Howard Family Dental

What Howard Family Dental does

Howard Family Dental operates a multi-location general dentistry network across coastal Georgia and South Carolina, comprising 12+ offices in markets including Savannah (Midtown, Southside, Wilmington Island), Pooler (North and South), Richmond Hill, Hinesville, Rincon, Brunswick, Statesboro, Bluffton, and Beaufort. The practice was founded by Dr. John Howard with the original Midtown Savannah location and now employs more than 17 dentists offering comprehensive services spanning preventive cleanings, restorative fillings, crowns and bridges, dentures, dental implants, root canals, extractions, bone grafting, gum therapy, and laser dentistry, alongside cosmetic offerings such as teeth whitening, veneers, SureSmile Clear Aligners, and sedation options including nitrous oxide and oral sedation.

The underlying technology stack is standard for a regional dental group: HIPAA-compliant electronic health records, an online scheduling portal, the Smile Portal for patient self-service (bill pay, appointments, care timeline), and digital imaging. There are no proprietary AI/ML systems, no disclosed patents, and no APIs or developer integrations. Distribution is purely direct-to-consumer via physical offices plus digital self-service scheduling.

Revenue is generated through four streams: (1) fee-for-service payments collected at the time of service, (2) reimbursement from a broad insurance network including Delta Dental, Aetna, Cigna, MetLife, Humana, United Concordia, Anthem, Careington, Connection, and SunLife/DHA, (3) the Smiles360 Dental Savings Club annual membership, an in-house insurance alternative, and (4) CareCredit third-party patient financing. The practice operates as a subsidiary brand under Mortenson Dental Partners, a dental service organization headquartered in Louisville, Kentucky, which provides back-office, administrative, and group purchasing support. Patient acquisition relies on local SEO, multi-channel social media presence (Facebook, Instagram, LinkedIn, YouTube), educational blog content, insurance network participation, and word-of-mouth referrals, supported by 4.6-4.9 star patient ratings across locations.

Name

Howard Family Dental

Legal name

Howard Family Dental

Website

https://howardfamilydental.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Howard Family Dental is a multi-location dental practice network operating 12+ offices across coastal Georgia and South Carolina, providing general, restorative, cosmetic, and orthodontic dentistry to individual and family patients under the Mortenson Dental Partners DSO umbrella.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implants
• Orthodontic treatment
• Preventive dental care

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-for-Service Dental Care: Primary revenue stream from direct patient payments for dental services including cleanings, fillings, extractions, crowns, implants, and cosmetic procedures. Payment is collected at time of service with patient portion due after insurance processing.
2. Dental Insurance Reimbursement: Revenue from in-network and out-of-network insurance claims with major providers including Aetna, Anthem, Careington, Cigna, Connection, Delta Dental, Humana, MetLife, SunLife/DHA, and United Concordia.
3. Smiles360 Dental Savings Club Membership: Annual membership program offering routine dental services included plus discounts on hundreds of treatments. Alternative to traditional insurance for uninsured patients.
4. CareCredit Financing: Third-party healthcare credit card used by patients to finance dental procedures over time. Practice receives payment directly from CareCredit while patient pays installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Howard Family Dental operates a multi-location dental practice network with 12+ offices across coastal Georgia and South Carolina. The practice provides comprehensive dental services including preventive care (cleanings, sealants), restorative treatments (fillings, crowns, bridges, implants, dentures), surgical procedures (extractions, root canals, bone grafting), cosmetic dentistry (whitening, veneers), orthodontic treatment (SureSmile Clear Aligners), and sedation options for anxious patients.

Product overview

Howard Family Dental operates as a multi-location dental practice network providing comprehensive dental care services across coastal Georgia and South Carolina. The practice offers a unified service portfolio centered on general dentistry with specialized services including cosmetic dentistry, restorative procedures, and orthodontic treatments. The core service offerings span preventive care (cleanings, sealants), restorative treatments (fillings, crowns, bridges, implants, dentures), surgical procedures (extractions, root canals, bone grafting), and cosmetic procedures (whitening, veneers). The practice also provides sedation options for anxious patients and advanced laser dentistry. Beyond clinical services, Howard Family Dental offers the Smile Portal patient portal for online appointment management and bill payment, and the Smiles360 Dental Savings Club membership program for uninsured patients. The practice is part of Mortenson Dental Partners.

Differentiator

Problem solved

Functional benefit

Brands

• Smiles360 Dental Savings Club: A dental savings club membership program offering routine dental services and discounts on treatments for uninsured patients.

Products and services

• General Dentistry Comprehensive dental care including cleanings, checkups, and routine examinations to maintain oral health for individuals and families.
• Dental Implants Threaded titanium posts surgically placed into the bone beneath the gums to provide a foundation for replacement teeth that look, feel and function like natural teeth for patients missing one or more teeth.
• SureSmile Clear Aligners Clear, plastic-like trays that apply the right amount of pressure to gradually guide teeth into place, used to correct gaps, overbites, underbites or crowded teeth as an alternative to traditional metal braces.
• Teeth Whitening Whitening treatments using gels that penetrate teeth to remove both surface and deep stains, available for in-office or at-home use with customized trays.
• Cosmetic Veneers and Crowns Thin shells of porcelain or composite resin custom made to fit over teeth to fix chipped, stained, misaligned, worn down, uneven or abnormally spaced teeth.
• Crowns and Bridges Tooth-shaped porcelain or ceramic caps that cover damaged teeth, and fixed replacements anchored to surrounding teeth to replace missing teeth.
• Dental Implant Restoration Process of placing prosthetic teeth (crowns, bridges, dentures) onto dental implants to restore function and appearance.
• Dentures Removable artificial teeth and gums used to replace missing teeth, including full dentures, partial dentures, and implant-secured dentures.
• Extractions Tooth removal procedures including simple extractions for visible teeth and surgical extractions for broken or impacted teeth.
• Fillings Restorative treatments using composite or amalgam materials to fill cavities and restore teeth with decay, damage or excessive wear.
• Gum Therapy (Deep Cleanings) Also known as scaling and root planing, a specialized cleaning using ultrasonic instruments to remove deposits and bacteria under the gums when infection is present.
• Laser Dentistry Minimally invasive laser therapy to remove inflamed gum tissues, decontaminate periodontal pockets, treat gum disease, and relieve pain from cold sores and canker sores.
• Nitrous Oxide Sedation Safe and effective sedative agent mixed with oxygen and inhaled through a small mask to help make patients more comfortable during procedures.
• Oral Sedation Sedation treatment involving taking a pill (typically Halcion) before the appointment for anxious patients or those requiring extensive dental treatment.
• Oral Cancer Screenings Screening examinations using various techniques and technology to check for abnormal cells or lesions in the oral cavity.
• Preventative Cleanings Routine cleaning procedures to remove plaque and tartar from around the gum line and in between teeth, recommended twice per year for optimal oral health.
• Root Canals Treatment to repair and save badly damaged or infected teeth by removing damaged pulp, cleaning, disinfecting, and sealing the tooth.
• Sealants Thin, protective coating placed on the chewing surface of back teeth to help protect them from decay by sealing deep grooves.
• Bone Grafting Procedure to stabilize or replace bone, often performed in conjunction with tooth extraction or to strengthen areas for dental implants.
• Smiles360 Dental Savings Club Annual dental savings membership program offering routine dental services included plus discounts on hundreds of treatments for uninsured or underinsured patients as an alternative to traditional dental insurance.
• Smile Portal Online patient portal allowing existing patients to pay bills, manage appointments, update profiles, and view their care timeline.

Quantifiable outcome

• Patient ratings of 4.6-4.9 stars across locations based on patient reviews

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mortenson Dental PartnerscoreStrategic or Co-development PartnerHoward Family Dental is a part of Mortenson Dental Partners, a dental service organization (DSO) that provides administrative support, operational infrastructure, and business services to affiliated dental practices. Mortenson Dental Partners handles back-office functions allowing the practice to focus on patient care.
• Smiles360 Dental Savings ClubcoreOthersSmiles360 is an in-house dental savings membership program offered by Mortenson Dental Partners. The program provides an alternative to traditional dental insurance, offering routine services included plus discounts on hundreds of treatments for an annual membership fee.
• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit is a healthcare credit card that patients can use to finance dental procedures. The practice accepts CareCredit as a payment method, allowing patients to pay for treatments over time with promotional financing options.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations. Delta Dental is one of the largest dental insurance networks in the United States.
• AetnacoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations.
• CignacoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations.
• HumanacoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations.
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations.
• United ConcordiacoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations.
• AnthemcoreChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted at Howard Family Dental locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pacific Dental Services: Large DSO supporting hundreds of dental practices across the US with modern clinical workflows, integrated technology platforms, and broad specialty offerings. Comparable to Howard Family Dental as a multi-location, multi-specialty dental group practice serving insured and uninsured patients.
• Aspen Dental: One of the largest DSO-affiliated dental networks in the US, operating hundreds of branded offices providing general dentistry, implants, and clear aligners. Directly comparable as a multi-location dental group practice serving similar patient demographics with a similar insurance-led, fee-for-service model.
• Great Expressions Dental Centers: Network of affiliated dental offices across multiple US states providing general, specialty, and orthodontic care. Comparable to Howard Family Dental as a multi-location DSO-affiliated practice with broad insurance participation and a comprehensive service menu.
• Jefferson Dental & Orthodontics: Multi-location dental group practice with strong regional density offering general dentistry, orthodontics, and specialty care under a unified brand. Comparable to Howard Family Dental in scale, service breadth, and DSO-style operations serving insured and uninsured patients.
• Mortenson Dental Partners: Howard Family Dental's parent DSO, headquartered in Louisville, KY, supporting a network of affiliated dental practices across multiple states. Comparable as the operational parent providing shared services, group purchasing, and infrastructure to multi-location dental practices including Howard Family Dental.
• Coast Dental: Multi-location dental group practice with a strong Southeast US presence, offering general dentistry, specialty services, and orthodontic care. Directly comparable as a regional dental group practice overlapping with Howard Family Dental's core geographic markets in the Southeast.
• Heartland Dental: The largest dental support organization in the US, supporting thousands of dentists across its affiliated practice network. Directly comparable as a DSO that provides non-clinical support services to multi-location dental practices similar in scale and operating model to Howard Family Dental.
• Affordable Dentures & Implants: Multi-location dental group practice focused on dentures, implants, and extractions, owned by a DSO. Comparable to Howard Family Dental as a branded multi-office dental network with strong payer-mix diversification and emphasis on higher-ticket restorative procedures.

Broad incumbents

• Dental Care Alliance: Large dental support organization supporting hundreds of affiliated practices across the US with comprehensive non-clinical services. Comparable as a scaled DSO partner for multi-location dental practices similar to Howard Family Dental, though it operates as a platform rather than a branded retail network.
• Sonrava Health: Large multi-brand dental and orthodontics platform operating hundreds of branded dental offices across the US, including Western Dental and Brident. Comparable as a scaled, multi-brand operator of general and specialty dental practices that compete for similar patient demographics and insurance contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@howardfamilydental1
• Facebookfacebook.com/howardfamilydental1
• LinkedInlinkedin.com/showcase/howard-family-dental
• Instagraminstagram.com/howardfamilydental

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Family Dental