JL MAG RARE-EARTH
JL MAG Rare-Earth (江西金力永磁科技股份有限公司) manufactures high-performance NdFeB permanent magnet materials and components, selling direct to B2B customers in new energy vehicles, robotics, wind power, consumer electronics, and industrial automation. The company is A+H dual-listed on the Shenzhen and Hong Kong stock exchanges.
- Company typePublic
- Founded2008
- HeadquartersGanzhou, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What JL MAG RARE-EARTH does
JL MAG Rare-Earth (江西金力永磁科技股份有限公司, stock codes 300748.SZ / 06680.HK) is a Chinese manufacturer of high-performance sintered neodymium-iron-boron (NdFeB) permanent magnet materials, founded in 2008 and headquartered in the Ganzhou Economic and Technological Development Zone, Jiangxi Province. The company designs, produces, and sells NdFeB magnets, magnetic assemblies, bonded magnets, rubber soft magnets, embodied robot motor rotors, and provides rare earth recycling services. Its products serve a horizontally diversified set of B2B end-markets: new energy vehicles and auto parts, industrial robotics and servo motors, wind power generation, energy-saving variable-frequency air conditioners, 3C consumer electronics, low-altitude aircraft (eVTOL), energy-saving elevators, and rail transit.
The company's core technology centers on sintered NdFeB formulations engineered for high magnetic energy product (BHmax), coercivity, and energy density, with proprietary grade development supported by in-house R&D and brand-qualified production equipment. Beyond commodity magnets, JL MAG is developing differentiated products such as small-batch embodied robot motor rotors for humanoid and industrial robotics, and operates integrated rare earth recycling and comprehensive utilization services to manage raw material cost and supply.
The business model is a direct enterprise B2B sales motion, with long-term supply relationships established with "leading domestic and international companies" in each target sector. Pricing is not publicly disclosed and is negotiated based on customer specifications, order volume, and contract terms. The company generates revenue primarily through hardware sales of magnet materials and components, with a smaller service stream from rare earth recycling. JL MAG has been A+H dual-listed since the 2018 Shenzhen IPO (300748.SZ) and the 2025 Hong Kong listing (06680.HK), and reports 23 group subsidiaries and 5,001-10,000 employees.
JL MAG RARE-EARTH firmographics
Firmographics- Name
- JL MAG RARE-EARTH
- Legal name
- 江西金力永磁科技股份有限公司
- Website
- https://jlmag.com.cn
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- JL MAG Rare-Earth (江西金力永磁科技股份有限公司) manufactures high-performance NdFeB permanent magnet materials and components, selling direct to B2B customers in new energy vehicles, robotics, wind power, consumer electronics, and industrial automation. The company is A+H dual-listed on the Shenzhen and Hong Kong stock exchanges.
- Ownership category
- akta.pro rank
JL MAG RARE-EARTH industry classification
Industry- Product category
- Rare Earth Permanent Magnets
- NAICS
- Other Electrical Equipment and Component Manufacturing (3359), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Rare Earths Separation & Refining (Oxides/Metals) (IMAKAFAH)
- akta.pro secondary industry
- DC Motors (Brushed, Brushless DC) (IMAGACAB)
Keywords
Where JL MAG RARE-EARTH is headquartered
LocationHeadquarters
- HQ city
- Ganzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
JL MAG RARE-EARTH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- High-performance NdFeB Permanent Magnet Materials: Manufacturing and sales of high-performance neodymium-iron-boron permanent magnet materials, magnetic components, and related products. Revenue is generated through direct B2B sales to enterprise customers in strategic industries including new energy vehicles, industrial robotics, wind power generation, energy-saving air conditioners, and consumer electronics.
- Embodied Robot Motor Rotors: Production and sales of embodied robot motor rotors for robotics and industrial servo motor applications, including small-batch custom deliveries.
- Rare Earth Recycling Services: Comprehensive rare earth recycling and utilization services integrated into the main manufacturing operations.
Go-to-market motion1 record
Distribution channels1 record
JL MAG RARE-EARTH product offering
Product offeringCore offering
JL MAG Rare-Earth manufactures and sells high-performance sintered NdFeB (neodymium-iron-boron) permanent magnet materials, magnetic assemblies, embodied robot motor rotors, bonded magnets, and rubber soft magnets, and operates rare earth recycling and comprehensive utilization services. Products are sold to enterprise customers in new energy vehicles, wind power, robotics and industrial servo motors, energy-saving variable frequency home appliances, 3C electronics, energy-saving elevators, low-altitude aircraft, and rail transit.
Product overview
Jiangxi JL Mag Rare-Earth Technology Co., Ltd. (stock codes: 300748.SZ / 06680.HK) is a leading global rare earth permanent magnet manufacturer and supplier for new energy and energy conservation applications. The company operates a diversified product portfolio organized by application sector, including high-performance NdFeB permanent magnet materials as the core offering, magnetic assemblies, embodied robot motor rotors, bonded magnets, rubber soft magnets, and rare earth recycling services. The product categories span across key end-markets: NEV and automotive parts, energy-saving variable frequency air conditioning, wind power generation, robotics and industrial servo motors, 3C electronics, low-altitude aircraft, energy-saving elevators, and rail transit. The company maintains dual A+H share listings on the Shenzhen Stock Exchange and Hong Kong Stock Exchange, positioning itself as a leading supplier of core application materials for global new energy and environmental protection industries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Robot and industrial servo motor segment revenue grew approximately 90% YoY in H1 2026
- +4 more outcomes
Companies that use JL MAG RARE-EARTH
Customer profileSegments8 records
Ideal customer profiles4 records
JL MAG RARE-EARTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
JL MAG RARE-EARTH partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Baotou Rare Earth Products Exchange Co., Ltd. (包头稀土产品交易所有限公司)coreJL MAG Rare-Earth plans to acquire a 9.24% equity stake in Baotou Rare Earth Products Exchange Co., Ltd. from China Northern Rare Earth (Group) High-Tech Co., Ltd. for 22.0836 million yuan through public listing and transfer on the Inner Mongolia Property Rights Exchange Center. The Exchange's appraised equity value was 239 million yuan as of December 31, 2025. This acquisition aims to enhance JL MAG's rare earth raw material supply capabilities and strengthen its competitiveness in the rare earth permanent magnet industry.
- China Northern Rare Earth (Group) High-Tech Co., Ltd. (中国北方稀土(集团)高科技股份有限公司)coreSeller of the 9.24% equity stake in Baotou Rare Earth Products Exchange Co., Ltd. to JL MAG Rare-Earth. China Northern Rare Earth is a major state-owned rare earth enterprise and one of the largest rare earth producers in China.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
JL MAG RARE-EARTH competitors and assessment
Company assessmentDirect peers
- Proterial (formerly Hitachi Metals): Major Japanese specialty materials manufacturer with leading NdFeB magnet operations (NEOMAX brand). Direct competitor in high-grade sintered NdFeB magnets for automotive traction motors and industrial servo applications.
- Vacuumschmelze (VAC): European specialty magnet manufacturer producing NdFeB and rare earth permanent magnets. Serves comparable automotive, industrial, and energy applications, representing JL MAG's principal Western competitor in premium magnet segments.
- Beijing Zhong Ke San Huan High-Tech: One of China's largest NdFeB permanent magnet manufacturers and a co-recipient of Chinese export licenses alongside JL MAG. Directly competes in sintered NdFeB magnets for NEV motors, wind turbines, and consumer electronics with comparable scale and customer base.
- Arnold Magnetic Technologies: US-based manufacturer of high-performance permanent magnets including NdFeB and rare earth magnet assemblies. Competes with JL MAG in industrial, aerospace, and motorsport applications with comparable product grades.
- Shin-Etsu Chemical: Japan's leading NdFeB permanent magnet manufacturer through its Magnet Division. Competes globally with JL MAG in high-performance magnets for EV motors, HDDs, and industrial applications, with comparable product specifications.
- Ningbo Yunsheng: Major Chinese NdFeB magnet producer and the third co-recipient of Chinese rare earth export licenses. Competes directly with JL MAG in high-performance sintered magnets for industrial motors, NEV traction, and consumer electronics applications.
Emerging players
- Lynas Rare Earths: Australia's largest rare earth producer (Mt Weld) and the largest non-Chinese source of separated rare earth oxides. While primarily upstream, Lynas is moving into downstream magnet materials, positioning it as an emerging competitor across the JL MAG value chain.
- MP Materials: US-based rare earth mining and magnet producer operating Mountain Pass mine. Building downstream NdFeB magnet capacity in Texas — represents the principal non-Chinese competitor JL MAG faces as Western customers pursue supply chain diversification.
Broad incumbents
- China Northern Rare Earth Group: Largest Chinese state-owned rare earth producer (Inner Mongolia) and a strategic partner/seller to JL MAG via the Baotou Rare Earth Products Exchange. While primarily upstream (separated oxides), it is a critical counterparty and indirect competitor in the integrated rare earth-magnet value chain.
- TDK Corporation: Japanese electronics giant with significant rare earth magnet operations (including neodymium magnets). Competes with JL MAG in NdFeB magnets for motors, sensors, and consumer electronics as part of a broader electronic components portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JL MAG RARE-EARTH compliance and trust
Trust signalCompliance2 records
JL MAG RARE-EARTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
JL MAG RARE-EARTH leadership team
Management profileNumber of profiles
Profiles1 record
JL MAG RARE-EARTH subsidiaries and ownership
Company hierarchySubsidiaries1 record
JL MAG RARE-EARTH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JL MAG RARE-EARTH M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JL MAG RARE-EARTH
What does JL MAG RARE-EARTH do?
JL MAG Rare-Earth manufactures and sells high-performance sintered NdFeB (neodymium-iron-boron) permanent magnet materials, magnetic assemblies, embodied robot motor rotors, bonded magnets, and rubber soft magnets, and operates rare earth recycling and comprehensive utilization services. Products are sold to enterprise customers in new energy vehicles, wind power, robotics and industrial servo motors, energy-saving variable frequency home appliances, 3C electronics, energy-saving elevators, low-altitude aircraft, and rail transit.
Is JL MAG RARE-EARTH a public or private company?
JL MAG RARE-EARTH is a public company. It is classified as public and is currently operating.
When was JL MAG RARE-EARTH founded?
JL MAG RARE-EARTH was founded in 2008. It employs 5,001 to 10,000 people.
Where is JL MAG RARE-EARTH based?
JL MAG RARE-EARTH is headquartered in Ganzhou, China, in the Asia region.
How does JL MAG RARE-EARTH make money?
Three revenue lines are on record. High-performance NdFeB Permanent Magnet Materials are the primary driver. The others are embodied Robot Motor Rotors and rare Earth Recycling Services.
Who are JL MAG RARE-EARTH's main competitors?
Direct peers on record are Proterial (formerly Hitachi Metals), Vacuumschmelze (VAC), Beijing Zhong Ke San Huan High-Tech, Arnold Magnetic Technologies, Shin-Etsu Chemical and Ningbo Yunsheng. Emerging players are Lynas Rare Earths and MP Materials. Broad incumbents are China Northern Rare Earth Group and TDK Corporation.
Does JL MAG RARE-EARTH have an API?
No public API is recorded for JL MAG RARE-EARTH.
What industry is JL MAG RARE-EARTH in?
JL MAG RARE-EARTH's product category is Rare Earth Permanent Magnets. Its primary akta.pro industry code is IMAKAFAH, Rare Earths Separation & Refining (Oxides/Metals), with a secondary code of IMAGACAB, DC Motors (Brushed, Brushless DC). Its NAICS code is 3359 and its SIC code is 3621.