At Home in Arkansas

What At Home in Arkansas does

At Home in Arkansas is a regional lifestyle magazine focused on Arkansas home design, renovation, gardening, entertaining, and local lifestyle content. First published in 1996 and continuously operated since, it is published by Root Publishing, Inc. out of Little Rock, Arkansas, and serves Arkansas homeowners and design enthusiasts seeking locally relevant home and lifestyle inspiration. The publication maintains a single core print magazine, a companion digital edition hosted at digital.athomearkansas.com, a content website with categorized editorial sections (Home, Life, Style, Ideas + Inspirations), an e-newsletter, and an active presence on Facebook, Instagram, Twitter, and Pinterest. A curated directory, The A-List, highlights recommended Arkansas design professionals and service providers.

The company employs 1-10 people and operates with a deliberately horizontal segmentation strategy targeting Arkansas residents rather than national audiences. Its business model combines two revenue streams: recurring annual print and digital magazine subscriptions (acquired via phone or website, with 6-8 week press-schedule processing), and advertising sold to local Arkansas businesses, design professionals, shops, and restaurants through a dedicated sales contact. Subscription pricing is not publicly disclosed, and no app, API, or public-facing integrations are offered. The underlying technology is a standard content website with editorial articles, photo galleries, and a digital flipbook edition; no proprietary technology or AI/ML capabilities are evidenced. The parent Root Publishing, Inc. also publishes a companion sub-brand, PLATED: The Arkansas Dining Guide, extending the editorial footprint into the Arkansas dining vertical under the same ownership.

Name

At Home in Arkansas

Legal name

Root Publishing, Inc.

Website

https://athomearkansas.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

At Home in Arkansas is a regional home and lifestyle magazine published since 1996 by Root Publishing, Inc. in Little Rock, serving Arkansas homeowners and design enthusiasts with print, digital, website, and newsletter content funded by subscriptions and local advertising.

Ownership category

akta.pro rank

Product category

Regional Home & Lifestyle Magazine

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Home design magazine
• Lifestyle publication
• Regional home magazine
• Interior design content
• Arkansas lifestyle media

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: The magazine generates revenue through print and digital magazine subscriptions. Subscriptions can be started via phone or the website, with a noted processing time of 6-8 weeks.
2. Advertising: Local Arkansas businesses, design professionals, shops, and restaurants advertise in the magazine. Advertising inquiries are directed to Kelly Fraiser at [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

At Home in Arkansas publishes a monthly print and digital magazine covering Arkansas home design, remodeling, gardening, entertaining, recipes, travel, fashion, and local lifestyle resources. The magazine sells annual subscriptions to individual consumers and sells advertising space to local Arkansas businesses, design professionals, shops, and restaurants. The publication has been continuously issued since 1996 and is owned by Root Publishing, Inc.

Product overview

At Home in Arkansas is a single publication magazine company (published by Root Publishing, Inc.) offering one main print and digital magazine product focused on Arkansas home design and lifestyle content. The company operates a website publishing editorial articles organized into categories (Home/Renovate & Decorate, Life, Style, Ideas & Inspirations), a Digital Edition for online viewing, subscription services for print delivery, an e-newsletter, and The A-List featuring recommended local professionals. A companion publication, PLATED: The Arkansas Dining Guide, is also published under the same parent company.

Differentiator

Problem solved

Functional benefit

Brands

• PLATED: The Arkansas Dining Guide: Arkansas dining guide publication also under Root Publishing

Products and services

• At Home in Arkansas Magazine Monthly print magazine covering Arkansas home design, remodeling, entertaining, gardening, recipes, fashion, travel, and local lifestyle resources for Arkansas residents and design enthusiasts.
• Digital Edition

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Better Homes & Gardens: National home, garden, and lifestyle magazine from Dotdash Meredith. Same content vertical (home + lifestyle) but operates nationally with much larger scale and a broader, non-regional editorial lens.
• House Beautiful: National home design magazine from Dotdash Meredith. Overlaps heavily on home design and renovation content but addresses a national, design-forward audience rather than a local one.
• HGTV Magazine: Home-focused lifestyle magazine tied to the HGTV brand, covering renovation, design, and entertaining. Same content categories but driven by a national TV brand and reach.
• Country Living: National lifestyle magazine covering country homes, gardening, and rural entertaining. Comparable product mix (home + lifestyle) but with a national rather than state-level geographic focus.
• Veranda: Luxury home design and lifestyle magazine covering interiors, gardens, and entertaining. Comparable premium lifestyle editorial voice, but at national scale and higher-end positioning.

Others

• Houzz: Digital home design platform with a marketplace, design community, and editorial content. Not a print competitor, but the dominant digital platform competing for the same Arkansas home/professional audience and advertiser dollars.

Direct peers

• Garden & Gun: Magazine focused on the culture, food, and lifestyle of the American South. Highly comparable as a regional lifestyle publication with a hyper-local Southern editorial lens, advertising-driven model, and digital/print hybrid distribution.
• Southern Living: Regional lifestyle magazine covering homes, gardens, food, and travel across the U.S. South. Closest analog to At Home in Arkansas in format and regional niche, though operating at national scale across multiple states.
• Birmingham Home & Garden: Regional home and garden magazine focused on a single U.S. metro/state market. Closest direct comp in scope — a local-market home/lifestyle title with print, digital, and subscription revenue.

Emerging players

• Dwell: Modern home design magazine and digital platform. Overlaps with the home design vertical but skews toward modern/contemporary architecture and operates as a digital-first media brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/athomearkansas
• Facebookfacebook.com/athomearkansas
• Instagraminstagram.com/athomearkansas
• Pinterestpinterest.com/athomearkansas
• LinkedInlinkedin.com/company/at-home-in-arkansas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Home in Arkansas