Sareez

What Sareez does

Sareez is a privately held, India-based direct-to-consumer e-commerce company specializing in Indian ethnic wear, operating since 2009 from Jaipur. Through its storefront at sareez.com, the company sells a broad portfolio that includes sarees, salwar kameez, lehengas (including bridal, bridesmaid, heavy-border, circular, and contemporary variants), men's ethnic wear (kurta, sherwani, kurta with jacket, waistcoat), kids wear, plus-size lines, indowestern fusion wear (gowns, kurtis), and ethnic jewelry (kundan, jadau, oxidised, stone, diamond). The catalog is organized by fabric, occasion, work type, and style, and a Made-to-Measure service enables custom stitching for blouse, salwar, and lehenga with neck-style customization on select items; standard-size stitching is offered free, and paid custom stitching is priced at an additional US$13.

The platform is built on the Shopaccino e-commerce stack and accepts multi-currency payments (USD, GBP, EUR, CAD, AUD, INR, and several others) via PayPal, with international shipping fulfilled through DHL, FedEx, and Aramex to markets including the USA, UK, Australia, Canada, UAE, Bangladesh, Germany, and France. Customer engagement is handled through the website, email newsletter subscriptions, an affiliate/referral program, and direct WhatsApp support. Free shipping is offered on orders above USD 69, and the company runs percentage-off promotions off MRP. The company has 51-100 employees, is led by co-founder and director Ankit Jain, and has no disclosed institutional funding, acquisitions, or strategic partnerships, indicating a bootstrapped, organically built operation.

Name

Sareez

Legal name

Sareez

Website

https://sareez.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Sareez is a Jaipur-based direct-to-consumer e-commerce platform selling Indian ethnic wear — sarees, lehengas, salwar kameez, menswear, kids wear, plus-size, and jewelry — to retail customers in India and the global Indian diaspora, with made-to-measure customization and multi-currency international shipping.

Ownership category

akta.pro rank

Product category

Indian Ethnic Wear E-commerce

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

Keywords

• Indian ethnic wear
• Saree e-commerce
• Bridal lehenga
• Mens ethnic wear
• Custom stitched clothing

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. Customers purchase ethnic wear products including sarees, lehengas, salwar kameez, menswear, kids wear, and jewelry. Products available as readymade, semi-stitched, or with custom stitching options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sareez is an online retailer of Indian ethnic wear selling sarees, lehengas, salwar kameez, menswear, kids wear, jewelry, and fusion Indowestern styles through a direct-to-consumer e-commerce storefront at sareez.com. The company offers a made-to-measure custom stitching service for individualized fit on selected apparel and ships globally through DHL, FedEx, and Aramex with multi-currency payment support.

Product overview

Sareez is an Indian ethnic clothing e-commerce platform offering a comprehensive portfolio of traditional and fusion ethnic wear. The core product lineup includes Sarees, Salwar Kameez, Lehengas (Lehenga Choli), Mens Wear (Kurta, Sherwani), Indowestern (Gowns, Kurtis), Plus Size ethnic wear, Kids Wear, and Jewelry. The platform operates on the Shopaccino e-commerce platform and provides a made-to-measure tailoring service for custom fittings. Products span multiple occasion categories including bridal, wedding, festival, party, casual, and reception wear, with fabrics ranging from silk and georgette to net, velvet, and organza.

Differentiator

Problem solved

Functional benefit

Products and services

• Sarees Core ethnic apparel category on sareez.com featuring a wide selection of Indian sarees for weddings, festivals, and other occasions, offered with multi-currency pricing and international shipping.
• Lehengas Bridal and occasion wear category offering lehengas for weddings, receptions, and festive events, with international shipping and multi-currency pricing.
• Salwar Kameez Traditional Indian women's apparel category offering salwar kameez sets for daily, festive, and occasion wear, available for global shipping.
• Mens Ethnic Wear Indian menswear category offering sherwanis, kurtas, and other ethnic pieces targeted at men shopping for weddings, festivals, and parties, with international shipping available.
• Indowestern Wear Fusion Indian and western style apparel category offering Indo-western silhouettes for women, men, and kids seeking contemporary takes on traditional wear.
• Plus Size Apparel Extended-size Indian ethnic apparel category catering to plus-size customers seeking sarees, lehengas, salwar kameez, and other ethnic wear in larger sizes.
• Kids Ethnic Wear Indian ethnic apparel category for children, offering festive and wedding-appropriate styles for boys and girls, available for international shipping.
• Indian Jewelry Indian jewelry category offering traditional and occasion jewelry pieces to complement ethnic wear purchases for weddings and festive events.
• Made-to-Measure Custom Stitching Service Custom tailoring service that stitches selected apparel to customer-provided measurements, enabling individualized fit on standard ethnic designs for both domestic and international buyers.

Quantifiable outcome

• Free delivery on orders above USD 69
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Craftsvilla: Craftsvilla is an Indian ethnic-wear and handicraft e-commerce platform selling sarees, salwar kameez, and traditional apparel. It is a direct peer in the online Indian ethnic-wear space though it has faced scaling challenges, making it a useful comparable for niche ethnic e-commerce economics.
• Utsav Fashion: Utsav Fashion is a large Indian ethnic-wear e-commerce retailer selling sarees, lehengas, salwar kameez, and jewelry globally with multi-currency support. It is the closest direct peer to Sareez in product mix (Indian ethnic wear, occasion-driven, international shipping) and category positioning.
• Kalki Fashion: Kalki Fashion is a premium Indian ethnic-wear retailer (sarees, lehengas, gowns, menswear) with both online and physical stores. It is a direct peer in bridal and occasion-wear with similar international shipping capabilities but a higher price-positioned catalog.
• Mirraw: Mirraw is a direct-to-consumer Indian ethnic-wear marketplace specializing in sarees, lehengas, and salwar suits with strong global NRI customer base. It competes head-to-head with Sareez in the same occasion categories (bridal, wedding, festival) and geographic segments (US, UK, Gulf diaspora).
• Indian Wedding Saree (Samyakk): Samyakk is a US-based Indian ethnic-wear retailer specializing in bridal lehengas, sarees, and salwar kameez with global shipping. It directly competes with Sareez for the NRI bridal customer and shares the cross-border e-commerce business model.

Regional players

• Pothys: Pothys is a South India-headquartered traditional ethnic-wear and saree retailer with strong omnichannel (physical plus online) presence. It is comparable to Sareez in product (sarees, ethnic wear) but primarily competes in the Indian domestic market rather than international diaspora.
• Nalli Silks: Nalli Silks is a heritage Indian ethnic-wear and silk saree retailer with deep brand recognition in South India. It is comparable in fabric-led ethnic wear (silk, Banarasi) and bridal positioning but operates more on physical retail strength than Sareez's global e-commerce model.

Broad incumbents

• Meesho: Meesho is a value-focused Indian social commerce platform with deep penetration into affordable ethnic and casual wear. While targeting a different price tier than Sareez's bridal/premium range, it competes at the entry-level ethnic segment and shapes customer acquisition costs across the category.
• Myntra: Myntra is a leading Indian fashion marketplace owned by Flipkart/Walmart with a substantial ethnic-wear vertical. While broader than Sareez (Western apparel, accessories, footwear), its ethnic-wear catalog and category dominance make it a broad incumbent peer shaping category economics and customer expectations.
• Nykaa Fashion: Nykaa Fashion is the apparel and lifestyle vertical of Nykaa, with growing ethnic-wear assortment. As a well-funded incumbent with strong brand and capital backing, it competes with Sareez for bridal and occasion-wear share among digitally native Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/sareez

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sareez