What Ningbo Yunsheng does

Ningbo Yunsheng Co., Ltd. (宁波韵升股份有限公司) is a vertically integrated Chinese manufacturer of rare earth permanent magnet materials, listed on the Shanghai Stock Exchange (ticker: 600366) since 2000 and currently filing for an H-share listing on the Hong Kong Stock Exchange. Founded in 1991 as Ningbo Oriental Movement Factory and formally incorporated as Ningbo Yunseng (Group) Co., Ltd. in 1994, the company pivoted into rare earth permanent magnets in the mid-1990s and now operates from a Ningbo headquarters, multiple Ningbo production bases (San Yuan, Four Garden, Liuyuan), a Baotou production base in Inner Mongolia, and wholly-owned sales offices in South San Francisco and Hanau, Germany. Headcount is in the 5,001-10,000 range.

The core product is sintered neodymium iron boron (NdFeB) magnets, with annual raw-block capacity of 26,000 tons and product grades spanning N60, 58M, 54H, 50SH plus heavy rare earth-free and high-abundance (Ce-substituted) variants. The technology stack includes grain boundary diffusion (GBD), grain refinement, grain boundary optimization, electoral district diffusion, and regenerative/recycled magnet processes — protected by 115+ invention patents and three national standards authored in-house. Bonded NdFeB magnets, magnetic assemblies (segmented tiles, spliced rings, 3C, rotor, and linear-motor magnet assemblies), and downstream permanent-magnet servo motors round out the portfolio.

Revenue is generated through direct B2B sales of magnet materials and assemblies to global enterprise customers across nine verticals — new energy vehicles, robotics, wind power, industrial motors, aerospace, HDD/voice coil motors, consumer electronics, medical (MRI), and home appliances. International sales are supported by the US and German offices, and the customer base is described as "multiple globally renowned enterprises," with specific EV customers undisclosed. Pricing is quote-based per spec and volume; revenue model is hardware sales. Largest disclosed customer-facing strategic milestones include the 2022 Baotou 15,000-ton smart-manufacturing project, the 2010 acquisition of Nissho Electric Industrial (Japan), and December 2025 rare-earth export license approval alongside JL Mag and San Huan. Annual revenue as disclosed in company materials is "over RMB 6 billion" (2024).

Name

Ningbo Yunsheng

Legal name

宁波韵升股份有限公司

Website

https://yunsheng.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ningbo Yunsheng Co., Ltd. is a Chinese manufacturer of rare earth permanent magnet materials, primarily sintered and bonded NdFeB magnets and assemblies, serving automotive, robotics, wind power, industrial motors, electronics, and medical equipment OEMs globally.

Ownership category

akta.pro rank

Product category

Rare Earth Permanent Magnet Materials

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Other Fabricated Metal Product Manufacturing (3329)

SIC

Primary Smelting & Refining Of Nonferrous Metals (3330), Motors & Generators (3621)

akta.pro primary industry

Rare Earths Separation & Refining (Oxides/Metals) (IMAKAFAH)

akta.pro secondary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• Rare earth permanent magnets
• Neodymium iron boron magnets
• Magnetic assembly components
• Permanent magnet servo motors
• Sintered NdFeB magnets

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Sintered NdFeB Magnets: Core product line - sintered neodymium iron boron permanent magnet materials for automotive, industrial, and consumer applications. Main revenue driver with annual production capacity of 26,000 tons of raw block.
2. Bonded NdFeB Magnets: Permanent magnets made by mixing NdFeB magnetic powder with resin or binder, compression or injection molding. Easy processing into complex forms for specialized applications.
3. Magnetic Assembly Components: Functional magnetic system units centered on sintered or bonded NdFeB magnets, assembled with other components such as magnetic conductors, structural parts, and coils. Includes segmented magnetic tiles, spliced magnetic rings, 3C magnet assemblies, rotor magnet assemblies, and linear motor magnet assemblies.
4. Servo Motor Production and Sales: Research, development and innovation of permanent magnet servo motors guided by high efficiency, low-carbon environmental protection, and cutting-edge quality principles.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ningbo Yunsheng researches, manufactures, and sells rare earth permanent magnet materials, primarily sintered and bonded Neodymium Iron Boron (NdFeB) magnets, with an annual production capacity of 26,000 tons of raw block. The company also produces magnetic assembly components (segmented magnetic tiles, spliced magnetic rings, rotor magnet assemblies, linear motor magnet assemblies) and permanent magnet servo motors for use in new energy vehicles, industrial motors, robotics, wind power, consumer electronics, medical equipment, and home appliances.

Product overview

Ningbo Yunsheng is a vertically integrated manufacturer of rare earth permanent magnet materials and related products. The core product portfolio consists of Sintered NdFeB magnets (the primary offering with annual capacity of 26,000 tons of raw blocks) and Bonded NdFeB magnets, complemented by Magnetic Assembly sub-products including Segmented Magnetic Tiles, Spliced Magnetic Rings, 3C Magnet Assemblies, Rotor Magnet Assemblies, and Linear Motor Magnet Assemblies. The company also produces specialty variants including Grain Boundary Diffusion (GBD) magnets for enhanced performance, Heavy Rare Earth Free (HRE Free) magnets for sustainability, High-Abundance Rare Earth magnets (Ce-containing) for cost efficiency, and Regenerative/Recycled magnets for circular economy applications. Additionally, the company manufactures Permanent Magnet Servo Motors as part of its end-to-end supply chain integration, serving industries including electric vehicles, robotics, wind power generation, consumer electronics, industrial motors, medical equipment, and household appliances.

Differentiator

Problem solved

Functional benefit

Products and services

• Sintered Neodymium Iron Boron (NdFeB) Magnets

Quantifiable outcome

• Annual production capacity of 26,000 tons of raw block
• +3 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• JL Mag Rare Earth (金力永磁)minorOthers · 1 December 2025Three Chinese rare earth permanent magnet companies including Ningbo Yunsheng and JL Mag Rare Earth, along with Beijing Zhong Ke San Huan, secured export licenses from the Chinese government. This facilitates simplified export procedures and supports industry recovery, with the Ministry of Commerce expediting review processes for rare earth export licenses.
• Beijing Zhong Ke San Huan High-Tech (北京中科三环高技术股份有限公司)minorOthers · 1 December 2025Together with Ningbo Yunsheng and JL Mag Rare Earth, Beijing Zhong Ke San Huan secured rare earth permanent magnet export licenses, indicating government facilitation measures to promote compliant and secure trade and stabilize global supply chains.
• TDK CorporationminorOthersIdentified alongside Ningbo Yunsheng as key players dominating the global EV magnet supply chain, with both companies recognized among major international competitors in NdFeB magnet production.
• Arnold Magnetic TechnologiesminorOthersIdentified alongside Ningbo Yunsheng as key players in the EV magnet market driving growth through innovation in high-performance bonded magnets and vertical integration into magnetic assemblies.
• TDK CorporationminorOthersTDK Corporation and Ningbo Yunsheng identified as key players driving bonded magnet market growth, with both companies noted for innovation in high-performance bonded magnets and vertical integration into magnetic assemblies.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• TDK Corporation: Global electronics and magnet incumbent; identified alongside Yunsheng as a key player dominating the global EV magnet supply chain and noted for bonded magnet innovation and vertical integration into magnetic assemblies.
• Shin-Etsu Chemical: Japanese specialty chemical and magnet materials giant; one of the leading global NdFeB magnet producers serving automotive and electronics OEMs. Cited as a key EV magnet supply chain competitor alongside Yunsheng.
• Proterial (formerly Hitachi Metals): Japanese specialty materials company (formerly Hitachi Metals) with a major NdFeB magnet business serving automotive, industrial, and electronics customers globally; identified as a key competitor in the EV magnet supply chain alongside Yunsheng.

Regional players

• Hangzhou Permanent Magnet Group (HPM): Chinese NdFeB magnet manufacturer with significant domestic capacity, competing in similar automotive, motor, and consumer electronics end markets; serves as a domestic alternative to Yunsheng in China-based supply.

Direct peers

• JL Mag Rare-Earth: Direct Chinese competitor producing sintered NdFeB magnets for EVs, wind, and industrial applications. Explicitly co-listed with Yunsheng among the top Chinese rare earth magnet exporters and is identified in Yunsheng's own competitive landscape.
• Arnold Magnetic Technologies: US-based precision magnetic materials and assemblies manufacturer; identified alongside Yunsheng as driving bonded magnet market growth through innovation and vertical integration into magnetic assemblies.
• Vacuumschmelze (VACUUMSCHMELZE): German producer of advanced magnetic materials including rare earth permanent magnets; cited in Yunsheng's competitive landscape as a key EV magnet supply chain player serving automotive and industrial markets.
• Beijing Zhong Ke San Huan High-Tech: Major Chinese sintered NdFeB magnet manufacturer, listed alongside Yunsheng as one of the three Chinese companies that secured rare earth magnet export licenses in late 2025. Competes head-to-head in automotive, industrial, and consumer applications.
• DMEGC (Dongfang Electric Machinery / Hengdian Group DMEGC): Chinese NdFeB magnet manufacturer under Hengdian Group with significant sintered magnet capacity for EVs, home appliances, and industrial motors — a domestic peer serving overlapping end markets with Yunsheng.

Emerging players

• Magnetics (Spang & Co.): US-based magnetic materials and components supplier active in bonded NdFeB and magnetic assemblies, comparable to Yunsheng's bonded magnet product line and assembly offerings for industrial and automotive customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ningbo Yunsheng