What Futu Holdings does

Futu Holdings Limited is a Hong Kong-headquartered financial technology company founded in 2012 by Leaf Li (Li Hua) and listed on NASDAQ under ticker FUTU since March 2019. The company operates two proprietary digital trading platforms: Futubull, which serves primarily Asian markets, and Moomoo, which serves international markets including the US, Singapore, Australia, Japan, Canada, Malaysia, and New Zealand. Both platforms provide integrated brokerage, market data, financial news, social features, and investor education, supporting trading in stocks, ETFs, options, crypto, and IPO shares across eight markets. The architecture extends through modular offerings including Futu Money Plus (wealth management), Futu I&E (corporate and shareholder services including IPO distribution and ESOP), Private Wealth Management for high-net-worth clients, Futu Trustee, Futu Lending, and Moomoo API Skills for AI-powered natural-language strategy execution.

The company generates revenue through six principal streams: brokerage commissions and trading fees, margin financing interest income, securities lending, wealth management fees, corporate services, and private wealth management fees. As of Q1 2026, the platform served 30.2 million total users across 200+ countries with 3.6 million funded accounts (up 34.3% YoY), HK$1.22 trillion (US$155.8B) in client assets (up 47.2% YoY), and US$529.4 billion in quarterly trading volume. FY2025 revenue reached HK$22.8 billion (US$2.94B), up 68.1% YoY, with HK$11.3 billion in net income and 88% gross margins demonstrating the scale economics of the platform. Futu holds 100+ licenses and qualifications worldwide, including Hong Kong SFC Type 1-9, US SEC/FINRA, Singapore MAS, Australia ASIC, Japan FIBO, and Malaysia SC licenses.

The company's go-to-market combines product-led growth through top-ranked mobile apps with a community-led ecosystem featuring social trading features and investor education. The customer base spans retail investors (primary), high-net-worth individuals and family offices, corporate clients, and institutional investors, distributed across eight regulated markets. Recent strategic moves include the September 2025 acquisition of EleBank, an April 2026 launch of Moomoo API Skills for AI agent integration, partnerships with Nasdaq and Google, and an authorized US$800 million share repurchase program. The business faces material regulatory headwinds: the China Securities Regulatory Commission proposed a ~RMB 1.85 billion penalty in May 2026 for alleged unlicensed mainland China operations, and Japan's FSA ordered a three-month halt on new account solicitation in June 2025 for compliance failures.

Name

Futu Holdings

Legal name

Futu Holdings Limited

Website

https://www.futuholdings.com/

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Futu Holdings operates proprietary digital trading platforms Futubull and Moomoo, serving 30.2 million users across 200+ countries with integrated brokerage, wealth management, and corporate services across eight regulated markets. The NASDAQ-listed fintech generated US$2.94B in FY2025 revenue.

Ownership category

akta.pro rank

Product category

Online Brokerage & Wealth Management

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Credit Intermediation and Related Activities (522)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Securities Lending, Borrow & Repo (Digital Assets) (FSADAJAG)

akta.pro secondary industry

Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)

Keywords

• Online brokerage services
• Wealth management
• Retail trading platform
• Margin financing
• Corporate IPO services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions and Trading Fees: Revenue from securities trading, clearing, and transaction fees across Hong Kong, US, Singapore, Australian, Japanese, Canadian, and Malaysian stocks, including stocks, ETFs, options, crypto, and IPO shares
2. Margin Financing: Interest income from margin financing services provided to clients for leveraged trading positions
3. Securities Lending: Revenue from securities lending services enabling clients to borrow shares or access liquidity
4. Wealth Management Fees: Fees from wealth management products through Futu Money Plus platform including mutual funds, alternatives, bonds, and structured products, working with top-tier fund houses and asset management institutions
5. Corporate Services: Revenue from corporate and shareholder services including IPO promotion and distribution, IR and PR services, block trades, stock repurchases, and ESOP solutions through Futu I&E brand
6. Private Wealth Management: Fees from bespoke financial services for high-net-worth individuals, family offices, and investment institutions including asset allocation, wealth planning, investment migration, and family legacy planning

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Futu Holdings operates proprietary digital brokerage and wealth management platforms (Futubull and Moomoo) that enable individual investors and institutional clients to trade stocks, ETFs, options, crypto, and IPO shares across Hong Kong, US, Singapore, Australia, Japan, Canada, Malaysia, and New Zealand markets. The company also provides margin financing, securities lending, wealth management (Futu Money Plus), corporate/shareholder services (Futu I&E), private wealth management for HNW/family offices, digital trustee services, and money lending, supported by 100+ regulatory licenses across 8 markets.

Product overview

Futu Holdings operates a platform-plus-modules architecture centered on two proprietary digital trading platforms: Futubull (serving primarily Asian markets) and Moomoo (serving international markets including US, Singapore, Australia, Japan, Canada, Malaysia, and New Zealand). Both platforms provide market data, financial news, social features, and investor education alongside core brokerage services for stocks, ETFs, options, crypto, and IPO shares across multiple markets. The ecosystem extends through modular offerings: Futu Money Plus for wealth management, Futu I&E for corporate and shareholder services, Private Wealth Management for institutional clients, Futu Trustee for digital trust services, Futu Lending for money lending, and Moomoo API Skills for AI-powered trading strategy execution via natural language.

Differentiator

Problem solved

Functional benefit

Brands

• Futu Money Plus: Wealth management business brand offering one-stop global asset allocation platform with diverse investment products including mutual funds, alternatives, bonds and structured products.
• FUTU I&E
• Futu Trustee
• Futubull
• Moomoo

Products and services

• Futubull Proprietary one-stop digital platform offering market data, financial news, interactive social features, investor education, and trading/clearing/margin-financing/securities-lending services for retail investors primarily in Hong Kong and broader Asia.
• Moomoo International digital brokerage platform providing market data, financial news, social features, investor education, and trading in stocks, ETFs, options, crypto, and IPO shares across US, Singapore, Hong Kong, Japan, Australia, Canada, Malaysia, and New Zealand markets.
• Brokerage Business Digital brokerage services providing trading, clearing, margin financing, and securities lending for Hong Kong, US, China Stock Connect, Singapore, Australian, Japanese, Canadian, and Malaysian stocks, with products including stocks, ETFs, options, crypto, and IPO shares.
• Futu Money Plus Wealth management brand offering a one-stop global asset allocation platform with curated investment products including mutual funds, alternatives, bonds, and structured products from top-tier fund houses and asset management institutions.
• Futu I&E Corporate and shareholder services brand offering IPO promotion and distribution, international placement services, IR and PR services, block trades, stock reduction/repurchase, and employee stock ownership plan (ESOP) solutions for corporate clients.
• Private Wealth Management One-stop financial solution for high-net-worth individuals, family offices, and investment institutions featuring bespoke service with dedicated advisors, asset allocation, wealth planning, investment migration, and family legacy planning.
• Futu Trustee Digital trustee services specializing in integrated wealth management solutions for enterprises, high-net-worth individuals and families, focusing on asset preservation, generational wealth transfer, and family governance.
• Futu Lending Money lending services operated through Futu Lending Limited, holder of Money Lenders Licence (Licence No. 1917/2022).
• Moomoo API Skills AI-powered capability built on Moomoo's Open API ecosystem enabling investors to execute sophisticated trading strategies using natural language without coding, allowing AI agents to access real-time quotes, draft orders, and execute trades across global markets.
• HK Stock Options Trading in Malaysia & Licensed Virtual Asset Trading in Hong Kong New trading features launched in Q1 2026 including HK stock options trading for Malaysian clients and licensed virtual asset trading in Hong Kong.
• Blockchain-Native Share Trading Blockchain-native share trading capability launched for US retail investors in Q4 2025, representing an innovative technology integration in trading infrastructure.
• Single-Stock Options Trading (Japan) Planned 2026 expansion by Moomoo Securities Japan into single-stock options trading for Japanese equities, responding to strong retail investor demand.

Quantifiable outcome

• 30.2 million total users with 3.6 million funded accounts, 34.3% YoY funded account growth
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• NasdaqcoreTechnology or Integration · 28 May 2026Strategic partnership with Nasdaq for options trading capabilities, enhancing derivatives product offerings across markets.
• GoogleflagshipGTM or Marketing Partner · 28 May 2026Financial creator workshop partnership with Google to build ecosystem engagement and brand awareness.
• Regional ExchangescoreTechnology or Integration · 28 May 2026Deepened global partnerships with regional exchanges to expand trading variety and market access across multiple jurisdictions.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Webull Corporation: Webull is a direct competitor offering retail digital brokerage and crypto trading across US, Hong Kong, Singapore, and other Asian markets. It mirrors Futu's product-led growth strategy, mobile-first platform, and expansion into options, ETFs, and multi-market access with comparable AI features.
• UP Fintech Holding (Tiger Brokers): Tiger Brokers is a direct competitor in Asian retail brokerage, offering multi-market trading (US, HK, Singapore, Australia) and similar technology-led platform features. Both companies target Chinese-diaspora and pan-Asian retail investors with mobile-first digital platforms.
• Interactive Brokers: Interactive Brokers is a global multi-asset broker serving retail and institutional clients with access to 150+ markets. It competes directly with Futu's international expansion ambitions through its IBKR platform, offering similar low-cost, technology-driven brokerage.
• Robinhood Markets: Robinhood pioneered commission-free retail trading and shares Futu's mobile-first, product-led growth DNA. While primarily US-focused, both compete on democratizing investing, AI integrations, and expanding into adjacent products like retirement and crypto.

Broad incumbents

• Charles Schwab: Charles Schwab is a US incumbent brokerage giant with a broad multi-channel offering spanning trading, wealth management, and banking. While not focused on Asian markets, it competes with Futu in the US retail brokerage segment through its recent integration of TD Ameritrade.
• Saxo Bank: Saxo Bank is an established global multi-asset broker providing trading across 70+ markets. It overlaps with Futu in international markets (Singapore, Australia, Hong Kong) and competes for high-net-worth and active retail traders, though with a more traditional desktop-led platform experience.
• IG Group: IG Group is a global retail broker offering CFDs, spread betting, and share trading across multiple markets. It competes with Futu's broader wealth and trading platform offering, particularly in Singapore and Australia, though with heavier emphasis on leveraged products.

Regional players

• Haitong International Securities: Haitong International is a Hong Kong-based brokerage serving Asian retail and institutional clients. As a regional incumbent, it competes with Futu in Hong Kong and mainland-affiliated retail flows but lacks Futu's multi-market digital platform reach across US, Singapore, and Australia.

Emerging players

• Long Bridge Securities: Long Bridge is an emerging Chinese-affiliated retail brokerage offering multi-market trading and AI-enabled features. It represents a newer entrant competing in similar segments to Futu, particularly in Hong Kong and cross-border Chinese investor flows.
• Trading 212: Trading 212 is an emerging European-origin commission-free broker with global ambitions, including AI-powered features and mobile-first design. While primarily UK/Europe-focused, its commission-free mobile brokerage model overlaps with Futu's retail value proposition as it expands internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xtwitter.com/futuholdings
• YouTubeyoutube.com/c/futuholdings
• Facebookfacebook.com/futuholdings
• LinkedInlinkedin.com/company/futuholdings
• Instagraminstagram.com/futuholdings

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futu Holdings