Sakhi Jewellers

What Sakhi Jewellers does

Sakhi Jewellers (legal entity Sakhi Abhushan Private Limited) is a privately held, bootstrapped gold and silver jewelry retailer founded in 2001 in Ratlam, Madhya Pradesh, India. The company sells 22K, 18K, and 9K gold jewelry (bangles, bracelets, chains, earrings, rings, studs, nosepins, pendant sets), 925 Sterling and 999 fine silver jewelry, gold and silver coins featuring religious motifs, silver articles (Thali sets, deity idols), and a distinctive 1gm gold-coated jewelry line with 2,500+ designs in which it pioneered the category in Madhya Pradesh. Pricing is anchored to daily Ratlam Saraf market rates plus making charges and 3% GST, with transparent hallmarking and BIS-style certification on all pieces. Value-added services include lifetime exchange and buyback, free lifetime cleaning, an old gold valuation tool, and the Sakhi Swarna Sankalp monthly gold savings scheme offering up to 110% redemption benefit.

The business operates a multi-channel go-to-market: two physical retail showrooms (Ratlam headquarters opened in 2005 and a new Dahod, Gujarat store opened in March 2026), an e-commerce website launched in 2018 with pan-India delivery and Cash on Delivery, and WhatsApp-based expert consultation for sales. The company also markets a franchise opportunity (₹35 Lakh entry, claimed 18-24 month ROI) and a Business Associate referral program (₹20K-₹1 Lakh monthly earnings). Customer segments are horizontally spread across women (primary), men, children, and wedding buyers, with all sales occurring to individual retail consumers. The sub-brand Sakhi ONE provides a free lifetime cleaning membership.

The company is founder-led with Jayesh Mehta as CEO and Samkit Mehta as CMO, employs 11-50 people, has served a cumulative base of 1 lakh+ (100,000+) customers over 25+ years, and operates only in India (Madhya Pradesh and Gujarat markets served, no international shipping). It has raised no external funding and discloses no revenue figures. Underlying technology is a traditional WordPress-style e-commerce storefront plus manual WhatsApp consultation; there is no evidence of AI/ML, proprietary software platforms, or API integrations beyond standard e-commerce tooling.

Name

Sakhi Jewellers

Legal name

Sakhi Abhushan Private Limited

Website

https://sakhijewellers.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sakhi Jewellers is a privately held Ratlam-based gold and silver jewelry retailer (founded 2001) serving individual consumers in Madhya Pradesh and Gujarat through two showrooms, an e-commerce site, WhatsApp consultation, and a 1gm gold jewelry line it pioneered in Madhya Pradesh.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Gold jewelry retail
• Silver jewelry retail
• Gold coins
• Bridal jewelry
• Gold savings scheme

Headquarters

HQ city

Ratlam

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gold Jewelry Sales: Sale of gold jewelry including 22K, 18K, 9K gold in various forms - rings, studs, chains, bangles, bracelets, necklaces, nosepins, pendant sets. Priced per gram based on daily gold rates plus making charges and 3% GST.
2. Silver Jewelry Sales: Sale of silver jewelry including 925 sterling silver and 999 purity items - coins, chains, bangles, rings, baby kada, articles, thalies. Prices based on daily silver rates.
3. 1gm Gold Jewelry: Affordable lightweight gold-plated jewelry alternatives with protective coating, priced per gram with 50% exchange value
4. Gold Scheme (Sakhi Swarna Sankalp): Monthly instalment savings plan for gold jewelry with discount benefits on redemption

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sakhi Jewellers is a Ratlam-based jewelry retailer selling gold jewelry (22K, 18K, 9K, and the pioneering 1gm gold-plated line), silver jewelry (925 sterling and 999 fine), gold and silver coins, and silver articles. The company also operates the Sakhi Swarna Sankalp monthly gold savings scheme and offers old gold exchange, lifetime buyback, and free cleaning services through physical showrooms in Ratlam and Dahod plus an online store with WhatsApp consultation.

Product overview

Sakhi Jewellers is a traditional jewelry retailer operating since 2001, offering gold jewelry (22K, 18K, 9K, and 1gm gold), silver jewelry (925 Sterling and 999 fine silver), gold and silver coins, and silver articles. The company pioneered 1gm gold jewelry in Madhya Pradesh and is known for Ratlami gold (92% purity). Their product portfolio centers on gold and silver jewelry across multiple categories including bangles, chains, earrings, rings, studs, nosepins, pendant sets, and religious items. They operate physical stores in Ratlam and Dahod, complemented by an online store launched in 2018 offering pan-India delivery. Value-added services include the Sakhi Swarna Sankalp gold savings scheme and old gold exchange.

Differentiator

Problem solved

Functional benefit

Brands

• Sakhi ONE: A membership program offering free cleaning services for jewelry and exclusive member benefits.
• Sakhi Swarna Sankalp

Products and services

• Gold Jewelry Hallmarked gold jewelry in 22K, 18K, and 9K purities covering bangles, bracelets, chains, earrings, rings, studs, nosepins, and pendant sets, priced per gram based on daily Ratlam Saraf rates plus making charges and 3% GST, for individual consumers across India.
• 1 Gram Gold Jewelry Lightweight 1gm gold jewelry with protective gold coating, pioneered by Sakhi in Madhya Pradesh, offering over 2,500 designs at accessible price points with 50% exchange value for budget-conscious consumers.
• Silver Jewelry 925 Sterling Silver and 999 fine silver jewelry including chains, necklaces, rings, bangles, anklets, baby kada, Thali sets, and idols, priced per gram based on daily silver rates.
• Gold and Silver Coins Pure gold and 999 fine silver coins in 1gm, 5gm, 10gm, and 20gm weights featuring religious motifs (Laxmi, Ganesha, Saraswati, Trimurti) for investment, gifting, and auspicious occasions.
• Silver Articles Silver religious and decorative items including Thali sets and deity idols intended for ceremonial, religious, and home-use purposes.
• Sakhi Swarna Sankalp Gold Scheme Monthly installment-based gold savings plan that lets customers accumulate funds toward gold jewelry purchases and redeem them with up to 110% discount benefit upon maturity.

Quantifiable outcome

• 25+ years of operation with 1 lakh+ happy customers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• CaratLane (Titan): Online-first jewelry brand owned by Titan, focusing on lightweight gold, diamond, and solitaires sold via digital channels with try-at-home service. Comparable to Sakhi on lightweight gold assortment and online discoverability, though with a younger, urban customer and far larger digital marketing budget.

Direct peers

• PNG Jewellers: Indian gold and diamond jewelry chain with strong presence in Gujarat and Madhya Pradesh, the same geographies as Sakhi. Highly comparable in store format, gold-occasion positioning, and tier-2 city footprint.
• Joyalukkas: Global Indian-origin gold jewelry chain with showrooms across India, the Middle East, and other geographies. Mirrors Sakhi's gold- and bridal-led assortment and is a direct competitor for wedding and occasion jewelry.
• PC Jeweller: National gold and diamond jewelry retailer with multi-city showroom presence. Comparable to Sakhi on gold jewelry assortment and hallmarked-product positioning, though it has experienced well-publicized financial stress that highlights capital-structure risks in this category.
• Senco Gold and Diamonds: East India-headquartered national jewelry chain with growing presence across India, focused on gold and lightweight bridal jewelry. Comparable to Sakhi in lightweight and bridal gold segments and in franchise-style regional expansion.
• Malabar Gold & Diamonds: Major Indian gold and diamond jewelry retailer with strong presence in tier-2/3 markets and a similar trust-driven, family-occasion positioning. Overlaps directly with Sakhi on gold jewelry, bridal collections, and multi-state expansion.
• Tribhovandas Bhimji Zaveri (TBZ): Long-established Indian jewelry retailer (founded 1864) with stores across metros, focused on traditional gold, bridal, and diamond jewelry. Comparable to Sakhi on heritage-driven gold retail and trust-led customer base, though at larger scale.
• Kalyan Jewellers: National gold jewelry chain with showroom presence across India and the Middle East, focused on hallmarked gold and bridal segments. Competes head-to-head with Sakhi in gold retail and is expanding into smaller Indian cities.

Broad incumbents

• Reliance Jewels: Jewelry retail arm of Reliance Retail, part of the Reliance conglomerate, offering gold, diamond, and precious-stone jewelry across India. Competes with Sakhi in gold jewelry and franchise-style expansion into tier-2/3 markets, with the financial muscle of a large Indian conglomerate.
• Tanishq (Titan Company): India's largest national jewelry retail chain, part of the Tata Group, offering gold, diamond, and precious-metal jewelry across hundreds of stores. Directly comparable to Sakhi in core gold jewelry retail, but at vastly larger scale and broader geographic reach, setting the competitive benchmark for trust, hallmarking, and tier-2/3 expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sakhijewellers
• Facebookfacebook.com/sakhi_jewl
• LinkedInlinkedin.com/company/sakhi-jewellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakhi Jewellers