eMetrics Summit
eMetrics Summit (doing business as Marketing Analytics Summit) is a 25-year-old, privately held professional conference business operated by Rising Media, Inc., serving digital analytics and marketing professionals through an annual in-person event in Santa Barbara, a Berlin edition, and a virtual format.
- Company typePrivate
- Founded2002
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What eMetrics Summit does
eMetrics Summit, doing business as Marketing Analytics Summit (MAS), is a 25-year-old professional conference business founded in 2002 by Jim Sterne and operated by Rising Media, Inc., a privately held U.S. corporation headquartered in Santa Barbara, California. The company's core product is an annual in-person conference for digital analytics and marketing professionals, with the 25th anniversary edition scheduled for April 28-29, 2026 at the Hilton Santa Barbara Beachfront Resort, supplemented by optional pre- and post-conference workshops on April 27 and 30. The company also operates a sustained Berlin edition under marketinganalyticssummit.de and a virtual 'Best of Marketing Analytics Summit' format, totaling 85 conferences across 20 cities in its history. The event is credited as the origin of the Digital Analytics Association and has hosted approximately 1,500 speakers including representatives from companies such as 1Password, BMC Software, Hilton, The Nature Conservancy, Sony, and Uber.
The business generates revenue through three channels: paid conference registration tickets, optional workshop add-ons, and corporate sponsorship and partnership packages promoted via a 'Become a Sponsor' program. Distribution is primarily direct via the marketinganalyticssummit.com website, supported by an email newsletter (sent by Rising Media, Inc.) offering a 10% subscriber discount and price-break reminders. Customer segmentation is horizontal, targeting marketing analytics professionals and 'digital analytics trailblazers' across both enterprise and mid-market organizations. There is no proprietary software platform, mobile application, API, or SDK; core_technology and proprietary_features fields are empty in the source, indicating the company operates as an events business rather than a technology product company. The firm's reported headcount is 1-10 employees.
The asset profile is brand-driven: 20,000+ careers accelerated, 100+ start-ups launched through the community, and a recurring speaker roster spanning enterprise technology, hospitality, retail, transportation, and aviation. Operating geographies are the United States (Santa Barbara as primary venue) and Germany (Berlin edition). The firm is private with no disclosed funding rounds, no parent other than Rising Media, Inc., no subsidiaries, no M&A activity, and no leadership changes identified in the source material.
eMetrics Summit firmographics
Firmographics- Name
- eMetrics Summit
- Legal name
- Rising Media, Inc.
- Website
- https://emetrics.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eMetrics Summit (doing business as Marketing Analytics Summit) is a 25-year-old, privately held professional conference business operated by Rising Media, Inc., serving digital analytics and marketing professionals through an annual in-person event in Santa Barbara, a Berlin edition, and a virtual format.
- Ownership category
- akta.pro rank
eMetrics Summit industry classification
Industry- Product category
- Professional Conferences (Marketing Analytics)
- NAICS
- Convention and Trade Show Organizers (56192), Marketing Consulting Services (541613)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Customer/User Conferences & Client Advisory Boards (THAHAMAD)
- akta.pro secondary industry
- Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal) (THAHAMAJ)
Keywords
Where eMetrics Summit is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eMetrics Summit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Conference Registration Tickets: Primary revenue from selling tickets to the Marketing Analytics Summit conference. Ticket registration includes access to main conference sessions. Additional revenue streams from workshop add-ons (April 27 and April 30 surrounding main conference dates).
- Sponsorship and Partnership Packages: Revenue from companies sponsoring the event, with a 'Become a Sponsor' option mentioned on the website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
eMetrics Summit product offering
Product offeringCore offering
eMetrics Summit (also branded as the Marketing Analytics Summit) produces a long-running professional conference series, since 2002, focused on digital marketing analytics, marketing measurement, experimentation, and data-driven marketing strategy. The core offering is a multi-day in-person conference with workshops and a parallel virtual "Best of Marketing Analytics Summit" edition, delivered to practitioners and corporate teams along with sponsorship and exhibitor opportunities for marketing analytics vendors.
Product overview
Marketing Analytics Summit is a single unified conference product (the 25th anniversary edition) that brings together digital analytics trailblazers and marketing professionals. The core offering is the main two-day conference (April 28-29, 2026) supplemented by optional pre/post-conference workshops. The event features speaker sessions, agenda tracks, and networking opportunities, and is held annually at the Hilton Santa Barbara Beachfront Resort in Santa Barbara, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Analytics Summit (eMetrics Summit) The flagship annual (and recurring) in-person professional conference of eMetrics Summit, focused on digital marketing analytics, marketing measurement (MMM/MTA), experimentation, and data-driven marketing strategy; targeted at marketing analytics practitioners and the teams that send them.
- Best of Marketing Analytics Summit – Virtual A virtual edition of the Marketing Analytics Summit offering online access to practitioner-led content, sessions, and case studies for marketing analytics professionals who cannot attend in person.
- Marketing Analytics Summit Berlin The European edition of the Marketing Analytics Summit hosted in Berlin, extending the eMetrics Summit brand to European marketing analytics practitioners and teams.
- Pre/Post-Conference Workshops Workshop sessions run alongside the main Marketing Analytics Summit, providing deeper, hands-on training in marketing analytics, tools, and methods for attending practitioners.
- Corporate Sponsorship and Exhibitor Packages Sponsorship and partnership packages sold to marketing analytics and martech vendors seeking visibility, lead generation, and access to senior analytics practitioners attending the conference.
Companies that use eMetrics Summit
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles2 records
eMetrics Summit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eMetrics Summit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rising Media, Inc.coreThe summit is organized and run by Rising Media, Inc., which owns the event brand and handles operations including newsletter distribution (sent by Rising Media, Inc.), website hosting, and event management.
Scale indicators6 records
Recent moves4 records
Expansion highlights3 records
eMetrics Summit competitors and assessment
Company assessmentBroad incumbents
- Social Media Marketing World: Annual conference for social media and digital marketing professionals. Comparable as a large practitioner-focused event but with a social media rather than analytics emphasis.
- Content Marketing World: Annual conference for content marketers with strong analytics and measurement tracks. Comparable audience of marketing professionals but with a content rather than analytics focus.
- Adobe Summit: Adobe's flagship annual conference for marketing, analytics, and digital experience professionals. Directly comparable as a marketing analytics conference but operated by a martech vendor at massive scale, contrasting with MAS's vendor-neutral positioning.
- Dreamforce: Salesforce's annual mega-conference covering CRM, marketing, analytics, and AI. Comparable target audience of marketing/data professionals but vendor-owned and orders of magnitude larger than MAS.
- Web Summit: Large multi-track tech and business conference with marketing/data tracks. Comparable in business model as a vendor-neutral conference organizer, but significantly broader in scope and global scale.
- INBOUND (HubSpot): HubSpot's annual marketing, sales, and customer experience conference. Similar attendee persona of marketing professionals but vendor-hosted, contrasting with MAS's vendor-neutral community model.
Direct peers
- Digital Summit: Multi-city conference series on digital marketing and analytics. Comparable attendee profile and broader practitioner positioning, with a similar regional tour model to MAS's 20-city footprint.
- MozCon: Annual digital marketing conference from Moz covering SEO, analytics, and content. Comparable as a vendor-leaning-but-influential marketing conference targeting analytics-oriented practitioners.
- MarTech Conference: Conference focused on marketing technology, stacks, and operations, run by MarTech editor Scott Brinker. Closely comparable to MAS as a vendor-neutral, practitioner-focused event for marketing/analytics professionals.
Emerging players
- Digital Analytics Association: Industry association credited as having originated from eMetrics Summit itself. Highly comparable as an analytics community and education organization, representing both an ecosystem peer and a potential commercialization path for MAS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
eMetrics Summit social profiles
Digital presenceeMetrics Summit financial estimates
Financial estimateRevenue estimate
Valuation estimate
eMetrics Summit leadership team
Management profileNumber of profiles
Profiles1 record
eMetrics Summit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eMetrics Summit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eMetrics Summit
What does eMetrics Summit do?
eMetrics Summit (also branded as the Marketing Analytics Summit) produces a long-running professional conference series, since 2002, focused on digital marketing analytics, marketing measurement, experimentation, and data-driven marketing strategy. The core offering is a multi-day in-person conference with workshops and a parallel virtual "Best of Marketing Analytics Summit" edition, delivered to practitioners and corporate teams along with sponsorship and exhibitor opportunities for marketing analytics vendors.
Is eMetrics Summit a public or private company?
eMetrics Summit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eMetrics Summit founded?
eMetrics Summit was founded in 2002. It employs 1 to 10 people.
Where is eMetrics Summit based?
eMetrics Summit is headquartered in Santa Barbara, United States, in the North America region.
How does eMetrics Summit make money?
Two revenue lines are on record. Conference Registration Tickets are the primary driver. The others are sponsorship and Partnership Packages.
Who are eMetrics Summit's main competitors?
Broad incumbents on record are Social Media Marketing World, Content Marketing World, Adobe Summit, Dreamforce, Web Summit and INBOUND (HubSpot). Direct peers are Digital Summit, MozCon and MarTech Conference. Digital Analytics Association is listed as an emerging player.
Does eMetrics Summit have an API?
No public API is recorded for eMetrics Summit.
What industry is eMetrics Summit in?
eMetrics Summit's product category is Professional Conferences (Marketing Analytics). Its primary akta.pro industry code is THAHAMAD, Customer/User Conferences & Client Advisory Boards, with a secondary code of THAHAMAJ, Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal). Its NAICS code is 56192 and its SIC code is 8600.