Name

Hof Kasselmann

Legal name

Hof Kasselmann GmbH & Co. KG

Website

https://hof-kasselmann.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Hof Kasselmann is a German family-owned equestrian operation that breeds, trains, and sells dressage and show jumping horses, hosts international events, and runs multiple auction formats including the P.S.I. Auction and Ising Open Sales.

Ownership category

akta.pro rank

Product category

Sport Horse Breeding and Sales

NAICS

Horses and Other Equine Production (11292)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG), Yearling/Weanling Raising & Sales Prep (AFAEAGAD), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH), Breeding & Bloodstock (Stud Farms, Sales/Auctions) (MPAEADAH)

Keywords

• Dressage horse breeding
• Sport horse sales
• Equestrian training services
• Horse auction hosting
• Equestrian facility consulting

Headquarters

HQ city

Hagen a.T.W.

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Sport Horse Sales: Core revenue stream from selling dressage and show jumping horses. The company offers over 200 select horses including top-trained Grand Prix horses, young horses with international potential, FEI-level sport horses, schoolmasters, young stallions and mares, and proven amateur horses. Sales conducted through personal consultations, on-site auctions, and online platforms.
2. P.S.I. Auction: The prestigious Performance Sales International auction, operated jointly with Paul Schockemöhle for over 40 years, offers exclusively home-bred horses from Lewitz Stud and Osthoff Stud. The 46th edition featured 52 elite horses. Revenue generated through auction commissions on sales.
3. Hybrid Auctions: The Hof Kasselmann & Schockemöhle Hybrid Auction, held annually since 2020, combines live and online bidding. The 2025 edition achieved over €1.24 million in turnover. Additional revenue from the Ising Open Sales collaboration with Gugler Sport Horses and Ingo Pape, which achieved €3.322 million at its 2026 premiere.
4. Training & Management Services: Professional training and management programmes for individual riders and teams, including long-term mentoring to accomplish goals at international events and championships. Services extended to riders from China, Australia, New Zealand, Korea, Singapore, Taiwan, Dominican Republic, Japan, Americas, UAE, Russia and other countries.
5. Hof Kasselmann Consulting: Technical consulting services for equestrian centre construction, management, and equestrian surface solutions (HSPG). Services include planning for sustainable state-of-the-art facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hof Kasselmann breeds, trains, and sells elite dressage and show jumping horses, operating from a 40-hectare equestrian center in Hagen am Teutoburger Wald. The company runs multiple auction formats (P.S.I. Auction, Hybrid Auction, Horses & Dreams Online Auction, Ising Open Sales) for its home-bred and partner-bred horses, offers professional rider training and management programs, hosts international equestrian events (Horses & Dreams, Future Champions), and provides equestrian center consulting alongside its proprietary HSPG arena surface technology.

Product overview

Hof Kasselmann is a diversified equestrian sports company operating as a unified service portfolio rather than a single product. The core offerings center on sport horse breeding, training, and sales, supported by two proprietary stud farms (Osthoff Stud and Lewitz Stud). The company operates multiple auction formats including the 40+ year old P.S.I. Auction, the Hof Kasselmann & Schockemöhle Hybrid Auction, Horses & Dreams Online Auction, and the newly launched Ising Open Sales. Event hosting includes Horses & Dreams (CDI/CSI 4-star), Future Champions (youth Nations Cup), and participation in the BEMER Riders Tour. A consulting division provides equestrian center construction/management and proprietary arena surface technology (High Score Performance Ground). The portfolio also includes after-sales service, horse purchase assistance, and facility rentals at Osthoff Stud for seminars and conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Horses for Sale (Pferdeverkauf)

Quantifiable outcome

• 2025 FEI Dressage European Championships: Team Gold with Bluetooth OLD (74.721% Grand Prix, 75.942% Special, 81.771% Freestyle)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Gugler Sport HorsescoreStrategic or Co-development Partner · 2 March 2026Strategic partnership for the Ising Open Sales auction at Gut Ising am Chiemsee. Gugler Sport Horses contributes their facility and local expertise while Hof Kasselmann brings auction experience and breeding stock. The partnership includes Paul Schockemöhle and Hengststation Pape as additional partners.
• Hengststation Pape (Ingo Pape)coreStrategic or Co-development Partner · 2 March 2026Partner in Ising Open Sales auction, contributing breeding expertise and stallion station resources. The partnership combines four major industry players to create a high-end auction format for international buyers.
• Horses and Dreams EntertainmentcoreGTM or Marketing Partner · 1 January 2020In-house event agency responsible for creating new event formats, organising championships, and coordinating annual calendar highlights including Horses & Dreams and Future Champions at Hof Kasselmann.
• P.S.I. EventscoreGTM or Marketing Partner · 1 January 2020Event management entity handling P.S.I. auction events and associated equestrian competitions at Hof Kasselmann facilities.
• PST MarketingminorGTM or Marketing Partner · 1 January 2020Marketing partner supporting equestrian events and promotions associated with Hof Kasselmann and P.S.I. operations.
• Ankumer Dressage ClubminorGTM or Marketing Partner · 1 January 2020Annual dressage event organizer utilizing Hof Kasselmann's P.S.I. Sport and Auction Centre in Ankum since 2011 for spring and autumn dressage competitions.
• PricewaterhouseCoopers (PwC) OsnabrückminorGTM or Marketing Partner · 1 January 2020Long-standing partner for the 'Talks by the Fireplace' networking events, combining sports, sponsors, business, and politics in an educational format.
• Lewitz StudcoreStrategic or Co-development Partner · 1 January 2020Paul Schockemöhle's breeding operation supplying exclusive horses for P.S.I. Auction. Combined with Osthoff Stud and Hof Kasselmann's own breeding to ensure complete control over horse quality and provenance.
• Osthoff StudcoreStrategic or Co-development Partner · 1 January 2020Hof Kasselmann's proprietary breeding facility in Georgsmarienhütte, producing elite dressage and show jumping horses. The stud provides exclusive breeding stock for auction sales and operates conference facilities for industry events.
• Deckstation SchockemöhleminorStrategic or Co-development Partner · 1 January 2020EU stallion station cooperation at Hof Kasselmann facilities, enabling integrated breeding services within the equestrian centre.
• BEMER Int. AGminorGTM or Marketing Partner · 1 January 2019Title sponsor of the BEMER Riders Tour, Germany's only international show jumping series. The partnership provides marketing visibility for BEMER while supporting the broader equestrian event ecosystem including Horses & Dreams at Hof Kasselmann.
• Qatar Equestrian FederationminorStrategic or Co-development Partner · 1 January 2006National federation that established training camp at Hof Kasselmann in 2006 to prepare for Asian Games qualification, demonstrating international trust in the facility's training capabilities.
• Paul Schockemöhle PferdehaltungcoreStrategic or Co-development Partner · 1 January 1980Long-standing strategic partnership since the 1980s for operating the P.S.I. Auction and joint breeding operations through Lewitz Stud. Paul Schockemöhle and Ullrich Kasselmann combined their breeding expertise and market presence to create the world's most prestigious private sport horse auction. The partnership also includes the annual Hybrid Auction at Future Champions.

Scale indicators11 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Helgstrand Dressage: Danish-based direct competitor in dressage horse breeding, training, and sales. Operates a similar vertical model from stallion station through to Grand Prix sales with international auction activity.
• Paul Schockemöhle Pferdehaltung: Long-standing P.S.I. Auction partner and joint controller of Lewitz Stud. Operates stallion stations, sport horse breeding, and sales at scale in Germany, with direct overlap in Olympic-level dressage and show jumping horse production.
• Ludger Beerbaum Stables: Olympic show jumping stable operating from Riesenbeck, Germany, with rider management, horse sales, and event hosting (Riesenbeck International). Directly comparable in elite show jumping training, sales, and event business.
• Blue Hors ApS: Danish stallion station and sport horse operation competing in dressage horse breeding, training, and sales. Comparable business model combining stallion services with elite horse production and rider development.
• Stal Tops / Tops International Arena: Show jumping-focused operation combining elite rider management, horse sales, and major event hosting (Tops International Arena in Valencia). Directly comparable high-end equestrian centre model with similar international client base.
• Gestüt Sprehe: Major German sport horse breeder and seller with own stallion station, riding horse sales, and competition stable. Competes head-to-head for elite dressage and show jumping buyers across European auctions.

Broad incumbents

• Westfälisches Pferdestammbuch: Major German regional studbook producing Westphalian sport horses with auction activity. Broader industry incumbent comparable in breeding scale and auction participation though structured as a studbook cooperative.
• Zangersheide: Belgian studbook and stallion station with major show jumping auction operations. Competes in the same sport horse market segment, particularly show jumping, with broader European studbook governance footprint.
• Holsteiner Verband: German regional studbook and breeding authority producing Holsteiner sport horses for show jumping. Wider scope as a studbook with breeding programme rather than a single sales/training operation, but overlapping buyer base and auction activity.

Emerging players

• FENCES: Online sport horse auction platform operating across dressage and show jumping. Emerging competitor in the digital auction format Hof Kasselmann has pioneered with its Hybrid Auction model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hof-kasselmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hof Kasselmann