Amber Lounge

What Amber Lounge does

Amber Lounge Pte. Ltd. is a Singapore-incorporated, privately held luxury events and hospitality company founded in 2003 that operates exclusive VIP experiences during Formula 1 Grand Prix weekends in Monaco, Singapore, Abu Dhabi, and Las Vegas. Its core product is a portfolio of F1 event packages — anchored by afterparties attended by F1 drivers and celebrities, yacht parties under the Amber Lounge Yacht sub-brand, premium suites, and bespoke add-ons marketed under the separate Amber Experiences sub-brand. Packages include unlimited champagne, selected drinks, live DJ performances, race viewing, and networking access. The company does not operate a proprietary technology platform; booking is conducted through its e-commerce website with concierge-style inquiry handling via WhatsApp, Instagram messaging, and contact forms.

The business model is direct-to-consumer, monetizing one-time luxury event packages and luxury suite rentals plus corporate sponsorship revenue from brands such as Moët & Chandon, HACIEN, Dom Pérignon, The Fullerton Hotel Singapore, and The Venetian Las Vegas. Customer acquisition combines paid and organic social, earned media coverage (Forbes, GQ, Vogue, Business Insider, Tatler), and a published affiliate scheme. Pricing is not publicly disclosed; bookings in Singapore are subject to 9% GST. The customer base is exclusively high-net-worth individuals seeking premium entertainment experiences at F1 events. Recent strategic activity has centered on extending the event calendar through 2026-2027 and broadening the sponsor ecosystem.

Name

Amber Lounge

Legal name

Amber Lounge Pte. Ltd.

Website

https://amber-lounge.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Amber Lounge is a Singapore-incorporated luxury events and hospitality company, founded in 2003, that operates exclusive VIP afterparties, yacht experiences, and premium suites at Formula 1 Grand Prix weekends in Monaco, Singapore, Abu Dhabi, and Las Vegas for high-net-worth individuals and luxury-brand sponsors.

Ownership category

akta.pro rank

Product category

Luxury Event Hospitality

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL)

Keywords

• Luxury event hospitality
• Formula 1 afterparty services
• VIP yacht experiences
• Grand Prix hospitality packages
• Celebrity party access

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Event Hospitality Packages: Sale of exclusive event packages and hospitality experiences during Formula 1 Grand Prix weekends in Monaco, Singapore, Abu Dhabi, and Las Vegas. Packages include access to afterparties, yacht experiences, and VIP services with champagne and selected drinks.
2. Luxury Suite Rentals: Rental of luxury suites at F1 venues, providing premium viewing experiences with exclusive entertainment and hospitality services.
3. Corporate Sponsorship: Partnerships with luxury brands including Moët, HACIEN, Dom Pérignon, and The Fullerton Hotel Singapore. Brands receive visibility at exclusive F1 events and afterparties attended by celebrities and F1 drivers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Amber Lounge sells exclusive luxury hospitality packages and afterparty experiences during Formula 1 Grand Prix weekends in Monaco, Singapore, Abu Dhabi, and Las Vegas. Offerings include VIP afterparty access with F1 drivers and celebrities, yacht experiences with private rooms, premium suite rentals, live DJ entertainment, unlimited champagne and selected drinks, and bespoke Amber Experiences add-ons. The company also derives revenue from corporate brand sponsorships and partnerships with luxury hospitality providers.

Product overview

Amber Lounge is a luxury events and hospitality company that operates as a single unified service offering exclusive access to Formula 1 afterparties and VIP hospitality events. The core product consists of event packages for F1 Grand Prix weekends in Monaco, Singapore, Abu Dhabi, and Las Vegas. These packages are complemented by the Amber Lounge Yacht (offering exclusive yacht-based experiences with private rooms and yacht parties), Suites (premium accommodation), and Amber Experiences (bespoke add-on experiences). The portfolio is interconnected, with guests able to combine race viewing, yacht parties, afterparties with F1 drivers, live entertainment, unlimited champagne, and VIP services into comprehensive luxury hospitality packages.

Differentiator

Problem solved

Functional benefit

Brands

• Amber Hospitality: Luxury hospitality services offered by the company, particularly yacht experiences.

Products and services

• Singapore F1 Event Package Luxury hospitality and event package for the Singapore Grand Prix 2026, offering exclusive access to afterparties, VIP services, and race viewing experiences for high-net-worth guests.
• Abu Dhabi F1 Event Package Luxury hospitality package for the Abu Dhabi Grand Prix 2026 at Yas Island, featuring exclusive afterparties, live entertainment, and VIP hospitality services for high-end guests.
• Monaco F1 Event Package Premium event package for the Monaco Grand Prix 2027, including exclusive yacht parties, afterparties with Formula 1 drivers, and luxury VIP hospitality services for high-end guests.
• Suites Exclusive suite accommodations offered as part of the Amber Lounge hospitality experience at Formula 1 events, providing premium viewing and hosting spaces.
• Amber Experiences Curated luxury experiences offered by Amber Lounge, providing bespoke F1-related activities and hospitality add-ons for guests seeking tailored experiences.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Moët & ChandoncoreGTM or Marketing PartnerMoët & Chandon is a previous partner of Amber Lounge, providing champagne services at exclusive F1 afterparties and luxury events.
• HACIENcoreGTM or Marketing PartnerHACIEN is a luxury tequila brand that has partnered with Amber Lounge for exclusive event experiences at F1 events.
• Dom PérignoncoreGTM or Marketing PartnerDom Pérignon has been featured as a partner brand at Amber Lounge luxury events, providing premium champagne experiences.
• The Fullerton Hotel SingaporecoreStrategic or Co-development PartnerThe Fullerton Hotel Singapore is a luxury hotel partner, likely providing accommodation packages for Singapore F1 event attendees.
• The Venetian Las VegascoreStrategic or Co-development PartnerThe Venetian Las Vegas is a luxury resort partner, providing accommodation and hospitality services for Amber Lounge Las Vegas F1 events.
• MCB (Mauritius Commercial Bank)minorGTM or Marketing PartnerMCB appears as a previous partner, potentially providing financial services or sponsorship for events.
• BavionminorGTM or Marketing PartnerBavion is listed as a previous partner brand for Amber Lounge events.
• MeridminorGTM or Marketing PartnerMerid is listed as a previous partner brand associated with Amber Lounge.
• JannahminorStrategic or Co-development PartnerJannah is a luxury hotel brand in the Middle East that has partnered with Amber Lounge, likely for Abu Dhabi F1 events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Velocity Black: App-driven luxury lifestyle and concierge platform offering on-demand access to events, dining, and travel for HNW members. Comparable in serving the affluent experiential-access market with a tech-enabled distribution overlay.

Direct peers

• P1 Travel: European-based provider of Formula 1 Grand Prix hospitality packages, including race viewing, afterparties, and VIP add-ons at multiple F1 venues. Closely comparable in product structure (multi-city F1 packages) and target customer (motorsport-affluent travelers).
• F1 Experiences: Official Formula 1 hospitality program selling VIP race-weekend packages, paddock access, and celebrity/driver experiences across the F1 calendar. Directly competes with Amber Lounge in the same premium F1 hospitality category, leveraging official F1 brand affiliation.
• Quintessentially: Global luxury concierge and lifestyle services firm that secures VIP access to fashion week events, F1 hospitality, yacht parties, and celebrity events for HNW clients. Comparable business model of monetizing access to exclusive events and brand-driven experiences for ultra-affluent individuals.
• Aspire Lifestyles: Worldwide luxury concierge and lifestyle management provider delivering event access, travel curation, and bespoke experiences to UHNW members. Comparable in operating model (membership/VIP access, high-touch bespoke event planning) and customer base.
• Ten Group: International lifestyle management and concierge company providing VIP event access, bespoke travel, and exclusive experiences for HNW and corporate clients. Comparable in offering curated luxury experiences and event-based access tied to premium customer segments.

Broad incumbents

• The Fullerton Hotels: Luxury hotel group that is itself an Amber Lounge partner in Singapore but also operates its own high-end hospitality and event packages competing for the same HNW F1-attendee wallet. Comparable as an adjacent luxury-hospitality provider targeting similar F1 weekend travelers.
• The Venetian Resort Las Vegas: Las Vegas luxury resort and an Amber Lounge partner for F1 weekends, also operating its own premium suites, lounges, and F1-weekend programming. Overlaps with Amber Lounge at the Las Vegas F1 venue as a broader hospitality and event venue.
• Fairmont Monte Carlo: Iconic Monaco luxury hotel hosting premium F1-weekend hospitality packages and race viewing on the F1 circuit. Competes for HNW Monaco GP attendees via integrated packages that overlap with Amber Lounge's premium hospitality offerings.
• Moët Hennessy: Champagne and spirits group whose brands (Moët & Chandon, Dom Pérignon) partner with Amber Lounge. Operates widely in luxury experiential sponsorship across F1, yachting, and nightlife, overlapping with Amber Lounge's premium-event presence.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/AmberLoungeLtd
• YouTubeyoutube.com/@AmberLoungeVideos
• Facebookfacebook.com/AmberLoungeLtd
• LinkedInlinkedin.com/company/amber-lounge-&-amber-hospitality-ltd/?originalSubdomain=mc
• Instagraminstagram.com/amberloungeltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber Lounge