Maigaard Fertilitetsklinik

What Maigaard Fertilitetsklinik does

Maigaard Fertilitetsklinik A/S is a privately held Danish fertility clinic founded in 1998, headquartered in Aarhus (Jens Baggesens Vej 88H) with a satellite clinic in Odense (Jernbanegade 1). The clinic provides a comprehensive suite of assisted reproductive technology services including IVF, ICSI, egg and sperm donation (Danish and Fast-track programs), ROPA / partner donation for female same-sex couples, social egg freezing, IUI, frozen embryo transfer, and specialized recurrent pregnancy loss evaluation. Its laboratory stack includes Embryoscope time-lapse embryo monitoring (co-developed with Vitrolife, first Nordic adoption in 2009), vitrification with reported ~95% frozen-embryo thaw survival, microfluidics sperm selection, EmbryoGlue, assisted hatching, TESE, and rescue ICSI, alongside an AI-based embryo quality assessment integrated via partner Idascore (Embryo Kvalitet AI, launched 2025).

The clinic serves primarily individual consumer patients — heterosexual couples facing infertility, female same-sex couples, solo mothers by choice, women seeking fertility preservation, and an international cohort attracted by Danish egg-donation law. The business is sales-led and direct-to-consumer: prospective patients receive a free specialist consultation with no waiting time, with demand generated through the clinic's Danish/English websites, SEO-optimized blog, Instagram (#maigaardbaby), Facebook, YouTube, Trustpilot testimonials, and a dedicated international patient pathway. Pricing is per-treatment or via multi-cycle contracts (e.g., single IVF from 26,000 DKK; IVF contract up to 47,000 DKK; ICSI single 29,900 DKK; egg donation from 49,000 DKK; Fast-track egg donation 73,000 DKK), supplemented by financing partnerships with Resurs Bank and Sundhed+, recurring cryostorage fees, and supplementary add-on laboratory techniques. Ownership is concentrated among two specialist co-owners (Bjørn Bay and Mads Riiskjær), with an operating footprint of 11-50 employees and no external institutional investors referenced.

Name

Maigaard Fertilitetsklinik

Legal name

Maigaard Fertilitetsklinik A/S

Website

https://maigaard.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Maigaard Fertilitetsklinik is a privately held Danish fertility clinic founded in 1998, operating in Aarhus and Odense, offering IVF, ICSI, egg/sperm donation, ROPA, egg freezing, and recurrent pregnancy loss treatment to individuals, couples, and international patients, with AI-assisted embryo selection and no waiting time.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI)

Keywords

• Fertility treatment services
• IVF and ICSI
• Egg donation programs
• Fertility preservation
• Assisted reproduction clinic

Headquarters

HQ city

Århus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. IVF and ICSI Treatment: Primary revenue stream from in-vitro fertilization and ICSI treatments. Offered as single treatments or multi-cycle contracts (up to 3 egg retrievals or up to 5 embryo transfers). Pricing varies by treatment type and patient age group. Single IVF from 26,000 DKK; IVF contract from 47,000 DKK. ICSI single from 29,900 DKK; ICSI 3-treatment package from 56,900 DKK.
2. Egg Donation Programs: Revenue from two egg donor programs: the Danish Egg Donation Program (from 49,000 DKK per cycle) and the Fast-track Egg Donation Program (73,000 DKK). Package deals include up to 3 embryo transfers within 18 months for 84,000 DKK.
3. Sperm Donation Treatment: IVF with donor sperm offered as part of the standard IVF treatment range. Includes sperm from Donor Network. Price is 26,000 DKK per treatment (excluding donor sperm).
4. ROPA (Partner Donation): Reciprocal IVF for female couples, priced at 39,500 DKK including one egg retrieval and freezing/storage of suitable blastocysts for 12 months.
5. Egg Freezing (Social Freezing): Egg freezing services including one egg freezing cycle at 22,500 DKK. Storage available for 1 year (3,500 DKK), 3 years (7,500 DKK), or 5 years (10,000 DKK). Storage until age 46 costs 12,500 DKK per Danish law.
6. IUI (Intrauterine Insemination): IUI with partner's sperm at 3,500 DKK; IUI with donor sperm at 3,500 DKK (excluding sperm cost). Lower-complexity, lower-cost fertility treatment as an entry point.
7. Frozen Embryo Transfer (Cryo/Freeze Cycle): Frozen embryo transfer cycle at 11,500 DKK per transfer. Patient pays for transfer of previously frozen embryos.
8. Recurrent Pregnancy Loss Evaluation: Specialized evaluation for recurrent pregnancy loss (abortus habitualis). Price varies: 9,000 DKK for active patients (treated at Maigaard within 1 year), 13,000 DKK for new patients, 1,000 DKK for follow-up consultation.
9. Supplementary Lab Add-ons: Additional laboratory services offered as add-ons to standard treatment after individual assessment: ICSI (3,900 DKK standalone, 9,900 DKK added to contract), TESE (5,000 DKK standalone, 12,500 DKK to contract), Assisted Hatching (3,000 DKK), EmbryoGlue (1,500 DKK), Microfluidics (1,500 DKK), cryopreservation of suitable blastocysts (3,500 DKK including 1-year storage), rICSI (1,950 DKK).
10. Fertility Preservation and Storage: Long-term storage fees for frozen eggs and embryos. Annual, 3-year, and 5-year storage plans available. Also includes thaw and fertilization services (10,500 DKK for Maigaard-frozen eggs, 15,500 DKK for eggs frozen elsewhere).
11. Financing Partnerships: Maigaard partners with Resurs Bank and Sundhed+ to offer patient financing for treatments, enabling patients to spread costs over 24-60 months at fixed interest rates. Amounts from 3,000 to 50,000 DKK.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maigaard Fertilitetsklinik is a private fertility clinic operating from Aarhus and Odense in Denmark, delivering a full range of assisted reproductive treatments including IVF, ICSI, egg donation, sperm donation, ROPA partner donation, egg freezing, IUI, frozen embryo transfer, and recurrent pregnancy loss evaluation. Treatments are delivered directly by in-house fertility specialists and embryologists using advanced laboratory technologies such as Embryoscope time-lapse imaging, AI embryo assessment, vitrification, and microfluidics sperm selection.

Product overview

Maigaard Fertilitetsklinik operates as a unified fertility treatment platform offering a comprehensive portfolio of assisted reproductive technologies across two Danish locations (Aarhus and Odense). The core offerings include IVF, ICSI, egg donation, sperm donation, ROPA (partner donation), egg freezing, IUI, and freeze cycle treatments, supplemented by specialized evaluation for recurrent pregnancy loss (Abortus Habitualis). Advanced supplementary laboratory techniques (EmbryoGlue, AHA, microfluidics, TESE, rICSI) are offered as add-on modules for complex cases. The platform also includes a secure patient portal for encrypted communications, video-based medication guides, downloadable consent documents, and financing options through banking partners. The clinic's AI-powered embryo quality assessment represents a technology-enabled differentiator within the treatment portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In-vitro Fertilisation) In-vitro fertilisation treatment: ovaries are stimulated, eggs are retrieved and combined with sperm in the laboratory, embryos are developed (with Embryoscope time-lapse monitoring), and one or more embryos are transferred to the uterus. Offered as a single treatment (from 26,000 DKK) or as a multi-cycle contract covering up to 3 egg retrievals or up to 5 embryo transfers (from 47,000 DKK, age-tiered). Available for heterosexual couples, single women, and same-sex couples as appropriate.
• ICSI (Intracytoplasmatisk Sædinjektion) Microinsemination in which a single sperm cell is selected and injected directly into the egg under high microscopic magnification, primarily used for male-factor infertility (low sperm count or quality). ICSI single treatment from 29,900 DKK; ICSI 3-treatment package from 56,900 DKK (age-tiered up to age 43).
• IVF with Egg Donation Fertility treatment using donated eggs from the Danish Egg Donation Program (waiting time 2 weeks to several months; from 49,000 DKK per cycle, with a package of up to 3 transfers within 18 months for 84,000 DKK) or the Fast-track Egg Donation Program (73,000 DKK, immediate availability, guaranteed minimum 1 blastocyst). Donor search fee of 5,000 DKK always applies. The Fast-track program partners with a Portugal clinic to broaden donor availability and diversity.
• IVF with Sperm Donation Fertility treatment using donor sperm, priced at 26,000 DKK per treatment excluding donor sperm costs. Donor sperm is sourced via the partnership with Donor Network; donors are thoroughly screened and tested, with laboratory handling performed by Maigaard's own embryologists. Used for male-factor infertility, solo mothers by choice, and lesbian couples.
• ROPA (Partner Donation / Reciprocal IVF) Reciprocal IVF for female couples enabling shared biological motherhood: one partner donates eggs (genetic mother) while the other carries the pregnancy (birth mother). Priced at 39,500 DKK, including 1 egg retrieval plus freezing and 12 months of storage of suitable blastocysts.
• Egg Freezing (Social Freezing) Fertility preservation service freezing unfertilized or fertilized eggs (embryos) for future use. One egg-freezing cycle is priced at 22,500 DKK. Vitrification delivers approximately 95% survival rates for frozen embryos. Storage plans available for 1 year (3,500 DKK), 3 years (7,500 DKK), 5 years (10,000 DKK), or up to age 46 per Danish law (12,500 DKK).
• IUI (Intrauterine Insemination) Lower-complexity, lower-cost fertility treatment placing sperm directly into the uterus. IUI with partner's sperm at 3,500 DKK; IUI with donor sperm at 3,500 DKK excluding the sperm itself; cancelled IUI at 1,500 DKK. Pregnancy chance 14–20%. Serves as an entry-point treatment before IVF/ICSI.
• Freeze Cycle (Frozen Embryo Transfer / Cryo) Frozen embryo transfer cycle placing previously frozen blastocysts into the uterus, offered at 11,500 DKK per transfer. Three preparation methods are available: natural cycle, stimulated cycle, or substituted cycle. Used after IVF/ICSI/egg donation cycles where surplus embryos were cryopreserved.
• Recurrent Pregnancy Loss Evaluation (Abortus Habitualis) Specialized diagnostic evaluation and personalized treatment plan for patients who have experienced three or more consecutive miscarriages. Led by Dr. Caroline Nørgaard-Pedersen (MD, PhD). Includes genetic testing, blood work, and consultation. Priced at 9,000 DKK for active Maigaard patients, 13,000 DKK for new patients, and 1,000 DKK for follow-up consultations.
• Fertility Financing (via Resurs Bank and Sundhed+) Patient financing arrangements allowing the cost of fertility treatments to be spread over 24–60 months at fixed interest rates for amounts between 3,000 and 50,000 DKK, delivered in partnership with Danish financial institutions Resurs Bank and Sundhed+.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• VitrolifecoreTechnology or Integration · 1 January 2009Maigaard collaborated with Vitrolife from 2009 to co-develop the Embryoscope, a time-lapse imaging system for continuous embryo monitoring during IVF. Maigaard was the first clinic in the Nordic region to adopt this technology in 2009 and delivered the world's first Embryoscope baby in 2010.
• IdascorecoreTechnology or IntegrationMaigaard partners with Idascore to use artificial intelligence for embryo quality assessment. This collaboration enables more precise embryo selection than manual evaluation, improving pregnancy success rates.
• Donor NetworkcoreChannel Partner/ Reseller/ DistributorMaigaard partners with Donor Network for access to sperm donations. All donors undergo thorough screening, comprehensive testing, and approval by Maigaard physicians. The laboratory handling is performed by Maigaard's own experienced embryologists.
• Portugal Partner Clinic (Egg Donation)coreChannel Partner/ Reseller/ DistributorFor the Fast-track Egg Donation Program, sperm is sent to a trusted partner clinic in Portugal where embryos are created, then returned to Maigaard for transfer. This enables immediate donor availability and broader donor selection (including diverse ethnicities).

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Vitrolife: Swedish-based provider of IVF media, time-lapse systems (Embryoscope), and ART consumables. Maigaard's longstanding co-development partner on the Embryoscope; indirectly comparable as a technology enabler in the same fertility-treatment ecosystem.

Broad incumbents

• TFP Fertility (The Fertility Partnership): Pan-European network of fertility clinics operating in the UK, Denmark, and other markets. Comparable in service mix (IVF, ICSI, donation, egg freezing) and competing for the same international patient segment; broader scale and multi-country footprint.
• IVI-RMA Global (IVI): One of the largest European fertility clinic networks (Spain-headquartered, now part of IVI-RMA). Comparable in offering IVF/ICSI/egg donation with strong international patient flow; broader geographic scale but overlapping international patient target market.
• Virtus Health: Australia-headquartered fertility clinic network with operations across Australia, Ireland, the UK, and Singapore. Comparable business model — multi-site private fertility with IVF, ICSI, donor programs, and egg freezing — though at much larger scale than Maigaard.

Direct peers

• StorkKlinik: Copenhagen-based fertility clinic (formerly Stork IVF) offering IVF, ICSI, and donor treatments with a focus on international patients. Closest head-to-head competitor in the cross-border egg donation market that Maigaard targets with its Fast-track program.
• Copenhagen Fertility Center: Private fertility clinic in Copenhagen offering IVF, ICSI, egg donation, and fertility preservation. Comparable in service mix and pricing model; competes with Maigaard for Danish patients and the international egg-donation segment.
• CREATE Fertility: UK-based private fertility clinic group offering IVF, ICSI, egg freezing, and donor treatments with a strong technology-led positioning. Comparable on tech-forward positioning (e.g., mild stimulation, time-lapse) and patient experience differentiation.
• Aagaards Fertilitetsklinik: Danish fertility clinic in Aarhus offering a similar portfolio of IVF, ICSI, and donor treatments. Geographic overlap with Maigaard's headquarters creates direct local competition for Jutland-based patients.
• Dansk Fertilitetsklinik: Danish private fertility clinic offering IVF, ICSI, and donor treatments to a similar patient base in Denmark. Directly competes for the same Aarhus/Jutland-area patients as Maigaard, with comparable positioning around waiting times and pricing.

Regional players

• Cryos International: Denmark-based international sperm and egg donor bank. Maigaard's sperm-donation partner via Donor Network; comparable in the Danish fertility ecosystem and adjacent rather than directly competing in the IVF procedure market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC49gPFZBcObfglSSOJedRCQ
• Facebookfacebook.com/MaigaardFertilitetsklinik
• Instagraminstagram.com/maigaardbaby
• LinkedInlinkedin.com/company/maigaard-fertilitetsklinik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maigaard Fertilitetsklinik