Boarders Surf Shop
Family-owned surf and skate retail and rental business in Rockaway Beach, NY, operating one year-round flagship and three seasonal beachfront locations, selling surfboards, skateboards, apparel, and accessories, and offering equipment rentals, surf lessons, and monthly locker subscriptions to local surfers and beach visitors.
- Company typePrivate
- Founded2004
- HeadquartersRockaway, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Boarders Surf Shop does
Boarders Surf Shop is a family-owned surf and skate retail and rental business operating exclusively in Rockaway Beach, New York City. Founded in 2004 by father-son team Steve and Christian Stathis with co-owner Jimmy Dowd, the company sells surfboards (including the largest hand-shaped selection in Rockaway), skateboards, apparel, wetsuits, and accessories, while also offering equipment rentals (surfboards, paddle boards, bodyboards, wetsuits, bicycles), private-label Boarders apparel screen-printed by affiliate St James Clothing, and surf lessons delivered through a partnership with NY Surf School.
The business runs one year-round flagship store at 192 Beach 92nd Street and three seasonal summer locations on the Rockaway boardwalk (B97th, B68th) and at Jacob Riis Park Bay #9. Revenue is generated across four streams: merchandise sales (one-time transactions), usage-based equipment rentals (hourly, half-day, full-day), surf lessons at tiered price points ($70-$175), and a monthly subscription locker rental that includes 24-hour access, heated changing rooms, hot showers, and security. The Beach 92nd Street flagship additionally houses the locker facility.
Go-to-market is community-led, relying on grassroots word-of-mouth, ~90 years of family roots in Rockaway, surf-community reputation, and Steve Stathis's standing as an original 1960s Rockaway Beach Surf Club member. The business has no proprietary technology platform, no mobile app, no API, and no disclosed institutional investment; it is bootstrapped and family-operated, with a managing footprint tightly constrained to a single beachfront micro-market that carries inherent seasonality and weather-event risk.
Boarders Surf Shop firmographics
Firmographics- Name
- Boarders Surf Shop
- Legal name
- Boarders Surf Shop
- Website
- https://boarderssurfshop.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned surf and skate retail and rental business in Rockaway Beach, NY, operating one year-round flagship and three seasonal beachfront locations, selling surfboards, skateboards, apparel, and accessories, and offering equipment rentals, surf lessons, and monthly locker subscriptions to local surfers and beach visitors.
- Ownership category
- akta.pro rank
Boarders Surf Shop industry classification
Industry- Product category
- Surf and Skate Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industries
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Surf Schools & Surf Camps (THAAAKAC)
Keywords
Where Boarders Surf Shop is headquartered
LocationHeadquarters
- HQ city
- Rockaway
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Boarders Surf Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Merchandise Sales: Retail sales of surfboards, skateboards, accessories, apparel, wetsuits, and beach gear. Offers private label Boarders brand apparel line with unique graphics designed by local artists.
- Equipment Rentals: Hourly, half-day, and full-day rentals of surfboards, paddle boards, wetsuits, and bicycles. Multi-day and package rental deals available.
- Surf Lessons: Group and private surf lessons offered through NY Surf School partnership. Group lessons accommodate 3-4 surfers; private lessons available in 1-hour, 90-minute, and 2-hour sessions. Board and wetsuit included with lessons.
- Locker Rentals: Monthly surfboard locker rentals including 24-hour access, wetsuit storage, hot showers, heated changing rooms, and 24-hour security.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Surfboard & Paddle Board Rental - Hourly rate |
| Unit Pricing | Pay-as-you-go | Group Surf Lessons - Tiered by group size |
| Unit Pricing | Pay-as-you-go | Private Surf Lessons - 1 Hour |
| Unit Pricing | Pay-as-you-go | Private Surf Lessons - 90 Minutes |
| Unit Pricing | Pay-as-you-go | Private Surf Lessons - 2 Hours |
| Subscription | Monthly | Monthly Surfboard Locker Rental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Boarders Surf Shop product offering
Product offeringCore offering
Boarders Surf Shop is a family-run surf and skate retail business operating from Rockaway Beach, NY. It sells hand-shaped surfboards, skateboards, apparel, wetsuits, and accessories through its year-round flagship store and three seasonal summer beach locations. The shop also provides hourly, half-day, and full-day surfboard, paddle board, and bicycle rentals, monthly surfboard locker rentals with heated changing rooms and hot showers, and group and private surf lessons delivered in partnership with NY Surf School.
Product overview
Boarders Surf Shop is a family-run surf and skate retail shop offering a portfolio of products and services centered around surfing and skating lifestyle. The core offerings include retail products (surfboards, skateboards, apparel, accessories) and services (board rentals, surf lessons, locker rentals). The shop operates multiple seasonal locations in Rockaway Beach, NY, with its main year-round Beach 92nd Street store established in 2004. Services are provided through the shop itself, with surf lessons delivered in partnership with NY Surf School.
Differentiator
Problem solved
Functional benefit
Products and services
- Surfboard and Paddle Board Rentals Hourly, half-day, and full-day rentals of surfboards and paddle boards at the Beach 92nd Street flagship, with optional wetsuit add-on rentals. Available for individual surfers and visitors without their own equipment.
- Surf Lessons (NY Surf School) Group and private surf lessons offered through NY Surf School partnership for beginner, intermediate, and advanced surfers. Group lessons accommodate 3-4 surfers; private lessons available in 1-hour, 90-minute, and 2-hour sessions. Board and wetsuit included with lessons.
- Surfboard Locker Rental Monthly locker rental subscriptions for surfboards and SUP boards including 24-hour access, wetsuit storage, hot showers, heated changing rooms, and 24-hour security. Located at the Beach 92nd Street flagship store.
- Surfboards and Surf Gear Hand-shaped surfboards described as the largest selection in Rockaway Beach, including custom boards shaped, glassed, and designed on the East Coast. Includes wetsuits and surf accessories for surfers of all levels.
- Skateboards and Skate Gear Wide selection of longboards, cruisers, completes, and custom skateboards along with skate accessories. Targeted at skate enthusiasts and surfers seeking complementary gear.
- Boarders Private Label Apparel Private label Boarders brand clothing line for youth, men, and women including 4-way stretch surf trunks, bathing suits, wetsuits, and street apparel with graphics designed by local artists and hand screen printed by affiliate St James Clothing. Sold exclusively at Boarders Surf Shop locations.
- Boardwalk Seasonal Rentals (Boarders on the Boardwalk)
Companies that use Boarders Surf Shop
Customer profileSegments3 records
Ideal customer profiles3 records
Boarders Surf Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boarders Surf Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- St James ClothingminorAffiliated company that hand screen prints the Board's private label apparel line. Graphics and illustrations for Boarders brand clothing are designed by local artists and produced by St James.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Boarders Surf Shop competitors and assessment
Company assessmentDirect peers
- Skudin Surf: Rockaway Beach's other principal surf shop and surf school operator, offering rentals, lessons, and apparel in the same local market. Skudin competes directly with Boarders for both Rockaway visitors and the local surf community.
- evo: Action-sports retailer selling surfboards, apparel, and accessories both online and through physical stores. Comparable as a surf/skate retail destination offering rentals, lessons, and retail under one brand with similar category breadth.
Broad incumbents
- Quiksilver: Iconic surf brand operating branded retail stores and wholesale distribution of surf apparel and accessories. Comparable in surf lifestyle retail and brand authenticity, though at global scale rather than single-community focus.
- Tilly's: Specialty retailer of action-sports apparel and footwear including surf and skate categories. Comparable as a multi-channel surf/skate retailer, though Tilly's operates as a chain rather than an authentic local surf shop.
- Pacific Sunwear (PacSun): National surf-lifestyle apparel retailer targeting teens and young adults with surf-inspired clothing and accessories. Comparable in surf lifestyle merchandising and youth-oriented positioning, though distributed through mall storefronts rather than beach locations.
- Backcountry: Online outdoor and surf retailer offering surfboards, wetsuits, and apparel with home delivery. Comparable as a non-local source of surf equipment that competes with Boarders's brick-and-mortar assortment.
- Ron Jon Surf Shop: The largest U.S. surf retail chain with flagship stores in coastal destinations. Comparable because both sell surfboards, apparel, accessories, and beach gear to surf enthusiasts, though Ron Jon operates at far larger scale and broader geographies.
- REI Co-op: Outdoor recreation co-op selling surfboards, paddle boards, wetsuits, and apparel alongside broader outdoor gear. Comparable as a retail channel for surf equipment and apparel, particularly for the lesson and rental-adjacent customer.
Others
- St James Clothing: Affiliate company that hand screen-prints Boarders's private-label apparel line. Operationally integrated with Boarders's apparel business, illustrating the closed ecosystem of production partners supporting the shop's exclusive merchandise.
- NY Surf School: Boarders's surf-lesson partner offering group and private lessons in Rockaway Beach. Not a direct competitor but a strategic alliance that drives lesson bookings through Boarders's brand and locations, illustrating the close ecosystem of NYC surf services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boarders Surf Shop social profiles
Digital presenceBoarders Surf Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boarders Surf Shop leadership team
Management profileNumber of profiles
Profiles3 records
Boarders Surf Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boarders Surf Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boarders Surf Shop
What does Boarders Surf Shop do?
Boarders Surf Shop is a family-run surf and skate retail business operating from Rockaway Beach, NY. It sells hand-shaped surfboards, skateboards, apparel, wetsuits, and accessories through its year-round flagship store and three seasonal summer beach locations. The shop also provides hourly, half-day, and full-day surfboard, paddle board, and bicycle rentals, monthly surfboard locker rentals with heated changing rooms and hot showers, and group and private surf lessons delivered in partnership with NY Surf School.
Is Boarders Surf Shop a public or private company?
Boarders Surf Shop is a private company. It is classified as family owned and is currently operating.
When was Boarders Surf Shop founded?
Boarders Surf Shop was founded in 2004. It employs 1 to 10 people.
Where is Boarders Surf Shop based?
Boarders Surf Shop is headquartered in Rockaway, United States, in the North America region.
How does Boarders Surf Shop make money?
Four revenue lines are on record. Merchandise Sales are the primary driver. The others are equipment Rentals, surf Lessons and locker Rentals.
Who are Boarders Surf Shop's main competitors?
Direct peers on record are Skudin Surf and evo. Broad incumbents are Quiksilver, Tilly's, Pacific Sunwear (PacSun), Backcountry, Ron Jon Surf Shop and REI Co-op. Others are St James Clothing and NY Surf School.
Does Boarders Surf Shop have an API?
No public API is recorded for Boarders Surf Shop.
What industry is Boarders Surf Shop in?
Boarders Surf Shop's product category is Surf and Skate Retail. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales). Its NAICS code is 45911.