Palm Endoscopy Center

What Palm Endoscopy Center does

Palm Endoscopy Center is a privately held ambulatory surgery center (ASC) located at 623 Maitland Avenue in Altamonte Springs, Florida, specializing in outpatient gastroenterology procedures. Founded more than 25 years ago and affiliated with AMSURG Corp, the center is accredited by the Accreditation Association for Ambulatory Health Care (AAAHC), certified by Medicare/CMS, and licensed by the State of Florida. It employs between 11 and 50 staff and operates under a hybrid physician-AMSURG ownership structure in which most affiliated physicians hold an equity stake.

The center's core services are colonoscopy, upper endoscopy (EGD), flexible sigmoidoscopy, esophageal dilation, and small bowel enteroscopy, performed using standard GI endoscopy platforms with diagnostic and therapeutic capabilities including polypectomy and biopsy. A Direct Access Colonoscopy program allows qualified patients aged 45-75 with uncomplicated histories to schedule screening without a pre-procedure office visit. Five board-certified gastroenterologists (Zachary I. Field, Barry R. Katz, Raaj K. Popli, Sanjay K. Reddy, Jorge A. Zapatier) practice through Digestive Disease Consultants of Central Florida and perform procedures at the center.

The center generates revenue by billing facility and professional fees to most major insurance carriers for outpatient GI procedures, with patients responsible for co-pays and deductibles. Average ASC pricing materially undercuts hospital outpatient departments (e.g., colonoscopy at $1,590 vs. $3,059 at hospitals), and the center publishes transparent cost comparisons via Healthcare Bluebook and Medicare Procedure Price Lookup. Patient acquisition is distributed across physician referrals, insurance network participation, a community partnership with StopColonCancerNow.com, and the Direct Access self-referral channel. Patient experience scores exceed national benchmarks (93% satisfaction and 91% likelihood-to-recommend per Press Ganey 2025 data; 4.9/5 Google rating across 1,407 reviews), and the center has been named a U.S. News & World Report Best Ambulatory Surgery Center in 2025 and 2026.

Name

Palm Endoscopy Center

Legal name

Palm Endoscopy Center

Website

https://palmendoscopy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Palm Endoscopy Center is a physician-owned, AMSURG-affiliated ambulatory surgery center in Altamonte Springs, Florida, performing outpatient gastroenterology procedures including colonoscopy, EGD, flexible sigmoidoscopy, and esophageal dilation for Central Florida patients.

Ownership category

akta.pro rank

Product category

Outpatient Gastroenterology / Ambulatory Endoscopy Center

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Endoscopy & GI Procedure Centers (HLAFAIAE)

akta.pro secondary industry

General Gastroenterology (HLAKAEAA)

Keywords

• Ambulatory surgery center
• Gastroenterology procedures
• Colonoscopy services
• Endoscopic procedures
• Outpatient endoscopy

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Outpatient GI Procedure Fees: Revenue generated from performing gastrointestinal procedures including colonoscopies, upper endoscopies (EGD), and flexible sigmoidoscopies. Billed to patient insurance with facility fees plus professional fees from physicians. Direct Access Colonoscopy program available for self-referred qualified patients.
2. Insurance Billing and Patient Responsibility: The center accepts most major insurance plans and bills insurance carriers directly. Patients are responsible for co-pays and deductibles. Additional services like anesthesia may be billed separately by independent providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Palm Endoscopy Center is an outpatient ambulatory surgery center that performs diagnostic and therapeutic gastroenterology procedures, including colonoscopy, upper endoscopy (EGD), flexible sigmoidoscopy, esophageal dilation, small bowel enteroscopy, and a Direct Access Colonoscopy program for streamlined colorectal cancer screening scheduling. Services are delivered by board-certified gastroenterologists supported by an experienced clinical staff at an AAAHC-accredited facility designed to provide a lower-cost alternative to hospital-based endoscopy.

Product overview

Palm Endoscopy Center is an Ambulatory Surgery Center (ASC) specializing in gastroenterology procedures, operated under the AMSURG network. The center offers a focused portfolio of GI endoscopic procedures centered around its core service of colonoscopy screening, complemented by upper endoscopy (EGD), flexible sigmoidoscopy, esophageal dilation, and small bowel enteroscopy. The center also provides a Direct Access Colonoscopy program for streamlined scheduling. The facility is accredited by AAAHC and certified by CMS, with five board-certified gastroenterologists performing procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Diagnostic and screening colonoscopy used for colorectal cancer screening and evaluation of the lower gastrointestinal tract, delivered by board-certified gastroenterologists at the ambulatory surgery center for adult patients.
• Upper Endoscopy (EGD) Esophagogastroduodenoscopy performed for evaluation and treatment of upper gastrointestinal conditions such as reflux, dysphagia, and abdominal pain, delivered in an outpatient setting.
• Flexible Sigmoidoscopy Limited endoscopic examination of the lower colon and rectum for diagnostic evaluation and screening of distal colorectal conditions.
• Esophageal Dilation Therapeutic endoscopic procedure to dilate esophageal strictures or narrowings, typically delivered to patients with dysphagia or benign esophageal strictures.
• Small Bowel Enteroscopy Endoscopic examination of the small intestine performed at the ambulatory center for diagnostic evaluation of suspected small bowel pathology.
• Direct Access Colonoscopy Streamlined self-referred colonoscopy program for eligible patients aged 45-75 with no major health issues, allowing screening colonoscopy to be scheduled without an initial specialist office visit.

Quantifiable outcome

• Patient satisfaction rate of 93% vs 89% national average; Likelihood to recommend 91% vs 86% national average (Press Ganey, Jan-Dec 2025)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• StopColonCancerNow.comcoreGTM or Marketing PartnerStrategic partnership to boost colon cancer screenings and prevention for residents in Seminole County. The center partners with StopColonCancerNow.com to help increase awareness and access to life-saving colorectal cancer screenings in the local community.
• AMSURGcoreStrategic or Co-development PartnerAMSURG is the parent company and strategic partner affiliated with Palm Endoscopy Center. As a leader in ambulatory surgery center services, AMSURG provides operational support, quality standards, and resources. 64 AMSURG-affiliated surgery centers were recognized by U.S. News & World Report as Best ASCs.
• Digestive Disease Consultants of Central FloridacoreStrategic or Co-development PartnerSeveral affiliated gastroenterologists (Drs. Barry Katz, Raaj Popli, and Sanjay Reddy) practice at Digestive Disease Consultants of Central Florida. This is the physician practice group that provides GI services at the ASC.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GI Alliance: Largest US gastroenterology physician group, operating affiliated ASCs and clinic networks across multiple states. Direct competitor for GI procedural referrals and a likely consolidator of independent ASCs like Palm.
• Center for Digestive Health: Multi-site GI ASC operator focused on outpatient endoscopy; comparable physician-affiliated model and service-line mix to Palm Endoscopy Center.
• PE GI Holdings (formerly Physicians Endoscopy): GI-focused ASC development and management company operating numerous endoscopy centers; directly comparable business model to Palm and a credible tuck-in consolidator.
• AMSURG Corp: National ASC operator and Palm's parent-affiliate; runs 64 U.S. News-recognized centers including other GI-focused ASCs that compete for both patients and physician groups in the same markets.
• US Digestive Health: PE-backed GI platform with affiliated ASC endoscopy centers in the Mid-Atlantic and Southeast. Direct competitor for GI procedural market share and physician recruiting.

Broad incumbents

• AdventHealth (formerly Florida Hospital): Dominant Central Florida health system with hospital outpatient endoscopy capacity. Competes for the same screening and diagnostic GI patients in Seminole County and the broader Orlando metro.
• Surgery Partners: Large publicly traded ASC operator with significant GI endoscopy exposure across the US. Provides an indirect scale benchmark and a likely acquirer of smaller physician-owned ASCs.
• HCA Florida Healthcare: Large hospital system with multiple Central Florida campuses and outpatient endoscopy programs; primary hospital-based competitor for both screening and therapeutic GI cases.

Regional players

• Borland Groover Clinic: Largest independent gastroenterology group in Florida with multiple endoscopy centers across the Jacksonville and Orlando metros; competes with Palm for both patients and GI physicians in Central Florida.

Emerging players

• One GI: PE-backed gastroenterology management platform with affiliated ASCs across the Midwest and Mid-South; comparable physician-friendly model and a potential consolidator of Florida ASCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palm-endoscopy-center-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Endoscopy Center