B Tag

Device Buyback Servicesbtaginc.com

Company typePrivate
Founded2003
HeadquartersHastings, United States
Headcount1–10
GTM typeB2B and B2C
OfferingServices

B Tag firmographics

Firmographics

Name: B Tag
Website: https://btaginc.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

B Tag industry classification

Industry

Product category: Device Buyback Services
NAICS: Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492)
SIC: Retail-Computer & Computer Software Stores (5734)
akta.pro primary industry: Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
akta.pro secondary industries: Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

Keywords

Device buyback services
IT asset disposition
Used electronics resale
Smartphone trade-in
Electronics recycling services

Where B Tag is headquartered

Location

Headquarters

HQ city: Hastings
HQ country: United States
HQ region: North America

Markets served

B Tag business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

Device Purchase and Resale: The company purchases used electronics from individuals and organizations at quoted prices, then resells refurbished devices or recycles components. Revenue generated from the margin between purchase price and resale value of functional devices or material recovery from recycling.
Enterprise IT Asset Disposition Services: Bulk device buyback services for businesses, educational institutions, and government agencies with volume pricing, certified data destruction documentation, and secure logistics including free pickup and transportation.
Device Recycling: Responsible recycling of non-functional devices, extracting valuable components for refurbishment or material recovery when devices cannot be resold.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual Consumer Device Buyback
Transaction based/ take rate	Pay-as-you-go	Enterprise Bulk ITAD

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

B Tag product offering

Product offering

Core offering

B Tag operates BuyBack.org, an online device buyback platform that purchases used smartphones, tablets, smartwatches, Macs, AirPods, and accessories from individual consumers, then resells or recycles the devices. For organizations, schools, and enterprises the company provides IT Asset Disposition (ITAD) and bulk device buyback with secure data wiping, functioning as a single-vendor trade-in and disposition service across multiple consumer electronics categories.

Product overview

BuyBack is a consumer electronics buyback platform enabling individuals and organizations to sell used devices (smartphones, tablets, smartwatches, Macs, AirPods, and accessories) for instant cash. The core offering consists of a consumer-facing trade-in portal, complemented by specialized enterprise services including IT Asset Disposition (ITAD), K-12 Device Buyback for educational institutions, and Bulk Device Buyback with certified data destruction for businesses and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

The BuyBack Platform: Mobile application for device buyback services

Products and services

Smartphone Buyback
Tablet Buyback

Quantifiable outcome

Payment within 24 hours of device inspection
+2 more outcomes

Companies that use B Tag

Customer profile

Segments4 records

Ideal customer profiles2 records

B Tag technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

B Tag partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

B Tag competitors and assessment

Company assessment

Broad incumbents

Sims Lifecycle Services: Enterprise IT asset disposition and electronics recycling arm of Sims Limited, serving corporates and government with certified data destruction and refurbishment. Directly comparable to B Tag's enterprise ITAD service line, at much larger scale.
Samsung Trade-In: Samsung's official trade-in program for Galaxy smartphones, tablets, and watches. Operates as part of Samsung's broader device sales ecosystem and competes for the same consumer trade-in pool as B Tag's BuyBack.
Iron Mountain: Large established ITAD provider offering certified data destruction and enterprise hardware disposition at global scale. Competes for the same enterprise and institutional IT asset disposition contracts that B Tag's ITAD service targets.
Apple Trade In: Apple's first-party trade-in program accepts iPhones, iPads, Macs, and other devices for credit toward new Apple purchases. Broad incumbent competing directly for the same consumer trade-in demand, leveraging brand and point-of-sale bundling.

Direct peers

ecoATM: Kiosk-based device buyback operator with nationwide retail footprint, accepting smartphones and tablets for instant cash. Comparable in core device-buyback activity though uses kiosks rather than mail-in logistics.
ItsWorthMore: Online device buyback service for smartphones, tablets, MacBooks, and other electronics with instant quoting and trade-in shipping. Closely comparable product mix, target customer, and value proposition.
SellCell: Comparison and buyback marketplace that aggregates offers from multiple device buyers for consumer electronics trade-ins. Comparable service offering for sellers of used phones and tablets, with adjacent comparison-shopping angle.
Decluttr: Direct-to-consumer tech buyback platform accepting smartphones, tablets, and other electronics for instant quotes and payment. Highly comparable business model, customer base, and operational flow to B Tag's BuyBack.org consumer offering.
Gazelle: Long-running online device buyback brand for smartphones, tablets, and laptops with instant quoting and mail-in logistics. Closely comparable service model and target consumer; historically a benchmark competitor in US device buyback.

Emerging players

Back Market: Refurbished electronics marketplace where trade-in supply is sourced from consumers and resold to refurbished-device buyers. Comparable in tying consumer trade-in to downstream refurbished resale economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

B Tag financial estimates

Financial estimate

Revenue estimate

Valuation estimate

B Tag leadership team

Management profile

Number of profiles

B Tag funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

B Tag M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Tag

What does B Tag do?

Is B Tag a public or private company?

B Tag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was B Tag founded?

B Tag was founded in 2003. It employs 1 to 10 people.

Where is B Tag based?

B Tag is headquartered in Hastings, United States, in the North America region.

How does B Tag make money?

Three revenue lines are on record. Device Purchase and Resale is the primary driver. The others are enterprise IT Asset Disposition Services and device Recycling.

Who are B Tag's main competitors?

Broad incumbents on record are Sims Lifecycle Services, Samsung Trade-In, Iron Mountain and Apple Trade In. Direct peers are ecoATM, ItsWorthMore, SellCell, Decluttr and Gazelle. Back Market is listed as an emerging player.

Does B Tag have an API?

No public API is recorded for B Tag.

What industry is B Tag in?

B Tag's product category is Device Buyback Services. Its primary akta.pro industry code is BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling, with a secondary code of BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking). Its NAICS code is 459510 and its SIC code is 5734.