Danbury Fair

What Danbury Fair does

Danbury Fair is a regional shopping center located at 7 Backus Avenue in Danbury, Connecticut, operating as one of New England's largest enclosed malls under ownership of Macerich (NYSE: MAC), a publicly traded real estate investment trust. The property functions as a multi-level retail, dining, and entertainment destination housing over 100 retail tenants including anchor department stores (Target, Macy's, JCPenney), specialty fashion retailers (Apple, lululemon, Anthropologie, Urban Outfitters, H&M), and more than 25 food and beverage establishments ranging from quick-service (Shake Shack, Chick-fil-A, Starbucks) to full-service dining (The Cheesecake Factory, LongHorn Steakhouse).

The mall's core revenue model is commercial space leasing to retail, dining, and entertainment tenants, supplemented by ancillary revenue streams including specialty leasing (kiosks, carts), brand activation and sponsorship opportunities, and filming location services for production studios such as Netflix, NBC, and Lifetime. The technology footprint is conventional for a Class-A mall, centered on a directory website, tenant-facing QuikSpace leasing platform, social media channels (Facebook, Instagram), and email marketing — with entertainment tenants like Round1 Bowling & Arcade (61,000+ sq ft, opened March 2024) and Golf Lounge 18 (featuring Trackman 4 golf simulation technology) anchoring the experiential component.

Danbury Fair serves general consumers and families in southwest Connecticut seeking a one-stop shopping, dining, and entertainment destination, and its tenant base serves as the primary commercial customer relationship. The property is managed by a small corporate team (11–50 employees) typical of REIT-operated regional malls, with on-site leadership covering general management, leasing, marketing, specialty leasing, and business development functions.

Name

Danbury Fair

Legal name

Danbury Fair

Website

https://danburyfairmall.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Danbury Fair is one of New England's largest regional shopping malls in Danbury, Connecticut, owned by Macerich (NYSE: MAC), offering 100+ retail stores, 25+ dining options, and entertainment venues including Round1 Bowling & Arcade to consumers and families in southwest Connecticut.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

General Merchandise Retailers (455), Department Stores (4551), Amusement Parks and Arcades (7131)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Department Stores (5311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial real estate
• Entertainment venues
• Brand marketing opportunities

Headquarters

HQ city

Danbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Tenant Leases: The mall generates revenue primarily through leasing retail space to tenant stores and restaurants. Tenants include major retailers like Macy's, Target, Apple, and various dining establishments that pay rent for space within the shopping center.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Danbury Fair operates a large regional shopping center in Danbury, Connecticut, providing retail space and venue services to over 100 tenant retailers and restaurants. The mall aggregates department stores (Macy's, Target, JCPenney), specialty retail, dining, and entertainment options (Round1 Bowling & Arcade, Golf Lounge 18) under one property, and additionally offers commercial leasing, brand marketing/activation opportunities, and filming location services through Macerich's QuikSpace platform.

Product overview

Danbury Fair is a shopping mall and lifestyle center operated by Macerich, ranking as one of New England's largest shopping destinations. The property offers a unified retail platform combining over 100 retail stores (department stores, fashion retailers, electronics, and specialty shops), more than 25 food and drink establishments (from fine dining to fast casual), and entertainment venues (bowling, arcade, golf simulation). Additional services include commercial space leasing via QuikSpace, brand marketing and activation opportunities, community partnerships, filming location rentals, and visitor services such as accessibility accommodations and loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Space Leasing
• Brand Marketing Opportunities
• Filming Location Services
• Round1 Bowling & Arcade
• Danbury Fair Mall Destination

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered community, core and minor.

• American Red CrosscommunityOthersDanbury Fair partners with American Red Cross to host multiple blood drives throughout the year at the mall location, supporting community healthcare needs. Drives are scheduled regularly including dates through December 2026.
• Housatonic Valley Cultural AlliancecommunityOthersDanbury Fair partners with HVCA to display artwork from over 50 artists from Greater Danbury in the Business Supports the Arts Juried Art Exhibit. HVCA acts as a network for arts, historical and cultural resources.
• American Cancer SocietycommunityOthersContinuing relationship with American Cancer Society's Southern New England Regional office in Wilton, Connecticut serving Fairfield and Litchfield counties. Supports free patient support programs and cancer prevention education.
• Housatonic Habitat for HumanitycommunityOthersDanbury Fair is a proud supporter of the local Habitat for Humanity organization which mobilizes the community to provide responsible home ownership opportunities for low income families.
• The Volunteer Center of United Way of Western ConnecticutcommunityOthersPartnership connecting people and resources to find creative solutions to community needs through volunteerism. Serves as the go-to organization for community volunteers and nonprofit agencies in the region.
• MacerichcoreStrategic or Co-development PartnerDanbury Fair is owned and operated by Macerich, one of the nation's leading owners, operators, and developers of major retail properties. Macerich provides property management, leasing, marketing, and business development support. Macerich has worked with production studios including Netflix, NBC, Universal, Lifetime, and major brands for filming and brand activations.
• NetflixminorGTM or Marketing PartnerProduction partner that has filmed content at Macerich properties including Danbury Fair. Part of broader filming and content creation partnership program.
• Broadway StagesminorGTM or Marketing PartnerProduction studio partner that has filmed at Macerich properties. Represents one of many entertainment industry partners for filming opportunities.
• NBCminorGTM or Marketing PartnerMajor broadcast network partner for filming and content creation at Macerich shopping centers including Danbury Fair.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macerich: The publicly traded REIT (NYSE: MAC) that owns and operates Danbury Fair as part of its national portfolio. Directly comparable as the broader platform that sets the strategic, capital, and operational direction for the property.
• Simon Property Group: The largest US mall REIT (NYSE: SPG) with 200+ retail properties. Comparable as the dominant industry incumbent whose portfolio performance, leasing relationships, and capital allocation directly shape the competitive context for Danbury Fair.

Direct peers

• American Dream: A large entertainment-anchored retail and entertainment complex in East Rutherford, NJ. Comparable for its entertainment-led positioning (theme park, waterpark, ice rink) and aggressive experiential tenant mix that targets family and tourist traffic.
• King of Prussia Mall: One of the largest shopping malls in the US located in King of Prussia, PA. Comparable as a top-tier Class A super-regional mall with premium anchor tenants (Bloomingdale's, Neiman Marcus, Macy's) that benchmarks the scale and tenant quality Danbury Fair aspires to.
• The Westchester: An upscale regional mall in White Plains, NY operated by Brookfield. Comparable as a Class A regional mall within the broader NY-CT metro that Danbury Fair also serves, anchored by Bloomingdale's and Nordstrom.
• Trumbull Mall: A regional shopping mall in Trumbull, Connecticut operated by Brookfield Properties. Directly comparable as a Connecticut-based regional mall serving the same southwest CT/New England demographic, with overlapping anchor tenants like Macy's and Target.
• Stamford Town Center: A regional mall in Stamford, Connecticut — within Danbury Fair's broader CT trade area. Comparable mid-tier regional mall format with Macy's anchor and similar specialty tenant composition.
• Mall of America: The largest shopping mall in the US, located in Bloomington, MN. Comparable for its entertainment-anchored positioning (Nickelodeon Universe, aquarium, theme park) and the model of transforming traditional mall space into destination experiences.
• Destiny USA: A large entertainment-anchored super-regional mall in Syracuse, NY. Comparable for its scale, entertainment-driven tenant mix (including a large Round1 location), and repositioning strategy that emphasizes experiential retail over traditional department stores.
• Connecticut Post Mall: A regional mall in Milford, Connecticut also operated by Brookfield. Closest direct competitor in the CT market, anchored by Macy's, Target, and Dave & Buster's, with similar tenant mix and entertainment-led strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DanburyFairMall
• Instagraminstagram.com/danburyfairmall
• Xx.com/DanburyFair
• LinkedInlinkedin.com/company/danbury-fair-mall

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danbury Fair