SG Mart
SG Mart is an India-listed B2B platform distributing structural steel, construction essentials, and finishing materials under its own and partner brands (APL Apollo, Tata Tiscon, JSW, SAIL) to contractors, developers, and infrastructure builders across India via four regional warehouses, with a new solar mounting structures vertical.
- Company typePublic
- Founded1984
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What SG Mart does
SG Mart Limited is an India-listed (NSE: SGMA, BSE: 512329) B2B distribution platform for building materials, operating under that name since its October 2023 rebranding from Kintech Renewables Limited. The company aggregates a wide catalog of construction products — structural steel (TMT bars in Fe 500, Fe 500D, Fe 550, Fe 550D grades, steel tubes, HR coil/sheet, galvanized sheet), construction essentials (binding wire, wire mesh, welding rods, fasteners), and finishing materials (sanitaryware, bath fittings, laminates, ceramic and double-charge tiles) — alongside electrical products such as LED lighting, fans, modular switches, water heaters, switchgear, and cables. It distributes under its own sub-brands (SG Strong, SG AGNI, APL Apollo SG TMT, Apollo Fasteners) as well as through partnerships with established steel mills (APL Apollo, Tata Tiscon, JSW Neosteel, SAIL, Jindal Panther).
The company's operations center on four strategically positioned warehouses in Pune, Bangalore, Dujana (Dadri), and Raipur, enabling pan-India delivery from its registered office in Delhi and corporate office in Noida. SG Mart runs a sales-led B2B go-to-market in which enterprise customers (contractors, developers, infrastructure builders) register on the platform, select products, and receive callbacks for order fulfillment, with pricing negotiated by grade and volume rather than publicly disclosed.
Revenue is generated through one-time sale of building materials in bulk. FY26 (year ended March 2026) sales reached Rs 6,315.28 crore with net profit of Rs 111.06 crore; Q4 FY26 sales were Rs 1,822.84 crore (up 14.28% YoY). In June 2025 the company extended its model into renewable energy infrastructure via the APL Apollo SunSteel sub-brand, securing INR 266 crore in orders from Independent Power Producers for solar module mounting structures. International expansion began with the August 2024 incorporation of wholly owned subsidiary SG Marts FZE in Dubai's Jebel Ali Freezone.
SG Mart firmographics
Firmographics- Name
- SG Mart
- Legal name
- SG Mart Limited
- Website
- https://sgmart.co.in
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SG Mart is an India-listed B2B platform distributing structural steel, construction essentials, and finishing materials under its own and partner brands (APL Apollo, Tata Tiscon, JSW, SAIL) to contractors, developers, and infrastructure builders across India via four regional warehouses, with a new solar mounting structures vertical.
- Ownership category
- akta.pro rank
SG Mart industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510), Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Metals Service Centers & Offices (5051), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)
- akta.pro secondary industry
- Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)
Keywords
Where SG Mart is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
SG Mart business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Building Materials Distribution: SG Mart operates as a B2B one-stop shop platform distributing construction-related solutions from top brands. Revenue is generated through the sale of building materials including TMT bars, binding wires, welding rods, wire mesh, steel tubes, sanitaryware, bath fittings, laminates, tiles, and other construction essentials. The company serves contractors, developers, and builders across India with a focus on bulk supply for large projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fe 500 Grade - Standard residential and commercial buildings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SG Mart product offering
Product offeringCore offering
SG Mart is a B2B one-stop shop platform distributing construction-related solutions from multiple top brands under one roof. The platform supplies structural steel (TMT bars, steel tubes, HR coil & sheet, galvanised sheets), construction essentials (binding wires, wire mesh, welding rods, fasteners), finishing materials (sanitaryware, bath fittings, laminates, tiles), and electrical products. It serves contractors, developers, and builders across India through strategically positioned warehouses, with recent expansion into solar module mounting structures via the APL Apollo SunSteel brand.
Product overview
SG Mart is a premier B2B one-stop shop platform that provides a wide range of construction-related solutions from top brands under one roof. The platform operates as a marketplace connecting professionals with trusted brands and reliable supply chains, offering products across multiple categories including structural steel (TMT Bars, Steel Tube, HR Coil & Sheet, Galvanised Sheet), construction essentials (Binding Wire, Wire Mesh, Welding Rod, Fasteners), and finishing materials (Sanitaryware, Bath Fittings, Laminates, Ceramic Tiles, Double Charge Tiles). The company also supplies electrical products (LED Lighting, Fans, Modular Switches, Water Heaters, Switchgear, Cables and Wires), home appliances, and recently entered the renewable energy sector with APL Apollo SunSteel solar mounting structures. Key brands include APL Apollo TMT, APL Apollo AGNI, SG Strong, and Sunsteel. Strategically positioned warehouses in Pune, Bangalore, Dujana, and Raipur ensure efficient distribution across India.
Differentiator
Problem solved
Functional benefit
Brands
- APL Apollo SunSteel: Solar module mounting structures brand launched for renewable energy sector
- SG Strong
- SG AGNI
- APL Apollo SG TMT
- Apollo Fasteners
- SG Mart Fasteners
Products and services
- TMT Bars (Fe 500, Fe 500D, Fe 550, Fe 550D) Thermo-Mechanically Treated high-strength reinforcement steel bars with multiple grades for residential, commercial, and infrastructure projects. D-grade variants (Fe 500D, Fe 550D) feature Shockproof Technology for enhanced ductility and seismic resistance in earthquake-prone zones.
- SG Strong Mesh Metal wire mesh product for construction reinforcement applications, offered under the SG Strong brand.
- SG Strong Binding Wire Mild steel binding wire for reinforced concrete applications under the SG Strong brand.
- APL Apollo SG TMT Bars High-strength reinforcement steel TMT bars co-branded under the APL Apollo partnership with SG Mart.
- SG AGNI Welding Rod Welding rod product for construction and industrial welding applications under the SG AGNI brand.
- SG Fasteners / Apollo Fasteners Fasteners product line for construction and structural applications offered under SG Mart Fasteners and Apollo Fasteners brands.
- APL Apollo SunSteel Solar Mounting Structures Solar module mounting structures supplied under the APL Apollo SunSteel brand for utility-scale solar projects, leveraging SG Mart's steel procurement and pan-India distribution capabilities.
Quantifiable outcome
- INR 266 crore worth of solar module orders secured from Independent Power Producers
Companies that use SG Mart
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SG Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SG Mart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APL Apollo SunSteelcoreSG Mart entered the renewable energy sector by launching the APL Apollo SunSteel brand, focusing on supplying solar module mounting structures. The company secured INR 266 crore worth of orders from Independent Power Producers in India, leveraging its steel procurement capabilities and distribution network.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
SG Mart competitors and assessment
Company assessmentBroad incumbents
- IndiaMART InterMESH: India's largest B2B e-commerce marketplace connecting buyers and suppliers. Comparable as a B2B procurement platform serving similar SMB and enterprise construction/industrial buyers, though with a broader category mix than SG Mart's building-materials focus.
- JSW Steel: One of India's largest steel manufacturers whose Neosteel TMT bars are distributed by SG Mart. Comparable as a major upstream steel supplier with overlapping downstream distribution interests serving construction end-markets.
- Jindal Steel & Power: Major Indian steel and power company whose Jindal Panther brand is distributed by SG Mart. Comparable as an upstream steel supplier whose branded products compete in the same TMT bar category and whose direct sales motion could challenge SG Mart's distribution layer.
- Tata Steel: Major Indian steel manufacturer whose Tata Tiscon TMT bars are distributed by SG Mart. Comparable as a flagship branded steel supplier with direct relationships to large construction customers that could bypass SG Mart.
- Steel Authority of India Limited (SAIL): India's largest public-sector steel producer whose TMT bars are stocked by SG Mart. Comparable as a national-scale steel manufacturer with broad construction-customer reach that competes in the same branded steel category.
Direct peers
- APL Apollo Tubes: India's largest structural steel tube manufacturer and SG Mart's core brand partner for TMT bars and steel tubes. Comparable because both operate in the structural steel value chain serving construction customers with overlapping product lines (TMT bars, tubes, structural sections).
- Kamdhenu Steel: Indian TMT bar manufacturer and franchise-based distributor. Comparable to SG Mart in TMT bar focus, B2B construction customer base, and multi-brand distribution approach.
- Shyam Steel: Indian manufacturer and distributor of TMT bars and structural steel products. Directly comparable to SG Mart in product mix (TMT bars, binding wire, structural steel) and customer base (contractors and developers).
Emerging players
- OfBusiness: B2B platform for industrial and construction materials including steel, cement, and polymers. Comparable as a digitally enabled B2B platform serving SME contractors and developers with similar product categories.
- Moglix: B2B e-commerce platform for industrial supplies including MRO, fasteners, and construction materials. Comparable as a B2B procurement platform with overlapping categories like fasteners, tools, and industrial supplies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SG Mart social profiles
Digital presenceSG Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
SG Mart leadership team
Management profileNumber of profiles
Profiles1 record
SG Mart subsidiaries and ownership
Company hierarchySubsidiaries2 records
SG Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SG Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SG Mart
What does SG Mart do?
SG Mart is a B2B one-stop shop platform distributing construction-related solutions from multiple top brands under one roof. The platform supplies structural steel (TMT bars, steel tubes, HR coil & sheet, galvanised sheets), construction essentials (binding wires, wire mesh, welding rods, fasteners), finishing materials (sanitaryware, bath fittings, laminates, tiles), and electrical products. It serves contractors, developers, and builders across India through strategically positioned warehouses, with recent expansion into solar module mounting structures via the APL Apollo SunSteel brand.
Is SG Mart a public or private company?
SG Mart is a public company. It is classified as public and is currently operating.
When was SG Mart founded?
SG Mart was founded in 1984. It employs 51 to 100 people.
Where is SG Mart based?
SG Mart is headquartered in Ahmedabad, India, in the Asia region.
How does SG Mart make money?
One revenue line is on record: building Materials Distribution.
Who are SG Mart's main competitors?
Broad incumbents on record are IndiaMART InterMESH, JSW Steel, Jindal Steel & Power, Tata Steel and Steel Authority of India Limited (SAIL). Direct peers are APL Apollo Tubes, Kamdhenu Steel and Shyam Steel. Emerging players are OfBusiness and Moglix.
Does SG Mart have an API?
No public API is recorded for SG Mart.
What industry is SG Mart in?
SG Mart's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors), with a secondary code of IMAKABAH, Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams). Its NAICS code is 423510 and its SIC code is 5051.