Malibu Magazine

What Malibu Magazine does

Malibu Magazine is a privately-held lifestyle publication founded in 1990 and headquartered in Malibu, California, operating as a publication under the 13 Stars Media Group umbrella. The magazine positions itself as 'The Definitive Guide to Malibu Living' and serves an affluent readership interested in Malibu-area real estate, dining, community events, and local culture. It produces periodic digital and print issues, with recent editions including 'Special Fire 2025' (February 2025), 'Special Return to Malibu' (April 2025), and 'HOME Rebuilding Malibu' (April 2026), reflecting dedicated editorial coverage of the Malibu wildfires and community recovery.

The business operates a direct-to-consumer digital publishing model, distributing content through its website (malibumag.com) and email subscriptions, with recent and past issues accessible online. Revenue is generated through two streams: recurring subscription fees for digital and print delivery, and advertising sold to brands seeking access to the Malibu lifestyle audience. The marketing mix relies on website content, email newsletters, and organic SEO to drive subscriber acquisition. Pricing details are not publicly disclosed, and the company has no disclosed app, API, or AI-driven features.

Operationally, Malibu Magazine is a lean organization with 1-10 employees and no disclosed external funding, appearing to be bootstrapped under its parent publisher. It has no known patents, certifications, regulatory actions, mergers, or leadership changes on record, and operates exclusively in the California/Malibu market without international distribution.

Name

Malibu Magazine

Website

https://malibumag.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Malibu Magazine is a privately-held lifestyle publication serving affluent Malibu-area readers with curated content on local real estate, dining, community events, and culture. It operates a direct-to-consumer digital subscription model complemented by advertising revenue, distributed via its website and email.

Ownership category

akta.pro rank

Product category

Lifestyle Magazine Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Lifestyle magazine publishing
• Digital magazine subscriptions
• Local lifestyle media
• Regional lifestyle content
• Magazine advertising sales

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Digital and print magazine subscriptions delivered to consumers via email and home delivery. Subscribers receive new issues, features, and photo essays about Malibu living.
2. Advertising: The magazine offers advertising opportunities to brands and businesses seeking to reach Malibu's affluent and lifestyle-oriented audience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Malibu Magazine is a digital and print lifestyle publication focused exclusively on Malibu, California, delivering curated features, photo essays, community stories, real estate coverage, and local event reporting through periodic themed issues. Subscribers receive new issues directly in their inbox and access an archive of past issues, while brands can advertise to the magazine's affluent, locally focused readership.

Product overview

Malibu Magazine is a single unified publication offering a digital magazine experience. The publication is distributed through periodic issues (e.g., April 2026 'HOME Rebuilding Malibu,' April 2025 'Special Return to Malibu,' February 2025 'Special Fire 2025') accessible via the website. The core offering is the Malibu Magazine publication, complemented by subscription and advertising services.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 13 Stars Media GroupcoreOthersMalibu Magazine is described as 'A publication of 13 Stars Media Group.' This appears to be a parent company or publishing group relationship where 13 Stars Media Group operates Malibu Magazine as one of its media properties. The publisher handles the operational aspects of the magazine while the publication maintains its editorial identity focused on Malibu content.

Recent moves4 records

Expansion highlights2 records

Regional players

• Orange Coast Magazine: Orange Coast Magazine is a long-running Southern California lifestyle publication serving affluent coastal communities, providing a similar mix of regional lifestyle, real estate, and luxury-advertising content.

Direct peers

• Martha's Vineyard Magazine: Martha's Vineyard Magazine is a regional lifestyle publication serving an affluent coastal community with a subscription and advertising model directly analogous to Malibu Magazine's approach.
• Aspen Magazine: Aspen Magazine is a lifestyle publication dedicated to an affluent resort community, mirroring Malibu Magazine's strategy of monetizing a single high-net-worth geography via subscriptions and luxury advertising.
• The Malibu Times: The Malibu Times is a long-standing local newspaper covering Malibu news, community, real estate, and lifestyle — directly competing for the same hyperlocal audience and advertising base as Malibu Magazine.
• Hamptons Magazine: Hamptons Magazine is a lifestyle publication serving an affluent coastal community in New York with a comparable niche, premium-advertising business model, and community-defining editorial positioning.
• Malibu Patch: Patch operates a Malibu-specific local news site under its national hyperlocal network, covering community events, government, and lifestyle stories for the same Malibu readership pool.

Others

• Architectural Digest: Architectural Digest is a national architecture, design, and luxury-home publication that intersects with Malibu Magazine's real estate, design, and rebuild-focused editorial content, sharing similar premium advertisers.

Broad incumbents

• C Magazine: C Magazine covers California luxury and lifestyle across a broader regional footprint, overlapping with Malibu Magazine's affluent California audience and luxury-advertising ecosystem.
• Los Angeles Magazine: Los Angeles Magazine is a large regional city/regional lifestyle publication that frequently covers Malibu lifestyle, real estate, and culture, competing for the same advertisers at a broader geographic scale.
• Coastal Living: Coastal Living is an established national lifestyle magazine covering coastal communities, overlapping with Malibu Magazine's coastal-lifestyle and home-content focus but at a much broader geographic scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/malibumag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malibu Magazine