F1 Experiences
F1 Experiences is the official hospitality and travel partner for Formula 1 races worldwide, selling ticket packages, premium Paddock Club and Champions Club hospitality, and bundled ticket-and-hotel travel to Grand Prix events for F1 fans and corporate clients across more than 27 countries.
- Company typePrivate
- Founded2017
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What F1 Experiences does
F1 Experiences is the Official Experience, Hospitality & Travel Programme for Formula 1 races worldwide, operating under authorization from Formula One Digital Media Limited. Founded in 2017 and headquartered in Charlotte, North Carolina, the company is a subsidiary within the QuintEvents corporate family (parent: QuintEvents International, LLC; operating entity: QuintEvents, LLC), with regional establishments in the EU (Hammerhead B.V., Netherlands), UK (Quint Events International LLC London Ltd.), and Australia (QuintEvents Australia Pty. Ltd.). It employs 51-100 staff and currently lists ticket and hospitality packages for 16 Grand Prix events on the 2026 F1 calendar across Europe, the Americas, the Middle East, Asia, and Australia.
The core product portfolio spans three tiers: (1) F1 Ticket Packages, ranging from grandstand seats to all-inclusive hospitality, sold individually or bundled with hotel accommodation and ground transfers under the F1 Ticket + Hotel offering; (2) premium hospitality add-ons including Champions Club (trackside views and insider access), F1 Paddock Club (the top-tier luxury hospitality suite above F1 Team Garages), team-specific Paddock Club packages for Oracle Red Bull Racing, TGR Haas, BWT Alpine, and Audi Revolut F1 Team, culinary experiences curated by Gordon Ramsay (F1 Garage, Gordon Ramsay at F1 La Terraza), and House 44 (a Soho House and Lewis Hamilton concept); and (3) supplementary products including Rising Stars packages for F2/F3/F1 Academy, Corporate Hospitality, and Hotel Benefits. The technology stack is not disclosed beyond a standard e-commerce and booking platform; no proprietary AI, API, or differentiated software capabilities are evidenced.
Revenue is generated almost entirely on a one-time purchase basis across the four streams of official ticket packages, hospitality packages, ticket+hotel bundles, and corporate hospitality, with all pricing handled as quote-based rather than transparently disclosed. Go-to-market is hybrid: direct-to-consumer sales via f1experiences.com and phone sales with nine country-specific international numbers, channel sales through 27+ authorized sales agents across 27 countries, and enterprise/corporate hospitality inquiries. Customer segments are split between Premium/Enthusiast F1 Fans and Corporate/Enterprise Clients as primary targets, with International Race Travelers and Rising Stars/Family market as secondary segments. The company does not disclose revenue, funding, ownership structure beyond its parent, or headcount trends in source materials.
F1 Experiences firmographics
Firmographics- Name
- F1 Experiences
- Legal name
- QuintEvents, LLC
- Website
- https://f1experiences.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- F1 Experiences is the official hospitality and travel partner for Formula 1 races worldwide, selling ticket packages, premium Paddock Club and Champions Club hospitality, and bundled ticket-and-hotel travel to Grand Prix events for F1 fans and corporate clients across more than 27 countries.
- Ownership category
- akta.pro rank
F1 Experiences industry classification
Industry- Product category
- Sports Hospitality and Travel Services
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Motorsports & Racing Experiences (THAJAFAF)
- akta.pro secondary industries
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)
Keywords
Where F1 Experiences is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
F1 Experiences business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Official Ticket Packages: F1 Experiences sells official Formula 1 ticket packages for Grand Prix races worldwide, including grandstand tickets, hospitality access, and premium experiences. These are one-time purchase transactions for race weekend access.
- Hospitality Packages: Premium hospitality offerings including Paddock Club access, Champions Club, Team Suites (Alpine, Haas, Red Bull, Audi), and Gordon Ramsay culinary experiences. These include food, beverages, and exclusive track/paddock access.
- F1 Ticket + Hotel Packages: Travel packages combining 3-day grandstand tickets with premium hotel accommodation and daily round-trip transfers to/from the circuit.
- Corporate Hospitality: Enterprise-level hospitality packages for corporate clients seeking F1 experiences for client entertainment and team events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Grandstand Packages |
| One time/ perpetual license | Pay-as-you-go | Champions Club Hospitality |
| One time/ perpetual license | Pay-as-you-go | Paddock Club Access |
| One time/ perpetual license | Pay-as-you-go | Team Suite Packages |
| One time/ perpetual license | Pay-as-you-go | Gordon Ramsay Experiences (F1 Garage, F1 La Terraza) |
| Hybrid | Pay-as-you-go | F1 Ticket + Hotel |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
F1 Experiences product offering
Product offeringCore offering
F1 Experiences sells official ticket packages, premium hospitality experiences, and bundled travel arrangements for Formula 1 Grand Prix races worldwide. The offering ranges from grandstand tickets and 3-day ticket-plus-hotel bundles to tiered hospitality products including Champions Club, F1 Paddock Club, F1 Garage, Team Paddock Club suites for specific F1 teams, and curated culinary experiences in partnership with Gordon Ramsay and Soho House/House 44. The company also provides corporate hospitality packages for business clients and Rising Stars programs for F2/F3 access.
Product overview
F1 Experiences is the Official Experience, Hospitality & Travel Programme for Formula 1 races worldwide, operated by QuintEvents. The core offering consists of F1 Ticket Packages and F1 Ticket + Hotel bundles, enhanced by tiered hospitality add-ons including Champions Club, F1 Paddock Club, F1 Experiences Live, Team Paddock Club (with team-specific suites for Audi Revolut F1 Team, Oracle Red Bull Racing, TGR Haas F1 Team, and BWT Alpine F1 Team), Gordon Ramsay Hospitality (F1 Garage, Gordon Ramsay at F1 La Terraza, Gordon Ramsay at F1 Paddock), and House 44 (with Lewis Hamilton and Soho House). Additional offerings include Corporate Hospitality, Hotel Benefits, and Rising Stars packages for F2/F3 access. The product portfolio also includes a mobile application (Official F1 App) distributed through app stores.
Differentiator
Problem solved
Functional benefit
Brands
- F1 Experiences: Official ticket and travel package provider for Formula 1 races worldwide offering grandstand tickets, hospitality packages, and premium experiences.
- F1 Garage
- Champions Club
- House 44
Products and services
- F1 Ticket Packages
- F1 Ticket + Hotel
Companies that use F1 Experiences
Customer profileSegments4 records
Ideal customer profiles4 records
F1 Experiences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
F1 Experiences partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Authorized Sales Agents NetworkcoreF1 Experiences partners with 27+ authorized sales agents across 27 countries enabling customers to purchase official F1 ticket packages in their home countries. Partners include: All Sport SRL (Italy), Aristos International (Mexico), BG Events Group (France), BSS Group (Poland), DreamSetGo (India), Edge Global Limited (Thailand), Emboost (Netherlands), Exclusive GP (UK), GP Destinations (UK), Grand Prix Tickets (Austria), Groupe Couleur (Austria), Issta Sport Ltd (Israel), Montreal Grand Prix (Canada), MTA Travel (Australia), P1 Travel (Germany), PGS Prime Global Services (Brazil), Red Eye Events Ltd (UK), Senate Grand Prix (Monaco), Sportsnet Corporation Pty Ltd (Australia), STH New Zealand, The Traveller Inc (NZ), Williment Travel Group (NZ), XS2Event B.V., ZK Sports (UAE), Fli Afrika Travel (South Africa), Fanatic Sports (India).
- BWT Alpine F1 TeamcoreOfficial team partnership offering exclusive Paddock Club packages for BWT Alpine F1 Team. Packages include team garage tours, driver appearances (Pierre Gasly, Franco Colapinto), paddock access, and branded merchandise.
- TGR Haas F1 TeamcoreOfficial team partnership offering exclusive Paddock Club packages for TGR Haas F1 Team. Packages include team garage tours, driver appearances (Oliver Bearman, Esteban Ocon), team principal appearances, and branded merchandise.
- Oracle Red Bull RacingcoreOfficial team partnership offering exclusive Paddock Club packages for Oracle Red Bull Racing. Packages include team garage tours, driver appearances, Red Bull venue access (Pit Lane, Pole Position), and branded merchandise.
- Audi Revolut F1 TeamcoreOfficial team partnership offering exclusive Paddock Club packages for Audi Revolut F1 Team. Packages include team garage tours, driver appearances (Nico Hulkenberg, Gabriel Bortoleto), paddock access, and branded merchandise.
- Gordon RamsayflagshipMulti-Michelin starred chef Gordon Ramsay curates bespoke menus for F1 Garage and F1 La Terraza hospitality experiences. Gordon Ramsay at F1 Garage offers immersive pit-lane hospitality with expert mixologists and signature cocktails. Gordon Ramsay at F1 La Terraza (Mexico City 2026 debut) features Mexican-inspired cuisine and exclusive tasting experiences.
- Soho House / House 44flagshipExclusive hospitality concept imagined by F1 Paddock Club and Lewis Hamilton in collaboration with Soho House. House 44 offers bespoke drinks menus with Soho House signature cocktails, curated career memorabilia displays, and Soho House's signature style hospitality at F1 Paddock Club.
- American ExpresscoreAmerican Express is the presenting sponsor of the F1 Paddock Club Lounge, providing exclusive lounge access and experiences for card members within the Paddock Club hospitality areas.
- AramcominorAramco sponsors the F1 Pit Lane Walk experience offered across F1 Experiences packages. The Aramco F1 Pit Lane Walk provides guests close-up views of team garages and pit stop preparations.
- Formula 1flagshipF1 Experiences is the Official Experience, Hospitality & Travel Programme for Formula 1 races worldwide, authorized by Formula One Digital Media Limited. This exclusive authorization ensures purchase security and official status for all F1 Experiences products.
- NBA (National Basketball Association)minorSpecial Superfan package at Mexico City Grand Prix includes tickets to NBA Mexico City Game featuring Denver Nuggets vs Indiana Pacers, plus NBA Championship Trophy photo opportunity.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
F1 Experiences competitors and assessment
Company assessmentEmerging players
- Viagogo: Viagogo is a major secondary ticketing marketplace that, while not an official reseller, captures part of the F1 ticket demand that F1 Experiences addresses, particularly for sold-out races. Relevant as an adjacent pricing benchmark and indirect competitor for fan ticket spend.
Broad incumbents
- QuintEvents: QuintEvents is the parent operating company of F1 Experiences and runs comparable official travel/hospitality programs for other major sports properties (NFL, college football, golf majors). Operationally and structurally the most direct comparable — same management, same booking engine, same revenue model — just applied across different sport verticals.
- Circuit of the Americas (COTA): COTA hosts the U.S. Grand Prix and operates its own premium hospitality, suites, and turnkey corporate experiences. Different model (venue operator rather than package reseller) but competes for the same U.S.-based F1 premium hospitality wallet, especially for Austin race weekends.
- On Location Experiences: On Location (an Endeavor-owned premium experience provider) is the official hospitality partner for the NFL, college sports, and other major US properties. Closest pure-play competitor to F1 Experiences at scale in the official premium-sports-hospitality category, with comparable product tiers (suites, club access, exclusive experiences) and corporate sales motion.
Direct peers
- Sportsbreaks.com: Sportsbreaks.com sells official ticket + hotel packages for major sports events across football, rugby, F1, and other motorsports. Closely comparable business model — bundled travel packages, authorized reseller status, and event-driven hospitality add-ons — making it a relevant competitive reference point for F1 Experiences' European and international package business.
- DreamSetGo: DreamSetGo is an India-based authorized sales agent for F1 Experiences, offering official Grand Prix ticket and hospitality packages to the fast-growing Indian motorsports fan base. Operates as a regional channel partner but competes for the same end-customer ticket-hotel-hospitality wallet in Asia.
- P1 Travel: P1 Travel sells official and authorized Formula 1, MotoGP, and other motorsports ticket + travel packages across Europe and globally. Listed as one of F1 Experiences' own authorized agents, P1 Travel competes head-to-head with F1 Experiences on bundled Grand Prix packages and corporate hospitality, particularly in Germany and other European markets.
- Grand Prix Tickets: Grand Prix Tickets (owned by QuintEvents group) sells official F1 and motorsports ticket packages globally. Operates within the same corporate family and shares economics with F1 Experiences but competes in adjacent geographies and race-specific inventory.
- Senate Grand Prix: Senate Grand Prix (Monaco) is an authorized F1 Experiences sales agent focused on European Grand Prix hospitality and corporate packages. Provides comparable official-package distribution, particularly for high-end Monaco and Mediterranean races, and competes for the same premium European clientele.
Regional players
- Sportsnet Corporation: Sportsnet Corporation Pty Ltd is an authorized F1 sales agent (and wholly-owned QuintEvents subsidiary) covering Australia and New Zealand. Provides comparable official-package distribution in the APAC region but operates primarily as a regional channel rather than a global direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
F1 Experiences social profiles
Digital presenceF1 Experiences financial estimates
Financial estimateRevenue estimate
Valuation estimate
F1 Experiences leadership team
Management profileNumber of profiles
F1 Experiences subsidiaries and ownership
Company hierarchySubsidiaries8 records
F1 Experiences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F1 Experiences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F1 Experiences
What does F1 Experiences do?
F1 Experiences sells official ticket packages, premium hospitality experiences, and bundled travel arrangements for Formula 1 Grand Prix races worldwide. The offering ranges from grandstand tickets and 3-day ticket-plus-hotel bundles to tiered hospitality products including Champions Club, F1 Paddock Club, F1 Garage, Team Paddock Club suites for specific F1 teams, and curated culinary experiences in partnership with Gordon Ramsay and Soho House/House 44. The company also provides corporate hospitality packages for business clients and Rising Stars programs for F2/F3 access.
Is F1 Experiences a public or private company?
F1 Experiences is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F1 Experiences founded?
F1 Experiences was founded in 2017. It employs 51 to 100 people.
Where is F1 Experiences based?
F1 Experiences is headquartered in Charlotte, United States, in the North America region.
How does F1 Experiences make money?
Four revenue lines are on record. Official Ticket Packages are the primary driver. The others are hospitality Packages, F1 Ticket + Hotel Packages and corporate Hospitality.
Who are F1 Experiences's main competitors?
Viagogo is listed as an emerging player. Broad incumbents are QuintEvents, Circuit of the Americas (COTA) and On Location Experiences. Direct peers are Sportsbreaks.com, DreamSetGo, P1 Travel, Grand Prix Tickets and Senate Grand Prix. Sportsnet Corporation is listed as a regional player.
Does F1 Experiences have an API?
No public API is recorded for F1 Experiences.
What industry is F1 Experiences in?
F1 Experiences's product category is Sports Hospitality and Travel Services. Its primary akta.pro industry code is THAJAFAF, Motorsports & Racing Experiences, with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its SIC code is 7900.