Boulevard
- Company typePrivate
- Founded1998
- HeadquartersFresno, United States
- Headcount—
- GTM typeB2B
- OfferingServices
Boulevard firmographics
Firmographics- Name
- Boulevard
- Legal name
- Boulevard
- Website
- https://boulevardreid.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Ownership category
- akta.pro rank
Boulevard industry classification
Industry- Product category
- Real Estate Investment & Development
- NAICS
- Land Subdivision (237210), Land Subdivision (2372), Land Subdivision (23721)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)
- akta.pro primary industry
- Retail & Mixed-Use Commercial Construction (IMAFACAB)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD), Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)
Keywords
Where Boulevard is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boulevard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Property Development: Acquiring greenland or distressed projects, developing them into high-quality commercial or residential properties for sale or retention.
- Commercial Property Operation: Daily management of completed commercial properties creating iconic destinations for consumers and office users, generating ongoing operational revenue.
- Asset Management: Analyzing and developing financial performance of properties under management to meet market requirements.
- Fund Management: Initiating, raising, establishing, and managing private equity funds for business and project development, generating management fees and performance fees.
- Financing Services: Providing structured financing methods for investment and development projects.
- Equity Investment: Acquiring stakes in valuable companies or SPVs for strategic investment and business cooperation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Boulevard product offering
Product offeringCore offering
Boulevard is a cross-border real estate investment and development firm that acquires greenland or distressed projects and develops them into high-quality mixed-use commercial and residential properties across the United States and China. Beyond development, the firm operates and manages the completed commercial properties, runs asset management and structured financing activities, initiates and manages private equity funds for project financing, and takes strategic equity stakes in target companies and SPVs.
Product overview
Boulevard is a real estate investment and development company, not a technology product or SaaS company. The company operates as a mixed-use property developer across the United States and China, offering business activities including property development, commercial operation, asset management, financing, fund management, and equity investment. No technology products, software, or digital platforms are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Development Acquisition of greenland or deeply distressed projects and development into high-quality, profitable commercial or residential properties for sale or retention. Offered to institutional investors, fund partners, and property buyers across the United States and China.
- Commercial Property Operation Daily management of completed commercial properties to create iconic destinations for consumers and office users, generating ongoing operational revenue.
- Asset Management Analysis and development of financial performance of properties under management to ensure they meet market requirements.
- Structured Financing Provision of structured financing methods to prepare resources for investment and development of projects.
- Private Equity Fund Management Initiation, raising, establishment, and management of private equity funds for business and project development, generating management fees and performance fees.
- Equity Investment Acquisition of stakes in valuable companies or SPVs for strategic investment, business development, or cooperation.
Companies that use Boulevard
Customer profileSegments3 records
Ideal customer profiles3 records
Boulevard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boulevard partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights3 records
Boulevard competitors and assessment
Company assessmentDirect peers
- Tishman Speyer: Global real estate developer and investor with deep mixed-use (office, retail, residential) experience. Comparable to Boulevard in pursuing large mixed-use projects and institutional capital, though Tishman Speyer is significantly larger and more globally diversified.
- Hines: Global real estate investment, development, and asset manager with extensive mixed-use and mixed-product portfolios. Comparable to Boulevard in fund management + development + asset management model across multiple geographies.
- Related Companies: US-headquartered developer of large-scale mixed-use and affordable housing projects. Comparable to Boulevard's mixed-use, residential-led development focus and integrated development + asset management approach.
- Greenland Holdings: Major Chinese state-linked real estate developer with significant US and overseas operations. Comparable to Boulevard in cross-border US-China real estate development and mixed-use project focus.
- Soho China: Chinese developer focused on landmark mixed-use commercial and office properties in tier-1 cities. Comparable to Boulevard in mixed-use development and commercial operation focus, though geographically concentrated in China.
- Newport Pacific (Shui On / similar US-China operators): Asia-rooted, multi-geography mixed-use developer and investor (Shui On Land/Xintiandi-style). Comparable to Boulevard in cross-border mixed-use development, government partnerships, and fund-structure financing approach.
Regional players
- Beijing Capital Land: Chinese mixed-use and residential developer with state backing and overseas activity. Comparable to Boulevard in mixed-use project type and Chinese government-linked development model, though not US-based.
- Wheelock & Company: Hong Kong / China-focused real estate group historically active in mixed-use and integrated developments. Comparable to Boulevard in China mixed-use development, though primarily Hong Kong / mainland focused rather than US-China dual market.
Broad incumbents
- Brookfield Property Group: Global real estate operator and developer with deep mixed-use, office, and retail portfolios plus large fund management operations. Comparable to Boulevard in integrated development + asset + fund management model, but at vastly greater scale.
- China Vanke: One of the largest Chinese residential and mixed-use developers. Comparable to Boulevard in China-focused development scale and mixed-use exposure, though much larger and publicly listed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Boulevard social profiles
Digital presenceBoulevard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boulevard leadership team
Management profileNumber of profiles
Profiles19 records
Boulevard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boulevard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boulevard
What does Boulevard do?
Boulevard is a cross-border real estate investment and development firm that acquires greenland or distressed projects and develops them into high-quality mixed-use commercial and residential properties across the United States and China. Beyond development, the firm operates and manages the completed commercial properties, runs asset management and structured financing activities, initiates and manages private equity funds for project financing, and takes strategic equity stakes in target companies and SPVs.
Is Boulevard a public or private company?
Boulevard is a private company. It is classified as unknown and is currently operating.
When was Boulevard founded?
Boulevard was founded in 1998.
Where is Boulevard based?
Boulevard is headquartered in Fresno, United States, in the North America region.
How does Boulevard make money?
Six revenue lines are on record. Property Development is the primary driver. The others are commercial Property Operation, asset Management, fund Management, financing Services and equity Investment.
Who are Boulevard's main competitors?
Direct peers on record are Tishman Speyer, Hines, Related Companies, Greenland Holdings, Soho China and Newport Pacific (Shui On / similar US-China operators). Regional players are Beijing Capital Land and Wheelock & Company. Broad incumbents are Brookfield Property Group and China Vanke.
Does Boulevard have an API?
No public API is recorded for Boulevard.
What industry is Boulevard in?
Boulevard's product category is Real Estate Investment & Development. Its primary akta.pro industry code is IMAFACAB, Retail & Mixed-Use Commercial Construction, with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 237210 and its SIC code is 1531.