What Headstorm does

Headstorm is a privately held consulting network (Beraternetzwerk) headquartered in Brixlegg, Tyrol, Austria, operating as a brand under the sole proprietorship Edelbrand Markenkommunikation eU and owned by Roger Aerni. The firm positions itself as a think tank, resource pool, and development lab for demanding companies, with a core focus on change management, brand strategy, marketing, and structural consulting, particularly within the Alpine and Central European tourism sector. Its service portfolio spans four phases — analysis, moderation, conception, and implementation support — delivered directly by senior experts with 25+ years of practice each, including lecturers and European Commission experts. Beyond project-based consulting, Headstorm monetizes the proprietary Brand Reward Monitor™, an online brand-moodboard survey tool that has been deployed to more than 15,000 users across destinations such as Val Gardena, Wilder Kaiser, and the Danube region, backed by a DSGVO-compliant, 256-bit encrypted database hosted in Austria.

The company generates revenue through three professional-services streams: strategic consulting, online survey services, and tourism-specific destination consulting (strategy concepts, structural reforms, tourism fusions, and sustainability initiatives). Pricing is custom and project-based, with multi-year contract cadences and a 10% new-customer discount. Distribution is exclusively direct, relying on expert referrals and a curated partner network (Edelbrand Markenkommunikation, Bohatsch Marketing, Trasser Markenberatung, KRAFT TOURISMUS). The go-to-market is primarily DACH-focused, with selective international engagements in countries such as Germany, Switzerland, Italy, China, and Japan where specific tourism expertise is required. Notable clients are predominantly public-sector or quasi-public tourism entities, including Tourismusverband Innsbruck, Bundesland Oberösterreich, and the Innsbruck Nature Festival.

Name

Headstorm

Legal name

Edelbrand Markenkommunikation eU

Website

https://headstorm.vision

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Headstorm is an Austria-based consulting network providing change management, brand, and marketing consulting, with deep specialization in Alpine and Central European tourism destinations. It monetizes both senior-expert advisory engagements and its proprietary Brand Reward Monitor™ survey platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Operational Planning & Business Reviews (QBRs, Annual Planning, PMO/Portfolio) (THAHAMAI)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Management consulting services
• Change management consulting
• Brand strategy consulting
• Tourism destination consulting
• Online survey services

Headquarters

HQ city

Brixlegg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Core consulting services including analysis, moderation, conception, and implementation support for demanding companies. Revenue generated through project-based consulting engagements.
2. Online Survey Services: Design, execution, and analysis of online surveys for customers, employees, and stakeholders. Includes customer surveys, employee surveys, and stakeholder surveys.
3. Tourism Strategy & Destination Consulting: Specialized consulting services for tourism destinations including strategy concepts, structural reforms, fusion processes, and sustainability initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Headstorm operates a consulting network (Beraternetzwerk) that delivers professional services across analysis, moderation, conception, and implementation support. Its core offerings include strategic consulting for change management, brand and marketing, tourism destination strategy, and online survey services through its proprietary Brand Reward Monitor™ platform. The firm focuses on demanding service and industrial companies as well as tourism destinations and regions.

Product overview

Headstorm is a consulting network (Beraternetzwerk) — an alliance of experienced experts in business consulting, change management, brand and marketing. It operates as a Thinktank, resource pool, and development lab. The core product offerings include Brand Reward Monitor™ (an online survey tool for brand moodboards with over 15,000 users) and Onlinebefragungen (online survey services) backed by their proprietary Austria-hosted database. The portfolio spans strategy concepts, structural reforms, and tourism fusion consulting services, with offerings in analysis, moderation, conception, and implementation support.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Reward Monitor™: An innovative online survey tool for brand moodboards, proven with more than 15,000 users

Products and services

• Brand Reward Monitor™
• Onlinebefragungen (Online Surveys)
• Strategiekonzepte (Strategy Concepts)
• FUTOURIST
• Strukturreformen (Structural Reforms)
• Tourismusfusionen (Tourism Fusions)

Quantifiable outcome

• Successfully completed 432 projects for 173 satisfied clients with 115 years of cumulative team experience
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Edelbrand Markenkommunikation eUcoreOthersParent company/brand owner of Headstorm trademark. Hosted at Faberstraße 21, A-6230 Brixlegg. Operates as the legal entity for the Headstorm consulting network.
• Bohatsch MarketingminorStrategic or Co-development PartnerMarketing partner within the Headstorm expert network. Provides marketing and event expertise, particularly in the tourism sector with 25+ years of experience.
• Trasser MarkenberatungminorStrategic or Co-development PartnerBrand consulting partner within the network. Specializes in brand management and organizational development with legal and business administration background.
• KRAFT TOURISMUS strategy.innovationsminorStrategic or Co-development PartnerTourism strategy partner specializing in city and holiday tourism, innovation, structural and strategic processes at local and regional levels.
• ICC/ESOMARminorStrategic or Co-development PartnerAdherence to ICC/ESOMAR International Code of Market and Social Research for online survey operations, demonstrating compliance with global research standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STR (CoStar): Global hospitality benchmarking and consulting firm providing performance benchmarking and market intelligence for hotels and tourism destinations. Comparable to Headstorm's tourism strategy and benchmarking work, with adjacent survey/data capabilities.
• Landor & Fitch: Global brand consulting and design firm focused on brand strategy, identity, and experience. Comparable to Headstorm's brand and destination strategy practice, with overlap in tourism/place branding and corporate brand transformation.
• Result Group: Austrian hospitality and tourism consulting firm based in the DACH region. Directly comparable to Headstorm as a regional tourism strategy and consulting peer addressing destinations, hotels, and tourism organizations in the same Alpine market.
• Roland Berger: European strategy and management consulting powerhouse with deep DACH roots. Directly comparable to Headstorm in delivering strategic consulting, change management, and brand advisory to demanding enterprise and public-sector clients, but at materially greater scale.
• Interbrand: Global brand consulting firm focused on brand strategy, identity, valuation, and transformation. Comparable to Headstorm in helping organizations develop brand strategy and execute strategic brand work, with destination/place branding as a meaningful overlap area.
• Ipsos: Global market research firm with strong DACH presence offering survey-based brand, customer, and stakeholder research. Comparable to Headstorm's survey platform and brand moodboard analytics, at substantially larger scale and geographic reach.
• Brandtrust: Germany-based brand strategy consulting firm specializing in brand positioning and transformation for B2B and destination clients. Closely comparable to Headstorm in scale, geography, and focus on authentic brand strategy and stakeholder engagement.
• Kantar: Global market research and brand tracking firm with proprietary survey and analytics platforms (including brand health tracking). Directly comparable to Headstorm's Brand Reward Monitor™ offering and survey-led brand research work for enterprise clients.

Broad incumbents

• Boston Consulting Group: Global management consulting firm offering strategy, organizational change, marketing, and tourism-related advisory. Comparable as a broader incumbent with overlapping capabilities in transformation, branding, and destination strategy at much larger scale.
• McKinsey & Company: Global management consulting firm with practices in tourism, branding, and organizational transformation. Comparable as a broader incumbent that increasingly competes for the same destination strategy and public-sector reform mandates Headstorm serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headstorm