What Bata does

Bata SRL is a privately held Argentine regional distributor specializing in Shell-branded lubricants, greases, coolants, and related chemical products. Founded in 2010 and headquartered in Realicó, La Pampa, the company operates a B2B e-commerce storefront (batasrl.com.ar) backed by a client registration system, selling Shell's full lubricant portfolio — including the Rimula (heavy-duty engine oils), Spirax (transmission fluids), Gadus (greases), Helix (passenger vehicle oils), ShellZone and Shell Coolant (antifreezes), Urea/AdBlue (DEF), and an extensive industrial line (Corena, Diala, Dromus, Garia, HeatTransfer, Hydraulic, Morlina, Mysella, Omala, Tellus, Tonna, RefrigerationOil) — in pack sizes ranging from 1L containers to 209L drums and bulk (GRANEL) deliveries.

The company's technology stack is conventional e-commerce infrastructure (VirtueMart-based storefront) rather than proprietary technology. Its value proposition is built on being a one-stop authorized Shell distributor with deep vertical coverage across heavy vehicles, agriculture, mining, industry, light vehicles, aviation, motorcycles, and marine segments. The Grupo Martinez branding visible on the website suggests a possible parent or affiliated group relationship, though this is not formally disclosed.

Commercially, Bata SRL generates revenue through resale of Shell products to B2B customers on a pay-as-you-go, unit-pricing model with no subscription tiers, publicly listed per-product pricing, and no disclosed revenue figures. Distribution is conducted through its own e-commerce platform and direct B2B sales to enterprise and mid-market accounts, primarily within Argentina. The company maintains organic social media presence on Instagram, Facebook, and LinkedIn for top-of-funnel brand awareness but has no disclosed app, API, AI/ML capabilities, certifications, patents, awards, or management team bios in the available data.

Name

Bata

Legal name

Bata SRL

Website

https://batasrl.com.ar

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bata SRL is an authorized Shell lubricant distributor based in Realicó, La Pampa, Argentina, reselling Shell-branded oils, greases, coolants, and chemicals via e-commerce to agriculture, mining, heavy transport, industrial, and light vehicle sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Realico

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant and Chemical Product Sales: Revenue is generated through the resale of Shell-brand lubricants, greases, coolants, and related chemical products. The company operates as a distributor/reseller, selling products in various sizes (1L, 20L, drums) to B2B customers across agriculture, mining, transportation, and industrial sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bata SRL is an authorized Shell lubricant distributor operating in Realicó, La Pampa, Argentina. The company resells Shell-branded engine oils, transmission fluids, greases, coolants, refrigeration oils, hydraulic fluids, and diesel exhaust fluid (urea/AdBlue) to industrial, agricultural, mining, transportation, and light vehicle sectors through an e-commerce platform and direct B2B sales.

Product overview

Bata srl is a lubricant distributor and e-commerce platform based in Realicó, La Pampa, Argentina, specializing in Shell-branded lubricating oils, greases, and related products. The company operates as a VirtueMart-based online store offering products across multiple segments including: Heavy Vehicles (Shell Rimula engine oils, Spirax transmission oils, Gadus greases, Coolant antifreezes, Urea/AdBlue), Light Vehicles and Pick-Up (Helix, Spirax, ShellZone), Agriculture (Rimula, Spirax, Gadus, Hydraulic, Omala, Tellus), Mining (AirTool, Gadus, Spirax), Industry (Corena, Diala, Dromus, Garia, HeatTransfer, Hydraulic, Morlina, Mysella, Omala, RefrigerationOil, Spirax, Tellus, Tonna), Aviation, Motorcycles (Advance), and Boats. The product portfolio is organized by application sector with the Shell brand family as the core offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Shell Rimula

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShellcoreChannel Partner/ Reseller/ DistributorBata SRL operates as an authorized Shell lubricant distributor in Argentina. They resell a comprehensive range of Shell-branded products including engine oils (Rimula, Helix), transmission fluids (Spirax), greases (Gadus), coolants (Shell Longlife Coolant, ShellZone), refrigeration oils, and urea products (Diesel Exhaust Fluid/AdBlue). The partnership enables distribution of Shell's technical lubricants across agriculture, mining, transport, industrial, and marine sectors in the La Pampa region.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Eurol Lubricants: Eurol is a Netherlands-based independent lubricant manufacturer with growing international distribution. Comparable product overlap (engine oils, gear oils, greases) and a similar multi-sector go-to-market via regional distributors, though Eurol is a brand owner rather than a pure reseller.
• AMSOIL: AMSOIL is a U.S.-based synthetic lubricant specialist selling through a direct dealer/distributor network. Comparable in distribution model (independent resellers selling a single premium brand) and in targeting performance-oriented automotive and industrial customers.

Broad incumbents

• YPF Lubricantes: YPF is Argentina's national oil company and one of the largest lubricant producers and distributors in the country. Comparable to Bata because both operate as B2B lubricant distributors in Argentina across automotive, industrial, and agricultural segments — but YPF is a vertically integrated, much larger incumbent with its own brand and refining capacity.
• Valvoline: Valvoline is a long-established U.S. lubricant brand with automotive and industrial offerings distributed globally through authorized resellers. Comparable to Bata as a brand whose products reach end customers through regional distributors in Latin America.
• Fuchs Petrolub: Fuchs is a German-headquartered global lubricants manufacturer with a strong industrial and automotive portfolio. Comparable to Bata in product breadth (engine oils, industrial gear oils, greases, hydraulic fluids) and end-market coverage, but Fuchs is a manufacturer with R&D and global brand presence rather than a regional reseller.
• TotalEnergies Lubrifiants: TotalEnergies markets a broad lubricant portfolio across automotive, industrial, and agricultural sectors globally. Comparable product overlap with Bata's Rimula/Helix/Tellus-equivalent lines, and a similar distributor-based go-to-market in Argentina and the wider region.
• Shell Lubricants (Royal Dutch Shell): Shell is the global lubricants major that supplies Bata's entire product portfolio. Comparable as the upstream brand owner whose product range, technical specifications, and pricing Bata resells; Shell's direct sales force in Argentina also competes with Bata for large industrial accounts.
• Klüber Lubrication: Klüber is a specialty industrial lubricant manufacturer (now part of Freudenberg) focused on high-performance greases, gear oils, and compressor fluids. Comparable in industrial lubricant categories Bata distributes (Omala, Corena equivalents) and in selling through specialized industrial channels.
• Castrol (BP): Castrol is a major global lubricant brand under BP selling engine oils, transmission fluids, and industrial lubricants. Comparable in product mix (Helix-equivalent passenger oils, heavy-duty diesel oils, industrial fluids) and in distributing through authorized channel partners in Latin America.

Regional players

• Petrobras Distribuidora (BR Distribuidora / Vibra Energia): Vibra (formerly BR Distribuidora) is Brazil's largest fuel and lubricant distributor. Comparable to Bata as a major regional petroleum-product distributor in South America, though it operates at vastly greater scale and primarily in Brazil rather than Argentina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/batasrl
• LinkedInlinkedin.com/company/bata-srl
• Instagraminstagram.com/batalubricantessrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bata