Morris Habitat for Humanity
Greater Middlesex & Morris Habitat for Humanity is a nonprofit affiliate of Habitat for Humanity that builds, rehabilitates, and repairs affordable homes for low-to-moderate-income families, seniors, and veterans across 68 municipalities in northern New Jersey, funded by donations, retail, and volunteer labor.
- Company typePrivate
- Founded1985
- HeadquartersRandolph, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Morris Habitat for Humanity does
Greater Middlesex & Morris Habitat for Humanity (GMM Habitat), formerly Morris Habitat for Humanity, is an independent nonprofit 501(c)(3) affordable housing organization founded in 1985 and operating as a regional affiliate of Habitat for Humanity International. The organization builds, rehabilitates, and repairs homes for low-to-moderate-income families, seniors, and veterans across a 68-municipality service area covering approximately 1,000 square miles in Morris, Middlesex, and parts of Union and Somerset Counties in New Jersey. Its core construction programs—New Home Construction, Home Repair & Neighborhood Revitalization, Aging in Place, Veterans Build, Deconstruction, and Global Village Trips—are delivered through a volunteer labor model in which sweat equity from homebuyer families and community volunteers substantially reduces building costs and underpins a revolving zero-interest mortgage fund. Since 1985 the affiliate has served over 1,000 families, built 188 local homes, preserved 431 homes, and engaged more than 150,000 volunteers.
The organization's revenue and fundraising infrastructure is diversified across multiple streams: individual donations (one-time and the HopeBuilders monthly recurring program), planned giving and alternative assets (bequests, DAFs, IRA QCDs, stocks, crypto, real estate) processed through a FreeWill partnership, peer-to-peer fundraising, vehicle donations via the Cars for Homes program (recognized by Forbes Advisor as a top vehicle donation program for three consecutive years and generating more than $145,000 in 2025 alone), corporate and affinity partnerships (e.g., Care2Share with Investors Bank, Champion Container Corp.), and the Morris ReStore—a nonprofit home improvement retail outlet that has diverted 21,772 tons of materials from landfills and funded 39 homes. Operations are supported by a standard nonprofit SaaS stack (SalsaLabs, Galaxy Digital, Constant Contact, Paylocity, FreeWill) and staffed by a team led by CEO Liz DeCoursey under a 16-member volunteer board. The organization holds a multi-year 4-star Charity Navigator rating and has no parent company controlling it, despite its affiliation with Habitat International.
In 2020 the affiliate expanded through the acquisition of Habitat for Humanity of Greater Plainfield & Middlesex County, doubling its footprint; in August 2024 it rebranded to Greater Middlesex & Morris Habitat for Humanity to reflect the consolidated service area. Recent strategic additions include a new Lead Remediation & Abatement Program (2025) extending into environmental health services, and an upcoming milestone of 25 families at The Crossings at Bennett Avenue in Randolph. The organization is privately funded through donations, grants, earned retail income, and mortgage repayments, and is independently governed with no private equity, venture capital, or public ownership.
Morris Habitat for Humanity firmographics
Firmographics- Name
- Morris Habitat for Humanity
- Legal name
- Greater Middlesex & Morris Habitat for Humanity
- Website
- https://morrishabitat.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greater Middlesex & Morris Habitat for Humanity is a nonprofit affiliate of Habitat for Humanity that builds, rehabilitates, and repairs affordable homes for low-to-moderate-income families, seniors, and veterans across 68 municipalities in northern New Jersey, funded by donations, retail, and volunteer labor.
- Ownership category
- akta.pro rank
Morris Habitat for Humanity industry classification
Industry- Product category
- Affordable Housing Services
- NAICS
- Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)
Keywords
Where Morris Habitat for Humanity is headquartered
LocationHeadquarters
- HQ city
- Randolph
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Morris Habitat for Humanity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: One-time and recurring donations from individuals supporting affordable housing programs. Monthly giving program called HopeBuilders allows donors to contribute regularly.
- ReStore Retail Sales: The Morris ReStore sells donated new and gently used furniture, appliances, and building materials. Proceeds fund Habitat home construction and repair programs. Kept over 21,772 tons of materials out of landfills.
- Vehicle Donations (Cars for Homes): Car donation program where vehicles are sold through wholesale auctions or auto salvage yards. 84-87% of gross revenue goes directly to Habitat building and repair programs. Forbes recognized as one of the best vehicle donation programs for 3 consecutive years.
- Planned Giving / Legacy Gifts: Bequests, charitable bequests, stocks, DAFs, QCDs from IRAs, cryptocurrency, and real estate donations. Partners with FreeWill for online estate planning tools.
- Peer-to-Peer Fundraising: Individual supporters create personal fundraising pages for birthdays, events, or challenges. Platform enables social sharing and team fundraising.
- Care2Share Affinity Program: Partnership with Investors Bank where account holders link accounts and the bank donates 0.25% of checking balances or 0.15% of savings balances quarterly to Habitat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time or monthly donations at various levels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Morris Habitat for Humanity product offering
Product offeringCore offering
Greater Middlesex & Morris Habitat for Humanity is a nonprofit 501(c)(3) that builds affordable homes, provides critical home repairs, and operates the Morris ReStore home improvement retail outlet to fund its affordable housing mission. Partner families qualify through income requirements and contribute 300-400 hours of sweat equity to obtain zero-interest mortgages on homes constructed primarily by volunteers. Supporting revenue streams include individual donations, vehicle donations, ReStore retail sales, planned giving, corporate sponsorships, and peer-to-peer fundraising.
Product overview
Greater Middlesex & Morris Habitat for Humanity (GMM Habitat) is a nonprofit affordable housing organization operating a multi-program portfolio. The core offerings include New Home Construction, Home Repair & Neighborhood Revitalization, Aging in Place, Veterans Build, Deconstruction, Global Village Trips, and Habitat Faithful volunteer programs. Supporting infrastructure consists of the Morris ReStore social enterprise (retail outlet selling donated building materials and furniture), an Online Donation Platform with SalsaLabs, the HopeBuilders monthly giving program, Cars for Homes vehicle donation, Peer-to-Peer Fundraising, Planned Giving through FreeWill, and Alternative Asset Donations (stocks, DAFs, IRAs, crypto, real estate). The organization is LEED-equivalent builder (Silver level) with Energy Star certified homes. Since 1985, the affiliate has served over 1,000 families through these integrated programs.
Differentiator
Problem solved
Functional benefit
Products and services
- New Home Construction Building of affordable homeownership units in partnership with families in need. Utilizes volunteer labor and donations with no profit included in sale price and zero percent interest mortgages for low-to-moderate income partner families.
- Home Repair & Neighborhood Revitalization Home repair services for low-income property owners who cannot afford contractor prices, allowing them to continue living in decent affordable homes. Has preserved 431 homes for low-income and senior residents.
- Aging in Place
- Veterans Build
- Deconstruction
- Global Village Trips
- Habitat Faithful
- Homeownership Program
- Online Donation Platform
- HopeBuilders Monthly Giving Program
- Cars for Homes
- Planned Giving / Legacy Giving
- Alternative Asset Donations
- Peer-to-Peer Fundraising
- AmeriCorps Program
- In-Kind Giving Program
- Morris ReStore Nonprofit home improvement retail outlet selling donated new and gently used furniture, appliances, and building materials. Keeps reusable items out of landfills and generates funding for home construction. Also operates online e-commerce store. Has kept over 21,772 tons of reusable materials out of landfills and funded 39 homes.
- Lead Remediation & Abatement Program
Quantifiable outcome
- Over 1,000 families served since 1985 through home construction, rehabilitation, repairs, and international programs
- +3 more outcomes
Companies that use Morris Habitat for Humanity
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Morris Habitat for Humanity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Morris Habitat for Humanity partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Rutgers University – New BrunswickcoreHabitat for Humanity campus chapter partnership brought through the acquisition of Greater Plainfield affiliate. Students engage in volunteer building and advocacy activities.
- Advanced Remarketing ServicesminorProcesses vehicle donations for Cars for Homes program. Handles title transfer, vehicle pickup coordination, and auction/sale of donated vehicles.
- Cardonationwizard.comminorOnline vehicle donation platform enabling donors to initiate vehicle donations to Habitat for Humanity through a web portal.
- FreeWillcoreOnline estate planning tool partnership enabling donors to create wills/trusts and designate Habitat as beneficiary. Also supports stock donations, DAF grants, and IRA QCD distributions through integrated platform.
- Champion Container Corp.minorProfessional Partner Award 2026. Placed Cars for Homes decals on 300 trucks as 'moving billboards' to advertise vehicle donation program throughout the Northeast and Mid-Atlantic.
- Cathedral InternationalcoreFoundation Builders Award 2025 recipient. Bishop Donald Hilliard Jr. helps build coalition of support and broadens Habitat's impact in communities through stewardship and leadership.
- Habitat for Humanity InternationalcoreParent organization headquartered in Americus, Georgia. Provides technical assistance, brand support, and coordinates global tithe program. Each affiliate operates independently, raising own funds and selecting own families.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Morris Habitat for Humanity competitors and assessment
Company assessmentDirect peers
- Goodwill Industries of Greater New York and Northern New Jersey: Nonprofit social enterprise operating thrift retail stores that fund job-training and community programs; directly comparable to Morris ReStore's donated-goods retail model with mission-aligned funding.
- Bergen County Habitat for Humanity: Direct New Jersey Habitat affiliate operating the same nonprofit affordable-housing model — new construction, home repair, ReStore retail — in a comparably high-cost suburban New Jersey market.
- Habitat for Humanity of Greater Newark: Another New Jersey Habitat affiliate building and repairing affordable homes for low-to-moderate-income families, offering the closest functional model benchmark for Morris Habitat's urban-adjacent service area.
Emerging players
- HomeFront: New Jersey-based nonprofit working to end homelessness through housing services and support; a more narrowly focused peer addressing housing instability in the same broader NJ geography.
Regional players
- Habitat for Humanity of Montgomery County, PA: Regional Habitat affiliate in adjacent Pennsylvania serving a comparable suburban high-cost market; useful peer for ReStore economics, volunteer-program design, and corporate-partnership benchmarking.
- Habitat for Humanity New York City: Regional Habitat affiliate operating a comparable affordable-housing and ReStore program but in a different, denser, and more urban geography; useful benchmark for program scale and corporate-partnership intensity.
Broad incumbents
- Habitat for Humanity International: The global parent organization and brand owner; not a direct operational peer but provides the affiliation framework, tithe program, brand standards, and technical assistance that shape Morris Habitat's operating model.
- Enterprise Community Partners: National nonprofit that develops and preserves affordable housing through financing and partnerships; a broader, better-capitalized incumbent in the same affordable-housing mission space.
- Local Initiatives Support Corporation (LISC): Large national CDFI and community development organization that finances affordable housing and neighborhood revitalization; comparable mission with a much larger capital base.
- NeighborWorks America: National network of community development nonprofits focused on affordable housing and neighborhood revitalization; a broader-scale peer addressing the same affordable-housing need through a federation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Morris Habitat for Humanity social profiles
Digital presenceMorris Habitat for Humanity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris Habitat for Humanity leadership team
Management profileNumber of profiles
Profiles12 records
Morris Habitat for Humanity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Morris Habitat for Humanity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris Habitat for Humanity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris Habitat for Humanity
What does Morris Habitat for Humanity do?
Greater Middlesex & Morris Habitat for Humanity is a nonprofit 501(c)(3) that builds affordable homes, provides critical home repairs, and operates the Morris ReStore home improvement retail outlet to fund its affordable housing mission. Partner families qualify through income requirements and contribute 300-400 hours of sweat equity to obtain zero-interest mortgages on homes constructed primarily by volunteers. Supporting revenue streams include individual donations, vehicle donations, ReStore retail sales, planned giving, corporate sponsorships, and peer-to-peer fundraising.
Is Morris Habitat for Humanity a public or private company?
Morris Habitat for Humanity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Morris Habitat for Humanity founded?
Morris Habitat for Humanity was founded in 1985. It employs 11 to 50 people.
Where is Morris Habitat for Humanity based?
Morris Habitat for Humanity is headquartered in Randolph, United States, in the North America region.
How does Morris Habitat for Humanity make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are reStore Retail Sales, vehicle Donations (Cars for Homes), planned Giving / Legacy Gifts, peer-to-Peer Fundraising and care2Share Affinity Program.
Who are Morris Habitat for Humanity's main competitors?
Direct peers on record are Goodwill Industries of Greater New York and Northern New Jersey, Bergen County Habitat for Humanity and Habitat for Humanity of Greater Newark. HomeFront is listed as an emerging player. Regional players are Habitat for Humanity of Montgomery County, PA and Habitat for Humanity New York City. Broad incumbents are Habitat for Humanity International, Enterprise Community Partners, Local Initiatives Support Corporation (LISC) and NeighborWorks America.
Does Morris Habitat for Humanity have an API?
No public API is recorded for Morris Habitat for Humanity.
What industry is Morris Habitat for Humanity in?
Morris Habitat for Humanity's product category is Affordable Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination. Its NAICS code is 624229 and its SIC code is 8300.