Money in Person

What Money in Person does

Money in Person is an independent financial advisory firm operating as a trading style of Medics Financial Services Limited, a private limited company registered in England and Wales (company number 1723058) and authorised by the Financial Conduct Authority (Register No 131216). Established in 1983 as a specialist Chartered Financial Planning practice serving medical professionals, the Money in Person brand extends the parent firm's whole-of-market advisory expertise to the general UK consumer market. The firm is headquartered at Tamworth Enterprise Centre, Corporation Street, Tamworth, B79 7DN, and delivers advice both face-to-face at the Tamworth office and remotely via telephone and video conference across the UK.

The firm offers four core advisory service lines: pension and investment advice, life and health insurance, mortgage advice, and equity release (lifetime mortgage) advice. Life and health insurance is subdivided into term life, whole-of-life, critical illness, income protection, over-50s life cover, and private medical insurance. Supporting services include a standalone Retirement MOT review priced at £495, a savings rates information page, a secure document exchange, an online Quick Quote calculator for protection products, and a suite of mortgage calculators (rates, affordability, stamp duty). The technology footprint is limited to standard website CMS tooling and these basic client calculators; there is no mobile app, no proprietary platform, and no disclosed AI/ML capability.

The revenue model is professional-services based with three primary streams: financial advice fees (£895 plus 1% of assets under advice for comprehensive engagement, exempt from VAT), mortgage advisory fees (£99 application fee plus £400 completion fee, with potential lender commission), and insurance advisory fees (potentially offset by provider commission). Client acquisition relies on SEO-optimised content, educational guides, a newsletter subscription funnel, and inbound enquiries converted through a free initial consultation. Primary customer segments are individual UK consumers — adults planning retirement, families with dependents seeking protection cover, homeowners aged 55+ considering equity release, and property buyers needing mortgage advice — with no enterprise or institutional clientele.

Name

Money in Person

Legal name

Medics Financial Services Limited

Website

https://moneyinperson.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Money in Person is a UK-based independent financial advisory firm (trading style of Medics Financial Services Limited, FCA-authorised) that provides whole-of-market advice on pensions, investments, life and health insurance, mortgages, and equity release to individual consumers via face-to-face and remote consultations from its Tamworth headquarters.

Ownership category

akta.pro rank

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Fee-Based Advisory (FSAEAAAM)

akta.pro secondary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

Keywords

• Independent financial advice
• Pension and investment advice
• Life and health insurance
• Mortgage advice
• Equity release advice

Headquarters

HQ city

Tamworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Financial Advice Fees: Charges fees for investment and pension advice services, including a base fee plus percentage of assets under advice. Provides free initial consultation followed by fee-based comprehensive advice.
2. Mortgage Advisory Fees: Charges £99 application fee and £400 completion fee for mortgage advice services. May also receive commission from lenders.
3. Insurance Advisory Services: As independent advisers, may receive commission from insurance providers for policies placed, offsetting or covering advice fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Money in Person is an independent financial advisory firm providing whole-of-market advice on pensions, investments, life and health insurance, mortgages, and equity release. Services are delivered through face-to-face consultations at the Tamworth office and remotely via telephone and video conference to clients across the UK. The firm charges fee-based prices for advice while also assisting clients in selecting suitable products from a broad panel of UK lenders and insurance providers.

Product overview

Money in Person is an independent financial advisory firm offering a portfolio of advisory and insurance products primarily through face-to-face and remote consultations. The core offering spans four main advice areas: Pension & Investment Advice, Life & Health Insurance, Mortgage Advice, and Equity Release Advice. Life & Health Insurance breaks down into specific sub-products including Life Insurance (term, decreasing/level term, and whole-of-life), Critical Illness Insurance, Income Protection Insurance, Over 50s Life Insurance, and Private Medical Insurance. Supporting services include a Retirement MOT advisory review, a Savings Rates information service, and a Document Exchange for secure client communications. Client-facing digital tools include an online Quick Quote calculator for life and health insurance and a suite of Mortgage Tools (mortgage rates, affordability calculator, and stamp duty calculator). The firm is an offshoot of Medics Financial Services Ltd and provides whole-of-market advice, meaning it surveys the full range of products and providers rather than being restricted to a limited panel.

Differentiator

Problem solved

Functional benefit

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Medics Financial Services LimitedcoreStrategic or Co-development PartnerMoney in Person is a trading style of Medics Financial Services Limited, an authorised and regulated financial services firm. The firm operates as an offshoot of Medics Wealth Management, Chartered Financial Planners established in 1983, extending the same level of expertise and personal service to general consumers that Medics has provided to Medical Professional clients for decades.
• Whole-of-Market Lenders and Insurance ProviderscoreOthersAs independent whole-of-market advisers, they work with multiple lenders and insurance providers to survey the entire market and find the most competitive products and premiums for their clients. They are not limited to one or two providers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Habito: UK online mortgage broker and later-life lending platform offering whole-of-market mortgage searches digitally. Comparable in mortgage advisory focus but uses a pure digital model rather than face-to-face service.

Direct peers

• Wren Sterling: UK independent financial adviser providing whole-of-market advice across pensions, investments, mortgages, and protection. Closely comparable in multi-product, fee-based IFA model and household client segment.
• Bellpenny: UK national IFA firm offering independent financial advice across pensions, investments, mortgages, and protection products. Comparable in independent whole-of-market positioning and broad product coverage.
• Foster Denovo: UK-based independent financial advisory firm offering multi-product advice (pensions, investments, protection, mortgages) across multiple offices. Highly comparable in business model, product breadth, and mid-market client focus.

Broad incumbents

• St. James's Place: Largest UK wealth management group with a national adviser network offering pensions, investments, mortgages, and protection. Comparable in advisory-led multi-product delivery but operates a restricted/partnership model at much greater scale.
• Hargreaves Lansdown: UK's largest direct-to-consumer investment platform with execution-only, advisory, and wealth management services. Comparable in targeting UK retail savers/investors but operates a digital platform model rather than face-to-face advice.
• AJ Bell: UK investment platform offering SIPPs, ISAs, and general investment accounts with research and guidance tools. Comparable in targeting UK retail investors with pensions and investments but focused on self-directed platform rather than full advice.
• Quilter: UK wealth management business offering financial advice, investment platforms, and multi-product solutions. Comparable in advisory-led pension and investment distribution, but operates at significantly larger scale with a broader service mix.
• Evelyn Partners (formerly Tilney Smith): Large UK wealth management and professional services group providing financial planning, investment management, and tax advice. Comparable in independent advice positioning but addresses a higher-net-worth client base at greater scale.

Others

• Unbiased: UK platform connecting consumers with independent financial advisers, mortgage brokers, and solicitors. Adjacent ecosystem player that channels prospective clients to firms like Money in Person through its matching service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moneyinperson
• LinkedInlinkedin.com/company/money-in-person

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money in Person