Social Selling

What Social Selling does

Social Selling Company ApS is a Danish private limited company founded in 2014 and headquartered in Birkerød, Denmark, that provides B2B training, consulting, and advisory services focused exclusively on LinkedIn-based social selling and sales enablement. The firm is co-founded and led by Eva Sachse (12 years at Microsoft, LinkedIn expert) and Leif Carlsen (host of "Social Selling Radio," Denmark's first podcast on social selling), and serves Danish and select international B2B clients with complex sales cycles, including sales organizations, solo practitioners, advisors/consultants, and marketing and HR departments seeking LinkedIn-driven visibility, lead generation, employer branding, and employee advocacy.

The company's core technology is human-delivered professional services rather than a proprietary software platform. Its product portfolio centers on the methodology "Salg via LinkedIn og Social Selling" and includes open-enrollment courses, customized in-company programs (including a dedicated Sales Navigator course and a LinkedIn content writing course), workshops, keynotes, sparring/advisory engagements, and LinkedIn profile and company-page optimization services. Distribution uses Zoom, Microsoft Teams, and Google Meet for online delivery and on-site delivery at client premises. The company has built an ecosystem of free content assets (a comprehensive multi-format LinkedIn profile guide, the Social Selling Radio podcast, the Social Selling Community live cohort learning platform) and one AI touchpoint: "Dansk Profil-bot," a Danish-language custom GPT built on ChatGPT that drafts LinkedIn profile headlines and About sections.

The revenue model is professional services across four streams: training courses and workshops, sparring and advisory engagements, keynote speaking, and profile optimization. Pricing is listed in Danish Kroner excluding VAT, ranging from DKK 5,499 for an individual full-day Sales Navigator course to DKK 19,999 for a group course (7-20 participants), with customized programs quoted on application and a 50/50 invoicing structure (deposit on agreement, balance on completion). The company has no external institutional funding, operates as an independent founder-led entity, and delivers primarily in Denmark with past engagements in Sweden, Norway, the UK, Germany, Spain, and the Czech Republic.

Name

Social Selling

Legal name

Social Selling Company ApS

Website

https://socialsellingcompany.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Selling Company is a Danish B2B training and consulting firm founded in 2014 that helps sales organizations, advisors, and marketing/HR teams build systematic social selling and visibility on LinkedIn through courses, workshops, sparring, and customized corporate programs.

Ownership category

akta.pro rank

Product category

LinkedIn and Social Selling Training Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• LinkedIn training services
• Social selling consulting
• B2B sales training
• LinkedIn profile optimization
• Employee advocacy programs

Headquarters

HQ city

Birkerød

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Training Courses and Workshops: The company generates revenue primarily through professional services including customized LinkedIn courses, workshops, and training programs. Services are delivered at client locations, online via video conferencing, or at the company's premises. Pricing varies by group size and course type.
2. Sparring and Advisory Services: Individual and team sparring sessions providing ongoing LinkedIn and social selling guidance and consulting.
3. Speaking Engagements: Keynote presentations and lectures on LinkedIn and social selling topics at conferences and corporate events.
4. Profile Optimization Services: Individual LinkedIn profile optimization services to enhance searchability and appeal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Social Selling Company is a Danish training and consulting firm that delivers LinkedIn-based social selling methodology to B2B organizations, sales professionals, advisors, and marketing/HR teams. Its core offering centers on customized courses, workshops, and sparring sessions that systematize B2B sales behavior on LinkedIn, including Sales Navigator training, content writing, profile optimization, and company page strategy. Revenue is generated through professional services fees for training delivery rather than through any proprietary software platform.

Product overview

Social Selling Company is a LinkedIn-focused B2B training and consulting firm offering a portfolio of LinkedIn and social selling services built around their core methodology. The offering consists of the central consulting service 'Salg via LinkedIn og Social Selling' supplemented by structured training products: open enrollment 'Social Selling Kurser' and customized 'Skræddersyede Virksomhedskurser' (including a dedicated 'Sales Navigator Kursus' for B2B lead generation and a 'LinkedIn Indholdskursus' for content creation), alongside advisory 'Sparring og Rådgivning', 'Foredrag', and 'Workshops'. The company also provides free educational resources including the comprehensive 'Den ultimative guide til en optimeret LinkedIn-profil' (text, video, and audiobook formats), the 'Social Selling Radio' podcast, the 'Social Selling Community' live online learning platform, and a Danish AI-powered 'Profil-bot' (Custom GPT via ChatGPT) for LinkedIn profile optimization assistance. All services are delivered primarily in Danish with English options, targeting Danish B2B organizations with complex sales cycles and longer sales processes.

Differentiator

Problem solved

Functional benefit

Brands

• Social Selling Community: A live online learning universe with focus on practice-oriented teaching and best practices within LinkedIn, co-founded by Leif Carlsen.
• Social Selling Radio
• Dansk profil-bot

Products and services

• Salg via LinkedIn og Social Selling (Sales via LinkedIn and Social Selling) Core consulting and training service focused on systematizing B2B sales behavior on LinkedIn through a social selling methodology, delivered to B2B companies with complex sales cycles.
• Social Selling Kurser (Open Enrollment Social Selling Courses)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• SalesHood: Cloud sales enablement and peer-learning platform that combines content, coaching, and certification for revenue teams. Comparable through its social-selling enablement and certification offerings; differs in being a software platform rather than a services firm.
• Showpad: B2B sales enablement platform providing content management, training, and coaching for sales teams. Overlaps with Social Selling Company in building sales rep capability around content and buyer engagement, but delivers via SaaS rather than consulting.

Direct peers

• Sales for Life: Singapore-headquartered B2B firm whose entire practice is built around training enterprise sales teams on LinkedIn social selling. Closest direct comparison: same niche, same platform-centrism, same training-and-consulting business model.
• RAIN Group: B2B sales performance consulting firm offering customized sales training, coaching, and consulting to mid-market and enterprise clients. Same sell of training-plus-advisory, same horizontal mid-market/enterprise segmentation.
• Winning by Design: B2B sales training and consulting firm (SaaS-flavored) that sells methodology-driven sales programs to enterprise clients via workshops and advisory. Highly comparable training-led, methodology-IP-driven consulting model.
• Force Management: B2B sales methodology firm (Force Management Framework) that delivers customized training and certification to enterprise sales organizations. Matches the methodology-centric, train-the-trainer, enterprise-field-sales approach.
• The Brooks Group: Boutique B2B sales training and consulting firm delivering customized workshops and coaching to mid-market and enterprise clients. Comparable in scale, consulting model, and consultative sales-training positioning.

Broad incumbents

• Sandler Training: Global, franchise-based sales training incumbent with a long-established methodology. Overlaps in B2B sales training and certifications, but operates at much larger scale and across all sales topics rather than specializing in LinkedIn/social selling.
• Dale Carnegie: Long-standing global training brand offering sales, leadership, and communication courses to enterprises and individuals. Competes for corporate training budget broadly; touches social selling only as a small slice.
• LinkedIn Learning: LinkedIn's own subscription-based learning platform, which actively publishes social-selling courses (often taught by independent experts). Directly addresses the same topic and competes for the same buyer attention, albeit via self-serve online video rather than live workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/socialsellingcompanydk
• Facebookfacebook.com/socialsellingcompany.dk
• LinkedInlinkedin.com/company/social-selling-company
• Xx.com/socialsellingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Selling