Betongruppen RBR

What Betongruppen RBR does

Betongruppen RBR, operating under the legal name CRH Products A/S, is a Danish producer of concrete construction materials and water management infrastructure, headquartered in Rødkærsbro, Denmark. The company operates two sub-brands: RBR Outdoor, which supplies paving tiles (Fliser), belægningssten, retaining walls (Nordic Wall, Støttemur), curbstones (Kantsten), stair treads, permeable paving, and decorative landscape products such as Herregårdssten and Hjertingsten; and RC Water, which provides Eurorør and Eurobrønde (European-standard concrete pipes and wells), custom concrete structures (Bygværker), storage and process tanks (Fortanke), planar silos (Plansilo), and registered hydrodynamic water-treatment systems (Downstream Defender Select, Hydro-Brake Optimum, Hydro Up-Flo, Hydro Biofilter). Product launches in early 2026 include the Ceramic Timber hybrid tile and an eight-unit Downstream Defender Select installation weighing 40 tons. All products carry CE marking and European-standard certification, with EPDs available for the RBR Outdoor range.

The company distributes through a Denmark-wide network of building material retailers (byggemarkeder) and lumber yards (trælaster), with pricing handled via the nearest authorized dealer and supplemented by a customer showroom at HUSET Middelfart and direct sales for large infrastructure projects. It serves three primary segments: residential homeowners and landscape projects, construction contractors and municipalities (with named projects including OUH Odense hospital tunnel works, Hirtshals Port expansion, highway expansions, and municipal sewer separation projects in Østbirk, Simested, Vrå, Tårs, and Aabenraa), and building material retailers as channel partners. The marketing mix combines a product website (crhproducts.dk), LinkedIn corporate updates, free inspirational catalogs (postal and PDF), and showroom-based inspiration.

Revenue is generated through one-time hardware sales of concrete products; no subscription or recurring-revenue model is present, and pricing is not publicly disclosed. The company is a wholly-owned subsidiary of CRH plc (Ireland), operating within CRH Denmark alongside sister companies CRH Concrete, Fiberbeton, and Grus. CRH Group affiliation provides access to global procurement, R&D, and brand resources, which is leveraged as part of the company's value proposition. No public listing, funding history, or financial disclosures are available for the subsidiary itself.

Name

Betongruppen RBR

Legal name

CRH Products A/S

Website

https://rbr.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Betongruppen RBR (CRH Products A/S) is a Danish concrete products manufacturer and CRH Group subsidiary producing paving, retaining walls, pipes, wells, and stormwater treatment systems under the RBR Outdoor and RC Water brands, distributed through Danish building material retailers and direct to municipal and contractor infrastructure projects.

Ownership category

akta.pro rank

Product category

Concrete Building Materials

NAICS

Concrete Pipe, Brick, and Block Manufacturing (32733), Concrete Pipe Manufacturing (327332)

SIC

Concrete Products, Except Block & Brick (3272), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Concrete Pipe, Box Culverts & Drainage Structures (IMADAAAD)

akta.pro secondary industry

Storage & Conveyance Structures (Reservoirs, Tanks, Culverts, Tunnels) (IMAFAGAE)

Keywords

• Concrete construction materials
• Paving stones and tiles
• Stormwater management solutions
• Concrete pipes and wells
• Building materials distribution

Headquarters

HQ city

Varde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Concrete Construction Materials: Sale of concrete paving tiles, blocks, retaining walls, curbs, and related construction materials through dealer network. One-time purchase model for construction materials.
2. Infrastructure Products: Sale of concrete pipes, wells, and water management infrastructure components for municipal and construction projects.
3. Specialized Water Treatment: Hydrodynamic vortex separators and water treatment solutions for infrastructure projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Betongruppen RBR (CRH Products A/S) manufactures and distributes concrete building materials in Denmark under two sub-brands. RBR Outdoor offers concrete tiles, paving stones, retaining walls and curbstones for residential gardens, driveways and public spaces. RC Water supplies stormwater and drainage infrastructure including concrete pipes, wells, storage tanks and hydrodynamic treatment separators for municipal and commercial infrastructure projects.

Product overview

CRH Products A/S operates two main brands: RBR Outdoor and RC Water, offering a comprehensive portfolio of concrete products. RBR Outdoor specializes in outdoor landscaping solutions including paving tiles (Fliser), belægningssten (paving stones), Nordic Line, Herregårdssten, Hjertingsten, retaining walls (Nordic Wall, Nordic Wall Trend, Støttemur), curbstones (Kantsten), stair treads (Trappetrin), and decorative elements like Havesten. RC Water focuses on water management infrastructure including Eurorør and Eurobrønde (European standard pipes and wells), Bygværker (custom structures), Fortanke (storage/settling tanks), and Plansilo. The water treatment portfolio includes Downstream Defender® Select, Hydro-Brake Optimum, Hydro Up-Flo, and Hydro Biofilter. The company also offers permeable paving, industrial paving, and the innovative Ceramic Timber hybrid tile combining concrete with ceramic surface. Products are distributed through building materials retailers and the company's own showroom in Middelfart.

Differentiator

Problem solved

Functional benefit

Brands

• RBR Outdoor: Paving stones, blocks, support walls, and landscape products
• RC Water

Products and services

• RBR Outdoor Paving, Tiles, Walls and Curbstones

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered parent and minor.

• CRH GroupparentOthersCRH Products A/S is a subsidiary of CRH (Ireland), part of CRH Denmark. Parent company provides global resources, expertise, and brand backing. The company operates as part of CRH's concrete and building materials division with sister companies including CRH Concrete, Fiberbeton, and Grus.
• CRH ConcreteminorStrategic or Co-development PartnerSister company within CRH Denmark, operating as part of the larger group infrastructure and brand ecosystem.
• FiberbetonminorStrategic or Co-development PartnerSister company within CRH Denmark specializing in fiber concrete products.
• GrusminorStrategic or Co-development PartnerSister company within CRH Denmark, part of the aggregate and building materials supply chain.
• Falck (Emergency Preparedness)minorStrategic or Co-development PartnerCorporate emergency preparedness partnership for workplace safety compliance.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Benders Sverige AB: Swedish concrete products manufacturer offering paving stones, retaining walls, roof tiles, and infrastructure products. Comparable product portfolio and Nordic market focus make it a strong regional peer.
• CRH Concrete A/S: Sister company within CRH Denmark, operating in adjacent concrete product categories. Operates within the same parent group with shared resources, distribution, and customer relationships in Denmark.
• Fiberbeton (CRH Denmark): Sister company within CRH Denmark specializing in fiber-reinforced concrete products. Operates within the same group infrastructure with shared market access in Denmark.
• IBF A/S: Danish manufacturer of concrete products including paving stones, blocks, pipes, and retaining walls. Direct competitor across CRH Products' core RBR Outdoor and RC Water product lines in the Danish market.

Broad incumbents

• Saint-Gobain: Global building materials manufacturer with significant European presence in concrete and infrastructure products. Competes in adjacent categories including pipe systems and building materials distribution.
• Wienerberger AG: European manufacturer of building materials including concrete products, pavers, and pipe systems. Direct product overlap in concrete pipes, wells, and paving infrastructure products.
• Cemex: Global cement and ready-mix concrete producer with European operations. Competes broadly in concrete products and infrastructure materials across multiple geographies.
• Holcim: Global leader in building materials including cement, aggregates, and concrete products. Competes broadly across infrastructure and building materials with comparable European standard product offerings.
• Heidelberg Materials: Global building materials giant producing cement, aggregates, and ready-mixed concrete. Operates broadly across concrete products with overlapping capabilities in pipes, paving, and infrastructure materials.

Regional players

• Thomas Concrete Group (Thomas Betong): Swedish concrete manufacturer focused on ready-mix and prefabricated concrete elements. Operates in the broader Nordic concrete market with comparable customer segments in construction and infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/crh-products
• LinkedInlinkedin.com/company/crh-products

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betongruppen RBR