detection and Repair Leak detection using electronic equipment and subsequent repair for residential and commercial plumbing systems.
• Trade Waste and Grease Drainage Specialized drainage works for trade waste and grease management in commercial kitchens and food-service venues.
• Water Heating Services Installation and servicing of water heating appliances including electric, gas, instantaneous, and storage systems.

Quantifiable outcome

• 12-month guarantee on all parts and labour
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Laser GroupcoreStrategic or Co-development PartnerLaser Plumbing is part of the Australia-wide Laser Group network. The integration provides national brand support, standardized systems and processes, and coordinated marketing while maintaining locally owned and operated branches.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caroma (GWA Group): Leading Australian bathroom and kitchen fixtures brand (toilets, basins, tapware) frequently installed by plumbing contractors including Laser Plumbing. Comparable end market (residential and commercial bathrooms/kitchens) and installer channel dynamics.
• Rinnai Australia: Major manufacturer of hot water systems, gas heating and continuous flow water heaters commonly installed by Australian plumbers. Adjacent to Laser Plumbing's hot water service line, with overlapping customer base (installers, homeowners) and channel relationships.
• Reece Limited: Australia and New Zealand's largest plumbing and bathroom supplies distributor, selling pipes, fittings, valves and fixtures. Comparable because it sits at the upstream end of the same plumbing value chain Laser Plumbing services, and many of its products flow through Laser franchise installs.

Emerging players

• HiPages: Australia's largest online tradie marketplace connecting customers with local plumbers, electricians and other trades. Competes for lead generation and customer acquisition against Laser Plumbing's website and brand-direct channel, and represents the digital channel that could disintermediate traditional franchise networks.

Direct peers

• Jim's Plumbing: Australian residential and commercial plumbing franchise network operating under the Jim's Group umbrella. Direct competitor in domestic and commercial plumbing maintenance, emergency callouts and gas fitting with a similarly local-operator delivery model.
• Laser Electrical: Sister franchise network under the same Laser Group parent, delivering residential, commercial and industrial electrical services via locally owned branches. Comparable franchise structure, national brand and go-to-market motion; cross-sell and co-location opportunity with Laser Plumbing.
• PlumbFirst Plumbing & Gas: Multi-state Australian plumbing and gas fitting franchise offering residential, commercial and emergency plumbing. Closely comparable franchise-based operating model, service scope and target customer segments.
• Metropolitan Plumbing: Australian plumbing services company providing residential and commercial plumbing, drainage and gas fitting including 24/7 emergency callouts. Competes head-to-head with Laser Plumbing in metropolitan markets for emergency, maintenance and renovation work.

Regional players

• Aquaduck Plumbing & Gas: Brisbane-based plumbing, drainage and gas fitting franchise network operating across south-east Queensland. Comparable service portfolio (residential, commercial, maintenance, emergency) but limited to one region, unlike Laser Plumbing's national reach.
• Mr Plumber Sydney: Sydney-focused residential and commercial plumbing service provider covering blocked drains, hot water, gas fitting and leak repairs. Comparable service mix to Laser Plumbing's residential and commercial offerings, though geographically concentrated rather than national.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laser.plumbing.queanbeyan
• Xx.com/Laser_Plumbing
• LinkedInlinkedin.com/company/laser-plumbing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laser Plumbing