GP

What GP does

GP by FreakOut (legal entity 株式会社GP) is a Japanese ad-tech company and wholly-owned subsidiary of FreakOut Holdings, headquartered in Roppongi, Minato-ku, Tokyo. The company operates a YouTube-focused contextual video advertising platform that uses AI to analyze content at the individual video level — not at the keyword or channel level — to determine whether a video is a brand-safe, high-attention placement suitable for an advertiser. Its core product line comprises GP Contextual Targeting (the video-level classifier), GP High Attention Safelist (exclusion of passive-viewing inventory), GP Real-Time Blocklist (automated ongoing exclusion of unsafe or low-attention placements), YouTube Shorts contextual targeting (added December 2024), and GP Placement Analytics (a post-campaign delivery-quality scoring tool launched September 2025).

The underlying technology stack combines NLP on video titles, descriptions, and metadata with video- and audio-level analysis via the YouTube Data API, and outputs per-placement scores across three dimensions: on-target rate, IAB-category brand damage risk, and while-watching risk. The platform supports contextual targeting in 12+ languages, including English, Simplified and Traditional Chinese, Indonesian, Korean, Tagalog, Thai, Vietnamese, French, German, Italian, and Spanish, enabling APAC and global campaign execution alongside domestic Japanese delivery. Documented performance claims include a 46% higher on-target rate versus standard TrueView, a 93.8% on-target placement rate in the automotive vertical versus 3.0% for keyword targeting, only 5% user overlap when run alongside TrueView, and COPPA-compliant child-directed inventory handling.

Commercially, GP runs an enterprise consultative sales motion, pricing on a bespoke per-campaign basis under multi-year contracts with no public list pricing. Named enterprise customers include Casio's G-SHOCK brand (where a "context × fandom" YouTube campaign drove a reported 3x increase in EC sales) and PT Kino Indonesia (Ramadan campaign, MMA SMARTIES 2024 Indonesia Connected TV Gold). Distribution is direct to advertisers and through media-buying agencies, both in Japan and internationally, with a September 2025 joint R&D agreement with REVISIO Corporation extending the platform's attention measurement into Connected TV inventory. Revenue, headcount, and financials are not separately disclosed and are consolidated within FreakOut Holdings.

Name

GP

Legal name

株式会社GP

Website

https://xgp.jp

Company type

Private

Operating status

Operating

Short description

GP by FreakOut is a Japanese ad-tech subsidiary of FreakOut Holdings that sells AI-powered contextual targeting, brand safety, and placement analytics for YouTube video ads to enterprise advertisers and media agencies in Japan and APAC.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. YouTube Contextual Video Advertising Services: GP generates revenue through providing contextual targeting delivery services for YouTube advertising. The company charges advertisers based on ad delivery campaigns, with custom pricing tailored to each client's needs, targeting requirements, and delivery scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GP is a YouTube video contextual targeting advertising platform that uses AI to analyze individual videos at the video-ID level and deliver ads only to contextually relevant, brand-safe, and high-engagement content. It offers contextual targeting, a high-attention safelist that excludes passive 'while watching' viewing, and a real-time automated blocklist for brand safety, with custom campaign design for enterprise advertisers and agencies.

Product overview

GP is a YouTube contextual video advertising platform offered by株式会社GP (a FreakOut Holdings subsidiary). The core product consists of GP Contextual Targeting, which analyzes individual YouTube video content at the video-ID level using text and content analysis to deliver ads only to brand-safe, high-engagement placements. Supporting modules include GP High Attention Safelist (excludes while-watching content), GP Real-Time Blocklist (automated blocking of unsafe content), GP YouTube Short Contextual Targeting (short-form video support added December 2024), and GP Placement Analytics (post-delivery quality analysis tool added September 2025). The platform requires no API integration; clients provide customized keyword lists for targeting and exclusion.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Contextual Targeting The core contextual targeting capability of the GP platform that analyzes individual YouTube video content (titles, descriptions, visual/audio elements) at the video-ID level to match ads with relevant videos. Excludes while-watching content, brand-unsafe content, and low-quality content before delivering ads to high-relevance placements. Used by enterprise advertisers and agencies for YouTube campaign optimization, with COPPA-compliant child-directed content delivery support.
• GP High Attention Safelist A targeting module that excludes 'while watching' (passive viewing) content and delivers ads only to high-engagement videos with attentive viewers. Optimizes 'attention reach' to ensure ads are actually seen rather than merely served, addressing the problem of ads running on low-visibility content.
• GP Real-Time Blocklist An automated real-time optimization module that analyzes ad delivery surfaces and immediately blocks content with brand safety risks or low viewer attention. Minimizes exposure to brand-damaging or ineffective content on YouTube advertising campaigns.
• GP YouTube Short Contextual Targeting Contextual targeting capability specifically designed for YouTube Shorts, enabling brands to target short-form vertical video content. Analyzes short video content at the video-ID level to ensure relevant and brand-safe delivery on the short-form format.
• GP Placement Analytics A post-campaign analytics tool that visualizes YouTube ad delivery quality by scoring placements on three dimensions: on-target rate (content relevance), brand safety risk (IAB risk categories), and while-watching risk (low-attention content). Enables objective analysis and visualization of ad delivery destinations based on video URLs for post-campaign review.

Quantifiable outcome

• 46% higher on-target rate compared to TrueView advertising
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• REVISIO CorporationcoreStrategic or Co-development Partner · 1 August 2025GP and REVISIO Corporation (a TV-focused media research company using body recognition technology to measure attention on television screens) entered joint R&D to optimize YouTube ad attention on Connected TV. The partnership leverages REVISIO's attention measurement technology and panel data to research and analyze actual viewing attention patterns for specific videos, with the goal of visualizing per-video attention levels and achieving ad attention optimization.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• FreakOut Holdings: FreakOut Holdings is GP's parent company and a Japanese digital advertising conglomerate operating DSPs and ad platforms. Related as the controlling shareholder and a broader adtech ecosystem participant in APAC.

Broad incumbents

• DoubleVerify: DoubleVerify is a large brand-safety, viewability, and contextual verification provider across digital video including YouTube. It overlaps with GP's brand-damage-risk and contextual capabilities but operates as a broad incumbent across many publishers.
• Vibrant Media: Vibrant Media provides contextual targeting and brand safety solutions across digital advertising. Comparable to GP for its contextual approach to ad relevance, though it operates more broadly across publishers and formats.
• Integral Ad Science (IAS): IAS offers brand safety, viewability, and contextual classification across digital video including YouTube. Comparable to GP in brand-safety risk scoring, but as a broad incumbent serving multiple platforms rather than a YouTube specialist.
• GumGum: GumGum applies contextual AI to digital advertising across display and video. Comparable to GP in its contextual targeting technology, though GumGum serves a broader set of publishers beyond YouTube.
• Oracle Advertising (Contextual Intelligence): Oracle Advertising offers contextual targeting (formerly Grapeshot/Peer39) integrated into its enterprise ad stack. Comparable to GP in contextual keyword analysis but as part of a large incumbent platform portfolio.

Direct peers

• OpenSlate: OpenSlate provides video-level content classification and brand suitability data for YouTube and CTV. It competes with GP on video-level contextual analysis for ad placement decisions.
• Pixability: Pixability is a YouTube and CTV analytics and activation platform serving brands and agencies. Comparable to GP for its focus on YouTube performance optimization and contextual audience targeting for enterprise advertisers.
• Zefr: Zefr is a YouTube-focused brand suitability and contextual targeting platform that analyzes video content for ad placement. It is the closest direct competitor to GP in offering AI-driven contextual controls on YouTube inventory.
• Channel Factory: Channel Factory provides YouTube contextual targeting and brand-suitability technology, scoring video inventory for relevance and safety. Comparable to GP because both use video-level analysis to optimize YouTube ad placement for enterprise advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP