Murhof Gruppe

What Murhof Gruppe does

Murhof Gruppe is a privately held Austrian golf and hospitality group operating a network of golf courses across multiple Austrian states (Styria, Carinthia, Lower Austria, and Burgenland). The group runs eight core operating golf clubs — GC Murhof, GC Schloss Finkenstein, Golfclub Klagenfurt-Seltenheim, GC Bockfließ, GC Schwechat, GC Almenland, GC Leopoldsdorf, and GC Graz-Andritz — alongside three adjacent hospitality properties: Murhof Hotel & Restaurant, Suiten Schloss Finkenstein, and Golfhotel Maria Lankowitz. Complementary subsidiaries include TravelPro (golf travel), Panther Cards (loyalty), and a GPS-based sports ground service. The company serves recreational golfers, golf tourists, beginners, and professional tournament players across four Austrian regional markets.

The business is architected around the Greenboard digital portal — a centralized platform that integrates tee-time booking (Startzeiten Buchen), a tournament calendar (Turnierkalender), news and lifestyle content, hospitality package sales, gift vouchers (Wertgutscheine in €10/€50 denominations), equipment retail (featuring Titleist), and golf instruction (Golf-Erlebniskurse, Golf für Einsteiger). Supporting technology is conventional web-based booking plus a GPS-Golf- & Sportplatzservice for course management and navigation, including World Handicap System integration. Bundled packages (e.g., 2-night Murhof Hotel golf packages from €426 per person, 3-night Suiten Schloss Finkenstein packages from €583.50 per person) provide unlimited green fees and range balls across the network, with EV-charging infrastructure via Chargewell. The annual Murhof Gruppe Turnierwoche (in its 21st edition, ~80 players, April 27–May 1) and the Audi Circuit serve as flagship brand-building events.

Revenue flows through four primary streams: usage-based green fee revenue across the course network; subscription/recurring-style golf-and-hotel package stays; one-time equipment and merchandise sales (including Titleist products and gift vouchers); and transaction-fee golf travel revenue through TravelPro. Marketing and distribution rely on event-driven hospitality (sponsored by CITYPARK for the Turnierwoche and Audi for the Circuit), multi-channel content (Greenboard site, Facebook, Twitter/X, Instagram, YouTube, the "Die Clubfitter" podcast, newsletter, and a print magazine), plus direct online booking and on-site resort sales. Partner channels include Greenfee-Kooperationen reciprocal play agreements with other Austrian courses and the Panther Karten loyalty program. Go-to-market is hybrid event-driven and community-led, anchored to a regional Austrian customer base with no disclosed international footprint.

Name

Murhof Gruppe

Legal name

Murhof Gruppe

Website

https://murhofgruppe.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Murhof Gruppe is a privately held Austrian golf and hospitality group operating eight golf courses and three golf hotels across Styria, Carinthia, Lower Austria, and Burgenland. It serves recreational golfers, golf tourists, and professional tournament players through its Greenboard digital portal and integrated accommodation, travel, and loyalty services.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf resort services
• Golf course operations
• Golf hospitality packages
• Golf travel services
• Golf club management

Headquarters

HQ city

Frohnleiten

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fee Revenue: Golf course fees charged to players for rounds played across multiple golf facilities including Murhof, Schloss Finkenstein, Klagenfurt-Seltenheim, and other partner courses.
2. Golf Hotel & Hospitality: Accommodation services through Murhof Hotel & Restaurant, Suiten Schloss Finkenstein, and Golfhotel Maria Lankowitz. Packages include unlimited green fees, breakfast, and spa access.
3. Equipment Sales & Merchandise: Golf equipment retail through the shop including Titleist products. Gift voucher sales (€10, €50 denominations) and print@home vouchers.
4. Golf Travel & Tourism: TravelPro service offering golf vacation packages, golf hotels, and travel arrangements for golf tourists.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Murhof Gruppe operates a network of golf courses across multiple Austrian regions (Styria, Carinthia, Lower Austria, and Burgenland), complemented by on-site hotel accommodations, restaurants, golf travel services, loyalty programs, gift vouchers, and golf instruction. The offering is anchored by the Greenboard digital portal that integrates course booking, tournament information, clubhouse updates, and golf travel services across all properties. Customers can purchase bundled golf-stay packages that include unlimited green fees across the group's courses.

Product overview

Murhof Gruppe operates a network of Austrian golf courses and related services, centered around the Greenboard digital golf portal. The offering is a platform-plus-modules architecture combining a central web portal (Greenboard) with complementary services including hotel accommodations (Murhof Hotel, Suiten Schloss Finkenstein, Golfhotel Maria Lankowitz), travel services (TravelPro), GPS course services, loyalty programs (Panther Cards), gift vouchers, and golf instruction (Golf-Erlebniskurse, Golf für Einsteiger). The portal enables booking, tournament management, and access to golf facilities across multiple Austrian regions (Burgenland, Kärnten, Niederösterreich, Steiermark).

Differentiator

Problem solved

Functional benefit

Brands

• Greenboard: Digital golf portal of the Murhof Gruppe, providing golf news, tournament information, course status, booking services, and lifestyle content
• Murhof Hotel & Restaurant
• Suiten Schloss Finkenstein
• Golfhotel Maria Lankowitz
• TravelPro
• Panther Cards
• Audi Circuit
• Murhof Gruppe Turnierwoche

Products and services

• Greenboard Golf Portal Comprehensive golf portal serving as the digital hub for the Murhof Gruppe ecosystem, providing golf news, tournament information, course status updates, booking services, equipment content, and lifestyle articles for golfers across multiple Austrian golf clubs.
• Murhof Hotel & Restaurant Golf Packages Golf hotel offering accommodation packages including unlimited green fees, range balls, and breakfast buffet for golf vacationers staying at Murhof Gruppe facilities. The 2-night package starts from €426 per person in a double room Classic.
• Suiten Schloss Finkenstein Golf Packages Luxury suite accommodation at Schloss Finkenstein offering 3-night golf packages with 3 green fees at Schloss Finkenstein or Klagenfurt-Seltenheim, unlimited range jetons, Schloss breakfast, free entry to NIVEA Strandbad Faak, 6-hole Pitch&Putt, and free entry to Kärnten Therme from 4pm. From €583.50 per person.
• Golfhotel Maria Lankowitz Golf hotel facility in Maria Lankowitz, Styria region offering golf vacation packages and accommodation services for golfers visiting the regional golf courses.
• TravelPro Golf Travel Service Golf travel service that recommends and organizes golf hotel bookings and vacation packages, acting as a booking service and reseller for golf tourism across the Murhof Gruppe network.
• Panther Cards Loyalty Program Loyalty card program (Panther Karten) offering discounts and benefits for golfers within the Murhof Gruppe network, functioning as a bundled distribution channel for repeat customers.
• Murhof Gruppe Wertgutscheine (Gift Vouchers) Gift voucher program offering digital and print@home vouchers in denominations of €10 and €50 for golf services and merchandise across Murhof Gruppe facilities.
• Golf-Erlebniskurse (Golf Experience Courses) Golf experience courses designed to introduce beginners and intermediate players to the sport through experiential, hands-on learning programs.
• Startzeiten Buchen (Tee Time Booking) Tee time booking service allowing golfers to reserve starting times at Murhof Gruppe golf facilities online through the Greenboard portal.
• GPS-Golf- & Sportplatzservice GPS-based golf course and sports ground service providing location tracking, course navigation, and turf management features for golf courses.

Quantifiable outcome

• 21 consecutive years of the Murhof Gruppe Turnierwoche

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CITYPARKflagshipGTM or Marketing PartnerCITYPARK serves as the presenting sponsor of the 21st Murhof Gruppe Turnierwoche, providing major marketing support and brand visibility for this flagship annual event.
• AudiflagshipGTM or Marketing PartnerAudi sponsors the Audi Circuit tournament series hosted at Murhof Gruppe facilities including GC Schloss Finkenstein, with professional tournament infrastructure and prize opportunities.
• TitleistcoreGTM or Marketing PartnerTitleist is featured prominently on the equipment section of Greenboard, showcasing new products like GTS drivers, fairway woods, and Pro V1 balls. Company blog covers Titleist product launches.
• HeliocareminorGTM or Marketing PartnerHeliocare sunscreen products featured in lifestyle section, promoting skin protection during extended golf sessions.
• Panther KartencoreChannel Partner/ Reseller/ DistributorPanther Karten loyalty card program offers discounts and benefits at Murhof Gruppe facilities, functioning as a bundled distribution channel for repeat customers.
• Vorteilswelt Partners (Greenfee Kooperationen)minorChannel Partner/ Reseller/ DistributorPartnership network for green fee cooperation allowing cross-play between Murhof Gruppe courses and partner golf facilities, expanding geographic coverage for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Golf- und Country Club Fontana: Austrian 36-hole golf facility with integrated hotel and event infrastructure. A direct domestic competitor for golf-hotel packages and Austrian tournament players in the same geography as Murhof Gruppe.
• Diamond Country Club: Austrian premium golf course and resort facility hosting European Tour events. Competes directly with Murhof Gruppe courses for Austrian and Central European golfers and tournament hosting opportunities.
• Adamstal Golf Club: Premium Austrian alpine golf resort combining two courses with on-site hotel. Directly comparable to Murhof Gruppe's premium Austrian golf-resort positioning and Bundel/green-fee package model.
• Falkensteiner Hotels & Resorts: Austrian-headquartered hotel and resort group with multiple Alpine and Mediterranean properties. Comparable as a potential partner or competitor for integrated golf-and-stay packages within Austria and Central Europe.
• Golf & Country Club Velden: Austrian Carinthian golf club operating a championship course with hotel partnerships. Competes for the same Austrian and Central European golf-tourist segment, particularly in the Kärnten region where Murhof also operates.

Direct peers

• Quinta do Lago: Portugal-based luxury integrated golf and residential resort with multiple courses, hotels, and sports amenities. Closely comparable to Murhof Gruppe as a multi-course, hospitality-integrated European golf destination targeting affluent golf tourists.
• Pestana Golf Resort: Portuguese golf resort operator running multiple courses and integrated hotel properties under the Pestana hospitality brand. Comparable to Murhof Gruppe in offering networked course access with bundled accommodation and travel services.
• Robinson Club (TUI): German-headquartered TUI-owned premium club resort brand with multiple European properties featuring golf, sports, and full-service hospitality. Comparable business model of multi-course, all-inclusive-style golf resort experiences targeted at German-speaking and European leisure travelers.
• La Manga Club: Spanish integrated sports and golf resort with three golf courses, hotel, and athletic facilities. Mirrors Murhof Gruppe's model of bundling accommodation with multi-course access and tournament/event hosting for international golf tourists.

Broad incumbents

• Leading Hotels of the World: Global luxury hotel collection including numerous golf resort properties. Represents the broader upscale hospitality benchmark Murhof Gruppe's hotel properties (Schloss Finkenstein, Murhof Hotel) compete against for the international affluent traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/murhofgruppe
• Facebookfacebook.com/MurhofGruppe
• Instagraminstagram.com/murhof.gruppe
• LinkedInlinkedin.com/company/murhof-holding-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murhof Gruppe