Family Medicine

What Family Medicine does

Family Medicine Inc. is a privately held, single-site medical practice founded in 2018 in North Canton, Ohio, operating under the leadership of Dr. Melanie E. Mirande, M.D. The practice delivers traditional primary care — preventative care, annual physicals, vaccinations, acute symptom diagnostics with same-day appointment availability, and chronic disease management for hypertension, diabetes, and elevated cholesterol — to local individuals and families. Its staff comprises physicians, nurse practitioners, registered nurses, and support personnel, and patients access services via phone-based scheduling at the office located at 6525 Market Avenue N, Suite 101.

In 2020, the practice expanded into non-invasive wellness and aesthetic services through a wholly-owned subsidiary, Enhanced Form & Function, LLC. This sub-brand delivers four FDA-cleared treatments sourced from manufacturer BTL: EMSculpt neo (HIFEM-based body contouring for muscle building and fat reduction), EMSella (HIFEM pelvic floor stimulation for urinary incontinence), EMFace (non-invasive facial sculpting via collagen/elastin and muscle stimulation), and ExoMind (non-invasive brain stimulation marketed for cognitive function and emotional regulation). These treatments are positioned as drug-free, surgery-free alternatives for body contouring, incontinence, facial rejuvenation, and cognitive wellness.

The business operates on a professional-services revenue model with pay-as-you-go billing and quote-based treatment pricing. Pricing is not publicly disclosed; a $250 discount is available for new patients via a promotional signup form. Marketing relies on community events (BTL Bus Tour, recurring Demo Days), patient referrals, an Instagram presence (@exomindohio), and direct phone contact. No public listing, institutional investment, multi-site footprint, or app-based product exists; the entire operation is anchored to one physical site and the personal reputation of Dr. Mirande.

Name

Family Medicine

Legal name

Family Medicine Inc.

Website

https://familymedinc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Medicine Inc. is a privately held, single-site family medicine practice in North Canton, Ohio, founded in 2018 by Dr. Melanie E. Mirande, offering primary care plus non-invasive aesthetic and cognitive wellness treatments (EMSculpt neo, EMSella, EMFace, ExoMind) via its Enhanced Form & Function, LLC subsidiary.

Ownership category

akta.pro rank

Product category

Primary Care Medicine

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Family medicine services
• Preventative healthcare
• Chronic disease management
• Non-invasive aesthetic treatments
• Wellness treatments

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Traditional Medical Services: Comprehensive family medicine services including preventative care, annual physical exams, vaccinations, immunizations, wellness exams, and treatment of acute and chronic diseases such as hypertension, diabetes, and elevated cholesterol
2. Wellness and Aesthetic Treatments: Non-invasive aesthetic and wellness treatments using FDA-cleared devices including EMSculpt neo, EMSella, EMFace, and ExoMind for body sculpting, incontinence treatment, facial rejuvenation, and brain strengthening

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Family Medicine Inc. is a family medicine practice that provides preventative care (annual physicals, vaccinations, immunizations, wellness exams), same-day appointments for acute symptoms, and chronic disease management for conditions such as hypertension, diabetes, and elevated cholesterol. Through its wellness sub-brand Enhanced Form & Function, LLC, the practice also offers FDA-cleared, non-invasive aesthetic and wellness treatments including ExoMind brain stimulation, EMSculpt neo body contouring, EMSella incontinence treatment, and EMFace facial sculpting.

Product overview

Family Medicine Inc. is a healthcare practice offering both traditional medical care and wellness treatments through its sub-brand Enhanced Form & Function, LLC. The portfolio consists of four FDA-cleared, non-invasive treatment devices: ExoMind (brain stimulation for cognitive enhancement), EMSculpt neo (muscle building and fat reduction), EMSella (pelvic floor treatment for incontinence), and EMFace (facial sculpting). These treatments provide drug-free, surgery-free alternatives for wellness care targeting both men and women.

Differentiator

Problem solved

Functional benefit

Brands

• Enhanced Form & Function, LLC: Wellness care services offering non-invasive treatments including ExoMind (brain stimulation), EMSculpt neo (muscle building and fat reduction), EMSella (incontinence treatment), and EMFace (facial sculpting).

Quantifiable outcome

• EMSculpt neo: Lose up to 30% fat, gain up to 25% strength and muscle, lose up to 20% visceral fat
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BTLcoreTechnology or Integration · 5 May 2020BTL provides aesthetic medical equipment including EMSculpt neo, EMSella, EMFace, and ExoMind devices. The company conducts bus tours and demo days at the practice, with BTL representatives on-site to demonstrate equipment and provide free consultations alongside Dr. Mirande and staff. BTL is a manufacturer of FDA-cleared non-invasive aesthetic devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ideal Image: Largest US med-spa chain offering non-invasive aesthetic treatments including body contouring and facial rejuvenation. Comparable to Family Medicine on the cash-pay aesthetic service line and use of similar device-based treatment modalities, though Ideal Image is a specialized aesthetic chain rather than a physician-led family practice.
• Ageless Men's Health: Specialty clinic chain offering men's wellness and aesthetic treatments including hormone therapy and body contouring. Comparable to Family Medicine on the cash-pay wellness/aesthetic treatment menu and use of device-based modalities, though focused exclusively on the male patient segment.
• Restore Hyper Wellness: Wellness franchise offering non-invasive treatments including cryotherapy, IV therapy, and body sculpting. Comparable to Family Medicine's Enhanced Form & Function subsidiary on the non-invasive, multi-modality wellness service model and cash-pay pricing structure.

Emerging players

• Privia Health: Physician practice services platform supporting independent primary care groups with technology, billing, and population health infrastructure. Comparable to Family Medicine on the independent primary care practice model, though Privia enables multi-site growth rather than operating sites directly.

Broad incumbents

• VillageMD: Primary care platform providing physician-led family medicine with integrated services. Comparable to Family Medicine on physician-led primary care delivery and chronic disease management, but operates a large multi-site, multi-state model with institutional backing (Walgreens).
• One Medical (Amazon One Medical): Tech-enabled primary care group offering comprehensive family medicine services with a focus on access and patient experience. Comparable to Family Medicine on the primary care service mix and patient-first philosophy, but operates at national scale with significant capital and technology investment.
• Cleveland Clinic Family Health Centers: Regional health system providing family medicine, preventative care, and chronic disease management across Northeast Ohio. Most directly comparable on geography (Ohio) and the same primary care service categories Family Medicine offers, though at vastly greater scale and with hospital system affiliation.

Others

• BTL Aesthetics (manufacturer): Manufacturer of the EMSculpt neo, EMSella, EMFace, and ExoMind devices that Family Medicine deploys. Included as an adjacent ecosystem participant because BTL is both Family Medicine's core technology vendor and its primary co-marketing partner through bus tours and demo days.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Medicine