Nanny & Butler

What Nanny & Butler does

Nanny & Butler is a London-headquartered, privately-held boutique recruitment agency operating under Artemide Recruitment Ltd, founded in 2005 by Paola Diana. It specializes in placing vetted childcare staff (nannies, Norland nannies, Montessori nannies, governesses, maternity nurses, newborn care specialists, tutors, and bilingual caregivers) and private household staff (butlers, housekeepers, private chefs, estate managers, house managers, domestic couples) for ultra-high-net-worth families, royal households, celebrities, Fortune 500 executives, expatriate families, and diplomatic corps across the UK, Europe, the Middle East, North America, and select Asian markets.

The agency's operational backbone is a proprietary cloud-based candidate database and registration portal (cloud.nannybutler.com) supporting both client intake and candidate onboarding. Its central quality control mechanism is a documented 15-point screening process that includes face-to-face interviews, verified childcare qualifications, direct employment reference checks with prior families, identity and document verification, enhanced DBS certificates, and psychological profiling. All candidates must meet a minimum of three years' experience (or two years plus formal qualifications) before being submitted.

Revenue is generated almost entirely through transaction-based placement fees calculated as a percentage of the placed candidate's annual salary — typically 18-26% depending on role, contract length and geography, with separate fee schedules for UK, USA/Canada, and Europe/Middle East/Russia/Africa/Asia. The go-to-market is sales-led, delivered through regionally embedded consultants in London, New York City, Miami, Milan, Rome, and Dubai, supplemented by a self-serve cloud registration portal. Approximately 50% of placements originate from word-of-mouth referrals, with the remainder driven by the company's website, press coverage (including Tatler's Address Book), and an organic social presence across LinkedIn, Facebook, Instagram and TikTok. A 3-month free replacement guarantee on permanent placements and a 10% returning-client discount provide a layer of recurring and repeat revenue on top of one-off placement fees.

Name

Nanny & Butler

Legal name

Artemide Recruitment Ltd

Website

https://nannybutler.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nanny & Butler is a London-based boutique recruitment agency placing vetted nannies, governesses, maternity nurses, butlers, private chefs and estate managers for UHNW families, royals, celebrities and Fortune 500 executives across the UK, US, Europe, the Middle East and beyond, charging 18-26% placement fees.

Ownership category

akta.pro rank

Product category

Domestic Staffing Recruitment

NAICS

Private Households (814)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

General Babysitter/Nanny Placement Agencies (HSAAALAA), Part-Time Nanny Services (HSAAABAD), Full-Time Nanny Placement Agencies (HSAAALAB), Live-In Nanny Placement & Recruitment Services (HSAAAEAF)

Keywords

• Childcare recruitment services
• Household staffing agency
• Nanny placement services
• Private estate staffing
• Family office recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Placement Commission Fees - Childcare: Nanny & Butler charges placement fees as a percentage of the annual salary of placed candidates. For UK childcare: Full-time Nanny/Maternity Nanny at 18%, Part-Time at 24%, Full-Time Governess at 22%, Tutors at 23%. USA placements at 22-26%. Europe/Middle East/Russia/Africa/Asia at 22-25%. Temporary placements charged per day or as percentage of salary. Trial placements available at fixed weekly rates.
2. Placement Commission Fees - Household Staff: Household staff placements include: Full-time Housekeeper/Housekeeper-Nanny/Domestic Couple/Laundress at 18% (UK), 22% (USA/Europe/Middle East), Full-time Caregiver/Valet/Gamekeeper/Gardener at 20-23%, Full-time Butler/Private Chef/House Manager/Estate Manager at 22-24%. Part-time and weekend candidates at 24-25%.
3. Replacement Guarantee Revenue: The agency offers a 3-month free replacement guarantee on permanent placements, providing ongoing value and client retention while generating repeat business from satisfied customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Nanny & Butler is a premium international recruitment agency placing vetted childcare, household, and family office staff for ultra-high-net-worth families, royals, celebrities, and Fortune 500 executives. The agency recruits nannies, governesses, maternity nurses, tutors, bilingual and special-needs carers, as well as butlers, housekeepers, private chefs, estate managers, personal assistants, and yacht/jet crew. Placements are supported by a proprietary candidate database, a 15-point screening process, and a 3-month free replacement guarantee, with pricing structured as a percentage of the placed candidate's annual salary.

Product overview

Nanny & Butler is a premium international nanny and household staff recruitment agency operating as a unified service platform. The company offers three core service pillars: Childcare Staff Recruitment (including nannies, governesses, maternity nurses, tutors, and specialized care providers), Private Household Staff placement (butlers, housekeepers, private chefs, estate managers), and PA & Yacht Staff services. Within childcare, the portfolio includes specialized offerings such as Norland Nannies, Montessori Nannies, NCS (Newborn Care Specialists), Maternity Nurses, Bilingual Nannies (10+ languages), Special Needs Nannies, and Private Educators. The agency operates globally with offices in London, Milan, New York City, Rome, Miami, and Dubai, serving UHNW families, royals, and celebrities worldwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3-month free replacement guarantee on all permanent placements
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kensington Nannies: Premium London nanny and governess agency serving wealthy households, with a strong celebrity and diplomatic client base. Highly comparable on premium tier, brand-led marketing and vetted candidate pipeline.
• The Nanny Club: UK nanny and household staff recruitment agency serving private families with permanent, temporary and live-in placements. Comparable in service mix, vetting standards and family-clients focus.
• Eden Nannies: UK-based boutique nanny and maternity nurse agency offering permanent, temporary and live-in placements. Comparable on segment focus, take-rate model, and emphasis on vetted, qualified candidates.
• Imperial Nannies: London-based nanny and household staff placement agency serving UHNW and high-profile clients across the UK and internationally. Directly comparable on premium positioning, household staff breadth, and consultant-led matching model.
• Greycoat Placements: London household staffing agency placing butlers, house managers, nannies, private chefs and estate staff for UHNW households. Directly comparable on the household-staffing pillar and the same high-end client base.
• Household Staffing (US): Long-established US domestic staffing agency placing nannies, butlers, housekeepers, estate managers and personal assistants for private families. Highly comparable in scope across childcare and household roles.
• Childcare Careers: UK childcare recruitment firm placing nannies, nursery staff and early years educators. Comparable in placement-driven model, though positioned at a more mass-market tier than Nanny & Butler.
• Bespoke Bureau: London-based luxury household staffing agency placing nannies, governesses, butlers, house managers and private chefs. Comparable on premium UHNW positioning and confidential, consultant-led placement model.
• Nanny Poppins Agency: US- and UK-active nanny and household staffing agency offering live-in, live-out and temporary placements. Comparable on international placement capability and premium household roles.

Others

• The Lady: Long-running UK magazine and job board widely used to recruit nannies, housekeepers and other domestic staff. Comparable as a parallel channel for high-end household hiring, especially among traditional UHNW clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NannyButlerAgency
• LinkedInlinkedin.com/company/2758426
• Instagraminstagram.com/nannyandbutler
• TikToktiktok.com/@nannyandbutler
• Xx.com/NannyButler_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny & Butler