Layun Estrategy & Marketing

What Layun Estrategy & Marketing does

Layun Estrategias & Marketing is a Mexican full-service marketing and communications agency headquartered in Córdoba, Veracruz, with a heritage tracing to 1982. The firm operates as a private for-profit business with 11-50 employees and serves clients nationally across Mexico through direct service delivery from its single Córdoba office. Its service portfolio spans seven complementary disciplines: Marketing Digital (online strategy and campaign management), Branding (identity development), Diseño Gráfico (visual communication), Desarrollo Web (website design and construction), Eventos (corporate event planning), Marketing Social (social media strategy and community management), and Producción Audiovisual (video and multimedia production). The agency is recognized with a "Top 100 Nacional" credential as one of the best marketing agencies in Mexico, and supports client acquisition through active profiles on Facebook, Instagram, YouTube, and LinkedIn.

The business model is project- and retainer-based agency services with custom quoting; pricing is not publicly disclosed and no standardized pricing model is offered. Customer segmentation is horizontal, addressing marketing and branding needs for Mexican businesses across multiple verticals, though no specific named accounts, industry mix, or customer logos are publicly disclosed. The company maintains no disclosed parent company, subsidiaries, institutional investors, funding rounds, mergers, acquisitions, or formal partnerships. Its technology stack is described as standard marketing-services tooling without proprietary platforms, software products, APIs, or AI/ML capabilities. The firm holds no patents, trademarks registrations, or formal certifications disclosed in available materials.

Operationally, the agency is active with current contact channels (three phone numbers, an [email protected] email), a maintained website, a 2025 portfolio handbook, and operating social media presence. There is no disclosed management team in the data; ownership structure is private and undisclosed. The combination of 40-year heritage, Top 100 recognition, and small regional footprint positions Layun as an established local-services business rather than a high-growth or technology-enabled marketing firm.

Name

Layun Estrategy & Marketing

Legal name

Layún Estrategias & Marketing

Website

https://layun.com.mx

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Layun Estrategias & Marketing is a private Mexican full-service creative agency based in Córdoba, Veracruz, offering digital marketing, branding, graphic design, web development, events, social media, and audiovisual production to businesses across Mexico.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Digital marketing services
• Graphic design services
• Brand identity
• Web development services
• Social media marketing

Headquarters

HQ city

Córdoba

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Layún Estrategias & Marketing is a Mexican marketing and communication agency that delivers seven service lines: digital marketing, branding, graphic design, web development, event planning, social media marketing, and audiovisual production. The agency operates from Córdoba, Veracruz, providing integrated creative and digital marketing services to business clients across Mexico.

Product overview

Layún Estrategias & Marketing is a Mexican marketing agency offering a portfolio of seven distinct service lines spanning both digital and traditional disciplines. The core offering includes Marketing Digital (digital advertising and strategy), Branding (brand identity), Diseño Gráfico (graphic design), Desarrollo web (web development), Eventos (event management), Marketing Social (social media marketing), and Producción Audiovisual (video/multimedia production). The agency is recognized among the top 100 marketing agencies in Mexico, operating from Córdoba, Veracruz. The services are delivered as independent but complementary offerings rather than a unified software platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital Digital marketing services including online strategy and campaign management across digital channels, delivered to business clients in Mexico.
• Branding Brand identity development and strategy services to establish and strengthen corporate image for business clients.
• Diseño Gráfico (Graphic Design) Graphic design services for visual communication materials, corporate identity, and marketing assets, delivered to business clients.
• Desarrollo web (Web Development) Web development services encompassing website design, construction, and digital presence solutions for business clients.
• Eventos (Events) Event planning and execution services for corporate events and promotional activities, delivered to business clients.
• Marketing Social (Social Media Marketing) Social media marketing services including strategy, content creation, and community management for business clients.
• Producción Audiovisual (Audiovisual Production) Audiovisual production services for video content, multimedia campaigns, and visual storytelling for business clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Menta México: Menta is an independent full-service Mexican advertising and marketing agency with similar multi-disciplinary offerings (creative, digital, brand strategy), closely mirroring Layún's seven-service portfolio structure.
• Grupo W: Grupo W is a Mexican independent advertising and communications group with full-service capabilities including digital, branding, and audiovisual — comparable in scope and positioning to Layún as a domestic Mexican full-service agency.
• Anagrama: Anagrama is an independent Mexican branding and design agency offering brand strategy, identity, and design services — directly comparable to Layún's branding and graphic design service lines for Mexican clients.

Emerging players

• LLYC (Llorente & Cuenca): LLYC is a Spanish-founded communications, marketing, and public relations firm with strong Latin American operations including Mexico, offering adjacent brand, digital, and event communications comparable to Layún's service mix.

Broad incumbents

• BBDO México: BBDO México is the Mexican arm of BBDO Worldwide offering creative advertising, digital, and brand strategy services — a large-scale incumbent competitor in the same service categories as Layún.
• Ogilvy México: Ogilvy México is part of WPP's global network offering advertising, branding, digital, and PR services — represents the broad incumbent tier Layún competes against for larger Mexican enterprise clients.
• Publicis México: Publicis México is a major Mexican agency within the Publicis global network delivering advertising, digital transformation, and creative services — broader incumbent competing for mid- and large-market clients.
• TBWA\México: TBWA\México is a major Mexican advertising agency within the TBWA global network, offering full advertising, digital, and brand strategy services comparable to Layún's portfolio but at significantly greater scale.
• Havas México: Havas México is part of the global Havas network providing advertising, media, and digital services in Mexico — serves as a broad incumbent competitor across Layún's service categories.
• McCann México: McCann México is part of IPG's global advertising network providing creative, digital, and branding services in Mexico — a broad incumbent competing head-to-head with Layún for Mexican advertising and branding budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lpmexico82/videos
• Facebookfacebook.com/layunmx
• LinkedInmx.linkedin.com/company/lay%C3%BAn-estrategias-marketing
• Instagraminstagram.com/layun_estrategias/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layun Estrategy & Marketing