Front
Front is a Salt Lake City-based conference and workshop company serving UX designers and product managers. Founded in 2015, it runs an annual sold-out Case Study Conference and a hands-on Workshop Series, drawing roughly 1,000 attendees and supported by the founders' 8,000+ member Product Hive community.
- Company typePrivate
- Founded2015
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Front does
Front, LLC is a privately held, founder-led conference and events company headquartered in Salt Lake City, Utah, founded in 2015 by Ben Peck, Andrew Branch, and Wade Shearer. The company operates two core products: the annual Case Study Conference, a two-day in-person event now in its 10th year (held September 3–5, 2025) featuring 60+ practitioner-led UX and product case studies, and the Workshop Series, a two-day multi-track hands-on training program priced at $1,799 per pass ($1,349 early bird), with group and student discount tiers. Front deliberately curates its speaker lineup by invitation rather than open CFPs, markets itself as a "practitioner's conference" free of motivational keynotes and after-parties, and has run sold-out events drawing 1,000+ attendees annually.
The company's go-to-market is dual-pronged: an event-driven motion selling tickets directly through frontutah.com via Eventbrite, layered on top of a community-led motion anchored by Product Hive (originally the Product Design Association), a volunteer-run community co-founded by the same three founders that has grown to over 8,000 product and design professionals. Revenue is generated from two streams — one-time ticket/license fees for conference and workshop attendance, and corporate sponsorship (sales handled directly via email). Attendee geographic reach spans 4+ countries (USA, Canada, Mexico, Germany) and 23+ states, suggesting gradual international pull despite the event's single Salt Lake City venue. There is no disclosed technology platform beyond the conference website and standard ticketing integration; the underlying "product" is the curated live event experience itself rather than software.
Operationally, Front shows no external institutional investors, no parent company, no disclosed funding rounds, and no patents or AI/ML capabilities, indicating a bootstrapped, founder-controlled LLC. Distribution leverage comes from a multi-channel organic presence (Twitter/X, LinkedIn, YouTube, Instagram) and the Product Hive community pipeline that feeds both attendance and speaker recruitment.
Front firmographics
Firmographics- Name
- Front
- Legal name
- Front, LLC
- Website
- https://frontutah.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Front is a Salt Lake City-based conference and workshop company serving UX designers and product managers. Founded in 2015, it runs an annual sold-out Case Study Conference and a hands-on Workshop Series, drawing roughly 1,000 attendees and supported by the founders' 8,000+ member Product Hive community.
- Ownership category
- akta.pro rank
Front industry classification
Industry- Product category
- Professional Conferences and Workshops
- NAICS
- Convention and Trade Show Organizers (561920), Professional and Management Development Training (61143)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- UX, Design Thinking & Customer Research for PMs (EDABAHAK)
Keywords
Where Front is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Front business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Conference Tickets: Revenue generated from selling tickets to the Case Study Conference and Workshop Series events. Standard workshop passes priced at $1,799 with early bird discounts of 25% off.
- Sponsorship: Corporate sponsorship of Front events. Contact for sponsorship opportunities through Ben Peck at [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Workshop Series Pass |
| One time/ perpetual license | Pay-as-you-go | Group Discount 3-5 attendees |
| One time/ perpetual license | Pay-as-you-go | Group Discount 6+ attendees |
| One time/ perpetual license | Pay-as-you-go | Student Discount |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Front product offering
Product offeringCore offering
Front operates an annual Case Study Conference and a Workshop Series in Salt Lake City, Utah, providing in-person professional education for UX designers and product managers. The conference features 60+ practitioner-led case studies, while the workshop series delivers two-day, multi-track, hands-on training led by instructors from leading technology companies. The company sells tickets directly through its website and Eventbrite and supplements revenue with corporate sponsorships.
Product overview
Front is an event-based company offering two distinct programs: the Case Study Conference (its main annual event, now in its 10th year) featuring practitioner-led case studies for UX designers and product managers, and the Workshop Series providing hands-on multi-track training sessions. Both programs are held in Salt Lake City, Utah and focus on practical, real-world product design and management education rather than motivational content or theory.
Differentiator
Problem solved
Functional benefit
Products and services
- Front Case Study Conference A two-day, in-person annual conference featuring 60+ from-the-trenches case studies by innovative UX designers and product managers. Targeted at UX designers, product managers, and design/product leaders seeking practical, peer-led professional development. Held in Salt Lake City, Utah.
- Front Workshop Series A two-day, hands-on multi-track workshop series providing intensive training taught by professional instructors from leading technology companies. Includes gourmet meals, networking activities, and is targeted at UX designers, product managers, and design/product leaders seeking hands-on skill development.
Companies that use Front
Customer profileSegments4 records
Ideal customer profiles4 records
Front technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Front partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Front competitors and assessment
Company assessmentDirect peers
- Mind the Product: Mind the Product runs global product management conferences, workshops, and meetups, similar to Front's UX/Product focus. Both target product managers and designers with practitioner-led content and operate as community-rooted event businesses.
- Config (Figma): Figma's Config conference is a design-focused event featuring practitioner talks and workshops. Targets a similar UX/Product audience with case-study content from practitioners at leading tech companies.
- An Event Apart: An Event Apart is a long-running web design and UX conference series with a practitioner-focused approach. Comparable to Front in its emphasis on real-world case studies, multi-track format, and design/UX audience.
- ProductCon: ProductCon hosts product management conferences featuring talks from leading PMs at tech companies. Comparable to Front's case-study format, practitioner-led content, and product-focused audience.
- Smashing Conference: Smashing Conference hosts web design and UX conferences with hands-on workshops. Similar in event format to Front's Case Study Conference and Workshop Series, targeting a comparable design/UX audience.
- UX London: UX London is a UX-focused conference featuring practitioner talks and workshops. Comparable to Front in targeting UX professionals with case-study content, though it operates in a different geography.
- Leading Design: Leading Design is a conference and community for design leaders, focusing on leadership topics and case studies. Comparable to Front's practitioner-led model and design/UX audience, though focused on leadership-tier professionals.
Broad incumbents
- SXSW: SXSW is a large-scale conference spanning tech, film, and music. Much broader in scope than Front but draws product and design professionals, with some content overlap in the design and product tracks.
- Adobe MAX: Adobe MAX is a large-scale creative and design conference hosted by Adobe. While much larger and broader in scope, it targets some of the same UX/Product professionals and competes for sponsorship dollars in the design community.
- Web Summit: Web Summit is a major global tech conference. While broader in scope, it attracts tech industry professionals including product and design communities that overlap with Front's audience, and competes for sponsorship budgets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Front social profiles
Digital presenceFront financial estimates
Financial estimateRevenue estimate
Valuation estimate
Front leadership team
Management profileNumber of profiles
Profiles3 records
Front funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Front M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Front
What does Front do?
Front operates an annual Case Study Conference and a Workshop Series in Salt Lake City, Utah, providing in-person professional education for UX designers and product managers. The conference features 60+ practitioner-led case studies, while the workshop series delivers two-day, multi-track, hands-on training led by instructors from leading technology companies. The company sells tickets directly through its website and Eventbrite and supplements revenue with corporate sponsorships.
Is Front a public or private company?
Front is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Front founded?
Front was founded in 2015. It employs 1 to 10 people.
Where is Front based?
Front is headquartered in Salt Lake City, United States, in the North America region.
How does Front make money?
Two revenue lines are on record. Conference Tickets are the primary driver. The others are sponsorship.
Who are Front's main competitors?
Direct peers on record are Mind the Product, Config (Figma), An Event Apart, ProductCon, Smashing Conference, UX London and Leading Design. Broad incumbents are SXSW, Adobe MAX and Web Summit.
Does Front have an API?
No public API is recorded for Front.
What industry is Front in?
Front's product category is Professional Conferences and Workshops. Its primary akta.pro industry code is EDABAHAK, UX, Design Thinking & Customer Research for PMs. Its NAICS code is 561920 and its SIC code is 8600.