Van den Boogaard Reclame

What Van den Boogaard Reclame does

Van den Boogaard Reclame B.V. is a privately held, family-operated Dutch advertising and signage specialist headquartered in Landgraaf, Netherlands, operating as a private limited company (B.V.) since 1995. The company provides a full vertical stack of indoor and outdoor signage services, including vehicle lettering and wraps, facade signage, window graphics, interior surface wrapping, wayfinding systems, wall decoration, frame and door wrapping, and in-house print production, all delivered under one roof from design through installation. Its core technology involves premium materials such as 3M 2080 series wrap film, Avery Facade Film, 3M Di-Noc interior film, one-way vision film, etched film, and RVS Dibond, combined with in-house printing, contour-cutting, and on-location installation teams.

The company serves B2B customers across the Netherlands, Belgium, Germany, and Luxembourg, with a horizontal segmentation strategy spanning logistics, heavy industry, housing corporations, IT services, retail, hospitality, and small local businesses. Revenue is generated on a custom project-quoted basis, with each engagement priced individually based on scope, materials, and installation requirements, and invoiced under standard 14-day payment terms. Go-to-market is sales-led and direct, relying on a website portfolio, customer testimonials, phone, and email contact. The business is led by Director Perry van den Boogaard and Strategic Advisor Leon van den Boogaard, with a small operational team of approximately six people covering production, design, work preparation, and installation. No external investors, parent company, or funding rounds are disclosed.

Name

Van den Boogaard Reclame

Legal name

Van den Boogaard Reclame B.V.

Website

https://vandenboogaardreclame.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Van den Boogaard Reclame is a family-owned Dutch signage and advertising specialist in Landgraaf delivering full-service vehicle wraps, facade signage, interior wraps, and print solutions to B2B clients across the Netherlands, Belgium, Germany, and Luxembourg.

Ownership category

akta.pro rank

Product category

Commercial Signage and Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (33995)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Commercial signage production
• Vehicle wrap lettering
• Facade advertising signs
• Outdoor advertising services
• Indoor graphic wraps

Headquarters

HQ city

Heerlen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Signage and advertising production services: One-time project-based revenue from design, production, and installation of signage solutions including vehicle lettering, facade signage, interior/exterior wraps, wayfinding, and print materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Van den Boogaard Reclame designs, produces, and installs indoor and outdoor advertising and signage for businesses, including vehicle lettering and wraps, facade signs, window graphics, wayfinding systems, interior wraps, wall decoration, and printed materials. The company runs an in-house workshop that handles the complete workflow from graphic design and preparation through production to on-location installation.

Product overview

Van den Boogaard Reclame is an all-in-one signage and advertising specialist based in Landgraaf, Netherlands, offering services across design, production, and installation. The company provides 11 distinct service offerings: Bewegwijzering (signage/wayfinding), Buitenreclame (outdoor advertising), Voertuigreclame (vehicle advertising), Gevelreclame (facade advertising), Grafisch Ontwerp (graphic design), Carwrap, Interieurwrap (interior wrapping), Print- en drukwerk (print services), Raambelettering (window lettering), Wandaankleding (wall decoration), and Kozijn & Deur Wrap (frame/door wrapping). Services span both indoor and outdoor applications, covering vehicle fleets, building exteriors, interiors, and print materials, with the full workflow from concept to installation handled in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Bewegwijzering (Wayfinding Signage) Custom wayfinding solutions including entrance pillars, floor signs, and directional signage for both interior and exterior spaces, designed and installed in client branding.
• Buitenreclame (Outdoor Advertising) Outdoor advertising solutions including facade signs, pylons, banners, and window signage designed to maximize visibility from the street, built to withstand weather conditions.
• Voertuigreclame (Vehicle Advertising) Vehicle lettering and wrapping for cars, buses, and trucks, transforming vehicles into mobile billboards with professional designs applied durably to company fleets.
• Gevelreclame (Facade Advertising) Facade signage solutions including individual letters, illuminated signs, and complete facade boards, customized to match building aesthetics and corporate branding.
• Grafisch Ontwerp (Graphic Design) Professional graphic design services for logos, vehicle lettering, facade advertising, and complete corporate identity packages, prepared for production across all signage applications.
• Carwrap Full and partial vehicle wraps in various colors and finishes (matte, gloss, metallic) providing vehicle makeovers with paint protection, applied with precision for seamless results.
• Interieurwrap (Interior Wrap) Interior surface wrapping for furniture, walls, counters, and kitchens using premium films in wood, marble, leather, or solid colors, providing complete makeovers without demolition.
• Print- en drukwerk (Print Services) In-house printing services including business cards, posters, brochures, and stickers in various formats and quantities, with professional finishing for consistent quality.
• Raambelettering (Window Lettering) Window graphics including logos, business hours, full-color prints, cut vinyl, and privacy films, customized to client specifications for storefront and interior applications.
• Wandaankleding (Wall Decoration) Wall graphics, panels, and films featuring logos, visuals, or inspirational imagery for offices, retail stores, showrooms, and hospitality venues, designed and installed to specification.
• Kozijn & Deur Wrap (Frame & Door Wrap) Wrapping services for window frames and doors using premium films to transform existing frames without replacement, providing durable, weather-resistant finishes in various colors.

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RoltexminorOthersWebsite development partner - Roltex created the company website, indicated in footer: 'Website by Roltex'

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• FASTSIGNS International: Global signage and visual-communications franchise network offering custom signs, vehicle wraps, and wayfinding. Comparable service menu to VDB (signs, vehicle graphics, interior graphics) but operates via a franchise model with significantly broader geographic reach.
• Minuteman Press: International print and signage franchise with a Dutch presence. Overlaps with VDB on print, signage, and basic vehicle/business graphics, but is centered on a print-shop template at a smaller-project scale.
• Lamar Advertising: One of the largest outdoor advertising operators in the world, focused on billboards, transit, and roadside signage. Comparable category (outdoor advertising and signage) but operates at media-network scale rather than local installation.
• JCDecaux: Global market leader in outdoor advertising and street-furniture signage. Comparable as a large-scale outdoor advertising operator, but operates a portfolio of transit, billboard, and digital OOH assets far beyond VDB's local install-and-wrap scope.
• Ströer SE: German outdoor advertising and digital out-of-home media company. Directly relevant given VDB's western-German footprint, and overlaps with VDB's facade and outdoor signage work, but at national-programmatic scale.
• Signarama: World's largest signage franchise with locations across Europe including the Netherlands. Competes with VDB on the same custom signage, vehicle wraps, and outdoor-advertising products, with the structural advantage of a master-brand marketing budget.

Others

• Avery Dennison: Manufacturer of Avery Facade Film and other wrapping materials used by VDB. Comparable to 3M as a strategic supplier and category-shaping presence in the wrap-film market VDB operates in.
• 3M Commercial Solutions: Manufacturer of the 3M 2080 wrap film, 3M Di-Noc architectural finishes, and Controltac print films that VDB specifies. Functions as an upstream supplier and ecosystem enabler rather than a direct competitor, but shapes VDB's product capabilities and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/van-den-boogaard-reclame

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van den Boogaard Reclame