Colley Feed and Farm Supply

What Colley Feed and Farm Supply does

Colley Feed and Farm Supply, LLC is a privately held, family-owned livestock feed and farm supply retailer headquartered at 2002 Lawrence 2120, Sarcoxie, Missouri. Founded in 2004 and operating with a small team led by Lance and Andrea, the company manufactures and sells livestock feed, food supplements, and hay and baling supplies to farmers and ranchers in Southwest Missouri. Its core offering is the proprietary Colley Feed Mix — an all-stock feed prepared in-house from dry distillers' grains and ground corn, with no added chemicals or medicines and a guaranteed minimum of 16% crude protein and 5% crude fat. The product line also includes liquid corn syrup feed, corn gluten pellets, ground corn, dry distillers grains, and a full hay portfolio (alfalfa, wheat, fescue, and mixed grass bales) priced between $7 and $75 per bale.

The business runs a direct-to-consumer retail and delivery model from a single storefront, with orders placed by phone or, more recently, an online "Request Service" form. Customers can buy packaged units (50-lb bags, 1200-lb boxes) or bulk and super sacks, and can additionally commission custom feed blends by choosing from individual ingredients. All sales are one-time transactions with publicly listed bale pricing, opaque feed pricing (call for quote), and a 100% money-back guarantee under which the company buys back unsatisfied inventory. The company has no external funding, no parent, no subsidiaries, no digital marketing footprint beyond its Hibu-hosted website, and no documented enterprise customers.

Geographically the business is narrowly concentrated in Southwest Missouri, and commercially it sits in the long tail of rural agricultural retail. The competitive position rests on local brand reputation built over 20+ years, a custom-blending service that creates mild switching friction, and a single convenient storefront — none of which are scalable moats. There are no AI capabilities, no proprietary software, and no APIs; technology is limited to in-house feed mixing and a basic web presence.

Name

Colley Feed and Farm Supply

Legal name

Colley Feed and Farm Supply, LLC

Website

https://colleyfeed.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Colley Feed and Farm Supply is a family-owned livestock feed and farm supply retailer in Sarcoxie, Missouri, serving Southwest Missouri farmers since 2004 with proprietary feed mixes, hay, and custom blending services from a single storefront.

Ownership category

akta.pro rank

Product category

Livestock Feed

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Grain Mill Products (2040)

akta.pro primary industry

All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB)

Keywords

• Livestock feed
• Farm supplies
• Custom feed mixing
• Animal nutrition
• Agricultural supplies

Headquarters

HQ city

Sarcoxie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Livestock Feed Sales: Direct sales of livestock feed products including the proprietary Colley Feed Mix, liquid corn syrup feed, corn gluten pellets, dry distillers grains, and ground corn. Products sold in various sizes: 50-lb bags, 1200-lb boxes, bulk, and super sacks. Revenue is one-time transaction-based per purchase.
2. Hay Sales: Direct sales of various hay products including alfalfa round bales, alfalfa square bales, wheat round bales, fescue hay, and mixed wheat and alfalfa hay. Unit pricing per bale. Revenue is one-time transaction-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Colley Feed and Farm Supply manufactures and sells proprietary livestock feed mixes including its signature Colley Feed Mix, along with commodity feed products such as Liquid Corn Syrup Feed, Dry Distillers Grains, Corn Gluten Pellets, Ground Corn, and assorted hay products. The company also offers custom feed mixing services to formulate specialized feed blends for individual customer and livestock needs.

Product overview

Colley Feed and Farm Supply is a family-owned livestock feed and farm supply business serving Southwest Missouri since 2004. The company offers a portfolio of feed products centered around their proprietary Colley Feed Mix (an all-stock feed with no added chemicals) and liquid corn syrup feed, complemented by individual ingredients (dry distillers grains, corn gluten pellets, ground corn) available for custom feed mixing. The hay product line includes alfalfa hay (round and square bales), wheat hay (round bales), fescue hay (round bales), and mixed wheat-alfalfa hay, along with grass hay products. All products are available in multiple packaging sizes including bags, boxes, bulk, and super sacks. The company emphasizes quality ingredients with a 100% money-back guarantee on all livestock supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Colley Feed Mix Proprietary livestock feed mix formulated and sold by Colley Feed and Farm Supply for cattle, horses, and other livestock.
• Liquid Corn Syrup Feed Commodity liquid feed product offered by Colley Feed and Farm Supply for livestock nutrition.
• Dry Distillers Grains Dry distillers grains feed product sold by Colley Feed and Farm Supply as a protein-rich livestock feed ingredient.
• Corn Gluten Pellets Corn gluten pellet feed product offered by Colley Feed and Farm Supply for livestock nutrition.
• Ground Corn Ground corn feed product sold by Colley Feed and Farm Supply as a staple livestock feed ingredient.
• Hay Products Assorted hay products offered by Colley Feed and Farm Supply for livestock feeding.
• Custom Feed Mixing Custom feed mixing service that formulates specialized feed blends tailored to individual customer and livestock nutritional requirements.

Quantifiable outcome

• 100% money-back guarantee - buy back remaining stock if unsatisfied

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CHS Inc. Large U.S. agribusiness cooperative supplying feed, grain, and energy across the Midwest. Comparable in serving farmer-customers with feed and farm supply, but at enterprise scale and with full agronomy and grain handling services.
• Cargill Animal Nutrition: Global animal nutrition business supplying complete feeds, premixes, and ingredients. Overlaps with Colley in commodity feed ingredients (corn-based feeds, DDGS) but serves industrial-scale livestock operations rather than small Southwest Missouri ranchers.
• ADM Animal Nutrition: Major animal feed manufacturer producing complete feeds and feed ingredients including corn-based and DDGS products. Comparable on ingredient sourcing and feed formulation, but serves commercial and dealer channels at industrial scale.
• Purina Animal Nutrition (Land O'Lakes): National branded livestock feed manufacturer owned by Land O'Lakes with deep research capabilities and a dealer network. Comparable in core product category (complete feeds for cattle and livestock), but vastly larger and positioned through retail and dealer channels rather than direct storefront.
• Tractor Supply Company: Largest U.S. rural lifestyle retailer with national footprint selling feed (including Producer's Pride brand), animal supplies, and farm goods. Competes with Colley for the same livestock-owner customer wallet in Southwest Missouri, with vastly greater assortment and digital commerce.

Regional players

• Orscheln Farm and Home: Midwestern farm supply retail chain with multiple locations selling feed, animal health products, and farm hardware. Comparable customer overlap (livestock and small-farm owners) and similar direct-to-consumer retail model, but operates a multi-state store footprint.
• MFA Incorporated: Large regional farmer cooperative serving Missouri and surrounding states with livestock feed, grain, and farm supplies. Directly comparable in product mix and customer base, but at significantly greater scale and with agronomy and credit services Colley does not offer.

Direct peers

• Kent Nutrition Group: U.S. feed manufacturer producing complete livestock feeds, supplements, and custom-blended products under Kent and Blue Seal brands. Highly comparable business model — proprietary feed formulations, custom mixing services, and direct-to-farmer distribution.
• Hi-Pro Feeds: Regional livestock feed manufacturer producing complete feeds and supplements for cattle, equine, and small ruminants. Closely mirrors Colley's product mix (complete feeds, supplements, custom blends) at a larger but still regional scale.
• Nutrena (Cargill brand): Cargill-owned livestock and equine feed brand sold through farm stores and dealers. Direct competitor in the complete-feed category with similar crude-protein-positioned product lines aimed at the same small-to-mid livestock farmer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colley Feed and Farm Supply