STR
STR, founded in 1985 and now a subsidiary of CoStar Group, provides global hotel benchmarking and analytics, sourcing top-line performance data directly from 94,000 hotels and 12 million rooms to serve hotel owners, operators, brands, and commercial real estate professionals worldwide.
- Company typePrivate
- Founded1985
- HeadquartersHendersonville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What STR does
STR is a hospitality data benchmarking and analytics company founded in 1985 in the United States, now operating as a wholly-owned subsidiary of CoStar Group, Inc. (NASDAQ: CSGP) following its 2018 acquisition. The company directly sources top-line performance data — occupancy, ADR, and RevPAR — from approximately 94,000 hotels and 12 million rooms globally, and delivers this through its flagship platform "CoStar with STR Benchmark," which integrates hotel benchmarking with CoStar's broader commercial real estate data infrastructure covering 8.5M+ property records, 5.2M+ sales comparables, and 7.2M+ lease activities. STR also operates dedicated hotel-owner, hotel-operator, and hotel-brand sub-brands that provide segment-specific intelligence for revenue management, portfolio optimization, and franchise benchmarking.
STR's core technology is a multi-source hospitality data platform with configurable benchmarking methodologies and advanced data-slicing capabilities, supplemented by co-developed macroeconomic forecasting (with Tourism Economics) across 59 markets in EMEA and APAC. Revenue is generated through enterprise B2B subscription contracts sold via CoStar's direct field-sales organization, supported by regional offices in Nashville (Americas HQ), London (EMEA), Singapore (APAC HQ), and additional local presence in Jakarta, Mumbai, and other markets. Customers include hotel owners and investors, hotel operators, hotel brands, commercial real estate brokers, appraisers, occupiers, and lenders, with named users spanning Pacifica Hotels, Avison Young, Cushman & Wakefield, First National, and Balfour Pacific Capital. Marketing combines multi-language digital presence, industry events (e.g., Indonesia Tourism Xchange 2026), and partnerships with industry associations and consulting firms such as Horwath HTL and C9 Hotelworks.
STR firmographics
Firmographics- Name
- STR
- Legal name
- STR
- Website
- https://str.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- STR, founded in 1985 and now a subsidiary of CoStar Group, provides global hotel benchmarking and analytics, sourcing top-line performance data directly from 94,000 hotels and 12 million rooms to serve hotel owners, operators, brands, and commercial real estate professionals worldwide.
- Ownership category
- akta.pro rank
STR industry classification
Industry- Product category
- Hospitality Benchmarking
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Hotel Pricing & Rate Shopping Intelligence (THALAIAB)
- akta.pro secondary industry
- Business Intelligence, Reporting & Data Platforms (THALACAL)
Keywords
Where STR is headquartered
LocationHeadquarters
- HQ city
- Hendersonville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
STR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Benchmarking Data Subscriptions: B2B subscription model providing hotel performance benchmarking data, analytics, and reporting tools to hotel owners, operators, and brands. The STR Benchmark platform is offered as part of CoStar Group's commercial real estate information and analytics suite.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
STR product offering
Product offeringCore offering
STR provides hotel benchmarking data and analytics aggregating directly-sourced performance metrics (occupancy, ADR, RevPAR) from 94,000 hotels and 12 million rooms globally. Through its CoStar with STR Benchmark platform, the company delivers property and portfolio-level intelligence combining hotel-specific performance data with broader commercial real estate insights for hotel owners, operators, and brands. The platform includes integrated solutions for competitive intelligence, portfolio analysis, revenue management, and forecasting across 59 markets worldwide.
Product overview
CoStar with STR is a comprehensive commercial real estate information, analytics and news platform organized as a core platform with integrated modules. The flagship product is CoStar with STR Benchmark, which integrates hotel benchmarking with broader commercial real estate data. The platform includes core products for property-level data (Property Records with 8.5M+ records, Listings, Owners, Public Record with 42M records, Loans, Sales Comps with 5.2M comparables, Lease Activity with 7.2M activities), analytics (Market Analytics, Lease Analysis, Custom Reporting), and specialist solutions (Directory, CoStar Debt Solutions, CoStar Real Estate Manager). For the hospitality sector specifically, STR offers CoStar with STR Benchmark as the primary hotel benchmarking solution, supported by Hotel Brands, Hotel Operators, and Hotel Owners sub-brands that provide segment-specific intelligence for benchmarking, revenue management, and portfolio optimization.
Differentiator
Problem solved
Functional benefit
Brands
- CoStar with STR Benchmark: The primary product offering combining CoStar's commercial real estate data platform with STR's hospitality benchmarking solution, integrating revenue, expenses, profit, and full property-lifecycle insights for hotel owners, operators and brands.
Products and services
- CoStar with STR Benchmark Hotel benchmarking solution integrating revenue, expenses, profit, and full property-lifecycle insights for hotel owners, operators, and brands, providing property and portfolio-level intelligence with competitive benchmarking and portfolio performance analysis.
- Property Records
- Listings
- Owners
- Public Record
- Loans
- Sales Comps
- Lease Activity
- Market Analytics
- Lease Analysis
- Custom Reporting
- Directory
- CoStar Debt Solutions
- CoStar Real Estate Manager
- Hotel Brands Solution
- Hotel Operators Solution
- Hotel Owners Solution
Companies that use STR
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
STR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
STR partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Horwath HTLcoreHorwath HTL co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR, C9 Hotelworks, QUO Global, Greenview, and Delivering Asia, serving as a key industry platform for discussing luxury hospitality, hotel performance, and branded residences.
- C9 HotelworkscoreC9 Hotelworks co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other partners, providing market analysis and expertise for the forum on Indonesia's hospitality sector recovery and branded residences growth.
- CoStar GroupcoreSTR was acquired by CoStar Group and operates as a subsidiary within CoStar's commercial real estate information, analytics, and news platform. STR Benchmark is now branded as 'CoStar with STR Benchmark' integrating hotel data with broader CRE data.
- Jakarta Hotels AssociationminorJakarta Hotels Association is a supporting partner of the Indonesia Tourism Xchange 2026 event co-organized by STR and industry partners.
- PHRI IndonesiaminorPHRI Indonesia (Indonesian Hotel and Restaurant Association) is a supporting partner of the Indonesia Tourism Xchange 2026 event co-organized by STR.
- Bali Hotels AssociationminorBali Hotels Association is a supporting partner of the Indonesia Tourism Xchange 2026 event co-organized by STR.
- QUO GlobalminorQUO Global co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other industry partners.
- GreenviewminorGreenview co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other industry partners, focusing on sustainability aspects of hospitality.
- Delivering AsiaminorDelivering Asia co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other industry partners.
- Tourism EconomicscoreSTR partners with Tourism Economics for hotel market forecasting, combining STR's hotel performance data with Tourism Economics' macroeconomic modeling to provide RevPAR forecasts across 59 markets in Europe, Middle East, Africa, and Asia Pacific.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
STR competitors and assessment
Company assessmentDirect peers
- HotStats: HotStats is the most direct competitor to STR in hotel performance benchmarking, providing monthly KPI data (TRevPAR, GOPPAR, labour costs) for hotels worldwide. It competes head-to-head with STR for hotel operator and owner subscriptions.
- Kalibri Labs: Kalibri Labs provides hotel benchmarking and revenue intelligence using forward-looking booking data, overlapping directly with STR's hotel benchmarking offering for revenue managers and operators.
- Lighthouse (formerly OTA Insight): Lighthouse offers hotel market intelligence, competitive benchmarking, and rate-shopping data to hotel operators and revenue managers, directly competing with STR's benchmarking and pricing intelligence products.
Others
- AHLA (American Hotel & Lodging Association): AHLA runs its own industry benchmarking efforts and is an industry data convener; it is thematically connected to STR because both feed off hotel performance data and serve similar stakeholders, but does not directly compete.
Emerging players
- Duetto: Duetto provides hotel revenue management software and open pricing tools that consume STR benchmarking data; it represents an adjacent technology layer that complements — and in some cases bundles — competitor intelligence similar to STR's offering.
Broad incumbents
- IDeaS (SAS): IDeaS is a long-established revenue management system provider for hotels, owned by SAS Institute; it integrates benchmarking inputs akin to STR's data into its RMS products and competes for the same revenue-management buyer STR serves.
- CoStar Group: STR's publicly traded parent company and the broader commercial real estate information platform; CoStar's product suite overlaps with STR's Property Records, Listings, Loans, Lease Activity, and Market Analytics modules and provides the integrated suite "CoStar with STR Benchmark" is sold through.
- RealPage: RealPage is a major commercial and multifamily real estate data and SaaS platform; while it competes more in residential CRE, its data infrastructure serves a similar broker, owner, and operator base as STR/CoStar.
- CBRE Group: CBRE is the largest global commercial real estate services firm and consumes/produces significant CRE market intelligence, serving broker, owner-investor, and appraiser segments that overlap with STR's customer base.
- Yardi Systems: Yardi provides commercial and multifamily real estate software and data products across listings, lease, and analytics — overlapping with the non-hotel portions of the CoStar/STR platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
STR social profiles
Digital presenceSTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
STR leadership team
Management profileNumber of profiles
Profiles16 records
STR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STR M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STR
What does STR do?
STR provides hotel benchmarking data and analytics aggregating directly-sourced performance metrics (occupancy, ADR, RevPAR) from 94,000 hotels and 12 million rooms globally. Through its CoStar with STR Benchmark platform, the company delivers property and portfolio-level intelligence combining hotel-specific performance data with broader commercial real estate insights for hotel owners, operators, and brands. The platform includes integrated solutions for competitive intelligence, portfolio analysis, revenue management, and forecasting across 59 markets worldwide.
Is STR a public or private company?
STR is a private company. It is classified as corporate owned and is currently operating.
When was STR founded?
STR was founded in 1985. It employs 501 to 1,000 people.
Where is STR based?
STR is headquartered in Hendersonville, United States, in the North America region.
How does STR make money?
One revenue line is on record: hotel Benchmarking Data Subscriptions.
Who are STR's main competitors?
Direct peers on record are HotStats, Kalibri Labs and Lighthouse (formerly OTA Insight). AHLA (American Hotel & Lodging Association) is listed as an others. Duetto is listed as an emerging player. Broad incumbents are IDeaS (SAS), CoStar Group, RealPage, CBRE Group and Yardi Systems.
Does STR have an API?
No public API is recorded for STR.
What industry is STR in?
STR's product category is Hospitality Benchmarking. Its primary akta.pro industry code is THALAIAB, Hotel Pricing & Rate Shopping Intelligence, with a secondary code of THALACAL, Business Intelligence, Reporting & Data Platforms. Its NAICS code is 5182 and its SIC code is 6531.