Mobility Joy

What Mobility Joy does

Mobility Joy is a family-owned mobility and medical equipment retailer based on Australia's Central Coast, operating two physical showrooms in The Entrance and Tuggerah. The business sells, hires, services, and fits mobility scooters, power chairs, manual wheelchairs, lift chairs, adjustable beds, bathroom aids (including Showerbuddy transfer systems), patient handling equipment, walkers, rollators, and daily living aids, with pricing on key lines ranging from roughly A$435 for entry home recovery bundles to A$6,889 for premium scooters.

The company serves a fragmented individual-customer base spanning four primary segments — NDIS participants, DVA veterans, hospital discharge patients, and holiday visitors — plus secondary aged-care recipients under the Support at Home program. It holds three accreditations that allow direct billing to Australia's principal disability, veteran, and aged-care funding schemes (NDIS Registered Provider, DVA Approved Supplier, Support at Home Provider) and stocks premium brands including Merits Mobility, Pride Mobility, Ottobock, Karma Wheelchairs, Sunrise Medical/Breezy, Showerbuddy, ICare Medical, and Oxford/Lateral Medical.

Mobility Joy generates revenue through three streams: one-time equipment sales, recurring equipment hire and rental (short- and long-term), and ancillary services such as tyre and puncture repair. The company offers free local delivery plus in-home trials across the Central Coast catchment (Woy Woy, Gosford, Tuggerah, Lake Haven, Bateau Bay), positioning itself as a regional full-service provider rather than a national e-commerce retailer. The underlying legal entity is Creare – Building Support Services Pty Ltd as trustee for the Arango Correa Family Trust.

Name

Mobility Joy

Legal name

Creare – Building Support Services Pty Ltd as trustee for the Arango Correa Family Trust

Website

https://mobilityjoy.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobility Joy is a family-owned mobility and medical equipment retailer on Australia's Central Coast (NSW), operating two showrooms in The Entrance and Tuggerah. It sells, hires, and services mobility scooters, wheelchairs, lift chairs, adjustable beds, and daily living aids to NDIS participants, DVA veterans, hospital discharge patients, aged-care recipients, and tourists.

Ownership category

akta.pro rank

Product category

Mobility Equipment Retail and Hire

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility & Transfer Assistance (HSABABAD), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI)

Keywords

• Mobility equipment retail
• Assistive technology supplies
• Wheelchair and scooter hire
• NDIS mobility providers
• Aged care equipment

Headquarters

HQ city

The Entrance

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time purchase of mobility equipment including scooters, power chairs, manual wheelchairs, lift chairs, adjustable beds, bathroom aids, walkers, and accessories. Products sourced from manufacturers like Merits, Pride, Ottobock, Karma, and others.
2. Equipment Hire/Rental: Short-term and long-term rental of mobility equipment including wheelchairs, scooters, hospital beds, shower chairs, rollators, and lift chairs. Flexible hire periods for post-surgery recovery, holiday visitors, and NDIS participants awaiting funding approval.
3. Tyre and Puncture Repair Service: Tyre and tube replacement and repair service for mobility scooters and power wheelchairs across the Central Coast. Includes puncture repair, tyre replacement, and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mobility Joy sells and rents mobility and assistive equipment to individuals with disabilities, elderly Australians, post-hospital patients, and visitors to the Central Coast of NSW. The product range covers mobility scooters, power chairs, manual and specialised wheelchairs, lift chairs, adjustable beds, mattresses, cushions, bathroom aids, patient handling equipment, and daily living aids, complemented by services including in-home trials, hire and rental, delivery and setup, and tyre/puncture repair. Funding pathways including NDIS, DVA, and Support at Home are supported.

Product overview

Mobility Joy is a mobility and medical equipment retailer operating as a physical showroom and online store on Australia's Central Coast. The business offers a comprehensive portfolio of mobility products organised across several core categories: mobility scooters and power chairs (including Merits, Pride, Afikim, Ottobock, and QUICKIE brands), manual wheelchairs (standard, lightweight, bariatric, and specialised paediatric from Ottobock and Karma), lift chairs and adjustable beds (Theorem Concepts, Topform, Alivio, ICare), pressure care products (mattresses, cushions, and sleep positioning systems from Roho, Jay, Spex, and Poz'In'Form), bathroom safety equipment (Showerbuddy transfer systems, bath lifts, commodes), transfer and patient handling equipment (Oxford slings, Etac transfer aids), daily living aids (kitchen, dressing, reach, and grip aids), and walking supports (walkers, rollators, crutches, ramps). The company complements product sales with a rental division offering short-term equipment hire for holidays and NDIS participants, plus services including in-home trials, scooter tyre repair, and delivery across the Central Coast region. Funding pathways supported include NDIS, DVA (Department of Veterans Affairs), and Support at Home.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters Travel, portable, mid-size, large, and bariatric mobility scooters sourced from Merits, Afikim, Pride, Golden, and Peak Mobility for individual customers needing personal mobility assistance.
• Power Chairs Electric power wheelchairs including folding, portable, mid-wheel, and bariatric models from Pride (Jazzy series), Merits, Ottobock, and QUICKIE for users needing powered mobility.
• Manual Wheelchairs Manual wheelchairs including standard, lightweight, tilt-in-space, bariatric, and specialised paediatric models from Karma, Breezy, Ottobock, Days, and Peak for self-propelled or assisted use.
• Lift Chairs Power lift/recliner chairs available in single, dual, and quad motor configurations with heat, massage, zero gravity positioning, and pressure care options, from Pride, Theorem Concepts, Topform, Alivio, and ICare.
• Adjustable Beds Electric hi-lo adjustable homecare beds with powered positioning functions, Trendelenburg options, and programmable positions from ICare, Empresa, Enable Lifecare, and Liberty.
• Mobility Equipment Hire Short-term and long-term rental of mobility equipment including wheelchairs, scooters, hospital beds, shower chairs, rollators, hoists, and crutches with delivery and setup across the Central Coast.
• Tyre Repair Service Mobile scooter tyre puncture repair, tube replacement, and tyre pressure services for mobility scooter and power chair brands across the Central Coast.
• In-Home Trials Free in-home equipment trials allowing customers to test mobility products in their own environment before purchasing, with OT collaboration available.
• Specialised Scripted Wheelchairs Custom-scripted and specialised manual and power wheelchairs from Ottobock including Avantgarde, Motus VR, Kidevo paediatric series, Kimba paediatric rehab seating, and Skippi power chair, scripted in-house by trained staff.
• Showerbuddy Range Shower transfer systems designed to assist users over the bath including TubBuddy SB2, TubBuddy Tilt SB2T, Eco Traveller SB7e, and Roll-INbuddy models.
• Patient Lifting Hoists and Slings Standing aids, passive patient lifting hoists, and Quickfit sling variants (padded, deluxe, mesh, net, spacer) for transfer assistance.
• Bathroom Aids Bathroom safety and accessibility equipment including bath lifts, transfer benches, swivel seats, bath rails, bath mats, over-toilet frames, raised toilet seats, and commode chairs.
• Walkers and Rollators Walking frames and rollators including indoor, outdoor, 2-in-1 walker/wheelchair, rehab, bariatric, and ultra-lightweight models from TrustCare, ByAcre, Locomo, Peak Care, and Ellipse.
• Parkinson's Mobility Aids Specialised Parkinson's disease mobility equipment including stabilising eating utensils (ELISpoon), anti-tremor utensils (Gyenno), cueing devices (Agilitas), rhythm-based walkers (Rollz), and ultra-lightweight rollators from ByAcre.
• Holiday Mobility Hire Mobility equipment rental delivered to hotels, Airbnbs, holiday parks, and cruise ships including wheelchairs, scooters, beds, and shower chairs for visitors to the Central Coast and Sydney cruise departures.
• NDIS Equipment Hire NDIS-funded equipment hire with support for plan-managed, self-managed, and NDIA-managed participants, including same-day and next-day delivery across the Central Coast.
• Cushions Wheelchair and seating cushions for pressure care and comfort from ICare, Roho, EquaGel, Jay, and Spex, including standard to advanced pressure relief options.
• Pressure Care Mattresses Pressure care mattresses including moderate, high, advanced hybrid, alternating air pressure care, and bariatric options from ICare, Funke, Forte, Novis, and Pegasus.
• Day Chairs Day chairs for seating and rest including standard utility chairs, high-back chairs, and dining chairs from Atama, Oscar, Revolution, and Days.
• Sleep Positioning Systems Night-time positioning equipment including Poz'In'Form cushions and support systems for users with complex positioning needs.
• ICare Pillows Therapeutic pillows using ActiveX material technology for temperature-responsive comfort and neck/spine alignment, available in Classic, Cloud, and Contour styles.
• Walking Sticks and Crutches Walking supports including underarm crutches, forearm/bariatric crutches, and cane styles with offset, derby, quad, and folding handles from Airgo, Peak, and Max Mobility.
• Ramps Folding suitcase ramps designed to allow wheelchairs and scooters to navigate steps and thresholds safely.
• Bed Rails Bed safety rails and grab poles from Signature Life, Able Life, and Stander to support safe bed entry and exit.
• Overbed and Overchair Tables Overbed and overchair tables including tilting, split-top, and tray table options from Able Life, Days, and Stander.
• Kitchen Aids Daily living aids for kitchen use including kettle tippers, jar openers, can openers, non-slip items, and one-handed workstations from Uccello, One Touch, and Homecraft.
• Dressing Aids Adaptive clothing aids including shoe horns, button hooks, dressing sticks, and sock aids from Peak, Kings, Homecraft, and Sockee.
• Grip Aids Hand grip and strength aids for opening jars, bottles, and taps including One Touch automatic openers, Max Mobility Zeta, and Dycem products.
• Reach Aids Long-reach grabbers and reachers including 60cm, 75cm, and 90cm models plus long-handled personal care items from Max Mobility, Able Life, and Homecraft.
• Spex Wheelchair Seating Spex advanced wheelchair cushioning and positioning bases including Standard, High, and SuperHigh contour cushions, Vigour series, XLella bariatric cushions, and universal positioning bases.
• Daily Living Products General daily living aids including dementia clocks, non-slip mats, feeding cups, two-handled mugs, and kettle tippers.
• Patient Handling Equipment Transfer equipment including transfer belts, boards, turners, and slide sheets from Etac, Oxford, RoMedic, and Immedia.
• Specialised Wheelchairs - Ottobock Range Custom-scripted Ottobock specialised manual and power wheelchairs including Avantgarde (DV, DS, DF, XXL), Motus VR, Kidevo paediatric series, Kimba paediatric rehab seating, and Skippi power chair for complex users.

Quantifiable outcome

• Same-week delivery on in-stock items
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Merits MobilitycoreTechnology or IntegrationOfficial distributor of Merits Mobility Scooters on the Central Coast. Merits products feature 4-pole motors, gentle braking, automatic speed reduction when turning, and heavy-duty suspension. All parts readily available with accessible assembly.
• ShowerbuddycoreTechnology or IntegrationAuthorized reseller of Showerbuddy shower transfer systems including TubBuddy (SB2), TubBuddy Tilt (SB2T), Eco Traveller (SB7e), and Roll-INBUDDY range for roll-in shower access.
• OttobockcoreTechnology or IntegrationReseller of Ottobock specialized wheelchairs including Kidevo, Skippi power chair, Start M6 Junior, Kimba pediatric rehab seating, and Avantgarde scripted wheelchairs. In-house staff trained to script Ottobock wheelchairs.
• Karma WheelchairscoreTechnology or IntegrationReseller of Karma wheelchair products including S-Ergo 125, Ergo Lite Deluxe self-propelled and transit wheelchairs.
• Breezy (Sunrise Medical)coreTechnology or IntegrationReseller of Breezy wheelchair range including RelaX2, RubiX2, BasiX2, and UniX2 models designed for fleet management with interchangeable parts.
• Pride MobilitycoreTechnology or IntegrationReseller of Pride Mobility products including Jazzy power chairs (Jazzy Elite HD, Jazzy 1450, Jazzy Select 6, Jazzy Air 2, Jazzy 623), Go Powerchair, and Fusion R40.
• ICare MedicalcoreTechnology or IntegrationReseller of ICare products including adjustable homecare beds (IC333, IC777), ActiveX pressure care mattresses, and pillows featuring ActiveX foam technology.
• Oxford (Lateral Medical)coreTechnology or IntegrationReseller of Oxford patient handling equipment including Quickfit slings (padded, deluxe, mesh, net variants), Switch stand transfer aid, and related transfer equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Country Care Group: Established Australian DME retailer and wholesaler serving aged care, NDIS, and clinical markets with mobility, seating, and pressure care products. Comparable multi-category assistive technology product portfolio and funding pathway expertise.
• Aidacare: One of Australia's largest mobility and DME retailers/wholesalers operating showrooms and distribution across multiple states. Directly comparable as a multi-category mobility equipment supplier, though at substantially larger scale than Mobility Joy.

Direct peers

• Medi-Rent: Australian short-term rental provider of mobility and medical equipment (beds, hoists, wheelchairs) for post-hospital and home recovery. Directly comparable Equipment Hire/Rental stream, especially around hospital discharge and NDIS-funded short-term rentals.
• Scooter Country: Australian mobility scooter and power wheelchair retailer with online and showroom presence. Comparable specialty focus on powered mobility and similar manufacturer relationships (Merits, Pride).
• Astris PME: Specialist pediatric and complex rehab equipment supplier for NDIS participants, including scripted wheelchairs and seating. Comparable on specialized scripting capability (akin to Mobility Joy's Ottobock line), though more clinically focused.
• Independent Living Specialists (ILS): Sydney-based mobility equipment retailer with showrooms, NDIS/DVA funding support, and a comparable product range of scooters, power chairs, wheelchairs, and daily living aids. Closest direct competitor given overlapping product portfolio, funding pathways, and showroom-led GTM in NSW.
• Better Living Care (or Better Living Centre): NSW/ACT mobility equipment retailer offering scooters, lift chairs, beds, and bathroom aids with NDIS and home care funding support. Comparable suburban-showroom model and product categories.
• Allegro Medical / Allegro Concepts Australia: Australian distributor of mobility, bathroom, and daily living aids serving aged care and home care channels. Comparable product mix across scooters, wheelchairs, and bathroom safety equipment.
• Mobility Hire (national holiday/travel hire): National mobility equipment hire operator delivering wheelchairs and scooters to hotels, cruise terminals, and tourism venues. Comparable service overlap in holiday mobility hire for visitors, though at national scale.

Regional players

• Ottobock Australia: Australian arm of global DME manufacturer with direct sales of specialized wheelchairs, prosthetics, and rehab equipment. Comparable on advanced wheelchair scripting and pediatric lines (Kidevo, Kimba) that Mobility Joy resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsNn4QcF4VzdPD_hBurzYqA
• Facebookfacebook.com/mobilityjoy
• LinkedInlinkedin.com/company/freedom-mobility-scooters-sydney
• Instagraminstagram.com/mobilityjoy/?hl=en
• TikToktiktok.com/@mobilityjoy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Joy