What Mind the Product does

Mind the Product is a content and community platform serving product management professionals worldwide, founded in 2010 from a single ProductTank meetup in a London pub. The company operates a multi-channel ecosystem anchored by daily editorial content, two weekly newsletters reaching 170,000+ subscribers, The Product Experience podcast (15,000+ monthly listeners), flagship conferences including #mtpcon London and INDUSTRY Chicago (1,000+ attendees each), 200+ ProductTank grassroots meetups across 60+ countries, training workshops, the Product Leadership Program, an AI Knowledge Hub, and a dedicated product management job board. The platform collectively engages 300,000+ product professionals globally and operates an active Slack community of 150,000+ members, with 70,000+ new users joining the platform each month.

The underlying technology is a standard content management and community platform (web-based, with builder.io mentioned in the website's source code), rather than a proprietary AI or SaaS product. Revenue is generated through four primary streams: conference sponsorships (B2B creative activations and exhibit spaces at flagship events), paid training workshops for product teams (including AI-focused classes), digital advertising placements across the newsletter, website, and podcast, and job board listings. Sponsorship packages, training, and conference tickets are sold via direct inquiry rather than self-service, with no public pricing disclosure.

Mind the Product is a wholly-owned subsidiary of Pendo.io, Inc., a private US-incorporated software company, and retains operational and editorial independence under that ownership. Leadership includes Managing Director Emily Tate, Director of Business Development Paul McAvinchey, editors Louron Pratt and Eira Hayward, and podcast co-hosts Lily Smith and Randy Silver. The company is headquartered under Pendo's US corporate domicile and serves a global audience with primary presence in EMEA (UK) and North America.

Name

Mind the Product

Legal name

Pendo.io, Inc.

Website

https://mindtheproduct.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind the Product is a global content and community platform serving 300,000+ product management professionals through editorial content, newsletters, a podcast, conferences, training workshops, meetups, and a job board, operating as a subsidiary of Pendo.io, Inc.

Ownership category

akta.pro rank

Product category

Professional Community & Events

NAICS

Convention and Trade Show Organizers (56192), Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product Management (Core) (EDABAHAC)

akta.pro secondary industries

Product, Service & Domain Knowledge Onboarding (EDABAOAG), Project, Program & Product Management (EDAGANAE), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Product management community
• Professional events and conferences
• Product training workshops
• Recruitment advertising network
• Editorial content publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Sponsorships: Companies sponsor Mind the Product conferences (#mtpcon and INDUSTRY) with creative activations, custom exhibit spaces, thought leadership sessions, and marketing visibility across email, social, and website channels. Conferences attract 1,000+ product professionals each.
2. Training Workshops: The company offers in-depth, interactive training workshops for product teams and individuals, including AI-focused classes. These workshops are delivered by expert product managers and represent a paid training revenue stream.
3. Digital Marketing Placements: Revenue generated from newsletter sponsorships (150,000+ subscribers), website advertising (80,000+ monthly users), podcast sponsorships (15,000+ monthly listeners), and sponsored blog content. Premium placements and co-creation of content are also offered.
4. Job Board: The platform operates a dedicated product management job board at jobs.mindtheproduct.com, generating revenue from job postings and recruitment advertising.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Mind the Product operates a global product management community platform that delivers daily editorial articles, a weekly newsletter reaching 170,000+ subscribers, and a podcast. It monetizes this audience through flagship conferences (#mtpcon, INDUSTRY), corporate training workshops, sponsorship and advertising placements, and a dedicated product management job board, while supporting 200+ ProductTank meetups across 60+ countries.

Product overview

Mind the Product is a comprehensive community platform for product management professionals offering a multi-channel content ecosystem. The core offering consists of daily editorial content and the Prioritised Newsletter delivered to 170,000+ subscribers, alongside The Product Experience Podcast featuring weekly interviews with product leaders. The platform organizes flagship conferences including #mtpcon London and INDUSTRY Chicago, supports 200+ ProductTank meetups across 60+ countries, and provides a dedicated Product Job Board. Educational offerings include Training & Workshops covering AI skills for product managers, the Product Leadership Program, and an AI Knowledge Hub. An active Slack community connects over 150,000 product managers for ongoing discussion and networking. The platform collectively serves 300,000+ product professionals globally and is part of Pendo.

Differentiator

Problem solved

Functional benefit

Brands

• ProductTank: Grassroots meetup network hosting 150+ meetups in cities around the world, run by product managers for product managers.
• #mtpcon
• INDUSTRY
• The Product Experience Podcast
• ProductTank Talks

Products and services

• Editorial Content and Articles Daily editorial articles, guides, case studies, and career profiles covering product management topics for the global product community. Free access via the website.
• Prioritised Newsletter Weekly newsletter delivering curated product management insights and industry updates to over 170,000 product professionals.
• The Product Experience Podcast Weekly podcast with in-depth conversations with product leaders, distributed via Apple Podcasts, Spotify, and YouTube, reaching 15,000+ monthly listeners.
• #mtpcon Conference Flagship European product management conference featuring keynotes from industry leaders, with 1,000+ product professionals attending each edition.
• INDUSTRY Conference North American flagship product management conference in Chicago attended by over 1,000 product professionals.
• ProductTank Meetups Global grassroots meetup series for product managers held in 200+ cities across 60+ countries, organized by volunteer community leaders.
• Product Job Board Dedicated job board for product management roles; free for job seekers and monetized through employer job postings.
• Training and Workshops In-depth interactive training workshops for product teams and individuals, including 'Practical AI for Product Managers' and 'Building AI Experiences in Your Product', delivered by expert product practitioners.
• Product Leadership Program Structured program designed for product leaders to develop advanced skills and strategies for managing product teams and organizations.
• AI Knowledge Hub Curated educational resource hub covering AI concepts, applications, and implications for product managers.
• Slack Community Active online community of 150,000+ product managers for real-time discussion, networking, and knowledge sharing.
• ProductTank Talks Videos Video library featuring recorded talks from ProductTank meetups worldwide and conference keynotes.

Quantifiable outcome

• 300,000+ product professionals engaged with the community
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PendocoreOthersMind the Product is owned by Pendo.io, Inc. as evidenced by the copyright notice on their website ('© 2026 Pendo.io, Inc. All rights reserved.'). The partnership enables Mind the Product to leverage Pendo's product management platform expertise and resources while maintaining its community brand identity. Mind the Product's mission and editorial independence appear preserved under this ownership.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Product School: Product School is a global product management training and certification provider offering courses, events, and community programs. It directly overlaps with Mind the Product's training workshops, conferences, and PM career development focus.
• ProductPlan: ProductPlan provides product management software and also operates resources like roadmaps, content, and events for PMs. Competes indirectly for PM training/marketing budgets and audience attention alongside Mind the Product.
• Reforge: Reforge offers cohort-based courses, a community, and content for product managers, growth practitioners, and engineering leaders. It directly competes with Mind the Product on paid training workshops and content-driven community for the same PM persona.

Broad incumbents

• Substack: Substack is a major creator/content publishing platform that hosts PM-focused newsletters and podcasts competing for the same audiences and sponsorships as Mind the Product's newsletter and podcast properties.
• General Assembly: General Assembly is an established tech/career training provider with bootcamps and workshops spanning product, design, data, and software engineering. Overlaps with Mind the Product on PM training and corporate upskilling offerings.
• Coursera: Coursera is a large-scale online education platform offering product management courses and specializations. While broader in scope, it competes with Mind the Product's training offerings for the same enterprise L&D and individual upskilling budgets.

Others

• Pendo: Pendo.io is the parent company of Mind the Product. While not a peer, the relationship is core: Pendo provides product analytics software, and Mind the Product serves as Pendo's owned community and marketing channel for PMs globally.

Emerging players

• Lenny's Newsletter: Lenny Rachitsky's subscription newsletter and community for product managers reaches a sizable audience and competes for the same PM content attention. Both target practicing PMs with high-quality editorial and community engagement.
• Section (Section4): Section is an executive education platform offering live online courses taught by industry practitioners. It overlaps with Mind the Product's Product Leadership Program and corporate training offerings for PMs and leaders.
• Maven: Maven is a cohort-based learning platform hosting paid courses across professional domains including product management. It competes with Mind the Product's training workshops on format, instructor quality, and PM upskilling use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mindtheproduct
• YouTubeyoutube.com/c/MindtheProductTV
• Facebookfacebook.com/mindtheproduct
• LinkedInlinkedin.com/company/mind-the-product
• Instagraminstagram.com/mindtheproduct

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind the Product