Household Staffing

What Household Staffing does

Household Staffing (legal entity HouseholdStaffing.com, Inc.) is a privately held U.S. domestic staffing referral agency founded in 1994 that places pre-screened household staff into the homes of high-net-worth and ultra-high-net-worth families nationwide. The company operates dual offices in New York (276 Fifth Avenue) and Bala Cynwyd, Pennsylvania (273 Montgomery Avenue), and segments its placements across four vertical categories: Household & Estate (butlers, housekeepers, estate managers, security), Childcare & Education (nannies, governesses, newborn care specialists, tutors), Lifestyle & Hospitality (personal assistants, private chefs, flight and yacht crew), and Family Office (Heads of Office, general counsel, accountants, philanthropy managers).

The core service is a concierge-style placement workflow in which dedicated Placement Counselors present up to three pre-vetted candidates per search, facilitate interviews and trial periods, and back the placement with a 60-day replacement guarantee (extended to 18 months from termination date). Screening incorporates criminal, sex-offender, driving record, and social media checks via partner TrustLine. Supporting assets include a dedicated job seeker talent pool portal (jobs.householdstaffing.com) and a 14-chapter educational resource, 'The Ultimate Guide to Domestic Staffing.'

Revenue is generated through a $199 non-refundable application fee per engagement (valid 365 days), a custom-quoted placement fee tied to the placed candidate's gross annual compensation, and a referral rewards program paying up to $1,000 per successful new-hire referral. The company claims 10,000+ providers placed, 1,200+ satisfied clients, and a 98.7% placement retention rate over its 30-plus year history. Starla Smith serves as President; ownership is founder/independent with no disclosed institutional backing. The technology footprint is conventional — a marketing website, online intake forms, third-party live chat, and an applicant portal — with no proprietary platform or disclosed AI capabilities.

Name

Household Staffing

Legal name

HouseholdStaffing.com, Inc.

Website

https://householdstaffing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Household Staffing is a U.S. private referral agency founded in 1994 that places vetted nannies, housekeepers, butlers, estate managers, and family-office staff into high-net-worth households nationwide via a counselor-led placement process.

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

NAICS

Private Households (8141)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Child Day Care Services (8351)

akta.pro primary industry

Household Management & Lifestyle Administration (HSACAIAC)

akta.pro secondary industry

Nanny Housekeeper / Family Assistant Services (HSAAABAE)

Keywords

• Domestic staffing services
• Nanny placement agency
• Household staff recruitment
• Estate management staffing
• Family office staffing

Headquarters

HQ city

Bala Cynwyd

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Application Fee: One-time non-refundable fee of $199 charged upon completion of new hire application. Valid for 365 days (one calendar year) to engage placement services.
2. Placement Fee: One-time agency fee assessed on total gross annual compensation of placed candidate, due after candidate hire commitment. Rate provided upon inquiry (call for pricing).
3. Referral Rewards: Company pays up to $1,000 USD for new hire referrals, creating a customer referral incentive program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Household Staffing is a domestic staffing referral agency that connects high-net-worth families and family offices in the United States with pre-screened domestic staff candidates. Dedicated Placement Counselors guide clients through a concierge-style hiring process and present up to three pre-screened candidates per search, covering nannies, housekeepers, butlers, estate managers, personal assistants, private chefs, family office executives, and related roles. Services are backed by background screening, a 60-day/18-month replacement guarantee, and a 365-day placement introduction period.

Product overview

Household Staffing operates as a domestic staffing referral agency serving high-net-worth clients across the United States. The company offers a unified placement service that connects families with qualified domestic staff across four main categories: Household & Estate (butlers, housekeepers, estate managers, security), Childcare & Education (nannies, governesses, tutors, newborn specialists), Lifestyle & Hospitality (personal assistants, private chefs, trainers), and Family Office (executives, accountants, attorneys). The core service is supplemented by a job seeker talent pool portal, comprehensive new hire screening services, and an educational resource (Ultimate Guide to Domestic Staffing). Placement fees include a $199 application fee with a 60-day replacement guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Household & Estate Placement Service

Quantifiable outcome

• 98.7% placement retention rate
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Yon Appetit (Yonni Limmer Wattenmaker)minorStrategic or Co-development PartnerHealth and wellness partnership with Yon Appetit, a nutritional health coaching service. The company recommends Yon Appetit as their health and wellness partner, offering services including Initial Personal Nutrition Assessment ($200/hour), Post-Assessment Personal Health Coaching ($75/hour), and Healthy Cooking Classes ($100/hour).
• TrustLineminorOthersTrustLine is referenced as a verification and certification service used for background screening of candidates, demonstrating the company's commitment to thorough candidate vetting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Nanny Authority: Direct competitor offering nanny and household staffing placement to HNW families across the U.S., with a similar personalized counselor model and nationwide reach.
• Sorensen Staffing & Search: Household staffing firm serving UHNW families with butlers, housekeepers, nannies, and personal staff placements, with a similar white-glove placement approach.
• British American Household Staffing: Long-established U.S. domestic staffing agency placing nannies, butlers, housekeepers, and estate managers in private homes — a closely matching business model and HNW client base.
• Pavilion Agency: Domestic staffing agency placing housekeepers, nannies, and estate staff in HNW homes, with comparable concierge-style service and screening rigor.
• Adventure Nannies: Specialized nanny and private educator placement agency focused on HNW and traveling families, with strong content marketing and a digital-first candidate community.
• Help at Home / Town & Country Domestic Placement: Long-standing domestic placement firm placing butlers, housekeepers, nannies, and estate couples in private U.S. households, with comparable HNW positioning.
• Estate Group Staffing: Specialized agency placing estate managers, housekeepers, and private service staff in luxury residences, directly overlapping with Household Staffing's household & estate pillar.

Broad incumbents

• Yoh (Day & Zimmerman) Domestic Services: Broader staffing firm with a domestic and household services vertical; operates as a large incumbent with adjacent capabilities rather than a specialized HNW household boutique.
• Care.com (Household Staffing vertical): Large consumer marketplace covering nannies, housekeepers, and elder care; serves a much broader (non-HNW) customer base but competes for the same household staffing demand.

Emerging players

• Domestic Estate Management Association (DEMA-referred agencies): Network connecting estate managers and household staff; overlaps with Household Staffing's estate management placement vertical through a more community-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hh_staff
• YouTubeyoutube.com/channel/UCe7R3TMq2daSFvd14-dySnA
• Facebookfacebook.com/HouseholdStaffing
• LinkedInlinkedin.com/company/householdstaffing
• Instagraminstagram.com/householdstaffing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Household Staffing