Grassroots Suicide Prevention

What Grassroots Suicide Prevention does

Grassroots Suicide Prevention is a UK registered charity (charity number 1149873) and company limited by guarantee, founded in 2006 and headquartered in Brighton, England, that delivers suicide prevention education, crisis support resources, and awareness campaigns. Its mission is structured around three pillars: educating, connecting, and campaigning nationally. The organisation's core products include the Stay Alive app (a mobile suicide prevention resource with LifeBox, Safety Plan, Wellness Plan, breathing exercises, and reasons-for-living tools, downloaded over 600,000 times), the Suicide Prevention Hub and four specialised sub-hubs (Neurodiversity, Older Adults, Women, Youth), the Real Talk Interactive Film (a 30-minute branching-narrative training tool), the First Hand resource (for witnesses of suicide), and bespoke training courses. The technology stack is conventional mobile/web delivery on iOS, Google Play, and the web, with standard integrations for analytics (Google Analytics, Microsoft Clarity, Google Tag Manager), identity (Facebook Login, Google Sign-In), email (Mailchimp), donations (JustGiving), ticketing (Eventbrite), and direct crisis line connections to Samaritans (116 123), Shout (85258), NHS 111, and HOPELINE247.

Grassroots generates revenue through four streams: individual donations and peer-to-peer/community fundraising (challenge events, marathons, treks, Facebook fundraisers, in-memory giving), corporate partnerships and sponsorship, paid bespoke training courses for organisations (delivered online or onsite, alongside some publicly funded courses), and grants from trusts and foundations. The Stay Alive app, Real Talk film, and hub resources are free; training is sold per course with no public price list. The go-to-market blends direct-to-consumer (free app and hubs, individual giving), enterprise field sales (bespoke training to organisations), community-led fundraising, and event-driven campaigns tied to dates such as World Suicide Prevention Day and the Step Up seasonal challenge (May-August 2026).

The charity serves three primary customer segments: individuals in crisis or experiencing suicidal thoughts (free app users); people worried about someone else's safety (free hub users, Real Talk); and organisations/employers seeking training (paid bespoke courses). Secondary segments include specialised at-risk populations served by the four demographic hubs. Geographic reach spans the UK (England, Scotland, Wales, Northern Ireland, Isle of Man, Guernsey), Ireland, and the Nordics (Denmark, Finland, Norway, Sweden). The organisation is led by CEO Rachael Swann and governed by a Board of Trustees, and relies on a Lived Experience Advisory Group to inform content. Financials are not publicly disclosed.

Name

Grassroots Suicide Prevention

Legal name

Grassroots Suicide Prevention

Website

https://prevent-suicide.org.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Grassroots Suicide Prevention is a UK registered charity that delivers the Stay Alive app, four demographic-specific Prevention Hubs, the Real Talk Interactive Film, and bespoke training courses to individuals in crisis, supporters of those at risk, and organisations seeking workplace suicide prevention education.

Ownership category

akta.pro rank

Product category

Suicide Prevention Services

NAICS

Emergency and Other Relief Services (624230), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industries

Crisis Intervention & Suicide Prevention Services (EDALAFAD), Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Stress Management & Burnout Prevention Coaching (HSADAGAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Suicide prevention services
• Mental health training
• Crisis support tools
• Safety planning app
• Suicide awareness resources

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Individual donations (one-off or regular), fundraising events, challenge events (marathons, treks), community fundraising, and in-memory giving.
2. Training Services: Bespoke consultation and training courses for organisations. Nationally accredited courses available for booking. Some funded training courses offered.
3. Corporate Partnerships: Sponsorship and organisational partnerships with businesses for corporate social responsibility and suicide prevention initiatives.
4. Trusts, Foundations and Grants: Funding applications to trusts, foundations and grant-making organisations for specific suicide prevention projects and programmes.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels12 records

Core offering

Grassroots Suicide Prevention educates, connects, and campaigns to prevent suicide through a portfolio of free digital resources including the Stay Alive app (mobile and web), the Suicide Prevention Hub and specialised hubs (Neurodiversity, Older Adult, Women's, Youth), the Real Talk Interactive Film, and the First Hand resource. It also delivers bespoke and accredited suicide prevention training courses and consultancy services to organisations, businesses, and communities, alongside fundraising and awareness campaigns.

Product overview

Grassroots Suicide Prevention offers a portfolio of interconnected suicide prevention products and services. The core offerings include the Stay Alive app (a pocket suicide prevention resource with safety planning tools), the Suicide Prevention Hub (an online information and resource portal), and Real Talk Interactive Film (a 30-minute training tool). These are complemented by specialized Prevention Hubs targeting specific demographics (Neurodiversity, Older Adult, Women's, and Youth), First Hand (a resource for witnesses of suicide), and direct training courses (both accredited and bespoke). The organization also provides consultancy services and media training. The Stay Alive app serves as the primary digital product, while the Prevention Hubs and training courses extend reach through educational content and specialized support for different population groups.

Differentiator

Problem solved

Functional benefit

Brands

• Stay Alive app: A pocket suicide prevention resource packed full of life-saving information, providing quick access to key resources and crisis support
• First Hand
• Real Talk Interactive Film
• Suicide Prevention Hub
• Neurodiversity Suicide Prevention Hub
• Women's Suicide Prevention Hub
• Youth Suicide Prevention Hub
• Older Adult Suicide Prevention Hub

Products and services

• Stay Alive App

Quantifiable outcome

• 70,000+ people trained with skills to support those at risk
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CALM (Campaign Against Living Miserably): UK charity focused on preventing male suicide, offering helpline and webchat support. Direct mission-aligned peer that competes for corporate partnerships and donor funding within the suicide prevention category.
• Togetherall (formerly Big White Wall): UK/Canada digital mental health platform offering peer-support communities and self-help tools for people in distress, including suicidal ideation. Closest digital product peer to Stay Alive app with similar self-help/peer-support feature set and online-only delivery.
• Shout 85258: UK-based free, confidential text-based crisis support service integrated into GSP's Stay Alive app. Operates as a sibling digital crisis-intervention service with similar mission and target population, but reaches users through SMS rather than mobile/web app.
• Zero Suicide Alliance: UK-based suicide prevention training organization offering free online training sessions similar to GSP's accredited courses. Direct competitor in the suicide prevention training space, particularly for workplace and community training audiences.
• PAPYRUS Prevention of Young Suicide: UK charity dedicated specifically to prevention of young suicide, operating HOPELINE247 which is integrated directly into Stay Alive app. Closest direct competitor in youth suicide prevention with overlapping product set and similar charity structure.

Broad incumbents

• Mind: UK's largest mental health charity, providing broader mental health support and information including suicide prevention resources. Much larger scale and brand recognition; competes for the same donor and corporate partner pool as Grassroots.
• Sanvello (Optum): Digital mental health platform owned by Optum offering self-care, coaching, and therapy resources. Broad incumbent with adjacent self-help digital tools for people experiencing distress, competing for corporate wellness contracts.
• Samaritans: UK's leading suicide-prevention helpline charity and a direct integration partner of GSP's Stay Alive app. Operates 116 123 support line nationally with much larger scale and brand recognition, serving as both a peer and a strategic partner.
• Calm app: Market-leading meditation, sleep, and mental wellness app with global brand recognition and freemium pricing. Broad incumbent in the consumer mental wellness app category that overlaps with Stay Alive's user base but at much larger scale and commercial depth.
• Headspace Health: Global meditation and mental wellness app combining Headspace with Ginger on-demand therapy. Addresses adjacent mental health and wellbeing needs with free/freemium model, representing a broader-incumbent competitor for user attention and corporate wellness budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GrassrootsSP
• YouTubeyoutube.com/user/GrassrootsCIC
• Facebookfacebook.com/GrassrootsSP
• LinkedInlinkedin.com/company/grassroots-suicide-prevention
• Instagraminstagram.com/grassrootssp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassroots Suicide Prevention