Astris PME
Astris PME is a privately held Australian assistive technology distributor, founded in 1952, supplying personalised mobility, seating and rehabilitation equipment from 60+ global brands through 14+ showrooms nationwide, primarily serving NDIS participants and prescribing therapists.
- Company typePrivate
- Founded1952
- HeadquartersSeven Hills, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Astris PME does
Astris PME Pty Ltd is a privately held Australian assistive technology distributor and service provider, founded in 1952 and headquartered in Seven Hills, NSW. The company specialises in personalised mobility, seating, positioning and rehabilitation equipment under its 'Made for Me' approach, distributing products from more than 60 global manufacturers including Permobil, Motion Composites, Magic Mobility, Rifton, CareFlex, Otto Bock, Leckey and Klaxon. Its catalogue spans 15+ categories covering power wheelchairs, manual wheelchairs, pushchairs, power add-ons, alternate indoor seating, hygiene and toileting, standers, walkers and gait trainers, lifting and transfer, wheelchair seating systems, leisure and outdoor equipment, car seats and harnesses, positioning and sleep systems, and daily living aids.
Astris PME operates 14+ showrooms and operations support sites across New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania and the Australian Capital Territory, supplemented by a field sales team that conducts in-home, school and clinic-based trials and demonstrations. The company is a registered NDIS provider and assists participants and therapists with NDIS funding documentation and scripting. Revenue streams include product sales (hardware), equipment hire, and ongoing servicing and repairs. Pricing is quote-based, not publicly disclosed, and structured around multi-year contracts tied to funding cycles.
The customer base is fragmented across individual NDIS participants and their families, occupational therapists and physiotherapists, paediatric care providers, rehabilitation centres and aged care providers, with clinical education events, webinars and the Made for Me Lifestyle Magazine serving as primary demand-generation channels. Steve Joyce serves as CEO; the company is founder/management-controlled with no disclosed institutional investors or parent entity. AT4Kids has been acquired as a wholly owned paediatric-focused subsidiary.
Astris PME firmographics
Firmographics- Name
- Astris PME
- Legal name
- Astris PME Pty Ltd
- Website
- https://astris-pme.com.au
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Astris PME is a privately held Australian assistive technology distributor, founded in 1952, supplying personalised mobility, seating and rehabilitation equipment from 60+ global brands through 14+ showrooms nationwide, primarily serving NDIS participants and prescribing therapists.
- Ownership category
- akta.pro rank
Where Astris PME is headquartered
LocationHeadquarters
- HQ city
- Seven Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices15 records
Markets served
Astris PME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of assistive technology equipment including wheelchairs, seating systems, standers, walkers, hygiene equipment, car seats and related accessories from partner brands
- Equipment Hire: Short and long-term rental of assistive technology equipment for trial periods, temporary needs or transitional use
- Servicing and Repairs: Ongoing servicing, maintenance, adjustments and repair services for assistive technology equipment to ensure long-term performance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for assistive technology products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Astris PME product offering
Product offeringCore offering
Astris PME distributes and supplies assistive technology equipment including wheelchairs, seating systems, standers, walkers, hygiene equipment, car seats, and positioning products sourced from 60+ global manufacturers. The company provides personalised equipment assessment, free trials, fitting, NDIS funding documentation support, equipment hire, and ongoing servicing and repairs through a network of showrooms across Australia under its "Made for Me" approach.
Product overview
Astris PME is an Australian assistive technology provider offering an extensive portfolio of mobility and positioning equipment through a 'Made for Me' personalized approach. The product range includes 34 power wheelchairs (Permobil, Magic Mobility, Quantum Rehab, Quickie, Zippie, Amylior), 55 manual wheelchairs (Motion Composites, Ki Mobility, RGK, Zippie, Quickie), 25 power add-ons (Klaxon, Alber, Todo, Batec), 18 special needs pushchairs (Convaid, Hoggi, Ormesa), 35 alternate indoor seating options (Rifton, CareFlex, Spex), 27 hygiene & toileting products, 26 standers, 14 walkers & gait trainers, 14 lifting & transfer aids, 75 wheelchair seating systems, 14 leisure & outdoor products, 21 car seats & harnesses, 38 positioning & sleep systems, and 14 parts & accessories. The company partners with 60+ global brands and provides free trials, NDIS funding assistance, and ongoing after-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Wheelchairs
- Manual Wheelchairs
- Pushchairs / Special Needs Pushchairs
- Power Add-Ons
- Alternate Indoor Seating
- Hygiene & Toileting Equipment
- Standers
- Walkers & Gait Trainers
- Lifting & Transfer Equipment
- Wheelchair Seating Systems
- Leisure & Outdoor Equipment
- Car Seats & Harnesses
- Positioning & Sleep Systems
- Daily Living & Tables
- Parts & Accessories
- Equipment Hire Service
- Servicing & Repairs
Quantifiable outcome
- Clients report life-changing outcomes including ability to sit upright for first time, beach access, increased independence
Companies that use Astris PME
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Astris PME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Astris PME partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and major.
- MedifabcorePartnership for clinical education events including MAT Assessment Workshops. Medifab collaborates with Astris PME on professional development for therapists across Australia.
- APEX MobilitycoreCollaboration on clinical education days including 'Exploring Seating & Postural Care' events held in Wagga Wagga region.
- NDIS (National Disability Insurance Scheme)coreAstris PME is a registered NDIS provider helping participants access funding for assistive technology equipment.
- Motion CompositesmajorCanadian manufacturer of lightweight manual wheelchairs including APEX, Helio, and Veloce models distributed through Astris PME in Australia
- PermobilmajorSwedish manufacturer of power wheelchairs, seating systems, and mobility solutions including M-Series, F-Series Corpus, and Explorer Mini products
- Magic MobilitymajorAustralian manufacturer of all-terrain power wheelchairs including Magic 360, Frontier V4/V6, XT2, XT4, and Extreme X8 models
- RiftonmajorManufacturer of activity chairs, gait trainers, standers, hygiene systems, and positioning equipment for children and adults
- CareFlexmajorUK manufacturer of specialist seating solutions including SmartSeat Pro II, AlphaCare II, and MultiAdjust seating systems
- SchuchmannmajorGerman manufacturer of paediatric mobility and seating equipment including Smilla seating, Malte walkers, and Momo tricycles
- Spex SeatingmajorManufacturer of advanced wheelchair seating systems, back supports, and positioning cushions for complex postural needs
- Quickie (Sunrise Medical)majorBrand of manual and power wheelchairs including Q700M, Q50 R Carbon, Xenon 2, and Nitrum ultralight wheelchairs
- KlaxonmajorInnovative power add-on devices for manual wheelchairs including Twist, Scrambler, Klick series, and power handbikes
- Quantum RehabmajorComplex rehab power wheelchair manufacturer offering Edge 3/4, Stretto, and HD models with configurable seating options
- ZippiemajorPaediatric mobility brand of Sunrise Medical offering Z500 Mini, Q300 M Mini, Zone, and X'Cape children's wheelchairs
- Otto BockmajorGerman manufacturer of rehabilitation products including Kimba, Kidevo, and mobility equipment for children and adults
- HoggimajorGerman manufacturer of paediatric pushchairs and seating including Bingo Evolution, Bingo Evo Mini, Sharky commode, and Duro stroller
- ConvaidmajorManufacturer of paediatric assistive technology including Rodeo, EZ Rider, and Cruiser tilt-in-space pushchairs
- OrmesamajorItalian manufacturer of paediatric equipment including Grillo chair/walker, Bug seating, Trolli/Trollino, Biko tricycle, and standers
- LeckeymajorNorthern Ireland manufacturer of paediatric positioning equipment including MyWay+ walker, Horizon 3-in-1 stander, and activity chairs
- JenxmajorUK manufacturer of paediatric therapy equipment including Standz standers and Corner Seat positioning products
- Alber (Permobil)majorGerman manufacturer of power add-on devices including e-fix, SMOOV, and Via GO for converting manual wheelchairs to power
- RAZ DesignmajorCanadian manufacturer of shower commodes including RAZ AT, SP, ZUM, and CAT series with multi-adjustable positioning
- ThomashilfenmajorGerman manufacturer of paediatric equipment including Mamalu, Commander car seat, and Octopus harness systems
- AmyliormajorCanadian manufacturer of Alltrack power wheelchairs including R3, R3-HD, and stand-up models with comfort-focused design
- Akces-MedmajorPolish manufacturer of positioning equipment including Kidoo postural chair, Smart Pro stander, Mamalu pushchair, and Kukini stroller
- EasyStandmajorManufacturer of standing frames including Zing Multi-Position stander with supine to prone transition capability
- BatecmajorSpanish manufacturer of electric and manual handbikes including Scrambler 2, Hibrid 2, Rapid 2, Electric 2, and Mini 2 models
- RGKmajorUK manufacturer of handmade manual sports wheelchairs including Elite X, All Star G2, and Club Sport models
- Ki MobilitymajorUS manufacturer of manual wheelchairs including Rogue2, Focus CR complex rotation, and paediatric solutions
- IcaremajorAustralian manufacturer of hospital and care beds including IC100, IC111, IC333, IC555 bariatric, and Companion bed models
- AllegromajorAustralian manufacturer of patient handling equipment including Sonata 150 hoist, Neos folding hoist, and Salsa 200 stand aid
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Astris PME competitors and assessment
Company assessmentDirect peers
- Aidacare: Aidacare is one of Australia's largest distributors of assistive technology, mobility, and rehabilitation equipment with national coverage and a comparable NDIS provider status, making it the most directly competitive peer to Astris PME.
- Independent Living Specialists (ILS): ILS is a major Australian assistive technology and mobility equipment specialist serving NDIS, aged care and rehab customers through showrooms and field sales — overlapping almost entirely with Astris PME's customer base and product categories.
- BrightSky Australia: BrightSky Australia distributes continence, wound care, nutrition and mobility products to NDIS and aged care customers nationally, operating a similar specialty distribution model with clinical-customer support.
- Country Care Group: Country Care Group is an Australian mobility, rehab and aged care equipment distributor with regional reach across Victoria and beyond, directly competing for NDIS and aged care equipment budgets.
- Liberator Pty Ltd: Liberator is an Australian distributor of assistive technology including power wheelchairs, manual wheelchairs and seating from global brands, directly competing in Astris PME's core product categories.
- AC Mobility: AC Mobility is an Adelaide-based Australian assistive technology specialist serving NDIS participants with wheelchairs, seating and mobility equipment — overlapping with Astris PME's southern Australian footprint.
Broad incumbents
- Performance Health: Performance Health is a global manufacturer and distributor of rehabilitation and assistive technology products including wheelchairs and daily living aids, providing a broader, multi-region benchmark for Astris PME's distribution model.
- Sunrise Medical: Sunrise Medical is a global manufacturer of Quickie and Zippie manual/power wheelchairs — both of which Astris PME distributes — representing a key upstream supply partner that also sells direct in many markets.
- Permobil: Permobil is a Swedish manufacturer of premium power wheelchairs and seating systems (M-Series, F-Series Corpus), distributed by Astris PME in Australia, and a vertically integrated competitor in many global markets.
- Pride Mobility / Quantum Rehab: Pride Mobility (parent of Quantum Rehab) manufactures complex rehab power wheelchairs distributed by Astris PME under the Quantum brand, and competes with Astris PME in markets where it sells direct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astris PME social profiles
Digital presenceAstris PME financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astris PME leadership team
Management profileNumber of profiles
Profiles1 record
Astris PME subsidiaries and ownership
Company hierarchySubsidiaries1 record
Astris PME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astris PME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astris PME
What does Astris PME do?
Astris PME distributes and supplies assistive technology equipment including wheelchairs, seating systems, standers, walkers, hygiene equipment, car seats, and positioning products sourced from 60+ global manufacturers. The company provides personalised equipment assessment, free trials, fitting, NDIS funding documentation support, equipment hire, and ongoing servicing and repairs through a network of showrooms across Australia under its "Made for Me" approach.
Is Astris PME a public or private company?
Astris PME is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astris PME founded?
Astris PME was founded in 1952. It employs 101 to 250 people.
Where is Astris PME based?
Astris PME is headquartered in Seven Hills, Australia, in the Oceania region.
How does Astris PME make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Hire and servicing and Repairs.
Who are Astris PME's main competitors?
Direct peers on record are Aidacare, Independent Living Specialists (ILS), BrightSky Australia, Country Care Group, Liberator Pty Ltd and AC Mobility. Broad incumbents are Performance Health, Sunrise Medical, Permobil and Pride Mobility / Quantum Rehab.
Does Astris PME have an API?
No public API is recorded for Astris PME.