Grassroots Suicide Prevention
Grassroots Suicide Prevention is a UK registered charity that delivers the Stay Alive app, four demographic-specific Prevention Hubs, the Real Talk Interactive Film, and bespoke training courses to individuals in crisis, supporters of those at risk, and organisations seeking workplace suicide prevention education.
- Company typePrivate
- Founded2006
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Grassroots Suicide Prevention does
Grassroots Suicide Prevention is a UK registered charity (charity number 1149873) and company limited by guarantee, founded in 2006 and headquartered in Brighton, England, that delivers suicide prevention education, crisis support resources, and awareness campaigns. Its mission is structured around three pillars: educating, connecting, and campaigning nationally. The organisation's core products include the Stay Alive app (a mobile suicide prevention resource with LifeBox, Safety Plan, Wellness Plan, breathing exercises, and reasons-for-living tools, downloaded over 600,000 times), the Suicide Prevention Hub and four specialised sub-hubs (Neurodiversity, Older Adults, Women, Youth), the Real Talk Interactive Film (a 30-minute branching-narrative training tool), the First Hand resource (for witnesses of suicide), and bespoke training courses. The technology stack is conventional mobile/web delivery on iOS, Google Play, and the web, with standard integrations for analytics (Google Analytics, Microsoft Clarity, Google Tag Manager), identity (Facebook Login, Google Sign-In), email (Mailchimp), donations (JustGiving), ticketing (Eventbrite), and direct crisis line connections to Samaritans (116 123), Shout (85258), NHS 111, and HOPELINE247.
Grassroots generates revenue through four streams: individual donations and peer-to-peer/community fundraising (challenge events, marathons, treks, Facebook fundraisers, in-memory giving), corporate partnerships and sponsorship, paid bespoke training courses for organisations (delivered online or onsite, alongside some publicly funded courses), and grants from trusts and foundations. The Stay Alive app, Real Talk film, and hub resources are free; training is sold per course with no public price list. The go-to-market blends direct-to-consumer (free app and hubs, individual giving), enterprise field sales (bespoke training to organisations), community-led fundraising, and event-driven campaigns tied to dates such as World Suicide Prevention Day and the Step Up seasonal challenge (May-August 2026).
The charity serves three primary customer segments: individuals in crisis or experiencing suicidal thoughts (free app users); people worried about someone else's safety (free hub users, Real Talk); and organisations/employers seeking training (paid bespoke courses). Secondary segments include specialised at-risk populations served by the four demographic hubs. Geographic reach spans the UK (England, Scotland, Wales, Northern Ireland, Isle of Man, Guernsey), Ireland, and the Nordics (Denmark, Finland, Norway, Sweden). The organisation is led by CEO Rachael Swann and governed by a Board of Trustees, and relies on a Lived Experience Advisory Group to inform content. Financials are not publicly disclosed.
Grassroots Suicide Prevention firmographics
Firmographics- Name
- Grassroots Suicide Prevention
- Legal name
- Grassroots Suicide Prevention
- Website
- https://prevent-suicide.org.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grassroots Suicide Prevention is a UK registered charity that delivers the Stay Alive app, four demographic-specific Prevention Hubs, the Real Talk Interactive Film, and bespoke training courses to individuals in crisis, supporters of those at risk, and organisations seeking workplace suicide prevention education.
- Ownership category
- akta.pro rank
Grassroots Suicide Prevention industry classification
Industry- Product category
- Suicide Prevention Services
- NAICS
- Emergency and Other Relief Services (624230), Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)
- akta.pro secondary industries
- Crisis Intervention & Suicide Prevention Services (EDALAFAD), Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Stress Management & Burnout Prevention Coaching (HSADAGAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Grassroots Suicide Prevention is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Grassroots Suicide Prevention business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Individual donations (one-off or regular), fundraising events, challenge events (marathons, treks), community fundraising, and in-memory giving.
- Training Services: Bespoke consultation and training courses for organisations. Nationally accredited courses available for booking. Some funded training courses offered.
- Corporate Partnerships: Sponsorship and organisational partnerships with businesses for corporate social responsibility and suicide prevention initiatives.
- Trusts, Foundations and Grants: Funding applications to trusts, foundations and grant-making organisations for specific suicide prevention projects and programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free - Stay Alive App |
| Freemium | Others | Free - Real Talk Interactive Film |
| Freemium | Others | Funded Training Courses |
| Subscription | Per course | Paid Training Courses |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels12 records
Grassroots Suicide Prevention product offering
Product offeringCore offering
Grassroots Suicide Prevention educates, connects, and campaigns to prevent suicide through a portfolio of free digital resources including the Stay Alive app (mobile and web), the Suicide Prevention Hub and specialised hubs (Neurodiversity, Older Adult, Women's, Youth), the Real Talk Interactive Film, and the First Hand resource. It also delivers bespoke and accredited suicide prevention training courses and consultancy services to organisations, businesses, and communities, alongside fundraising and awareness campaigns.
Product overview
Grassroots Suicide Prevention offers a portfolio of interconnected suicide prevention products and services. The core offerings include the Stay Alive app (a pocket suicide prevention resource with safety planning tools), the Suicide Prevention Hub (an online information and resource portal), and Real Talk Interactive Film (a 30-minute training tool). These are complemented by specialized Prevention Hubs targeting specific demographics (Neurodiversity, Older Adult, Women's, and Youth), First Hand (a resource for witnesses of suicide), and direct training courses (both accredited and bespoke). The organization also provides consultancy services and media training. The Stay Alive app serves as the primary digital product, while the Prevention Hubs and training courses extend reach through educational content and specialized support for different population groups.
Differentiator
Problem solved
Functional benefit
Brands
- Stay Alive app: A pocket suicide prevention resource packed full of life-saving information, providing quick access to key resources and crisis support
- First Hand
- Real Talk Interactive Film
- Suicide Prevention Hub
- Neurodiversity Suicide Prevention Hub
- Women's Suicide Prevention Hub
- Youth Suicide Prevention Hub
- Older Adult Suicide Prevention Hub
Products and services
- Stay Alive App
Quantifiable outcome
- 70,000+ people trained with skills to support those at risk
- +2 more outcomes
Companies that use Grassroots Suicide Prevention
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles3 records
Grassroots Suicide Prevention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Grassroots Suicide Prevention partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Grassroots Suicide Prevention competitors and assessment
Company assessmentDirect peers
- CALM (Campaign Against Living Miserably): UK charity focused on preventing male suicide, offering helpline and webchat support. Direct mission-aligned peer that competes for corporate partnerships and donor funding within the suicide prevention category.
- Togetherall (formerly Big White Wall): UK/Canada digital mental health platform offering peer-support communities and self-help tools for people in distress, including suicidal ideation. Closest digital product peer to Stay Alive app with similar self-help/peer-support feature set and online-only delivery.
- Shout 85258: UK-based free, confidential text-based crisis support service integrated into GSP's Stay Alive app. Operates as a sibling digital crisis-intervention service with similar mission and target population, but reaches users through SMS rather than mobile/web app.
- Zero Suicide Alliance: UK-based suicide prevention training organization offering free online training sessions similar to GSP's accredited courses. Direct competitor in the suicide prevention training space, particularly for workplace and community training audiences.
- PAPYRUS Prevention of Young Suicide: UK charity dedicated specifically to prevention of young suicide, operating HOPELINE247 which is integrated directly into Stay Alive app. Closest direct competitor in youth suicide prevention with overlapping product set and similar charity structure.
Broad incumbents
- Mind: UK's largest mental health charity, providing broader mental health support and information including suicide prevention resources. Much larger scale and brand recognition; competes for the same donor and corporate partner pool as Grassroots.
- Sanvello (Optum): Digital mental health platform owned by Optum offering self-care, coaching, and therapy resources. Broad incumbent with adjacent self-help digital tools for people experiencing distress, competing for corporate wellness contracts.
- Samaritans: UK's leading suicide-prevention helpline charity and a direct integration partner of GSP's Stay Alive app. Operates 116 123 support line nationally with much larger scale and brand recognition, serving as both a peer and a strategic partner.
- Calm app: Market-leading meditation, sleep, and mental wellness app with global brand recognition and freemium pricing. Broad incumbent in the consumer mental wellness app category that overlaps with Stay Alive's user base but at much larger scale and commercial depth.
- Headspace Health: Global meditation and mental wellness app combining Headspace with Ginger on-demand therapy. Addresses adjacent mental health and wellbeing needs with free/freemium model, representing a broader-incumbent competitor for user attention and corporate wellness budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grassroots Suicide Prevention social profiles
Digital presenceGrassroots Suicide Prevention compliance and trust
Trust signalCompliance2 records
Grassroots Suicide Prevention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassroots Suicide Prevention leadership team
Management profileNumber of profiles
Profiles1 record
Grassroots Suicide Prevention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassroots Suicide Prevention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassroots Suicide Prevention
What does Grassroots Suicide Prevention do?
Grassroots Suicide Prevention educates, connects, and campaigns to prevent suicide through a portfolio of free digital resources including the Stay Alive app (mobile and web), the Suicide Prevention Hub and specialised hubs (Neurodiversity, Older Adult, Women's, Youth), the Real Talk Interactive Film, and the First Hand resource. It also delivers bespoke and accredited suicide prevention training courses and consultancy services to organisations, businesses, and communities, alongside fundraising and awareness campaigns.
Is Grassroots Suicide Prevention a public or private company?
Grassroots Suicide Prevention is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grassroots Suicide Prevention founded?
Grassroots Suicide Prevention was founded in 2006. It employs 11 to 50 people.
Where is Grassroots Suicide Prevention based?
Grassroots Suicide Prevention is headquartered in Brighton, United Kingdom, in the Europe region.
How does Grassroots Suicide Prevention make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are training Services, corporate Partnerships and trusts, Foundations and Grants.
Who are Grassroots Suicide Prevention's main competitors?
Direct peers on record are CALM (Campaign Against Living Miserably), Togetherall (formerly Big White Wall), Shout 85258, Zero Suicide Alliance and PAPYRUS Prevention of Young Suicide. Broad incumbents are Mind, Sanvello (Optum), Samaritans, Calm app and Headspace Health.
Does Grassroots Suicide Prevention have an API?
No public API is recorded for Grassroots Suicide Prevention.
What industry is Grassroots Suicide Prevention in?
Grassroots Suicide Prevention's product category is Suicide Prevention Services. Its primary akta.pro industry code is HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms, with a secondary code of EDALAFAD, Crisis Intervention & Suicide Prevention Services. Its NAICS code is 624230 and its SIC code is 8300.