Blue Hors
Blue Hors (Stutteri Ask og Blue Hors) is a Danish stallion station offering stallion breeding services, semen sales, breeding consultation, horse sales, and equestrian event hosting from three facilities in Martofte, Denmark. The company serves professional and amateur equestrian breeders.
- Company typePrivate
- Founded1964
- HeadquartersRandbøl, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Blue Hors does
Blue Hors (legally Stutteri Ask og Blue Hors, CVR DK44404184) is a privately held Danish stallion station and equestrian services company founded in 1964 and headquartered in Martofte, Denmark, with 51–100 employees. The company operates three purpose-built facilities in Martofte: Kristiansminde (show jumping and events, Bogensøvej 254), Elmelund (dressage and stallion station, Bogensøvej 284), and Schelenborg (administration, Fynshovedvej 417). Its core business is the supply of stallion services for Danish Warmblood breeding — fresh and frozen semen, semen ordering, domestic semen transport, and breeding consultation (Avlsrådgivning) — paired with a sales-horses division (Salgsheste) and an event-hosting arm that runs championships, pony shows, foal shows, and the Stutteri Ask Open competition series.
The business model combines four revenue streams: stallion and semen sales (priced on direct inquiry as a one-time license equivalent), transaction-based horse resale, professional breeding advisory services, and event hosting. Go-to-market is sales-led and event-driven rather than digital commerce: services are ordered through direct contact, while the company uses its multilingual website (Danish, English, German) and its hosted competitions to attract breeders and visitors to the Martofte site. The customer segment is horizontal — professional and amateur equestrian breeders seeking access to quality stallions, breeding expertise, and semen logistics — with no named enterprise anchors and no publicly disclosed pricing. The company holds no disclosed patents, trademarks, partnerships, or external investors, and reports no parent, subsidiaries, or M&A activity.
Blue Hors firmographics
Firmographics- Name
- Blue Hors
- Legal name
- Stutteri Ask og Blue Hors
- Website
- https://bluehors.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue Hors (Stutteri Ask og Blue Hors) is a Danish stallion station offering stallion breeding services, semen sales, breeding consultation, horse sales, and equestrian event hosting from three facilities in Martofte, Denmark. The company serves professional and amateur equestrian breeders.
- Ownership category
- akta.pro rank
Blue Hors industry classification
Industry- Product category
- Equestrian Breeding Services
- NAICS
- Horses and Other Equine Production (112920), Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Stallion Services & Semen Collection/Distribution (AFAEAGAB)
- akta.pro secondary industries
- Horse Breeding & Stud Farms (AFAEAGAA), Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics) (AFAEAGAK), Training, Stables & Equine Services (MPAEADAI)
Keywords
Where Blue Hors is headquartered
LocationHeadquarters
- HQ city
- Randbøl
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Blue Hors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Stallion Services and Semen Sales: Revenue from providing stallion services, fresh and frozen semen sales, and semen transport services to breeders.
- Horse Sales: Sale of horses through the Salgsheste (sales horses) division.
- Breeding Consultation: Avlsrådgivning (breeding advice) services provided to customers seeking expert guidance on breeding programs.
- Event Hosting: Hosting equestrian events at their facilities including competitions, championships, and pony shows.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Blue Hors product offering
Product offeringCore offering
Blue Hors (Stutteri Ask og Blue Hors) operates a Danish Warmblood stallion station providing stallion breeding services, fresh and frozen semen ordering and transport, professional breeding consultation (Avlsrådgivning), and sales horses (Salgsheste). The company also hosts equestrian events including the Stutteri Ask Open, Stutteri Ask Pony Show, Dansk Varmblod Følskue, and Championatsfinaler at its Martofte facilities in Denmark.
Product overview
Blue Hors (operated by Stutteri Ask) is a Danish Warmblood horse breeding facility offering comprehensive stallion and breeding services. The core offerings include stallion breeding services (Hingste) with sub-products for semen ordering, transport, and frozen semen storage, along with professional breeding advice. Additional services include sales horses and equestrian event hosting at their facilities in Martofte, Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Hingste (Stallion Breeding Services) Comprehensive stallion breeding services for Danish Warmblood horses, including semen ordering (fresh and frozen), semen transport within Denmark, and frozen semen storage and distribution.
- Salgsheste (Sales Horses)
- Avlsrådgivning (Breeding Advice) Professional breeding consultation and genetic counseling services for customers seeking expert guidance on breeding programs.
- Arrangementer (Equestrian Events) Hosting of equestrian events at Blue Hors facilities, including Stutteri Ask Open (C/D), Stutteri Ask Pony Show (C), Dansk Varmblod Følskue (foal show), and Championatsfinaler (championship finals) competitions.
Companies that use Blue Hors
Customer profileSegments1 record
Ideal customer profiles3 records
Blue Hors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Hors partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Blue Hors competitors and assessment
Company assessmentRegional players
- Hengststation Ludwig Kathmann: German stallion station offering fresh and frozen semen plus horse sales in Northern Germany, comparable in services offered but operating primarily in a different geographic market than Blue Hors.
- Stutteri Hjortebo: Smaller Danish Warmblood breeder offering stallion services and horse sales in Denmark, overlapping with Blue Hors in customer base and Warmblood production model but at smaller scale.
Direct peers
- Gestüt Bonhomme: German stallion station offering stallion services and sport horse sales across dressage and show jumping, competing in the same Warmblood stallion service market as Blue Hors.
- Helgstrand Dressage: Danish stallion station and dressage horse sales operation directly competing with Blue Hors' Elmelund facility in the Danish Warmblood dressage segment, with overlapping stallion rosters, horse sales, and event hosting.
- Hof Kasselmann: German equestrian center combining stallion station services, horse sales, and major equestrian event hosting — closely mirroring Blue Hors' integrated breeding-plus-events business model.
- VDL Stud: Dutch stallion station with deep show jumping bloodlines and a stallion roster, semen distribution, and horse sales model highly analogous to Blue Hors' spring/events discipline.
- Schockemöhle Hengsthaltung: Major German stallion station offering stallion services, fresh and frozen semen, and sport horse sales across dressage and show jumping — directly comparable in scope and model to Blue Hors.
Broad incumbents
- Paul Schockemöhle Pferdehaltung (Gestüt Lewitz): One of the largest stallion stations in Europe, operating a broader stallion portfolio and horse breeding program that overlaps with Blue Hors' stallion services and horse sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Hors social profiles
Digital presenceBlue Hors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Hors leadership team
Management profileNumber of profiles
Blue Hors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Hors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Hors
What does Blue Hors do?
Blue Hors (Stutteri Ask og Blue Hors) operates a Danish Warmblood stallion station providing stallion breeding services, fresh and frozen semen ordering and transport, professional breeding consultation (Avlsrådgivning), and sales horses (Salgsheste). The company also hosts equestrian events including the Stutteri Ask Open, Stutteri Ask Pony Show, Dansk Varmblod Følskue, and Championatsfinaler at its Martofte facilities in Denmark.
Is Blue Hors a public or private company?
Blue Hors is a private company. It is classified as unknown and is currently operating.
When was Blue Hors founded?
Blue Hors was founded in 1964. It employs 51 to 100 people.
Where is Blue Hors based?
Blue Hors is headquartered in Randbøl, Denmark, in the Europe region.
How does Blue Hors make money?
Four revenue lines are on record. Stallion Services and Semen Sales are the primary driver. The others are horse Sales, breeding Consultation and event Hosting.
Who are Blue Hors's main competitors?
Regional players on record are Hengststation Ludwig Kathmann and Stutteri Hjortebo. Direct peers are Gestüt Bonhomme, Helgstrand Dressage, Hof Kasselmann, VDL Stud and Schockemöhle Hengsthaltung. Paul Schockemöhle Pferdehaltung (Gestüt Lewitz) is listed as a broad incumbent.
Does Blue Hors have an API?
No public API is recorded for Blue Hors.
What industry is Blue Hors in?
Blue Hors's product category is Equestrian Breeding Services. Its primary akta.pro industry code is AFAEAGAB, Stallion Services & Semen Collection/Distribution, with a secondary code of AFAEAGAA, Horse Breeding & Stud Farms. Its NAICS code is 112920 and its SIC code is 200.